Marketing for Business

Marketing is essentially how you position your brand and get it in front of your target demographic. Without it, your business will be severely limited in how much it'll grow. There are multiple areas of marketing, both offline and online, paid and free, and it depends on your business which route you take. In this section we focus on understanding of your audience, creating an effective strategy, digital channels, email marketing, PPC and SEO, and traditional methods such as print advertising and events.

2019's Top Marketing Trends for UK SMEs

2019's Top Marketing Trends for UK SMEs

— Read More — 2019's Top Marketing Trends for UK SMEs

2019's Top Marketing Trends for UK SMEs

Peter Watson, Managing Director of award-winning advertising and marketing agency Distract, shares his thoughts on the digital marketing trends that UK SMEs should be aware of in 2019

DIY Digital Marketing Tips for UK SMEs

DIY Digital Marketing Tips for UK SMEs

— Read More — DIY Digital Marketing Tips for UK SMEs

DIY Digital Marketing Tips for UK SMEs

If you're struggling to allocate the time and budget to find a digital marketing agency, here's a quick look at some DIY marketing tips to get you the exposure you deserve

Tips for Producing Your First Explainer Video

Tips for Producing Your First Explainer Video

— Read More — Tips for Producing Your First Explainer Video

Tips for Producing Your First Explainer Video

Explainer videos provide a fantastic way to engage with customers and boost brand awareness. Here are some tips on how to go about producing your first one

Maintaining Branding Across Multiple Channels

Maintaining Branding Across Multiple Channels

— Read More — Maintaining Branding Across Multiple Channels

Maintaining Branding Across Multiple Channels

Owen Simpson, Head of Marketing at medical negligence specialists Patient Claim Line, explains how to achieve a consistent brand voice across multiple channels

The Benefits of Google Data Studio to SMEs

The Benefits of Google Data Studio to SMEs

— Read More — The Benefits of Google Data Studio to SMEs

The Benefits of Google Data Studio to SMEs

In this article by Cedarwood Digital, Edgars Boitmanis shares his experience of switching to Google Data Studio for client reporting and highlights eight benefits of the tool

The UK SMEs Harnessing the Written Word

The UK SMEs Harnessing the Written Word

— Read More — The UK SMEs Harnessing the Written Word

The UK SMEs Harnessing the Written Word

It's UN English Language day today, so we're celebrating the UK SMEs, charities and enterprises that have built campaigns and products based around the written word

Collecting Data for Hyper-Personalized Marketing

Collecting Data for Hyper-Personalized Marketing

— Read More — Collecting Data for Hyper-Personalized Marketing

Collecting Data for Hyper-Personalized Marketing

Jason Lark of Celerity shares his tips on how to collect the right types of data for your SME's marketing campaigns

The Best YouTube Business Channels of 2019

The Best YouTube Business Channels of 2019

— Read More — The Best YouTube Business Channels of 2019

The Best YouTube Business Channels of 2019

From thought leadership videos to advice from HMRC, here's our shortlist of the top YouTube channels for UK business owners to subscribe to in 2019

The SME Guide to Optimising Transparency

The SME Guide to Optimising Transparency

— Read More — The SME Guide to Optimising Transparency

The SME Guide to Optimising Transparency

In this detailed guide, KJ Dearie of Termly explores how SMEs can promote transparency through their data collection and marketing practices

A Complete Guide to Google Ad Extensions

A Complete Guide to Google Ad Extensions

— Read More — A Complete Guide to Google Ad Extensions

A Complete Guide to Google Ad Extensions

Mathew Porter of Kumo Digital shares his guide to everything you could need to know about using Google Ad Extensions

Marketing Your Niche Product in New Locations

Marketing Your Niche Product in New Locations

— Read More — Marketing Your Niche Product in New Locations

Marketing Your Niche Product in New Locations

Kashif Naqshbandi of Anderson Frank shares how he successfully marketed a niche product in different locations

How to Build a Brand Image for a Family Business

How to Build a Brand Image for a Family Business

— Read More — How to Build a Brand Image for a Family Business

How to Build a Brand Image for a Family Business

Strengthening your brand image can do wonders for your family business. We talk you through the four key areas to invest in when building your brand

Landing Big Pieces of Coverage on a Budget

Landing Big Pieces of Coverage on a Budget

— Read More — Landing Big Pieces of Coverage on a Budget

Landing Big Pieces of Coverage on a Budget

Landing big pieces of press coverage can lead to increased client exposure, inbound links to your site and credibility building. Here's how to secure that coverage on a budget

How PR Can Contribute to Your Bottom Line

How PR Can Contribute to Your Bottom Line

— Read More — How PR Can Contribute to Your Bottom Line

How PR Can Contribute to Your Bottom Line

Andy Barr of 10 Yetis Digital explores how PR campaigns can influence conversion rates by increasing authority and promoting engagement with new customers

How to Stand out in a Crowded Marketplace

How to Stand out in a Crowded Marketplace

— Read More — How to Stand out in a Crowded Marketplace

How to Stand out in a Crowded Marketplace

Differentiating your business is no easy task, and it’s getting more difficult all the time. Matt Stevens explains how to make your SME stand out from the crowd

A Guide to Choosing a Web Host Provider 

A Guide to Choosing a Web Host Provider 

— Read More — A Guide to Choosing a Web Host Provider 

A Guide to Choosing a Web Host Provider 

Kerry Leigh Harrison of UK Web Host Review talks us through the process of choosing a web host provider, covering the different types of website hosting available and how to prioritize functionality according to business needs

How to Promote Your Business Offline

How to Promote Your Business Offline

— Read More — How to Promote Your Business Offline

How to Promote Your Business Offline

Although digital marketing is the go-to way of promoting your business these days, traditional offline methods still play an important role in making connections with customers

20 Business Blogs to Follow in 2019

20 Business Blogs to Follow in 2019

— Read More — 20 Business Blogs to Follow in 2019

20 Business Blogs to Follow in 2019

If you're looking for some inspiration in 2019, we've curated a list of the best 20 blogs, magazines and websites that every business owner should bookmark. Here's the cream of the crop

Is It Worth Branding Your SME as 'Family-Run'?

Is It Worth Branding Your SME as 'Family-Run'?

— Read More — Is It Worth Branding Your SME as 'Family-Run'?

Is It Worth Branding Your SME as 'Family-Run'?

Energy PR's Louise Findlay-Wilson considers the impact of marketing an SME as 'family run', including consumer and employee perceptions, along with the impact it can have on sales

The Four Pillars of Brand Purpose & Social Change

The Four Pillars of Brand Purpose & Social Change

— Read More — The Four Pillars of Brand Purpose & Social Change

The Four Pillars of Brand Purpose & Social Change

Promoting brand purpose is all the rage at the moment, but it can backfire if executed badly. Tony Wright explores four key aspects to bear in mind for your next big campaign