Marketing for Business

Marketing is essentially how you position your brand and get it in front of your target demographic. Without it, your business will be severely limited in how much it'll grow. There are multiple areas of marketing, both offline and online, paid and free, and it depends on your business which route you take. In this section we focus on understanding of your audience, creating an effective strategy, digital channels, email marketing, PPC and SEO, and traditional methods such as print advertising and events.

Covid-19: Leveraging Social Media Campaigns

Covid-19: Leveraging Social Media Campaigns

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Covid-19: Leveraging Social Media Campaigns

Following the success of their reactive Instagram campaign, we speak to The Sole Supplier's Dan Timcke about how SMEs can leverage the power of social media to build their brands during lockdown

A Guide to Digital Marketing During Lockdown

A Guide to Digital Marketing During Lockdown

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A Guide to Digital Marketing During Lockdown

Mark Wright of The Apprentice and digital marketing agency Climb Online shares his guide on how to implement an effective digital marketing strategy during the coronavirus pandemic

A Step-by-Step Guide to Keyword Research

A Step-by-Step Guide to Keyword Research

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A Step-by-Step Guide to Keyword Research

Marketing expert Kerry Sheahan shares her step-by-step guide to conducting keyword research using free and accessible tools

Covid-19: Leveraging Online Campaigns

Covid-19: Leveraging Online Campaigns

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Covid-19: Leveraging Online Campaigns

Ecommerce has provided a lifeline for many businesses that would otherwise struggle to get sales during lockdown. Here's how to leverage online campaigns to keep your business trading

5 Tools to Move Your Business Events Online

5 Tools to Move Your Business Events Online

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5 Tools to Move Your Business Events Online

We've curated a list of five virtual event tools and platforms to help you adapt your business events calendar during the coronavirus lockdown

Top 20 Business Blogs 2020

Top 20 Business Blogs 2020

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Top 20 Business Blogs 2020

We’ve curated a list of the best blogs in 2020 for entrepreneurs and business owners who want to keep on top of the latest business news, best practice and emerging industry trends

Strategies for Your 2020 Restaurant Marketing Mix

Strategies for Your 2020 Restaurant Marketing Mix

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Strategies for Your 2020 Restaurant Marketing Mix

From leveraging user-generated content to providing guest Wi-Fi, Hannah Hambleton of Beambox shares six essential strategies every restaurant should consider for their 2020 marketing mix

An SME's Guide to Exhibiting at a Business Show

An SME's Guide to Exhibiting at a Business Show

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An SME's Guide to Exhibiting at a Business Show

Exhibiting at an event or trade show for the first time can be an exciting opportunity to make an impact in your industry. Here are four tips to help you get the most out of your first show

Using Data to Compete Against Big Businesses

Using Data to Compete Against Big Businesses

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Using Data to Compete Against Big Businesses

It's important to understand how analysing data could help you learn more about your customers and gain an edge over competitors. Tillpoint's Cordy Bartlett explores

2020 Marketing Trends for UK Businesses

2020 Marketing Trends for UK Businesses

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2020 Marketing Trends for UK Businesses

Here are the marketing trends that may affect your business in 2020, including the impact of changes in web tracking platforms and how Amazon is turning into a product search engine

How to Find Clients for Your Construction Business

How to Find Clients for Your Construction Business

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How to Find Clients for Your Construction Business

If you're struggling to find clients for your construction business, this guide explores three easy ways to promote your services and attract new customers

How to Host an Eco-Friendly Corporate Event

How to Host an Eco-Friendly Corporate Event

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How to Host an Eco-Friendly Corporate Event

Matthew Payne, Founder and Managing Director of Made by Oomph​, shares his tips on how to plan and host an eco-friendly corporate event that won't cost the earth

Taking the Stress out of Digital Marketing

Taking the Stress out of Digital Marketing

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Taking the Stress out of Digital Marketing

Heather Baker, CEO of TopLine Comms, shares five tips to take the stress out of digital marketing campaigns, including setting clear metrics and staying on top of Google updates

An Introduction to Video Marketing for Startups

An Introduction to Video Marketing for Startups

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An Introduction to Video Marketing for Startups

If you're unsure of how to get started with video marketing, we cover the top five types of videos that can benefit startups, and how they could help to boost your brand image

How to Make a Success of Small Business Saturday

How to Make a Success of Small Business Saturday

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How to Make a Success of Small Business Saturday

The UK's seventh Small Business Saturday takes place on 7th December, and it's not too late to get involved. Here's how your business can make the most of it

How To Improve Your Visitor To Buyer Ratio

How To Improve Your Visitor To Buyer Ratio

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How To Improve Your Visitor To Buyer Ratio

Roberto Garvin, Co-Founder of Mofluid, shares his key findings on how you can increase your visitor to buyer ratio, covering value propositions, sales funnel audits and split testing

How to Build a Successful Company Website

How to Build a Successful Company Website

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How to Build a Successful Company Website

Your company website is important for both customer communication and building trust in your brand. Here's a quick look at how to build a successful website for your small business

Content Development Tips for SMEs

Content Development Tips for SMEs

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Content Development Tips for SMEs

It's important to get content development right, as mistakes can have far-reaching effects on how customers perceive your brand. Here are five tips for developing customer-focused content

Event Planning Tips for Small Businesses

Event Planning Tips for Small Businesses

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Event Planning Tips for Small Businesses

Toby Heelis, CEO of events management company Eventopedia, shares his top five tips on how to plan and run a successful event as a small business

Digital Marketing Tactics for E-commerce Websites

Digital Marketing Tactics for E-commerce Websites

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Digital Marketing Tactics for E-commerce Websites

Marc Swann, Search Director at SEO agency Glass Digital, shares five digital marketing tactics to make your e-commerce website stand out from the crowd