Marketing for Business

Marketing is essentially how you position your brand and get it in front of your target demographic. Without it, your business will be severely limited in how much it'll grow. There are multiple areas of marketing, both offline and online, paid and free, and it depends on your business which route you take. In this section we focus on understanding of your audience, creating an effective strategy, digital channels, email marketing, PPC and SEO, and traditional methods such as print advertising and events.

Collecting Data for Hyper-Personalized Marketing

Collecting Data for Hyper-Personalized Marketing

— Read More — Collecting Data for Hyper-Personalized Marketing

Collecting Data for Hyper-Personalized Marketing

Jason Lark of Celerity shares his tips on how to collect the right types of data for your SME's marketing campaigns

The Best YouTube Business Channels of 2019

The Best YouTube Business Channels of 2019

— Read More — The Best YouTube Business Channels of 2019

The Best YouTube Business Channels of 2019

From thought leadership videos to advice from HMRC, here's our shortlist of the top YouTube channels for UK business owners to subscribe to in 2019

The SME Guide to Optimising Transparency

The SME Guide to Optimising Transparency

— Read More — The SME Guide to Optimising Transparency

The SME Guide to Optimising Transparency

In this detailed guide, KJ Dearie of Termly explores how SMEs can promote transparency through their data collection and marketing practices

A Complete Guide to Google Ad Extensions

A Complete Guide to Google Ad Extensions

— Read More — A Complete Guide to Google Ad Extensions

A Complete Guide to Google Ad Extensions

Mathew Porter of Kumo Digital shares his guide to everything you could need to know about using Google Ad Extensions

Marketing Your Niche Product in New Locations

Marketing Your Niche Product in New Locations

— Read More — Marketing Your Niche Product in New Locations

Marketing Your Niche Product in New Locations

Kashif Naqshbandi of Anderson Frank shares how he successfully marketed a niche product in different locations

How to Build a Brand Image for a Family Business

How to Build a Brand Image for a Family Business

— Read More — How to Build a Brand Image for a Family Business

How to Build a Brand Image for a Family Business

Strengthening your brand image can do wonders for your family business. We talk you through the four key areas to invest in when building your brand

Landing Big Pieces of Coverage on a Budget

Landing Big Pieces of Coverage on a Budget

— Read More — Landing Big Pieces of Coverage on a Budget

Landing Big Pieces of Coverage on a Budget

Landing big pieces of press coverage can lead to increased client exposure, inbound links to your site and credibility building. Here's how to secure that coverage on a budget

How PR Can Contribute to Your Bottom Line

How PR Can Contribute to Your Bottom Line

— Read More — How PR Can Contribute to Your Bottom Line

How PR Can Contribute to Your Bottom Line

Andy Barr of 10 Yetis Digital explores how PR campaigns can influence conversion rates by increasing authority and promoting engagement with new customers

How to Stand out in a Crowded Marketplace

How to Stand out in a Crowded Marketplace

— Read More — How to Stand out in a Crowded Marketplace

How to Stand out in a Crowded Marketplace

Differentiating your business is no easy task, and it’s getting more difficult all the time. Matt Stevens explains how to make your SME stand out from the crowd

A Guide to Choosing a Web Host Provider 

A Guide to Choosing a Web Host Provider 

— Read More — A Guide to Choosing a Web Host Provider 

A Guide to Choosing a Web Host Provider 

Kerry Leigh Harrison of UK Web Host Review talks us through the process of choosing a web host provider, covering the different types of website hosting available and how to prioritize functionality according to business needs

How to Promote Your Business Offline

How to Promote Your Business Offline

— Read More — How to Promote Your Business Offline

How to Promote Your Business Offline

Although digital marketing is the go-to way of promoting your business these days, traditional offline methods still play an important role in making connections with customers

20 Business Blogs to Follow in 2019

20 Business Blogs to Follow in 2019

— Read More — 20 Business Blogs to Follow in 2019

20 Business Blogs to Follow in 2019

If you're looking for some inspiration in 2019, we've curated a list of the best 20 blogs, magazines and websites that every business owner should bookmark. Here's the cream of the crop

Is It Worth Branding Your SME as 'Family-Run'?

Is It Worth Branding Your SME as 'Family-Run'?

— Read More — Is It Worth Branding Your SME as 'Family-Run'?

Is It Worth Branding Your SME as 'Family-Run'?

Energy PR's Louise Findlay-Wilson considers the impact of marketing an SME as 'family run', including consumer and employee perceptions, along with the impact it can have on sales

The Four Pillars of Brand Purpose & Social Change

The Four Pillars of Brand Purpose & Social Change

— Read More — The Four Pillars of Brand Purpose & Social Change

The Four Pillars of Brand Purpose & Social Change

Promoting brand purpose is all the rage at the moment, but it can backfire if executed badly. Tony Wright explores four key aspects to bear in mind for your next big campaign

An SME's Guide to Business Award Applications

An SME's Guide to Business Award Applications

— Read More — An SME's Guide to Business Award Applications

An SME's Guide to Business Award Applications

Once your business has been running for a few years it's good practice to consider applying for small business awards. Here's how to go about it

How to Capitalize on Holiday Marketing Trends

How to Capitalize on Holiday Marketing Trends

— Read More — How to Capitalize on Holiday Marketing Trends

How to Capitalize on Holiday Marketing Trends

Amanda Walls, Director at Cedarwood Digital, shares her tips for capitalizing on holiday trends, including how to create ads that stand out and how free delivery can impact sales figures

Why Your Marketing Leads Aren't Working

Why Your Marketing Leads Aren't Working

— Read More — Why Your Marketing Leads Aren't Working

Why Your Marketing Leads Aren't Working

Bryony Thomas from Watertight Marketing takes a look at common pitfalls SMEs face when executing their marketing strategy, and the four pillars of marketing success

Establishing a Social Media Policy for Your SME

Establishing a Social Media Policy for Your SME

— Read More — Establishing a Social Media Policy for Your SME

Establishing a Social Media Policy for Your SME

Here's why every SME should have a watertight social media policy, along with a four-step guide on how to create one that your employees will abide by

Capitalizing on Business 'Micro-Moments'

Capitalizing on Business 'Micro-Moments'

— Read More — Capitalizing on Business 'Micro-Moments'

Capitalizing on Business 'Micro-Moments'

With the advancement of online shopping and increasing dominance of mobile browsing, capitalizing on the 'micro-moments' in your customer journey could be the key to success

Taking the Guesswork out of Influencer Marketing

Taking the Guesswork out of Influencer Marketing

— Read More — Taking the Guesswork out of Influencer Marketing

Taking the Guesswork out of Influencer Marketing

Influencer marketing has resulted in huge success for the companies that get it right, but choosing an influencer for your brand is tricky. Until, that is, you start using artificial intelligence