Marketing for Business

Marketing is essentially how you position your brand and get it in front of your target demographic. Without it, your business will be severely limited in how much it'll grow. There are multiple areas of marketing, both offline and online, paid and free, and it depends on your business which route you take. In this section we focus on understanding of your audience, creating an effective strategy, digital channels, email marketing, PPC and SEO, and traditional methods such as print advertising and events.

How SEO Can Benefit a Business

How SEO Can Benefit a Business

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How SEO Can Benefit a Business

Here's our guide to SEO for your small business, including a look at how search engine optimisation works and what to focus on if you're starting from scratch

UK Festivals: Stats, Sustainability & SMEs

UK Festivals: Stats, Sustainability & SMEs

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UK Festivals: Stats, Sustainability & SMEs

In this special edition of Business Bookmarks, the Fleximize Team highlight a handful of recent news stories and guides on the topic of small businesses and festivals

A Small Business’ Guide to Trading at Festivals

A Small Business’ Guide to Trading at Festivals

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A Small Business’ Guide to Trading at Festivals

We’ve put together a useful guide for small businesses who want to get involved in supplying to music festivals, food markets and outdoor events across the country

Tips for Branding Your SME at a Festival

Tips for Branding Your SME at a Festival

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Tips for Branding Your SME at a Festival

Richard Cutmore of TFH Gazebos shares five tips on how to brand your SME at festivals this year to draw in customers and increase engagement

How User Experience Impacts SEO

How User Experience Impacts SEO

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How User Experience Impacts SEO

Marc Woodhead, Founder and CEO of software development business Holograph, explores how having first-class user experience can contribute to better search rankings

2019's Top Marketing Trends for UK SMEs

2019's Top Marketing Trends for UK SMEs

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2019's Top Marketing Trends for UK SMEs

Peter Watson, Managing Director of award-winning advertising and marketing agency Distract, shares his thoughts on the digital marketing trends that UK SMEs should be aware of in 2019

DIY Digital Marketing Tips for UK SMEs

DIY Digital Marketing Tips for UK SMEs

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DIY Digital Marketing Tips for UK SMEs

If you're struggling to allocate the time and budget to find a digital marketing agency, here's a quick look at some DIY marketing tips to get you the exposure you deserve

Tips for Producing Your First Explainer Video

Tips for Producing Your First Explainer Video

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Tips for Producing Your First Explainer Video

Explainer videos provide a fantastic way to engage with customers and boost brand awareness. Here are some tips on how to go about producing your first one

Maintaining Branding Across Multiple Channels

Maintaining Branding Across Multiple Channels

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Maintaining Branding Across Multiple Channels

Owen Simpson, Head of Marketing at medical negligence specialists Patient Claim Line, explains how to achieve a consistent brand voice across multiple channels

The Benefits of Google Data Studio to SMEs

The Benefits of Google Data Studio to SMEs

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The Benefits of Google Data Studio to SMEs

In this article by Cedarwood Digital, Edgars Boitmanis shares his experience of switching to Google Data Studio for client reporting and highlights eight benefits of the tool

The UK SMEs Harnessing the Written Word

The UK SMEs Harnessing the Written Word

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The UK SMEs Harnessing the Written Word

It's UN English Language day today, so we're celebrating the UK SMEs, charities and enterprises that have built campaigns and products based around the written word

Collecting Data for Hyper-Personalized Marketing

Collecting Data for Hyper-Personalized Marketing

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Collecting Data for Hyper-Personalized Marketing

Jason Lark of Celerity shares his tips on how to collect the right types of data for your SME's marketing campaigns

The Best YouTube Business Channels of 2019

The Best YouTube Business Channels of 2019

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The Best YouTube Business Channels of 2019

From thought leadership videos to advice from HMRC, here's our shortlist of the top YouTube channels for UK business owners to subscribe to in 2019

The SME Guide to Optimising Transparency

The SME Guide to Optimising Transparency

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The SME Guide to Optimising Transparency

In this detailed guide, KJ Dearie of Termly explores how SMEs can promote transparency through their data collection and marketing practices

A Complete Guide to Google Ad Extensions

A Complete Guide to Google Ad Extensions

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A Complete Guide to Google Ad Extensions

Mathew Porter of Kumo Digital shares his guide to everything you could need to know about using Google Ad Extensions

Marketing Your Niche Product in New Locations

Marketing Your Niche Product in New Locations

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Marketing Your Niche Product in New Locations

Kashif Naqshbandi of Anderson Frank shares how he successfully marketed a niche product in different locations

How to Build a Brand Image for a Family Business

How to Build a Brand Image for a Family Business

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How to Build a Brand Image for a Family Business

Strengthening your brand image can do wonders for your family business. We talk you through the four key areas to invest in when building your brand

Landing Big Pieces of Coverage on a Budget

Landing Big Pieces of Coverage on a Budget

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Landing Big Pieces of Coverage on a Budget

Landing big pieces of press coverage can lead to increased client exposure, inbound links to your site and credibility building. Here's how to secure that coverage on a budget

How PR Can Contribute to Your Bottom Line

How PR Can Contribute to Your Bottom Line

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How PR Can Contribute to Your Bottom Line

Andy Barr of 10 Yetis Digital explores how PR campaigns can influence conversion rates by increasing authority and promoting engagement with new customers

How to Stand out in a Crowded Marketplace

How to Stand out in a Crowded Marketplace

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How to Stand out in a Crowded Marketplace

Differentiating your business is no easy task, and it’s getting more difficult all the time. Matt Stevens explains how to make your SME stand out from the crowd