Marketing for Business

Marketing is essentially how you position your brand and get it in front of your target demographic. Without it, your business will be severely limited in how much it'll grow. There are multiple areas of marketing, both offline and online, paid and free, and it depends on your business which route you take. In this section we focus on understanding of your audience, creating an effective strategy, digital channels, email marketing, PPC and SEO, and traditional methods such as print advertising and events.

Top 20 Business Blogs 2020

Top 20 Business Blogs 2020

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Top 20 Business Blogs 2020

We’ve curated a list of the best blogs in 2020 for entrepreneurs and business owners who want to keep on top of the latest business news, best practice and emerging industry trends

Strategies for Your 2020 Restaurant Marketing Mix

Strategies for Your 2020 Restaurant Marketing Mix

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Strategies for Your 2020 Restaurant Marketing Mix

From leveraging user-generated content to providing guest Wi-Fi, Hannah Hambleton of Beambox shares six essential strategies every restaurant should consider for their 2020 marketing mix

An SME's Guide to Exhibiting at a Business Show

An SME's Guide to Exhibiting at a Business Show

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An SME's Guide to Exhibiting at a Business Show

Exhibiting at an event or trade show for the first time can be an exciting opportunity to make an impact in your industry. Here are four tips to help you get the most out of your first show

How to Find Clients for Your Construction Business

How to Find Clients for Your Construction Business

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How to Find Clients for Your Construction Business

If you're struggling to find clients for your construction business, this guide explores three easy ways to promote your services and attract new customers

How to Host an Eco-Friendly Corporate Event

How to Host an Eco-Friendly Corporate Event

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How to Host an Eco-Friendly Corporate Event

Matthew Payne, Founder and Managing Director of Made by Oomph​, shares his tips on how to plan and host an eco-friendly corporate event that won't cost the earth

Taking the Stress out of Digital Marketing

Taking the Stress out of Digital Marketing

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Taking the Stress out of Digital Marketing

Heather Baker, CEO of TopLine Comms, shares five tips to take the stress out of digital marketing campaigns, including setting clear metrics and staying on top of Google updates

An Introduction to Video Marketing for Startups

An Introduction to Video Marketing for Startups

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An Introduction to Video Marketing for Startups

If you're unsure of how to get started with video marketing, we cover the top five types of videos that can benefit startups, and how they could help to boost your brand image

How To Improve Your Visitor To Buyer Ratio

How To Improve Your Visitor To Buyer Ratio

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How To Improve Your Visitor To Buyer Ratio

Roberto Garvin, Co-Founder of Mofluid, shares his key findings on how you can increase your visitor to buyer ratio, covering value propositions, sales funnel audits and split testing

Event Planning Tips for Small Businesses

Event Planning Tips for Small Businesses

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Event Planning Tips for Small Businesses

Toby Heelis, CEO of events management company Eventopedia, shares his top five tips on how to plan and run a successful event as a small business

Getting to Grips with the Basics of SEO

Getting to Grips with the Basics of SEO

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Getting to Grips with the Basics of SEO

Adam Chard, from online retailer Victoria Plum, shares five tips on how small business owners can get to grips with the basic elements of SEO

Offline vs Online Marketing - Which Is Better For Your Business?

Offline vs Online Marketing - Which Is Better For Your Business?

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Offline vs Online Marketing - Which Is Better For Your Business?

Dmitrii Kustov, online marketing expert, delves into the pros and cons of offline and online marketing, including sharing examples of when offline marketing can produce exceptional results

A Guide to Fixing Google Site Crawl Errors

A Guide to Fixing Google Site Crawl Errors

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A Guide to Fixing Google Site Crawl Errors

In this detailed guide, Crispin Boden-Tebbutt covers how to fix Google crawl errors so that your website can be easily found and navigated by customers

How to Create Engaging Video Content

How to Create Engaging Video Content

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How to Create Engaging Video Content

As an SME owner, it's important to understand how video content can bring in new leads. Here's a quick guide covering how to create video content that works

How SEO Can Benefit a Business

How SEO Can Benefit a Business

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How SEO Can Benefit a Business

Here's our guide to SEO for your small business, including a look at how search engine optimisation works and what to focus on if you're starting from scratch

UK Festivals: Stats, Sustainability & SMEs

UK Festivals: Stats, Sustainability & SMEs

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UK Festivals: Stats, Sustainability & SMEs

In this special edition of Business Bookmarks, the Fleximize Team highlight a handful of recent news stories and guides on the topic of small businesses and festivals

A Small Business’ Guide to Trading at Festivals

A Small Business’ Guide to Trading at Festivals

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A Small Business’ Guide to Trading at Festivals

We’ve put together a useful guide for small businesses who want to get involved in supplying to music festivals, food markets and outdoor events across the country

How User Experience Impacts SEO

How User Experience Impacts SEO

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How User Experience Impacts SEO

Marc Woodhead, Founder and CEO of software development business Holograph, explores how having first-class user experience can contribute to better search rankings

Maintaining Branding Across Multiple Channels

Maintaining Branding Across Multiple Channels

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Maintaining Branding Across Multiple Channels

Owen Simpson, Head of Marketing at medical negligence specialists Patient Claim Line, explains how to achieve a consistent brand voice across multiple channels

The Benefits of Google Data Studio to SMEs

The Benefits of Google Data Studio to SMEs

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The Benefits of Google Data Studio to SMEs

In this article by Cedarwood Digital, Edgars Boitmanis shares his experience of switching to Google Data Studio for client reporting and highlights eight benefits of the tool

Collecting Data for Hyper-Personalised Marketing

Collecting Data for Hyper-Personalised Marketing

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Collecting Data for Hyper-Personalised Marketing

Jason Lark of Celerity shares his tips on how to collect the right types of data for your SME's marketing campaigns