Social Media Marketing

Social media is a fantastic way to directly engage with customers – here's how it's done...

Social media is here to stay. It's become a brilliant way for small businesses to engage with their customers by instigating conversations with them, entertaining them and sharing content they'll love. But it's key that small firms don't send out random, irrelevant updates through every possible platform in an effort to have a social media presence. Our advice in this section helps you get the most from Twitter, Facebook and such like, without adding too much to your workload.

How Indie Retailers Can Buck Trends and Thrive

How Indie Retailers Can Buck Trends and Thrive

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How Indie Retailers Can Buck Trends and Thrive

Independent shops can thrive on the high street. Find out how independent retailers can buck trends to beat the big name stores

The Ultimate TikTok Marketing Guide for SMEs

The Ultimate TikTok Marketing Guide for SMEs

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The Ultimate TikTok Marketing Guide for SMEs

Your complete Tiktok marketing guide, including a free 30 Day TikTok ideas PDF download.

An SME's Guide to Working With Micro-Influencers

An SME's Guide to Working With Micro-Influencers

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An SME's Guide to Working With Micro-Influencers

Annabel Mulliner of Little Seed Group looks at how SMEs can work with micro-influencers to grow their brand and sales online

Three Reasons You Should Use Social Listening

Three Reasons You Should Use Social Listening

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Three Reasons You Should Use Social Listening

Social listening is an integral part of any business's marketing strategy. Vicky from REad Group shares her insights into the benefits of social listening and what the best tools are.

Understanding Social Media and the Law

Understanding Social Media and the Law

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Understanding Social Media and the Law

Knowing how to deal with any legal risks that come with posting on social media is essential to creating a safe online working environment.

Covid-19: Leveraging Social Media Campaigns

Covid-19: Leveraging Social Media Campaigns

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Covid-19: Leveraging Social Media Campaigns

Following the success of their reactive Instagram campaign, we speak to The Sole Supplier's Dan Timcke about how SMEs can leverage the power of social media to build their brands during lockdown

A Guide to Digital Marketing During Lockdown

A Guide to Digital Marketing During Lockdown

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A Guide to Digital Marketing During Lockdown

Mark Wright of The Apprentice and digital marketing agency Climb Online shares his guide on how to implement an effective digital marketing strategy during the coronavirus pandemic

Strategies for Your 2020 Restaurant Marketing Mix

Strategies for Your 2020 Restaurant Marketing Mix

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Strategies for Your 2020 Restaurant Marketing Mix

From leveraging user-generated content to providing guest Wi-Fi, Hannah Hambleton of Beambox shares six essential strategies every restaurant should consider for their 2020 marketing mix

Establishing a Social Media Policy for Your SME

Establishing a Social Media Policy for Your SME

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Establishing a Social Media Policy for Your SME

Here's why every SME should have a watertight social media policy, along with a four-step guide on how to create one that your employees will abide by

Taking the Guesswork out of Influencer Marketing

Taking the Guesswork out of Influencer Marketing

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Taking the Guesswork out of Influencer Marketing

Influencer marketing has resulted in huge success for the companies that get it right, but choosing an influencer for your brand is tricky. Until, that is, you start using artificial intelligence

How to Save Time on Social Media Marketing

How to Save Time on Social Media Marketing

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How to Save Time on Social Media Marketing

With social media marketing becoming increasingly time-consuming, Alex Packham shares 11 ways to create and share quality content without wasting time

Why Employers Should Embrace Social Media

Why Employers Should Embrace Social Media

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Why Employers Should Embrace Social Media

Many employers regard social media as an unwelcome distraction and drain on company productivity. Used correctly, however, it could transform your workforce

5 Free Hacks to Improve Your Local Search Visibility

5 Free Hacks to Improve Your Local Search Visibility

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5 Free Hacks to Improve Your Local Search Visibility

5 free SEO hacks to improve your local search visibility on Google by utilising Google My Business, Facebook, Reviews and more

Top 50 Twitter Accounts to Follow in 2016

Top 50 Twitter Accounts to Follow in 2016

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Top 50 Twitter Accounts to Follow in 2016

Want your Twitter timeline to be filled with great content? Check out our favourite Twitter accounts, full of influencers, entrepreneurs and innovators

How to Use Infographics to Get Your Message Across

How to Use Infographics to Get Your Message Across

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How to Use Infographics to Get Your Message Across

​Infographics, or information graphics, can be a very useful and effective medium for sharing or explaining concepts or data. Here's how.

How to Use Social Media Marketing on a Tiny Budget

How to Use Social Media Marketing on a Tiny Budget

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How to Use Social Media Marketing on a Tiny Budget

So many companies have a small or non-existent marketing budget, so how can they still market effectively without tugging at the purse strings every day?

How to Make The Most of Twitter on a Tiny Budget

How to Make The Most of Twitter on a Tiny Budget

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How to Make The Most of Twitter on a Tiny Budget

If you have a small marketing budget, how do you use Twitter? How can you grow your presence for free? Here are our top tips..

How to Make The Most of Facebook on a Tiny Budget

How to Make The Most of Facebook on a Tiny Budget

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How to Make The Most of Facebook on a Tiny Budget

​It all used to be quite simple. You'd work out who you wanted to like your page, put together the right content and Bob's your uncle. And then...

Why You Should Focus More on Email Marketing

Why You Should Focus More on Email Marketing

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Why You Should Focus More on Email Marketing

With other, more 'exciting' digital channels, email marketing is often a forgotten channel, but it could actually be your most effective.

How to Use LinkedIn to Market Your Business Effectively

How to Use LinkedIn to Market Your Business Effectively

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How to Use LinkedIn to Market Your Business Effectively

With over 313 million members in more than 200 new countries, if your business doesnt have a presence on LinkedIn, it should do. Here's our handy guide