Marketing is essentially how you position your brand and get it in front of your target demographic. Without it, your business will be severely limited in how much it'll grow. There are multiple areas of marketing, both offline and online, paid and free, and it depends on your business which route you take. In this section we focus on understanding of your audience, creating an effective strategy, digital channels, email marketing, PPC and SEO, and traditional methods such as print advertising and events.
Discover the top five best e-commerce platforms for small retailers with our handy guide. Discover pros and cons, pricing, and the overall best option for your business
Ella Patenall of Tech.co explores how SMEs can use CRM data to inform their long-term marketing strategy, including a look at data cleansing, segmentation and personalisation.
Your company website is important for both customer communication and building trust in your brand. Here's a quick look at how to build a successful website for your small business
Discover small business tools, productivity and accounting software to save you time and money. We round up the best free cash flow resources for UK SMEs.
Fostering loyalty amongst customers is one of the most effective, valuable strategies any small business can employ. Here's our guide on how to get started with retention marketing
Social listening is an integral part of any business's marketing strategy. Vicky from REad Group shares her insights into the benefits of social listening and what the best tools are.
A big online following doesn’t necessarily mean more sales for your business. Rebecca Barnatt-Smith explains how optimizing your sales funnel is crucial to lead conversion
Winning customers away from rival brands is one of the most effective ways to increase your share of the market. Follow these 10 steps to attract and retain new customers
When it comes to communicating with customers during the pandemic, marketing can help small businesses get back on their feet that bit quicker. Here’s how
Ellen Widdup, Editorial Director of Prominent PR, explores how PR has fundamentally changed as a result of the pandemic and why SMEs should alter their approach for 2021
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