Marketing for Business

Marketing is essentially how you position your brand and get it in front of your target demographic. Without it, your business will be severely limited in how much it'll grow. There are multiple areas of marketing, both offline and online, paid and free, and it depends on your business which route you take. In this section we focus on understanding of your audience, creating an effective strategy, digital channels, email marketing, PPC and SEO, and traditional methods such as print advertising and events.

Why You Should Focus More on Email Marketing

Why You Should Focus More on Email Marketing

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Why You Should Focus More on Email Marketing

With other, more 'exciting' digital channels, email marketing is often a forgotten channel, but it could actually be your most effective.

How to Use LinkedIn to Market Your Business Effectively

How to Use LinkedIn to Market Your Business Effectively

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How to Use LinkedIn to Market Your Business Effectively

With over 313 million members in more than 200 new countries, if your business doesn’t have a presence on LinkedIn, It should do, so here's our handy guide.

How You Can Learn to be Creative

How You Can Learn to be Creative

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How You Can Learn to be Creative

You can’t teach someone to come up with great ideas, but creativity is something that can be nurtured and developed with the right kind of attitude.

How to Grow Your Email Subscribers

How to Grow Your Email Subscribers

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How to Grow Your Email Subscribers

How do you go about growing your email subscribers without holding a gun to their head. Seriously, don't do that.

How Website Design Influences Your Customers

How Website Design Influences Your Customers

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How Website Design Influences Your Customers

The importance of a strong online presence has never been clearer, and good website design can provide a great return on investment for your business

How to Use Content to Drive Sales

How to Use Content to Drive Sales

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How to Use Content to Drive Sales

These days the line between marketing and sales is particularly thin. In this article we look how content can be used to build trust and drive acquisition

6 Zero-Cost Ways to Win Business From Your Competition

6 Zero-Cost Ways to Win Business From Your Competition

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6 Zero-Cost Ways to Win Business From Your Competition

There are many ways to win business from your competition. Some come at a cost. Some are completely free apart from in time and effort. Just like these.

How You Can Use Twitter to Market Your Business

How You Can Use Twitter to Market Your Business

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How You Can Use Twitter to Market Your Business

With 316 million monthly active users and 500 million Tweets sent globally each day, It’s surely a no-brainer for businesses to jump on Twitter.

How To Turn Digital Media Into Increased Footfall

How To Turn Digital Media Into Increased Footfall

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How To Turn Digital Media Into Increased Footfall

Traditional promotion is dead. Long live Digital Media. Here are some ways you can use technology to grow your business footfall

How Can I Create Amazing Content For Free

How Can I Create Amazing Content For Free

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How Can I Create Amazing Content For Free

Be clear about how you want to come across as a business, it's your own content, not a marketing professionals. Think about the personality of your brand.

3 Ways To Market Your Business On A Tiny Budget

3 Ways To Market Your Business On A Tiny Budget

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3 Ways To Market Your Business On A Tiny Budget

There are many effective methods that both new and established companies can use to raise their profile without spending a small fortune

Is Your Competitor Analysis as Good as it Can Be?

Is Your Competitor Analysis as Good as it Can Be?

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Is Your Competitor Analysis as Good as it Can Be?

Competitor analysis means working out who your competitors are, and assessing their strengths and weaknesses. Remember, knowledge is power.

How a Simple Piece of Copy Can Boost Your Business

How a Simple Piece of Copy Can Boost Your Business

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How a Simple Piece of Copy Can Boost Your Business

Good, effective marketing copy needs to combine a number of essential elements - a call to action, and a solution that invokes a reaction.

Advertising Your Business on TV

Advertising Your Business on TV

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Advertising Your Business on TV

TV advertising is something often overlooked by SMEs due to the expected high costs. The benefits can, however, outweigh the negatives

Ask Fleximize: Sales Management

Ask Fleximize: Sales Management

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Ask Fleximize: Sales Management

This time, we've scoured the country for business owners with sales management issues and brought there questions to the Fleximize experts

How Bluetooth Marketing Could Give You The Edge

How Bluetooth Marketing Could Give You The Edge

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How Bluetooth Marketing Could Give You The Edge

Bluetooth Marketing is a still relatively untested channel but in terms of catching passing trade and winning business it can be incredibly effective.

A Brave, New Revenue Stream

A Brave, New Revenue Stream

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A Brave, New Revenue Stream

There is often a debate around the quality of native web advertising but there is one thing for certain - it's effectiveness.

Launching Your Trial Product

Launching Your Trial Product

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Launching Your Trial Product

You might be wondering if free trials are cost effective. The short answer is yes. The longer answer is yes, but only if they’re carefully planned out.

The 'Golden Oldies' of Marketing

The 'Golden Oldies' of Marketing

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The 'Golden Oldies' of Marketing

Do MySpace, The Phonebook and Flyer distribution still work as ways of promoting your small-medium business? We take a closer look...

Promoting Your Business on Zero Budget

Promoting Your Business on Zero Budget

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Promoting Your Business on Zero Budget

It's a common gripe amongst marketers and business owners - not having enough money/time to do everything they want. Here's how you can get around that.