Marketing for Business

Marketing is essentially how you position your brand and get it in front of your target demographic. Without it, your business will be severely limited in how much it'll grow. There are multiple areas of marketing, both offline and online, paid and free, and it depends on your business which route you take. In this section we focus on understanding of your audience, creating an effective strategy, digital channels, email marketing, PPC and SEO, and traditional methods such as print advertising and events.

Our Top 5 UK Business Podcast List

Our Top 5 UK Business Podcast List

— Read More — Our Top 5 UK Business Podcast List

Our Top 5 UK Business Podcast List

What are the best UK business podcasts? We've handpicked these podcasts as they are suited for every single business owner!

Bouncing Back from 1-Star Reviews in Hospitality

Bouncing Back from 1-Star Reviews in Hospitality

— Read More — Bouncing Back from 1-Star Reviews in Hospitality

Bouncing Back from 1-Star Reviews in Hospitality

There are a lot of eyes on the hospitality sector right now. Kirstie Jones from Navitas Safety gives us her top tips on what to do if you find yourself facing feedback that’s less than favourable.

Is PR The Missing Link to Increased Rankings?

Is PR The Missing Link to Increased Rankings?

— Read More — Is PR The Missing Link to Increased Rankings?

Is PR The Missing Link to Increased Rankings?

Becca Tee of Repeat Digital covers some simple Digital PR strategies for quality backlinks to help your website rank higher in search results and boost your online visibility.

Are Black Friday Email Campaigns Worthwhile?

Are Black Friday Email Campaigns Worthwhile?

— Read More — Are Black Friday Email Campaigns Worthwhile?

Are Black Friday Email Campaigns Worthwhile?

Every brand is vying for a spot in consumers’ inboxes. But many retailers are asking themselves, are Black Friday email campaigns worth it? Christopher Wykes of Kaweb investigates.

How Digitally Accessible is Your Website?

How Digitally Accessible is Your Website?

— Read More — How Digitally Accessible is Your Website?

How Digitally Accessible is Your Website?

With The European Accessibility Act coming into effect in June 2025, it's time to review your website's accessibility.

Why Your Website Needs to be Accessible Before Black Friday Weekend (and How)

Why Your Website Needs to be Accessible Before Black Friday Weekend (and How)

— Read More — Why Your Website Needs to be Accessible Before Black Friday Weekend (and How)

Why Your Website Needs to be Accessible Before Black Friday Weekend (and How)

With Black Friday around the corner, Amanda Jenkins of Soap Media outlines seven ways to make your website more accessible.

How SMEs Can Effectively Manage eCommerce Inventory In 2024

How SMEs Can Effectively Manage eCommerce Inventory In 2024

— Read More — How SMEs Can Effectively Manage eCommerce Inventory In 2024

How SMEs Can Effectively Manage eCommerce Inventory In 2024

Inventory management is key to preventing product waste and saving costs and time. Brian Fajar Mauladhika talks us through his top tips.

Top 20 Business Podcasts

Top 20 Business Podcasts

— Read More — Top 20 Business Podcasts

Top 20 Business Podcasts

Discover the top 20 business podcasts for 2024 featuring innovative entrepreneurs, authoritative figures and inspirational leaders

Is a Black Friday Sale Right for Your Business?

Is a Black Friday Sale Right for Your Business?

— Read More — Is a Black Friday Sale Right for Your Business?

Is a Black Friday Sale Right for Your Business?

Fine jewellery purveyor Jessica Flinn explores tackling Black Friday as an SME in the luxury goods market

Presentation Design Trends to Impress Investors

Presentation Design Trends to Impress Investors

— Read More — Presentation Design Trends to Impress Investors

Presentation Design Trends to Impress Investors

Learn to make your presentation shine with these examples of truly eye-catching graphic design trends in 2023.

Targeting Leads in the Run-up to Black Friday

Targeting Leads in the Run-up to Black Friday

— Read More — Targeting Leads in the Run-up to Black Friday

Targeting Leads in the Run-up to Black Friday

With last year's Black Friday being fully digital, Demi Edmunds of TextAnywhere outlines five strategies to help UK SMEs target high-quality leads

A Small Retailer's Guide to E-commerce Platforms

A Small Retailer's Guide to E-commerce Platforms

— Read More — A Small Retailer's Guide to E-commerce Platforms

A Small Retailer's Guide to E-commerce Platforms

Discover the top five best e-commerce platforms for small retailers with our handy guide. Discover pros and cons, pricing, and the overall best option for your business

Using CRM Data to Build Marketing Campaigns

Using CRM Data to Build Marketing Campaigns

— Read More — Using CRM Data to Build Marketing Campaigns

Using CRM Data to Build Marketing Campaigns

Ella Patenall of Tech.co​ explores how SMEs can use CRM data to inform their long-term marketing strategy, including a look at data cleansing, segmentation and personalisation.

How Indie Retailers Can Buck Trends and Thrive

How Indie Retailers Can Buck Trends and Thrive

— Read More — How Indie Retailers Can Buck Trends and Thrive

How Indie Retailers Can Buck Trends and Thrive

Independent shops can thrive on the high street. Find out how independent retailers can buck trends to beat the big name stores

The Ultimate TikTok Marketing Guide for SMEs

The Ultimate TikTok Marketing Guide for SMEs

— Read More — The Ultimate TikTok Marketing Guide for SMEs

The Ultimate TikTok Marketing Guide for SMEs

Your complete Tiktok marketing guide, including a free 30 Day TikTok ideas PDF download.

How to Build a Successful Company Website

How to Build a Successful Company Website

— Read More — How to Build a Successful Company Website

How to Build a Successful Company Website

Your company website is important for both customer communication and building trust in your brand. Here's a quick look at how to build a successful website for your small business

An SME's Guide to Working With Micro-Influencers

An SME's Guide to Working With Micro-Influencers

— Read More — An SME's Guide to Working With Micro-Influencers

An SME's Guide to Working With Micro-Influencers

Annabel Mulliner of Little Seed Group looks at how SMEs can work with micro-influencers to grow their brand and sales online

Marketing on a Budget: Cost-Effective Strategies for SMEs

Marketing on a Budget: Cost-Effective Strategies for SMEs

— Read More — Marketing on a Budget: Cost-Effective Strategies for SMEs

Marketing on a Budget: Cost-Effective Strategies for SMEs

Develop marketing tactics on a budget for your small business with our tips for creating cost-effective strategies

13 Free Tools Your Small Business Needs in 2023

13 Free Tools Your Small Business Needs in 2023

— Read More — 13 Free Tools Your Small Business Needs in 2023

13 Free Tools Your Small Business Needs in 2023

Discover small business tools, productivity and accounting software to save you time and money. We round up the best free cash flow resources for UK SMEs.

Why Retention Marketing is Crucial for SMEs

Why Retention Marketing is Crucial for SMEs

— Read More — Why Retention Marketing is Crucial for SMEs

Why Retention Marketing is Crucial for SMEs

Fostering loyalty amongst customers is one of the most effective, valuable strategies any small business can employ. Here's our guide on how to get started with retention marketing