Marketing is essentially how you position your brand and get it in front of your target demographic. Without it, your business will be severely limited in how much it'll grow. There are multiple areas of marketing, both offline and online, paid and free, and it depends on your business which route you take. In this section we focus on understanding of your audience, creating an effective strategy, digital channels, email marketing, PPC and SEO, and traditional methods such as print advertising and events.
No frills deals and freebies can work incredibly well for some businesses and not at all for others. Here's how you can work out the potential benefits.
It's a big mistake to neglect your current customers in favour of new leads. Explore how to improve customer retention with great communication and service
Launching a new marketing campaign to overcome the competition requires forethought. Read our advice on competitor analysis for your marketing strategy
When it comes to retaining customers or clients, Social Media can be incredibly important, and could be the crucial factor in someones purchasing decision.
Linear models of communication have been largely superseded by transactional and mutual models, but they still have a number of advantages for businesses
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