Marketing is essentially how you position your brand and get it in front of your target demographic. Without it, your business will be severely limited in how much it'll grow. There are multiple areas of marketing, both offline and online, paid and free, and it depends on your business which route you take. In this section we focus on understanding of your audience, creating an effective strategy, digital channels, email marketing, PPC and SEO, and traditional methods such as print advertising and events.
Your company website is important for both customer communication and building trust in your brand. Here's a quick look at how to build a successful website for your small business
It's important to get content development right, as mistakes can have far-reaching effects on how customers perceive your brand. Here are five tips for developing customer-focused content
Marc Swann, Search Director at SEO agency Glass Digital, shares five digital marketing tactics to make your e-commerce website stand out from the crowd
Dmitrii Kustov, online marketing expert, delves into the pros and cons of offline and online marketing, including sharing examples of when offline marketing can produce exceptional results
In this detailed guide, Crispin Boden-Tebbutt covers how to fix Google crawl errors so that your website can be easily found and navigated by customers
As an SME owner, it's important to understand how video content can bring in new leads. Here's a quick guide covering how to create video content that works
Here's our guide to SEO for your small business, including a look at how search engine optimisation works and what to focus on if you're starting from scratch
In this special edition of Business Bookmarks, the Fleximize Team highlight a handful of recent news stories and guides on the topic of small businesses and festivals
We’ve put together a useful guide for small businesses who want to get involved in supplying to music festivals, food markets and outdoor events across the country
Marc Woodhead, Founder and CEO of software development business Holograph, explores how having first-class user experience can contribute to better search rankings
Peter Watson, Managing Director of award-winning advertising and marketing agency Distract, shares his thoughts on the digital marketing trends that UK SMEs should be aware of in 2019
Explainer videos provide a fantastic way to engage with customers and boost brand awareness. Here are some tips on how to go about producing your first one
Owen Simpson, Head of Marketing at medical negligence specialists Patient Claim Line, explains how to achieve a consistent brand voice across multiple channels
In this article by Cedarwood Digital, Edgars Boitmanis shares his experience of switching to Google Data Studio for client reporting and highlights eight benefits of the tool
It's UN English Language day today, so we're celebrating the UK SMEs, charities and enterprises that have built campaigns and products based around the written word
When you visit any web site, it may store or retrieve information on your browser,
mostly in the form of cookies. This information might be about you, your preferences
or your device and is mostly used to make the site work as you expect it to. The
information does not usually directly identify you, but it can give you a more
personalised web experience.
Because we respect your right to privacy, you can choose not to allow some types of
cookies. Click on the different category headings to find out more and change our
default settings. However, blocking some types of cookies may impact your experience
of the site and the services we are able to offer.
Strictly Necessary Cookies
Always Active
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms.
You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.
Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site.
All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages.
If you do not allow these cookies then some or all of these services may not function properly.
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites.
They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Social Media Cookies
These cookies are set by a range of social media services that we have added to the site to enable you to share our content with your friends and networks. They are capable of tracking your browser across other sites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit.
If you do not allow these cookies you may not be able to use or see these sharing tools.
These cookies are set by a range of social media services that we have added to the site to enable you to share our content with your friends and networks. They are capable of tracking your browser across other sites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit.
If you do not allow these cookies you may not be able to use or see these sharing tools.