Marketing is essentially how you position your brand and get it in front of your target demographic. Without it, your business will be severely limited in how much it'll grow. There are multiple areas of marketing, both offline and online, paid and free, and it depends on your business which route you take. In this section we focus on understanding of your audience, creating an effective strategy, digital channels, email marketing, PPC and SEO, and traditional methods such as print advertising and events.
Getting press coverage for your small business needn't be that tricky. Here's how to do your own small business PR on a budget, without using a PR agency
How to Edit a Website: Essential Proofreading Tools
Writing about your business online or in print can be challenging. By hiring a freelance copywriter, you can boost your brand without breaking the bank
Video marketing has become a 'must-do' for small businesses that want to stand out from the crowd. So what makes a good video? Check out these top tips
Think of the history of e-commerce, and you'd probably think of the 1990s. But you'd be wrong. Here's our short guide, from ARPANET to Google algorithms
Take a look at The Fleximize Mission - an award-winning interactive experience for entrepreneurs which will help unleash the potential of your business
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