Marketing for Business

Marketing is essentially how you position your brand and get it in front of your target demographic. Without it, your business will be severely limited in how much it'll grow. There are multiple areas of marketing, both offline and online, paid and free, and it depends on your business which route you take. In this section we focus on understanding of your audience, creating an effective strategy, digital channels, email marketing, PPC and SEO, and traditional methods such as print advertising and events.

Sponsorship: Finding Your Brand's Perfect Match

Sponsorship: Finding Your Brand's Perfect Match

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Sponsorship: Finding Your Brand's Perfect Match

Sponsoring a sports team or TV show can be a cost-effective way for SMEs to reach their target audience. Here's how to use sponsorship to your advantage

Brand Storytelling: Big Successes and Epic Fails

Brand Storytelling: Big Successes and Epic Fails

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Brand Storytelling: Big Successes and Epic Fails

Storytelling is a brilliant way of attracting and retaining customers. What can small businesses learn from the best and worst campaigns of recent years?

Why Employers Should Embrace Social Media

Why Employers Should Embrace Social Media

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Why Employers Should Embrace Social Media

Many employers regard social media as an unwelcome distraction and drain on company productivity. Used correctly, however, it could transform your workforce

How to Make a Success of Small Business Saturday

How to Make a Success of Small Business Saturday

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How to Make a Success of Small Business Saturday

The UK's sixth Small Business Saturday takes place on 1st December, and it's not too late to get involved. Here's how your business can make the most of it

9 Ways to Cut Your Basket Abandonment Rate

9 Ways to Cut Your Basket Abandonment Rate

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9 Ways to Cut Your Basket Abandonment Rate

Cart abandonment is a common problem for e-commerce businesses. What practical steps can they take to improve their checkout process and boost conversions?

7 Simple Ways to Up Your PPC Game

7 Simple Ways to Up Your PPC Game

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7 Simple Ways to Up Your PPC Game

PPC ads not converting? Paid search not paying the bills? Check out this simple guide to maximizing the returns from your pay-per-click campaigns

10 Essential Tips for Trade Show Success

10 Essential Tips for Trade Show Success

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10 Essential Tips for Trade Show Success

Trade shows and exhibitions are still a valuable marketing channel for businesses, but how can you make them to work to your advantage?

Small Business PR: How to Do PR on a Budget

Small Business PR: How to Do PR on a Budget

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Small Business PR: How to Do PR on a Budget

Getting press coverage for your small business needn't be that tricky. Here's how to do your own small business PR on a budget, without using a PR agency

How to Edit a Website: Essential Proofreading Tools

How to Edit a Website: Essential Proofreading Tools

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How to Edit a Website: Essential Proofreading Tools

Errors on your website can put off customers and damage your brand's credibility. These proofreading tools will take the pain out of editing a website

How Freelance Copywriters Can Benefit SMEs

How Freelance Copywriters Can Benefit SMEs

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How Freelance Copywriters Can Benefit SMEs

Writing about your business online or in print can be challenging. By hiring a freelance copywriter, you can boost your brand without breaking the bank

Business Name Fails: How Not to Name a Business

Business Name Fails: How Not to Name a Business

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Business Name Fails: How Not to Name a Business

Picking the wrong name for your business can set you up for failure. So make sure you avoid these common mistakes when naming your company

How to Make a Good Video for Your Business

How to Make a Good Video for Your Business

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How to Make a Good Video for Your Business

Video marketing has become a 'must-do' for small businesses that want to stand out from the crowd. So what makes a good video? Check out these top tips

Rebranding a Company: Lessons from AOL

Rebranding a Company: Lessons from AOL

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Rebranding a Company: Lessons from AOL

AOL's rebrand may have divided opinion, but it taught businesses a number of lessons about rebranding. Here are the most important ones

History of E-Commerce

History of E-Commerce

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History of E-Commerce

Think of the history of e-commerce, and you'd probably think of the 1990s. But you'd be wrong. Here's our short guide, from ARPANET to Google algorithms

Eight Photographs that Changed the World

Eight Photographs that Changed the World

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Eight Photographs that Changed the World

On World Photography Day, Fleximize threw the spotlight on the famous photos that stopped people in their tracks

How SMEs can Compete with Big Brands on PPC

How SMEs can Compete with Big Brands on PPC

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How SMEs can Compete with Big Brands on PPC

PPC offers a perfect, cost-effective platform for small businesses to position their brands among market leaders, and contend in the paid search arena

The Small Business Guide to Kickstarter

The Small Business Guide to Kickstarter

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The Small Business Guide to Kickstarter

Launching your next product on Kickstarter could be the best and worst thing you ever do. Here's our guide to navigating the crowdfunding minefield

VR for Small Businesses

VR for Small Businesses

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VR for Small Businesses

Virtual reality isn't just a platform for gamers. It could provide your customers with the best shopping experience they've ever had

Pokémon Go: How Can Small Businesses Take Advantage?

Pokémon Go: How Can Small Businesses Take Advantage?

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Pokémon Go: How Can Small Businesses Take Advantage?

With Pokémon Go taking the gaming world by storm, there are plenty of ways that SMEs can capitalize on the craze

5 Free Hacks to Improve Your Local Search Visibility

5 Free Hacks to Improve Your Local Search Visibility

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5 Free Hacks to Improve Your Local Search Visibility

5 free SEO hacks to improve your local search visibility on Google by utilising Google My Business, Facebook, Reviews and more