Marketing for Business

Marketing is essentially how you position your brand and get it in front of your target demographic. Without it, your business will be severely limited in how much it'll grow. There are multiple areas of marketing, both offline and online, paid and free, and it depends on your business which route you take. In this section we focus on understanding of your audience, creating an effective strategy, digital channels, email marketing, PPC and SEO, and traditional methods such as print advertising and events.

Promoting Your Business on Zero Budget

Promoting Your Business on Zero Budget

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Promoting Your Business on Zero Budget

It's a common gripe amongst marketers and business owners - not having enough money/time to do everything they want. Here's how you can get around that.

How Affiliate Marketing Could Revolutionize Your Lead Flow

How Affiliate Marketing Could Revolutionize Your Lead Flow

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How Affiliate Marketing Could Revolutionize Your Lead Flow

For many small business owners, affiliate marketing can seem confusing and complicated, but it's actually incredibly simple. Here's how it works...

How to Market Your Product to a Foreign Country

How to Market Your Product to a Foreign Country

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How to Market Your Product to a Foreign Country

In order to market to your foreign audience as effectively as possible, you need to be prepared to really get to know your customers. Here's how.

How to Write a Press Release For Your Business

How to Write a Press Release For Your Business

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How to Write a Press Release For Your Business

Writing an effective press release for a new business can be tricky if you're unsure, but there are steps you can take to get your press release noticed

Ask Fleximize: Video Marketing

Ask Fleximize: Video Marketing

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Ask Fleximize: Video Marketing

The three burning questions on the lips of business owners. This time we look at video marketing and how you can shoot yourself to the top.

Ask Fleximize: Design & Creative

Ask Fleximize: Design & Creative

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Ask Fleximize: Design & Creative

The three burning questions on the lips of business owners. This time we look at the questions you have regarding design and everything creative

Growing Your Small Business Online

Growing Your Small Business Online

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Growing Your Small Business Online

Want to grow your small business online, but don't know where to start? Here are the basics before you get tweeting/posting/blogging.

What is the Actual SEO Value of Content?

What is the Actual SEO Value of Content?

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What is the Actual SEO Value of Content?

​For SEO purposes, content is more important than ever. Google has just released an important algorithm update and here's what it means for businesses.

Drafting your Business Marketing Plan

Drafting your Business Marketing Plan

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Drafting your Business Marketing Plan

How you can use your current or previous customers as a powerful marketing tool, and how to turn them into effective brand advocates.

Business is Never Too Big To Fail

Business is Never Too Big To Fail

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Business is Never Too Big To Fail

Big business should never ignore their rivals, instead they should embrace the competition and keep up with developments.

Why You Need a Digital Brand

Why You Need a Digital Brand

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Why You Need a Digital Brand

Don't let competitors get ahead - you need to develop a digital strategy too. Beginning with your website.

What is Content Marketing?

What is Content Marketing?

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What is Content Marketing?

Content marketing is now an essential part of any marketing strategy. Read our introduction to content marketing including blogs, videos and social posts

Why You Should Worry About Indirect Competition

Why You Should Worry About Indirect Competition

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Why You Should Worry About Indirect Competition

It's not just your direct competitors, you need to worry about. Be aware of the wider competition also vying for your customers' business.

Key Marketing Metrics To Assess Strategy

Key Marketing Metrics To Assess Strategy

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Key Marketing Metrics To Assess Strategy

For any marketing strategy, it's vital you're able to measure its success. CPA and ROI are among the marketing metrics that help to assess your performance

No-Frills Deals and Freebies

No-Frills Deals and Freebies

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No-Frills Deals and Freebies

No frills deals and freebies can work incredibly well for some businesses and not at all for others. Here's how you can work out the potential benefits.

Reacting to a More Successful Competitor

Reacting to a More Successful Competitor

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Reacting to a More Successful Competitor

We suggest positive ways in dealing with a more successful competitor - there's no reason why you can't still thrive.

Attracting Customers With Your Good Looks?

Attracting Customers With Your Good Looks?

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Attracting Customers With Your Good Looks?

It's one thing attracting people with the look of your business, but make sure you follow it up with a quality service.

Relationships Are Key to Customer Retention

Relationships Are Key to Customer Retention

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Relationships Are Key to Customer Retention

It's a big mistake to neglect your current customers in favour of new leads. Explore how to improve customer retention with great communication and service

Advertising your Business to Potential Customers

Advertising your Business to Potential Customers

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Advertising your Business to Potential Customers

There are many ways to reach out to potential customers, but there is one almost guaranteed way to reach more customers. Knowledge Hub investigates...

The Analysis Behind the Marketing

The Analysis Behind the Marketing

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The Analysis Behind the Marketing

Launching a new marketing campaign to overcome the competition requires forethought. Read our advice on competitor analysis for your marketing strategy