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Marketing for Business

Marketing is essentially how you position your brand and get it in front of your target demographic. Without it, your business will be severely limited in how much it'll grow. There are multiple areas of marketing, both offline and online, paid and free, and it depends on your business which route you take. In this section we focus on understanding of your audience, creating an effective strategy, digital channels, email marketing, PPC and SEO, and traditional methods such as print advertising and events.

A Small Retailer's Guide to Ecommerce Platforms

A Small Retailer's Guide to Ecommerce Platforms

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A Small Retailer's Guide to Ecommerce Platforms

As online sales continue to rise in the UK, you may need to migrate to a new ecommerce platform to manage your growing orders. Discover the best 5 solutions for small retailers

7 Ways to Win Your Competitors' Customers

7 Ways to Win Your Competitors' Customers

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7 Ways to Win Your Competitors' Customers

Winning customers away from rival brands is one of the most effective ways to increase your share of the market. Follow these 7 steps to attract and retain new customers

8 Ways to Boost Footfall for your Retail Business

8 Ways to Boost Footfall for your Retail Business

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8 Ways to Boost Footfall for your Retail Business

Struggling to recover your retail footfall after lockdown? Follow these 8 simple steps to increase your foot traffic and drive more sales

Covid-19: Marketing Your Business in 2021

Covid-19: Marketing Your Business in 2021

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Covid-19: Marketing Your Business in 2021

When it comes to communicating with customers during the pandemic, marketing can help small businesses get back on their feet that bit quicker. Here’s how

Five Ways to Build Your Brand Out of a Recession

Five Ways to Build Your Brand Out of a Recession

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Five Ways to Build Your Brand Out of a Recession

Charlotte Nichols of Harvey & Hugo talks us through five ways business owners can utilize PR and marketing to rebuild their brand after a recession

How to Use PR to Maximize Reach in 2021

How to Use PR to Maximize Reach in 2021

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How to Use PR to Maximize Reach in 2021

Ellen Widdup, ​Editorial Director of Prominent PR, explores how PR has fundamentally changed as a result of the pandemic and why SMEs should alter their approach for 2021

3 Reasons Why Customer Personas Really Matter

3 Reasons Why Customer Personas Really Matter

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3 Reasons Why Customer Personas Really Matter

Learn more about why customer personas are important when optimising your business strategy and how to create them using our easy step-by-step guide

Community Based Marketing for B2B SMEs

Community Based Marketing for B2B SMEs

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Community Based Marketing for B2B SMEs

Ashley Friedlein explores the concept of community based marketing and shares tips on how to create your own community as a B2B SME

How to Create B2B Seasonal Marketing Campaigns

How to Create B2B Seasonal Marketing Campaigns

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How to Create B2B Seasonal Marketing Campaigns

Andy Woods, Design Director at web design and development agency Rouge Media, explores how B2B brands can add seasonal campaigns to their online marketing mix

How to Make a Success of Small Business Saturday

How to Make a Success of Small Business Saturday

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How to Make a Success of Small Business Saturday

The UK's eighth Small Business Saturday takes place on 5th December, and it's not too late to get involved. Here's how your business can make the most of it

Targeting Leads in the Run-up to Black Friday

Targeting Leads in the Run-up to Black Friday

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Targeting Leads in the Run-up to Black Friday

With this year's Black Friday being fully digital, Demi Edmunds of TextAnywhere outlines five strategies to help UK SMEs target high-quality leads

Using CRM Data to Build Marketing Campaigns

Using CRM Data to Build Marketing Campaigns

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Using CRM Data to Build Marketing Campaigns

Ella Patenall of Tech.co​ explores how SMEs can use CRM data to inform their long-term marketing strategy, including a look at data cleansing, segmentation and personalization

Creating a Memorable Brand Image on Instagram

Creating a Memorable Brand Image on Instagram

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Creating a Memorable Brand Image on Instagram

Denise Langenegger of Instasize explores the power of a brand 'aesthetic' on social media and talks us through how to create impactful visual content on Instagram

How to Rebuild Business Reputation

How to Rebuild Business Reputation

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How to Rebuild Business Reputation

Angela Podmore, CEO and Founder of Kinetic Communications, discusses how SMEs can work to rebuild their reputation amid times of unrest

How to Use the North Star Metric for Web Design

How to Use the North Star Metric for Web Design

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How to Use the North Star Metric for Web Design

Andy Woods of Rouge Media explores how the concept of the North Star Metric has helped Silicon Valley startups find success and how UK SMEs can apply the same concept to web design

4 Omnichannel Marketing Strategies for SMEs

4 Omnichannel Marketing Strategies for SMEs

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4 Omnichannel Marketing Strategies for SMEs

From creating buyer personas to implementing A/B testing, we explore four of the most effective ways to integrate omnichannel marketing strategies into your next campaign

Mobile Marketing for Hospitality Businesses

Mobile Marketing for Hospitality Businesses

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Mobile Marketing for Hospitality Businesses

Mobile marketing is a fantastic way to connect with customers, especially during the pandemic. Here are four ways to leverage mobile marketing to help grow your hospitality business

Covid-19: New Ways of Professional Networking

Covid-19: New Ways of Professional Networking

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Covid-19: New Ways of Professional Networking

Social distancing measures have drastically changed the way we connect with each other, making professional networking much trickier. Here are some alternatives

How to Ensure Your Marketing Is Responsible

How to Ensure Your Marketing Is Responsible

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How to Ensure Your Marketing Is Responsible

When processing customer data for marketing purposes, small businesses need to implement responsible marketing practices and consider customer trust. Scott Logie of REaD Group explores

An SME's Guide to Press Release Distribution

An SME's Guide to Press Release Distribution

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An SME's Guide to Press Release Distribution

Press release distribution is a fantastic way for SMEs to spread the word about their business, along with building brand awareness and credibility. Here's how to get it right