Marketing for Business

Marketing is essentially how you position your brand and get it in front of your target demographic. Without it, your business will be severely limited in how much it'll grow. There are multiple areas of marketing, both offline and online, paid and free, and it depends on your business which route you take. In this section we focus on understanding of your audience, creating an effective strategy, digital channels, email marketing, PPC and SEO, and traditional methods such as print advertising and events.

An Introduction to Video Marketing for Startups

An Introduction to Video Marketing for Startups

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An Introduction to Video Marketing for Startups

If you're unsure of how to get started with video marketing, we cover the top five types of videos that can benefit startups, and how they could help to boost your brand image

How to Make a Success of Small Business Saturday

How to Make a Success of Small Business Saturday

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How to Make a Success of Small Business Saturday

The UK's seventh Small Business Saturday takes place on 7th December, and it's not too late to get involved. Here's how your business can make the most of it

How To Improve Your Visitor To Buyer Ratio

How To Improve Your Visitor To Buyer Ratio

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How To Improve Your Visitor To Buyer Ratio

Roberto Garvin, Co-Founder of Mofluid, shares his key findings on how you can increase your visitor to buyer ratio, covering value propositions, sales funnel audits and split testing

How to Build a Successful Company Website

How to Build a Successful Company Website

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How to Build a Successful Company Website

Your company website is important for both customer communication and building trust in your brand. Here's a quick look at how to build a successful website for your small business

Content Development Tips for SMEs

Content Development Tips for SMEs

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Content Development Tips for SMEs

It's important to get content development right, as mistakes can have far-reaching effects on how customers perceive your brand. Here are five tips for developing customer-focused content

Event Planning Tips for Small Businesses

Event Planning Tips for Small Businesses

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Event Planning Tips for Small Businesses

Toby Heelis, CEO of events management company Eventopedia, shares his top five tips on how to plan and run a successful event as a small business

Digital Marketing Tactics for E-commerce Websites

Digital Marketing Tactics for E-commerce Websites

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Digital Marketing Tactics for E-commerce Websites

Marc Swann, Search Director at SEO agency Glass Digital, shares five digital marketing tactics to make your e-commerce website stand out from the crowd

Getting to Grips with the Basics of SEO

Getting to Grips with the Basics of SEO

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Getting to Grips with the Basics of SEO

Adam Chard, from online retailer Victoria Plum, shares five tips on how small business owners can get to grips with the basic elements of SEO

The Pros and Cons of Offline and Online Marketing

The Pros and Cons of Offline and Online Marketing

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The Pros and Cons of Offline and Online Marketing

Dmitrii Kustov, online marketing expert, delves into the pros and cons of offline and online marketing, including sharing examples of when offline marketing can produce exceptional results

A Guide to Fixing Google Site Crawl Errors

A Guide to Fixing Google Site Crawl Errors

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A Guide to Fixing Google Site Crawl Errors

In this detailed guide, Crispin Boden-Tebbutt covers how to fix Google crawl errors so that your website can be easily found and navigated by customers

How to Create Engaging Video Content

How to Create Engaging Video Content

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How to Create Engaging Video Content

As an SME owner, it's important to understand how video content can bring in new leads. Here's a quick guide covering how to create video content that works

How SEO Can Benefit a Business

How SEO Can Benefit a Business

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How SEO Can Benefit a Business

Here's our guide to SEO for your small business, including a look at how search engine optimisation works and what to focus on if you're starting from scratch

UK Festivals: Stats, Sustainability & SMEs

UK Festivals: Stats, Sustainability & SMEs

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UK Festivals: Stats, Sustainability & SMEs

In this special edition of Business Bookmarks, the Fleximize Team highlight a handful of recent news stories and guides on the topic of small businesses and festivals

A Small Business’ Guide to Trading at Festivals

A Small Business’ Guide to Trading at Festivals

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A Small Business’ Guide to Trading at Festivals

We’ve put together a useful guide for small businesses who want to get involved in supplying to music festivals, food markets and outdoor events across the country

Tips for Branding Your SME at a Festival

Tips for Branding Your SME at a Festival

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Tips for Branding Your SME at a Festival

Richard Cutmore of TFH Gazebos shares five tips on how to brand your SME at festivals this year to draw in customers and increase engagement

How User Experience Impacts SEO

How User Experience Impacts SEO

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How User Experience Impacts SEO

Marc Woodhead, Founder and CEO of software development business Holograph, explores how having first-class user experience can contribute to better search rankings

2019's Top Marketing Trends for UK SMEs

2019's Top Marketing Trends for UK SMEs

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2019's Top Marketing Trends for UK SMEs

Peter Watson, Managing Director of award-winning advertising and marketing agency Distract, shares his thoughts on the digital marketing trends that UK SMEs should be aware of in 2019

DIY Digital Marketing Tips for UK SMEs

DIY Digital Marketing Tips for UK SMEs

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DIY Digital Marketing Tips for UK SMEs

If you're struggling to allocate the time and budget to find a digital marketing agency, here's a quick look at some DIY marketing tips to get you the exposure you deserve

Tips for Producing Your First Explainer Video

Tips for Producing Your First Explainer Video

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Tips for Producing Your First Explainer Video

Explainer videos provide a fantastic way to engage with customers and boost brand awareness. Here are some tips on how to go about producing your first one

Maintaining Branding Across Multiple Channels

Maintaining Branding Across Multiple Channels

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Maintaining Branding Across Multiple Channels

Owen Simpson, Head of Marketing at medical negligence specialists Patient Claim Line, explains how to achieve a consistent brand voice across multiple channels