Marketing for Business

Marketing is essentially how you position your brand and get it in front of your target demographic. Without it, your business will be severely limited in how much it'll grow. There are multiple areas of marketing, both offline and online, paid and free, and it depends on your business which route you take. In this section we focus on understanding of your audience, creating an effective strategy, digital channels, email marketing, PPC and SEO, and traditional methods such as print advertising and events.

How to Make a Success of Small Business Saturday

How to Make a Success of Small Business Saturday

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How to Make a Success of Small Business Saturday

The UK's eighth Small Business Saturday takes place on 5th December, and it's not too late to get involved. Here's how your business can make the most of it

Targeting Leads in the Run-up to Black Friday

Targeting Leads in the Run-up to Black Friday

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Targeting Leads in the Run-up to Black Friday

With this year's Black Friday being fully digital, Demi Edmunds of TextAnywhere outlines five strategies to help UK SMEs target high-quality leads

Using CRM Data to Build Marketing Campaigns

Using CRM Data to Build Marketing Campaigns

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Using CRM Data to Build Marketing Campaigns

Ella Patenall of Tech.co​ explores how SMEs can use CRM data to inform their long-term marketing strategy, including a look at data cleansing, segmentation and personalization

Creating a Memorable Brand Image on Instagram

Creating a Memorable Brand Image on Instagram

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Creating a Memorable Brand Image on Instagram

Denise Langenegger of Instasize explores the power of a brand 'aesthetic' on social media and talks us through how to create impactful visual content on Instagram

How to Rebuild Business Reputation

How to Rebuild Business Reputation

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How to Rebuild Business Reputation

Angela Podmore, CEO and Founder of Kinetic Communications, discusses how SMEs can work to rebuild their reputation amid times of unrest

How to Use the North Star Metric for Web Design

How to Use the North Star Metric for Web Design

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How to Use the North Star Metric for Web Design

Andy Woods of Rouge Media explores how the concept of the North Star Metric has helped Silicon Valley startups find success and how UK SMEs can apply the same concept to web design

4 Omnichannel Marketing Strategies for SMEs

4 Omnichannel Marketing Strategies for SMEs

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4 Omnichannel Marketing Strategies for SMEs

From creating buyer personas to implementing A/B testing, we explore four of the most effective ways to integrate omnichannel marketing strategies into your next campaign

Mobile Marketing for Hospitality Businesses

Mobile Marketing for Hospitality Businesses

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Mobile Marketing for Hospitality Businesses

Mobile marketing is a fantastic way to connect with customers, especially during the pandemic. Here are four ways to leverage mobile marketing to help grow your hospitality business

Covid-19: New Ways of Professional Networking

Covid-19: New Ways of Professional Networking

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Covid-19: New Ways of Professional Networking

Social distancing measures have drastically changed the way we connect with each other, making professional networking much trickier. Here are some alternatives

How to Ensure Your Marketing Is Responsible

How to Ensure Your Marketing Is Responsible

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How to Ensure Your Marketing Is Responsible

When processing customer data for marketing purposes, small businesses need to implement responsible marketing practices and consider customer trust. Scott Logie of REaD Group explores

An SME's Guide to Press Release Distribution

An SME's Guide to Press Release Distribution

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An SME's Guide to Press Release Distribution

Press release distribution is a fantastic way for SMEs to spread the word about their business, along with building brand awareness and credibility. Here's how to get it right

Why Retention Marketing is Crucial for SMEs

Why Retention Marketing is Crucial for SMEs

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Why Retention Marketing is Crucial for SMEs

Fostering loyalty amongst customers is one of the most effective, valuable strategies any small business can employ. Here's our guide on how to get started with retention marketing

Covid-19: Leveraging Social Media Campaigns

Covid-19: Leveraging Social Media Campaigns

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Covid-19: Leveraging Social Media Campaigns

Following the success of their reactive Instagram campaign, we speak to The Sole Supplier's Dan Timcke about how SMEs can leverage the power of social media to build their brands during lockdown

A Guide to Digital Marketing During Lockdown

A Guide to Digital Marketing During Lockdown

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A Guide to Digital Marketing During Lockdown

Mark Wright of The Apprentice and digital marketing agency Climb Online shares his guide on how to implement an effective digital marketing strategy during the coronavirus pandemic

A Step-by-Step Guide to Keyword Research

A Step-by-Step Guide to Keyword Research

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A Step-by-Step Guide to Keyword Research

Marketing expert Kerry Sheahan shares her step-by-step guide to conducting keyword research using free and accessible tools

Covid-19: Leveraging Online Campaigns

Covid-19: Leveraging Online Campaigns

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Covid-19: Leveraging Online Campaigns

Ecommerce has provided a lifeline for many businesses that would otherwise struggle to get sales during lockdown. Here's how to leverage online campaigns to keep your business trading

5 Tools to Move Your Business Events Online

5 Tools to Move Your Business Events Online

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5 Tools to Move Your Business Events Online

We've curated a list of five virtual event tools and platforms to help you adapt your business events calendar during the coronavirus lockdown

Top 20 Business Blogs 2020

Top 20 Business Blogs 2020

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Top 20 Business Blogs 2020

We’ve curated a list of the best blogs in 2020 for entrepreneurs and business owners who want to keep on top of the latest business news, best practice and emerging industry trends

Strategies for Your 2020 Restaurant Marketing Mix

Strategies for Your 2020 Restaurant Marketing Mix

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Strategies for Your 2020 Restaurant Marketing Mix

From leveraging user-generated content to providing guest Wi-Fi, Hannah Hambleton of Beambox shares six essential strategies every restaurant should consider for their 2020 marketing mix

An SME's Guide to Exhibiting at a Business Show

An SME's Guide to Exhibiting at a Business Show

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An SME's Guide to Exhibiting at a Business Show

Exhibiting at an event or trade show for the first time can be an exciting opportunity to make an impact in your industry. Here are four tips to help you get the most out of your first show