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Marketing Strategy

As a small business, focus on key marketing channels and ultimate goal to get results

A great marketing strategy involves using multiple online and offline channels. However, small businesses may not have the capacity to run big campaigns, so choose what works best for you and focus on developing those techniques. Whether your aim is to raise your profile, to educate or to make sales quickly, your strategy needs to achieve it. Read our articles for loads of tips and ideas you can incorporate into your plan.

How to Build an Efficient Sales Funnel

How to Build an Efficient Sales Funnel

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How to Build an Efficient Sales Funnel

A big online following doesn’t necessarily mean more sales for your business. Rebecca Barnatt-Smith explains how optimizing your sales funnel is crucial to lead conversion

Five Ways to Build Your Brand Out of a Recession

Five Ways to Build Your Brand Out of a Recession

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Five Ways to Build Your Brand Out of a Recession

Charlotte Nichols of Harvey & Hugo talks us through five ways business owners can utilize PR and marketing to rebuild their brand after a recession

Community Based Marketing for B2B SMEs

Community Based Marketing for B2B SMEs

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Community Based Marketing for B2B SMEs

Ashley Friedlein explores the concept of community based marketing and shares tips on how to create your own community as a B2B SME

How to Create B2B Seasonal Marketing Campaigns

How to Create B2B Seasonal Marketing Campaigns

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How to Create B2B Seasonal Marketing Campaigns

Andy Woods, Design Director at web design and development agency Rouge Media, explores how B2B brands can add seasonal campaigns to their online marketing mix

Targeting Leads in the Run-up to Black Friday

Targeting Leads in the Run-up to Black Friday

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Targeting Leads in the Run-up to Black Friday

With last year's Black Friday being fully digital, Demi Edmunds of TextAnywhere outlines five strategies to help UK SMEs target high-quality leads

4 Omnichannel Marketing Strategies for SMEs

4 Omnichannel Marketing Strategies for SMEs

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4 Omnichannel Marketing Strategies for SMEs

From creating buyer personas to implementing A/B testing, we explore four of the most effective ways to integrate omnichannel marketing strategies into your next campaign

Why Retention Marketing is Crucial for SMEs

Why Retention Marketing is Crucial for SMEs

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Why Retention Marketing is Crucial for SMEs

Fostering loyalty amongst customers is one of the most effective, valuable strategies any small business can employ. Here's our guide on how to get started with retention marketing

Strategies for Your 2020 Restaurant Marketing Mix

Strategies for Your 2020 Restaurant Marketing Mix

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Strategies for Your 2020 Restaurant Marketing Mix

From leveraging user-generated content to providing guest Wi-Fi, Hannah Hambleton of Beambox shares six essential strategies every restaurant should consider for their 2020 marketing mix

2020 Marketing Trends for UK Businesses

2020 Marketing Trends for UK Businesses

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2020 Marketing Trends for UK Businesses

Here are the marketing trends that may affect your business in 2020, including the impact of changes in web tracking platforms and how Amazon is turning into a product search engine

Taking the Stress out of Digital Marketing

Taking the Stress out of Digital Marketing

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Taking the Stress out of Digital Marketing

Heather Baker, CEO of TopLine Comms, shares five tips to take the stress out of digital marketing campaigns, including setting clear metrics and staying on top of Google updates

2019's Top Marketing Trends for UK SMEs

2019's Top Marketing Trends for UK SMEs

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2019's Top Marketing Trends for UK SMEs

Peter Watson, Managing Director of award-winning advertising and marketing agency Distract, shares his thoughts on the digital marketing trends that UK SMEs should be aware of in 2019

DIY Digital Marketing Tips for UK SMEs

DIY Digital Marketing Tips for UK SMEs

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DIY Digital Marketing Tips for UK SMEs

If you're struggling to allocate the time and budget to find a digital marketing agency, here's a quick look at some DIY marketing tips to get you the exposure you deserve

Collecting Data for Hyper-Personalized Marketing

Collecting Data for Hyper-Personalized Marketing

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Collecting Data for Hyper-Personalized Marketing

Jason Lark of Celerity shares his tips on how to collect the right types of data for your SME's marketing campaigns

The SME Guide to Optimising Transparency

The SME Guide to Optimising Transparency

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The SME Guide to Optimising Transparency

In this detailed guide, KJ Dearie of Termly explores how SMEs can promote transparency through their data collection and marketing practices

A Complete Guide to Google Ad Extensions

A Complete Guide to Google Ad Extensions

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A Complete Guide to Google Ad Extensions

Mathew Porter of Kumo Digital shares his guide to everything you could need to know about using Google Ad Extensions

Marketing Your Niche Product in New Locations

Marketing Your Niche Product in New Locations

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Marketing Your Niche Product in New Locations

Kashif Naqshbandi of Anderson Frank shares how he successfully marketed a niche product in different locations

How to Promote Your Business Offline

How to Promote Your Business Offline

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How to Promote Your Business Offline

Although digital marketing is the go-to way of promoting your business these days, traditional offline methods still play an important role in making connections with customers

The Four Pillars of Brand Purpose & Social Change

The Four Pillars of Brand Purpose & Social Change

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The Four Pillars of Brand Purpose & Social Change

Promoting brand purpose is all the rage at the moment, but it can backfire if executed badly. Tony Wright explores four key aspects to bear in mind for your next big campaign

How to Capitalize on Holiday Marketing Trends

How to Capitalize on Holiday Marketing Trends

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How to Capitalize on Holiday Marketing Trends

Amanda Walls, Director at Cedarwood Digital, shares her tips for capitalizing on holiday trends, including how to create ads that stand out and how free delivery can impact sales figures

Why Your Marketing Leads Aren't Working

Why Your Marketing Leads Aren't Working

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Why Your Marketing Leads Aren't Working

Bryony Thomas from Watertight Marketing takes a look at common pitfalls SMEs face when executing their marketing strategy, and the four pillars of marketing success