Marketing for Business

Marketing is essentially how you position your brand and get it in front of your target demographic. Without it, your business will be severely limited in how much it'll grow. There are multiple areas of marketing, both offline and online, paid and free, and it depends on your business which route you take. In this section we focus on understanding of your audience, creating an effective strategy, digital channels, email marketing, PPC and SEO, and traditional methods such as print advertising and events.

6 Zero-Cost Ways to Win Business From Your Competition

6 Zero-Cost Ways to Win Business From Your Competition

— Read More — 6 Zero-Cost Ways to Win Business From Your Competition

6 Zero-Cost Ways to Win Business From Your Competition

There are many ways to win business from your competition. Some come at a cost. Some are completely free apart from in time and effort. Just like these.

How You Can Use Twitter to Market Your Business

How You Can Use Twitter to Market Your Business

— Read More — How You Can Use Twitter to Market Your Business

How You Can Use Twitter to Market Your Business

With 316 million monthly active users and 500 million Tweets sent globally each day, It’s surely a no-brainer for businesses to jump on Twitter.

How To Turn Digital Media Into Increased Footfall

How To Turn Digital Media Into Increased Footfall

— Read More — How To Turn Digital Media Into Increased Footfall

How To Turn Digital Media Into Increased Footfall

Traditional promotion is dead. Long live Digital Media. Here are some ways you can use technology to grow your business footfall

How Can I Create Amazing Content For Free

How Can I Create Amazing Content For Free

— Read More — How Can I Create Amazing Content For Free

How Can I Create Amazing Content For Free

Be clear about how you want to come across as a business, it's your own content, not a marketing professionals. Think about the personality of your brand.

3 Ways To Market Your Business On A Tiny Budget

3 Ways To Market Your Business On A Tiny Budget

— Read More — 3 Ways To Market Your Business On A Tiny Budget

3 Ways To Market Your Business On A Tiny Budget

There are many effective methods that both new and established companies can use to raise their profile without spending a small fortune

Is Your Competitor Analysis as Good as it Can Be?

Is Your Competitor Analysis as Good as it Can Be?

— Read More — Is Your Competitor Analysis as Good as it Can Be?

Is Your Competitor Analysis as Good as it Can Be?

Competitor analysis means working out who your competitors are, and assessing their strengths and weaknesses. Remember, knowledge is power.

How a Simple Piece of Copy Can Boost Your Business

How a Simple Piece of Copy Can Boost Your Business

— Read More — How a Simple Piece of Copy Can Boost Your Business

How a Simple Piece of Copy Can Boost Your Business

Good, effective marketing copy needs to combine a number of essential elements - a call to action, and a solution that invokes a reaction.

Advertising Your Business on TV

Advertising Your Business on TV

— Read More — Advertising Your Business on TV

Advertising Your Business on TV

TV advertising is something often overlooked by SMEs due to the expected high costs. The benefits can, however, outweigh the negatives

Ask Fleximize: Sales Management

Ask Fleximize: Sales Management

— Read More — Ask Fleximize: Sales Management

Ask Fleximize: Sales Management

This time, we've scoured the country for business owners with sales management issues and brought there questions to the Fleximize experts

How Bluetooth Marketing Could Give You The Edge

How Bluetooth Marketing Could Give You The Edge

— Read More — How Bluetooth Marketing Could Give You The Edge

How Bluetooth Marketing Could Give You The Edge

Bluetooth Marketing is a still relatively untested channel but in terms of catching passing trade and winning business it can be incredibly effective.

A Brave, New Revenue Stream

A Brave, New Revenue Stream

— Read More — A Brave, New Revenue Stream

A Brave, New Revenue Stream

There is often a debate around the quality of native web advertising but there is one thing for certain - it's effectiveness.

Launching Your Trial Product

Launching Your Trial Product

— Read More — Launching Your Trial Product

Launching Your Trial Product

You might be wondering if free trials are cost effective. The short answer is yes. The longer answer is yes, but only if they’re carefully planned out.

The 'Golden Oldies' of Marketing

The 'Golden Oldies' of Marketing

— Read More — The 'Golden Oldies' of Marketing

The 'Golden Oldies' of Marketing

Do MySpace, The Phonebook and Flyer distribution still work as ways of promoting your small-medium business? We take a closer look...

Promoting Your Business on Zero Budget

Promoting Your Business on Zero Budget

— Read More — Promoting Your Business on Zero Budget

Promoting Your Business on Zero Budget

It's a common gripe amongst marketers and business owners - not having enough money/time to do everything they want. Here's how you can get around that.

How Affiliate Marketing Could Revolutionize Your Lead Flow

How Affiliate Marketing Could Revolutionize Your Lead Flow

— Read More — How Affiliate Marketing Could Revolutionize Your Lead Flow

How Affiliate Marketing Could Revolutionize Your Lead Flow

For many small business owners, affiliate marketing can seem confusing and complicated, but it's actually incredibly simple. Here's how it works...

How to Market Your Product to a Foreign Country

How to Market Your Product to a Foreign Country

— Read More — How to Market Your Product to a Foreign Country

How to Market Your Product to a Foreign Country

In order to market to your foreign audience as effectively as possible, you need to be prepared to really get to know your customers. Here's how.

How to Write a Press Release For Your Business

How to Write a Press Release For Your Business

— Read More — How to Write a Press Release For Your Business

How to Write a Press Release For Your Business

Writing an effective press release for a new business can be tricky if you're unsure, but there are steps you can take to get your press release noticed

Ask Fleximize: Video Marketing

Ask Fleximize: Video Marketing

— Read More — Ask Fleximize: Video Marketing

Ask Fleximize: Video Marketing

The three burning questions on the lips of business owners. This time we look at video marketing and how you can shoot yourself to the top.

Ask Fleximize: Design & Creative

Ask Fleximize: Design & Creative

— Read More — Ask Fleximize: Design & Creative

Ask Fleximize: Design & Creative

The three burning questions on the lips of business owners. This time we look at the questions you have regarding design and everything creative

Growing Your Small Business Online

Growing Your Small Business Online

— Read More — Growing Your Small Business Online

Growing Your Small Business Online

Want to grow your small business online, but don't know where to start? Here are the basics before you get tweeting/posting/blogging.