Marketing Strategy

As a small business, focus on key marketing channels and ultimate goal to get results

A great marketing strategy involves using multiple online and offline channels. However, small businesses may not have the capacity to run big campaigns, so choose what works best for you and focus on developing those techniques. Whether your aim is to raise your profile, to educate or to make sales quickly, your strategy needs to achieve it. Read our articles for loads of tips and ideas you can incorporate into your plan.

How to Craft an SME Content Management Strategy

How to Craft an SME Content Management Strategy

— Read More — How to Craft an SME Content Management Strategy

How to Craft an SME Content Management Strategy

From understanding your audience to picking the perfect CMS, learn how to create an SME content management strategy in just 4 steps.

Last-Minute Summer Holiday Market Opportunities

Last-Minute Summer Holiday Market Opportunities

— Read More — Last-Minute Summer Holiday Market Opportunities

Last-Minute Summer Holiday Market Opportunities

Summer is a great time for small businesses to make more sales. Matthew Trattles of Auctane investigates how SMBs can use their unique advantages over larger companies.

Are Black Friday Email Campaigns Worthwhile?

Are Black Friday Email Campaigns Worthwhile?

— Read More — Are Black Friday Email Campaigns Worthwhile?

Are Black Friday Email Campaigns Worthwhile?

Every brand is vying for a spot in consumers’ inboxes. But many retailers are asking themselves, are Black Friday email campaigns worth it? Christopher Wykes of Kaweb investigates.

Is a Black Friday Sale Right for Your Business?

Is a Black Friday Sale Right for Your Business?

— Read More — Is a Black Friday Sale Right for Your Business?

Is a Black Friday Sale Right for Your Business?

Fine jewellery purveyor Jessica Flinn explores tackling Black Friday as an SME in the luxury goods market

Targeting Leads in the Run-up to Black Friday

Targeting Leads in the Run-up to Black Friday

— Read More — Targeting Leads in the Run-up to Black Friday

Targeting Leads in the Run-up to Black Friday

With last year's Black Friday being fully digital, Demi Edmunds of TextAnywhere outlines five strategies to help UK SMEs target high-quality leads

The Ultimate TikTok Marketing Guide for SMEs

The Ultimate TikTok Marketing Guide for SMEs

— Read More — The Ultimate TikTok Marketing Guide for SMEs

The Ultimate TikTok Marketing Guide for SMEs

Your complete Tiktok marketing guide, including a free 30 Day TikTok ideas PDF download.

Marketing on a Budget: Cost-Effective Strategies for SMEs

Marketing on a Budget: Cost-Effective Strategies for SMEs

— Read More — Marketing on a Budget: Cost-Effective Strategies for SMEs

Marketing on a Budget: Cost-Effective Strategies for SMEs

Develop marketing tactics on a budget for your small business with our tips for creating cost-effective strategies

Why Retention Marketing is Crucial for SMEs

Why Retention Marketing is Crucial for SMEs

— Read More — Why Retention Marketing is Crucial for SMEs

Why Retention Marketing is Crucial for SMEs

Fostering loyalty amongst customers is one of the most effective, valuable strategies any small business can employ. Here's our guide on how to get started with retention marketing

Three Reasons You Should Use Social Listening

Three Reasons You Should Use Social Listening

— Read More — Three Reasons You Should Use Social Listening

Three Reasons You Should Use Social Listening

Social listening is an integral part of any business's marketing strategy. Vicky from REad Group shares her insights into the benefits of social listening and what the best tools are.

How to Build an Efficient Sales Funnel

How to Build an Efficient Sales Funnel

— Read More — How to Build an Efficient Sales Funnel

How to Build an Efficient Sales Funnel

A big online following doesn’t necessarily mean more sales for your business. Rebecca Barnatt-Smith explains how optimizing your sales funnel is crucial to lead conversion

Five Ways to Build Your Brand Out of a Recession

Five Ways to Build Your Brand Out of a Recession

— Read More — Five Ways to Build Your Brand Out of a Recession

Five Ways to Build Your Brand Out of a Recession

Charlotte Nichols of Harvey & Hugo talks us through five ways business owners can utilize PR and marketing to rebuild their brand after a recession

Community Based Marketing for B2B SMEs

Community Based Marketing for B2B SMEs

— Read More — Community Based Marketing for B2B SMEs

Community Based Marketing for B2B SMEs

Ashley Friedlein explores the concept of community based marketing and shares tips on how to create your own community as a B2B SME

How to Create B2B Seasonal Marketing Campaigns

How to Create B2B Seasonal Marketing Campaigns

— Read More — How to Create B2B Seasonal Marketing Campaigns

How to Create B2B Seasonal Marketing Campaigns

Andy Woods, Creative Director and Co-Founder at web design and development agency Rouge Media, explores how B2B brands can add seasonal campaigns to their online marketing mix

4 Omnichannel Marketing Strategies for SMEs

4 Omnichannel Marketing Strategies for SMEs

— Read More — 4 Omnichannel Marketing Strategies for SMEs

4 Omnichannel Marketing Strategies for SMEs

From creating buyer personas to implementing A/B testing, we explore four of the most effective ways to integrate omnichannel marketing strategies into your next campaign

Strategies for Your 2020 Restaurant Marketing Mix

Strategies for Your 2020 Restaurant Marketing Mix

— Read More — Strategies for Your 2020 Restaurant Marketing Mix

Strategies for Your 2020 Restaurant Marketing Mix

From leveraging user-generated content to providing guest Wi-Fi, Hannah Hambleton of Beambox shares six essential strategies every restaurant should consider for their 2020 marketing mix

2020 Marketing Trends for UK Businesses

2020 Marketing Trends for UK Businesses

— Read More — 2020 Marketing Trends for UK Businesses

2020 Marketing Trends for UK Businesses

Here are the marketing trends that may affect your business in 2020, including the impact of changes in web tracking platforms and how Amazon is turning into a product search engine

Taking the Stress out of Digital Marketing

Taking the Stress out of Digital Marketing

— Read More — Taking the Stress out of Digital Marketing

Taking the Stress out of Digital Marketing

Heather Baker, CEO of TopLine Comms, shares five tips to take the stress out of digital marketing campaigns, including setting clear metrics and staying on top of Google updates

2019's Top Marketing Trends for UK SMEs

2019's Top Marketing Trends for UK SMEs

— Read More — 2019's Top Marketing Trends for UK SMEs

2019's Top Marketing Trends for UK SMEs

Peter Watson, Managing Director of award-winning advertising and marketing agency Distract, shares his thoughts on the digital marketing trends that UK SMEs should be aware of in 2019

Collecting Data for Hyper-Personalised Marketing

Collecting Data for Hyper-Personalised Marketing

— Read More — Collecting Data for Hyper-Personalised Marketing

Collecting Data for Hyper-Personalised Marketing

Jason Lark of Celerity shares his tips on how to collect the right types of data for your SME's marketing campaigns

The SME Guide to Optimising Transparency

The SME Guide to Optimising Transparency

— Read More — The SME Guide to Optimising Transparency

The SME Guide to Optimising Transparency

In this detailed guide, KJ Dearie of Termly explores how SMEs can promote transparency through their data collection and marketing practices