Marketing for Business

Marketing is essentially how you position your brand and get it in front of your target demographic. Without it, your business will be severely limited in how much it'll grow. There are multiple areas of marketing, both offline and online, paid and free, and it depends on your business which route you take. In this section we focus on understanding of your audience, creating an effective strategy, digital channels, email marketing, PPC and SEO, and traditional methods such as print advertising and events.

Death Isn't the End for These Startups

Death Isn't the End for These Startups

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Death Isn't the End for These Startups

The only certain things in life: death and taxes. But when it comes to death, the funeral industry is over-charging and under-serving. Two startups explain how they're challenging the status quo.

A Right Royal Wedding Boost for SMEs

A Right Royal Wedding Boost for SMEs

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A Right Royal Wedding Boost for SMEs

Find out the SMEs that have a Royal Warrant granted by the Queen, the micro-businesses cashing in on royal wedding fever and our top tips to bag a Royal Warrant for your own SME

The Revolutionary Subscription Startups

The Revolutionary Subscription Startups

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The Revolutionary Subscription Startups

Vinyl Me, Please and uOpen explain how subscription box services are challenging the status quo in e-commerce with personalised and delivered treats

Top 10 Tips for Doing Your Own Publicity

Top 10 Tips for Doing Your Own Publicity

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Top 10 Tips for Doing Your Own Publicity

Getting effective press coverage for your new business is often tricky. This step-by-step guide shows you how to achieve this quickly, and without spending a fortune

10 Business Blogs to Follow in 2018

10 Business Blogs to Follow in 2018

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10 Business Blogs to Follow in 2018

The internet is brimming with brilliant business blogs, but which ones are worthiest of your reading time? Here are the best blogs to follow in 2018

How to Save Time on Social Media Marketing

How to Save Time on Social Media Marketing

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How to Save Time on Social Media Marketing

With social media marketing becoming an increasingly time-consuming job, how can you save time on social, whilst maintaining a consistently high-quality level of content?

Business Awards: 7 Steps to Getting Shortlisted

Business Awards: 7 Steps to Getting Shortlisted

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Business Awards: 7 Steps to Getting Shortlisted

With plenty of free awards available to businesses in the UK, it’s a great chance to generate some positive PR. Get yourself shortlisted with these top tips

Sponsorship: Finding Your Brand's Perfect Match

Sponsorship: Finding Your Brand's Perfect Match

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Sponsorship: Finding Your Brand's Perfect Match

Sponsoring a sports team or TV show can be a cost-effective way for SMEs to reach their target audience. Here's how to use sponsorship to your advantage

Brand Storytelling: Big Successes and Epic Fails

Brand Storytelling: Big Successes and Epic Fails

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Brand Storytelling: Big Successes and Epic Fails

Storytelling is a brilliant way of attracting and retaining customers. What can small businesses learn from the best and worst campaigns of recent years?

Why Employers Should Embrace Social Media

Why Employers Should Embrace Social Media

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Why Employers Should Embrace Social Media

Many employers regard social media as an unwelcome distraction and drain on company productivity. Used correctly, however, it could transform your workforce

How to Make a Success of Small Business Saturday

How to Make a Success of Small Business Saturday

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How to Make a Success of Small Business Saturday

The UK's fifth Small Business Saturday takes place on 2 December, and it's not too late to get involved. Here's how your business can make the most of it

9 Ways to Cut Your Cart Abandonment Rate

9 Ways to Cut Your Cart Abandonment Rate

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9 Ways to Cut Your Cart Abandonment Rate

Cart abandonment is a common problem for e-commerce businesses. What practical steps can they take to improve their checkout process and boost conversions?

7 Simple Ways to Up Your PPC Game

7 Simple Ways to Up Your PPC Game

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7 Simple Ways to Up Your PPC Game

PPC ads not converting? Paid search not paying the bills? Check out this simple guide to maximizing the returns from your pay-per-click campaigns

10 Essential Tips for Trade Show Success

10 Essential Tips for Trade Show Success

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10 Essential Tips for Trade Show Success

Trade shows and exhibitions are still a valuable marketing channel for businesses, but how can you make them to work to your advantage?

Small Business PR: How to Do PR on a Budget

Small Business PR: How to Do PR on a Budget

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Small Business PR: How to Do PR on a Budget

Getting press coverage for your small business needn't be that tricky. Here's how to do your own small business PR on a budget, without using a PR agency

How to Edit a Website: Essential Proofreading Tools

How to Edit a Website: Essential Proofreading Tools

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How to Edit a Website: Essential Proofreading Tools

Errors on your website can put off customers and damage your brand's credibility. These proofreading tools will take the pain out of editing a website

How Freelance Copywriters Can Benefit SMEs

How Freelance Copywriters Can Benefit SMEs

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How Freelance Copywriters Can Benefit SMEs

Writing about your business online or in print can be challenging. By hiring a freelance copywriter, you can boost your brand without breaking the bank

Business Name Fails: How Not to Name a Business

Business Name Fails: How Not to Name a Business

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Business Name Fails: How Not to Name a Business

Picking the wrong name for your business can set you up for failure. So make sure you avoid these common mistakes when naming your company

How to Make a Good Video for Your Business

How to Make a Good Video for Your Business

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How to Make a Good Video for Your Business

Video marketing has become a 'must-do' for small businesses that want to stand out from the crowd. So what makes a good video? Check out these top tips

Rebranding a Company: Lessons from AOL

Rebranding a Company: Lessons from AOL

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Rebranding a Company: Lessons from AOL

AOL's rebrand may have divided opinion, but it taught businesses a number of lessons about rebranding. Here are the most important ones

 

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