Marketing Strategy

As a small business, focus on key marketing channels and ultimate goal to get results

A great marketing strategy involves using multiple online and offline channels. However, small businesses may not have the capacity to run big campaigns, so choose what works best for you and focus on developing those techniques. Whether your aim is to raise your profile, to educate or to make sales quickly, your strategy needs to achieve it. Read our articles for loads of tips and ideas you can incorporate into your plan.

AI Is The New Local Search: Is Your Business Ready?

AI Is The New Local Search: Is Your Business Ready?

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AI Is The New Local Search: Is Your Business Ready?

AI-powered search is reshaping local SEO. Learn how to evolve beyond "ten blue links" and become the go-to source in your market with this 5-step playbook.

What Is Omnichannel Retail and Why Does It Matter?

What Is Omnichannel Retail and Why Does It Matter?

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What Is Omnichannel Retail and Why Does It Matter?

Meet the retail strategy reshaping how independent retailers connect with customers.

Beyond Subscriptions: 4 Creative Ways to Monetize Your Web App

Beyond Subscriptions: 4 Creative Ways to Monetize Your Web App

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Beyond Subscriptions: 4 Creative Ways to Monetize Your Web App

Discover four innovative monetization strategies beyond subscriptions to boost revenue from your web app – without compromising user experience.

Quick Commerce is Changing the Game for Retail Advertising

Quick Commerce is Changing the Game for Retail Advertising

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Quick Commerce is Changing the Game for Retail Advertising

Retail media budgets are shifting. As more brands look for alternatives to traditional digital ads, quick commerce is stepping up.

A Simple Guide to Writing in Plain English

A Simple Guide to Writing in Plain English

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A Simple Guide to Writing in Plain English

Because no one ever said, “Wow, I wish that email had more jargon.” This simple guide shares practical tips to cut the fluff, boost clarity, and write content people actually understand.

5 Tips for Scaling Up Your Content Creation

5 Tips for Scaling Up Your Content Creation

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5 Tips for Scaling Up Your Content Creation

Discover five actionable tips to scale your content creation efficiently. Learn how SMEs can repurpose content, leverage AI, and maintain quality while reaching a broader audience.

How to Craft an SME Content Management Strategy

How to Craft an SME Content Management Strategy

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How to Craft an SME Content Management Strategy

From understanding your audience to picking the perfect CMS, learn how to create an SME content management strategy in just 4 steps.

Are Black Friday Email Campaigns Worthwhile?

Are Black Friday Email Campaigns Worthwhile?

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Are Black Friday Email Campaigns Worthwhile?

Every brand is vying for a spot in consumers’ inboxes. But many retailers are asking themselves, are Black Friday email campaigns worth it? Christopher Wykes of Kaweb investigates.

The Ultimate TikTok Marketing Guide for SMEs

The Ultimate TikTok Marketing Guide for SMEs

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The Ultimate TikTok Marketing Guide for SMEs

Your complete Tiktok marketing guide, including a free 30 Day TikTok ideas PDF download.

Marketing on a Budget: Cost-Effective Strategies for SMEs

Marketing on a Budget: Cost-Effective Strategies for SMEs

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Marketing on a Budget: Cost-Effective Strategies for SMEs

Develop marketing tactics on a budget for your small business with our tips for creating cost-effective strategies

Why Retention Marketing is Crucial for SMEs

Why Retention Marketing is Crucial for SMEs

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Why Retention Marketing is Crucial for SMEs

Fostering loyalty amongst customers is one of the most effective, valuable strategies any small business can employ. Here's our guide on how to get started with retention marketing

Five Ways to Build Your Brand Out of a Recession

Five Ways to Build Your Brand Out of a Recession

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Five Ways to Build Your Brand Out of a Recession

Charlotte Nichols of Harvey & Hugo talks us through five ways business owners can utilize PR and marketing to rebuild their brand after a recession

Community Based Marketing for B2B SMEs

Community Based Marketing for B2B SMEs

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Community Based Marketing for B2B SMEs

Ashley Friedlein explores the concept of community based marketing and shares tips on how to create your own community as a B2B SME

How to Create B2B Seasonal Marketing Campaigns

How to Create B2B Seasonal Marketing Campaigns

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How to Create B2B Seasonal Marketing Campaigns

Andy Woods, Creative Director and Co-Founder at web design and development agency Rouge Media, explores how B2B brands can add seasonal campaigns to their online marketing mix

Strategies for Your 2020 Restaurant Marketing Mix

Strategies for Your 2020 Restaurant Marketing Mix

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Strategies for Your 2020 Restaurant Marketing Mix

From leveraging user-generated content to providing guest Wi-Fi, Hannah Hambleton of Beambox shares six essential strategies every restaurant should consider for their 2020 marketing mix

Taking the Stress out of Digital Marketing

Taking the Stress out of Digital Marketing

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Taking the Stress out of Digital Marketing

Heather Baker, CEO of TopLine Comms, shares five tips to take the stress out of digital marketing campaigns, including setting clear metrics and staying on top of Google updates

2019's Top Marketing Trends for UK SMEs

2019's Top Marketing Trends for UK SMEs

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2019's Top Marketing Trends for UK SMEs

Peter Watson, Managing Director of award-winning advertising and marketing agency Distract, shares his thoughts on the digital marketing trends that UK SMEs should be aware of in 2019

Collecting Data for Hyper-Personalised Marketing

Collecting Data for Hyper-Personalised Marketing

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Collecting Data for Hyper-Personalised Marketing

Jason Lark of Celerity shares his tips on how to collect the right types of data for your SME's marketing campaigns

The SME Guide to Optimising Transparency

The SME Guide to Optimising Transparency

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The SME Guide to Optimising Transparency

In this detailed guide, KJ Dearie of Termly explores how SMEs can promote transparency through their data collection and marketing practices

A Complete Guide to Google Ad Extensions

A Complete Guide to Google Ad Extensions

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A Complete Guide to Google Ad Extensions

Mathew Porter of Kumo Digital shares his guide to everything you could need to know about using Google Ad Extensions