Marketing for Business

Marketing is essentially how you position your brand and get it in front of your target demographic. Without it, your business will be severely limited in how much it'll grow. There are multiple areas of marketing, both offline and online, paid and free, and it depends on your business which route you take. In this section we focus on understanding of your audience, creating an effective strategy, digital channels, email marketing, PPC and SEO, and traditional methods such as print advertising and events.

How to Edit a Website: Essential Proofreading Tools

How to Edit a Website: Essential Proofreading Tools

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How to Edit a Website: Essential Proofreading Tools

Errors on your website can put off customers and damage your brand's credibility. These proofreading tools will take the pain out of editing a website

How Freelance Copywriters Can Benefit SMEs

How Freelance Copywriters Can Benefit SMEs

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How Freelance Copywriters Can Benefit SMEs

Writing about your business online or in print can be challenging. By hiring a freelance copywriter, you can boost your brand without breaking the bank

Business Name Fails: How Not to Name a Business

Business Name Fails: How Not to Name a Business

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Business Name Fails: How Not to Name a Business

Picking the wrong name for your business can set you up for failure. So make sure you avoid these common mistakes when naming your company

How to Make a Good Video for Your Business

How to Make a Good Video for Your Business

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How to Make a Good Video for Your Business

Video marketing has become a 'must-do' for small businesses that want to stand out from the crowd. So what makes a good video? Check out these top tips

Rebranding a Company: Lessons from AOL

Rebranding a Company: Lessons from AOL

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Rebranding a Company: Lessons from AOL

AOL's rebrand may have divided opinion, but it taught businesses a number of lessons about rebranding. Here are the most important ones

History of E-Commerce

History of E-Commerce

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History of E-Commerce

Think of the history of e-commerce, and you'd probably think of the 1990s. But you'd be wrong. Here's our short guide, from ARPANET to Google algorithms

Eight Photographs that Changed the World

Eight Photographs that Changed the World

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Eight Photographs that Changed the World

On World Photography Day, Fleximize threw the spotlight on the famous photos that stopped people in their tracks

How SMEs can Compete with Big Brands on PPC

How SMEs can Compete with Big Brands on PPC

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How SMEs can Compete with Big Brands on PPC

PPC offers a perfect, cost-effective platform for small businesses to position their brands among market leaders, and contend in the paid search arena

The Small Business Guide to Kickstarter

The Small Business Guide to Kickstarter

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The Small Business Guide to Kickstarter

Launching your next product on Kickstarter could be the best and worst thing you ever do. Here's our guide to navigating the crowdfunding minefield

VR for Small Businesses

VR for Small Businesses

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VR for Small Businesses

Virtual reality isn't just a platform for gamers. It could provide your customers with the best shopping experience they've ever had

Pokémon Go: How Can Small Businesses Take Advantage?

Pokémon Go: How Can Small Businesses Take Advantage?

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Pokémon Go: How Can Small Businesses Take Advantage?

With Pokémon Go taking the gaming world by storm, there are plenty of ways that SMEs can capitalize on the craze

5 Free Hacks to Improve Your Local Search Visibility

5 Free Hacks to Improve Your Local Search Visibility

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5 Free Hacks to Improve Your Local Search Visibility

5 free SEO hacks to improve your local search visibility on Google by utilising Google My Business, Facebook, Reviews and more

15 Image Resources for Businesses on a Budget

15 Image Resources for Businesses on a Budget

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15 Image Resources for Businesses on a Budget

Our run down of the best image resources, copyright free photography, design assets and WordPress themes for small businesses on a budget

4 Marketing Hacks for Every Small Business

4 Marketing Hacks for Every Small Business

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4 Marketing Hacks for Every Small Business

Can't afford a marketing team? You still need to think like one. Here are four hacks that marketers use all the time to prove ROI

Who Likes to Spend Money in the UK?

Who Likes to Spend Money in the UK?

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Who Likes to Spend Money in the UK?

Gift retailer, Buyagift, reveals research on regional spending habits and what it means for businesses around the UK

Millionaires to Billionaires

Millionaires to Billionaires

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Millionaires to Billionaires

Millionaires to Billionaires: See how long it took 21 of the richest entrepreneurs to build their fortunes and who went from $1m to $1bn the fastest

10 Business Blogs to Follow in 2016

10 Business Blogs to Follow in 2016

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10 Business Blogs to Follow in 2016

Business blogs are becoming more mainstream, so we've hand-picked 10 of our favourites to give your bookmarks folder a spring clean

The Fleximize Mission

The Fleximize Mission

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The Fleximize Mission

The Fleximize Mission is award-winning interactive content for entrepreneurs – the fun, animated games will help you unleash the potential of your business

Morning Rituals of Highly Successful People

Morning Rituals of Highly Successful People

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Morning Rituals of Highly Successful People

Is your morning ritual setting you up for success? Find out how some of the most successful people structure mornings to get the best start to the day

What is the Data Protection Act 1998?

What is the Data Protection Act 1998?

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What is the Data Protection Act 1998?

How does the Data Protection Act 1998 (DPA) affect your small business?

 

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