Marketing is essentially how you position your brand and get it in front of your target demographic. Without it, your business will be severely limited in how much it'll grow. There are multiple areas of marketing, both offline and online, paid and free, and it depends on your business which route you take. In this section we focus on understanding of your audience, creating an effective strategy, digital channels, email marketing, PPC and SEO, and traditional methods such as print advertising and events.
Your company website is important for both customer communication and building trust in your brand. Here's a quick look at how to build a successful website for your small business
It's important to get content development right, as mistakes can have far-reaching effects on how customers perceive your brand. Here are five tips for developing customer-focused content
Marc Swann, Search Director at SEO agency Glass Digital, shares five digital marketing tactics to make your e-commerce website stand out from the crowd
Dmitrii Kustov, online marketing expert, delves into the pros and cons of offline and online marketing, including sharing examples of when offline marketing can produce exceptional results
In this detailed guide, Crispin Boden-Tebbutt covers how to fix Google crawl errors so that your website can be easily found and navigated by customers
As an SME owner, it's important to understand how video content can bring in new leads. Here's a quick guide covering how to create video content that works
Here's our guide to SEO for your small business, including a look at how search engine optimisation works and what to focus on if you're starting from scratch
In this special edition of Business Bookmarks, the Fleximize Team highlight a handful of recent news stories and guides on the topic of small businesses and festivals
We’ve put together a useful guide for small businesses who want to get involved in supplying to music festivals, food markets and outdoor events across the country
Marc Woodhead, Founder and CEO of software development business Holograph, explores how having first-class user experience can contribute to better search rankings
Peter Watson, Managing Director of award-winning advertising and marketing agency Distract, shares his thoughts on the digital marketing trends that UK SMEs should be aware of in 2019
Explainer videos provide a fantastic way to engage with customers and boost brand awareness. Here are some tips on how to go about producing your first one
Owen Simpson, Head of Marketing at medical negligence specialists Patient Claim Line, explains how to achieve a consistent brand voice across multiple channels
In this article by Cedarwood Digital, Edgars Boitmanis shares his experience of switching to Google Data Studio for client reporting and highlights eight benefits of the tool
It's UN English Language day today, so we're celebrating the UK SMEs, charities and enterprises that have built campaigns and products based around the written word
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