Marketing Strategy

As a small business, focus on key marketing channels and ultimate goal to get results

A great marketing strategy involves using multiple online and offline channels. However, small businesses may not have the capacity to run big campaigns, so choose what works best for you and focus on developing those techniques. Whether your aim is to raise your profile, to educate or to make sales quickly, your strategy needs to achieve it. Read our articles for loads of tips and ideas you can incorporate into your plan.

How User Experience Impacts SEO

How User Experience Impacts SEO

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How User Experience Impacts SEO

Marc Woodhead, Founder and CEO of software development business Holograph, explores how having first-class user experience can contribute to better search rankings

2019's Top Marketing Trends for UK SMEs

2019's Top Marketing Trends for UK SMEs

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2019's Top Marketing Trends for UK SMEs

Peter Watson, Managing Director of award-winning advertising and marketing agency Distract, shares his thoughts on the digital marketing trends that UK SMEs should be aware of in 2019

DIY Digital Marketing Tips for UK SMEs

DIY Digital Marketing Tips for UK SMEs

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DIY Digital Marketing Tips for UK SMEs

If you're struggling to allocate the time and budget to find a digital marketing agency, here's a quick look at some DIY marketing tips to get you the exposure you deserve

Collecting Data for Hyper-Personalized Marketing

Collecting Data for Hyper-Personalized Marketing

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Collecting Data for Hyper-Personalized Marketing

Jason Lark of Celerity shares his tips on how to collect the right types of data for your SME's marketing campaigns

The SME Guide to Optimising Transparency

The SME Guide to Optimising Transparency

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The SME Guide to Optimising Transparency

In this detailed guide, KJ Dearie of Termly explores how SMEs can promote transparency through their data collection and marketing practices

A Complete Guide to Google Ad Extensions

A Complete Guide to Google Ad Extensions

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A Complete Guide to Google Ad Extensions

Mathew Porter of Kumo Digital shares his guide to everything you could need to know about using Google Ad Extensions

Marketing Your Niche Product in New Locations

Marketing Your Niche Product in New Locations

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Marketing Your Niche Product in New Locations

Kashif Naqshbandi of Anderson Frank shares how he successfully marketed a niche product in different locations

How to Promote Your Business Offline

How to Promote Your Business Offline

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How to Promote Your Business Offline

Although digital marketing is the go-to way of promoting your business these days, traditional offline methods still play an important role in making connections with customers

The Four Pillars of Brand Purpose & Social Change

The Four Pillars of Brand Purpose & Social Change

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The Four Pillars of Brand Purpose & Social Change

Promoting brand purpose is all the rage at the moment, but it can backfire if executed badly. Tony Wright explores four key aspects to bear in mind for your next big campaign

How to Capitalize on Holiday Marketing Trends

How to Capitalize on Holiday Marketing Trends

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How to Capitalize on Holiday Marketing Trends

Amanda Walls, Director at Cedarwood Digital, shares her tips for capitalizing on holiday trends, including how to create ads that stand out and how free delivery can impact sales figures

Why Your Marketing Leads Aren't Working

Why Your Marketing Leads Aren't Working

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Why Your Marketing Leads Aren't Working

Bryony Thomas from Watertight Marketing takes a look at common pitfalls SMEs face when executing their marketing strategy, and the four pillars of marketing success

Taking the Guesswork out of Influencer Marketing

Taking the Guesswork out of Influencer Marketing

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Taking the Guesswork out of Influencer Marketing

Influencer marketing has resulted in huge success for the companies that get it right, but choosing an influencer for your brand is tricky. Until, that is, you start using artificial intelligence

How to Use Landing Pages to Grow Your Business

How to Use Landing Pages to Grow Your Business

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How to Use Landing Pages to Grow Your Business

A successful landing page strategy can be pivotal in maximizing your return-on-investment, leveraging your marketing efforts, and meeting your business goals

The Power of Referral Marketing

The Power of Referral Marketing

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The Power of Referral Marketing

Referral marketing is one of the most powerful ways to grow your business. Here’s how to implement a successful referral campaign for your business

10 Business Blogs to Follow in 2018

10 Business Blogs to Follow in 2018

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10 Business Blogs to Follow in 2018

The internet is brimming with brilliant business blogs, but which ones are worthiest of your reading time? Here are the best blogs to follow in 2018

How to Save Time on Social Media Marketing

How to Save Time on Social Media Marketing

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How to Save Time on Social Media Marketing

With social media marketing becoming an increasingly time-consuming job, how can you save time on social, whilst maintaining a consistently high-quality level of content?

Brand Storytelling: Big Successes and Epic Fails

Brand Storytelling: Big Successes and Epic Fails

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Brand Storytelling: Big Successes and Epic Fails

Storytelling is a brilliant way of attracting and retaining customers. What can small businesses learn from the best and worst campaigns of recent years?

The Small Business Guide to Kickstarter

The Small Business Guide to Kickstarter

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The Small Business Guide to Kickstarter

Launching your next product on Kickstarter could be the best and worst thing you ever do. Here's our guide to navigating the crowdfunding minefield

Pokémon Go: How Can Small Businesses Take Advantage?

Pokémon Go: How Can Small Businesses Take Advantage?

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Pokémon Go: How Can Small Businesses Take Advantage?

With Pokémon Go taking the gaming world by storm, there are plenty of ways that SMEs can capitalize on the craze

4 Marketing Hacks for Every Small Business

4 Marketing Hacks for Every Small Business

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4 Marketing Hacks for Every Small Business

Can't afford a marketing team? You still need to think like one. Here are four hacks that marketers use all the time to prove ROI