As a small business, focus on key marketing channels and ultimate goal to get results
A great marketing strategy involves using multiple online and offline channels. However, small businesses may not have the capacity to run big campaigns, so choose what works best for you and focus on developing those techniques. Whether your aim is to raise your profile, to educate or to make sales quickly, your strategy needs to achieve it. Read our articles for loads of tips and ideas you can incorporate into your plan.
Fostering loyalty amongst customers is one of the most effective, valuable strategies any small business can employ. Here's our guide on how to get started with retention marketing
Social listening is an integral part of any business's marketing strategy. Vicky from REad Group shares her insights into the benefits of social listening and what the best tools are.
A big online following doesn’t necessarily mean more sales for your business. Rebecca Barnatt-Smith explains how optimizing your sales funnel is crucial to lead conversion
Andy Woods, Design Director at web design and development agency Rouge Media, explores how B2B brands can add seasonal campaigns to their online marketing mix
From creating buyer personas to implementing A/B testing, we explore four of the most effective ways to integrate omnichannel marketing strategies into your next campaign
From leveraging user-generated content to providing guest Wi-Fi, Hannah Hambleton of Beambox shares six essential strategies every restaurant should consider for their 2020 marketing mix
Here are the marketing trends that may affect your business in 2020, including the impact of changes in web tracking platforms and how Amazon is turning into a product search engine
Heather Baker, CEO of TopLine Comms, shares five tips to take the stress out of digital marketing campaigns, including setting clear metrics and staying on top of Google updates
Peter Watson, Managing Director of award-winning advertising and marketing agency Distract, shares his thoughts on the digital marketing trends that UK SMEs should be aware of in 2019
Although digital marketing is the go-to way of promoting your business these days, traditional offline methods still play an important role in making connections with customers
Promoting brand purpose is all the rage at the moment, but it can backfire if executed badly. Tony Wright explores four key aspects to bear in mind for your next big campaign
Amanda Walls, Director at Cedarwood Digital, shares her tips for capitalizing on holiday trends, including how to create ads that stand out and how free delivery can impact sales figures
Bryony Thomas from Watertight Marketing takes a look at common pitfalls SMEs face when executing their marketing strategy, and the four pillars of marketing success
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