Marketing for Business

Marketing is essentially how you position your brand and get it in front of your target demographic. Without it, your business will be severely limited in how much it'll grow. There are multiple areas of marketing, both offline and online, paid and free, and it depends on your business which route you take. In this section we focus on understanding of your audience, creating an effective strategy, digital channels, email marketing, PPC and SEO, and traditional methods such as print advertising and events.

Presentation Design Trends to Impress Investors

Presentation Design Trends to Impress Investors

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Presentation Design Trends to Impress Investors

Learn to make your presentation shine with these examples of truly eye-catching graphic design trends in 2023.

A Small Retailer's Guide to E-commerce Platforms

A Small Retailer's Guide to E-commerce Platforms

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A Small Retailer's Guide to E-commerce Platforms

Discover the top five best e-commerce platforms for small retailers with our handy guide. Discover pros and cons, pricing, and the overall best option for your business

Using CRM Data to Build Marketing Campaigns

Using CRM Data to Build Marketing Campaigns

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Using CRM Data to Build Marketing Campaigns

Ella Patenall of Tech.co​ explores how SMEs can use CRM data to inform their long-term marketing strategy, including a look at data cleansing, segmentation and personalisation.

How Indie Retailers Can Buck Trends and Thrive

How Indie Retailers Can Buck Trends and Thrive

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How Indie Retailers Can Buck Trends and Thrive

Independent shops can thrive on the high street. Find out how independent retailers can buck trends to beat the big name stores

The Ultimate TikTok Marketing Guide for SMEs

The Ultimate TikTok Marketing Guide for SMEs

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The Ultimate TikTok Marketing Guide for SMEs

Your complete Tiktok marketing guide, including a free 30 Day TikTok ideas PDF download.

An SME's Guide to Working With Micro-Influencers

An SME's Guide to Working With Micro-Influencers

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An SME's Guide to Working With Micro-Influencers

Annabel Mulliner of Little Seed Group looks at how SMEs can work with micro-influencers to grow their brand and sales online

Marketing on a Budget: Cost-Effective Strategies for SMEs

Marketing on a Budget: Cost-Effective Strategies for SMEs

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Marketing on a Budget: Cost-Effective Strategies for SMEs

Develop marketing tactics on a budget for your small business with our tips for creating cost-effective strategies

13 Free Tools Your Small Business Needs in 2023

13 Free Tools Your Small Business Needs in 2023

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13 Free Tools Your Small Business Needs in 2023

Discover small business tools, productivity and accounting software to save you time and money. We round up the best free cash flow resources for UK SMEs.

Why Retention Marketing is Crucial for SMEs

Why Retention Marketing is Crucial for SMEs

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Why Retention Marketing is Crucial for SMEs

Fostering loyalty amongst customers is one of the most effective, valuable strategies any small business can employ. Here's our guide on how to get started with retention marketing

Understanding Social Media and the Law

Understanding Social Media and the Law

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Understanding Social Media and the Law

Knowing how to deal with any legal risks that come with posting on social media is essential to creating a safe online working environment.

10 Ways to Win Your Competitors' Customers

10 Ways to Win Your Competitors' Customers

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10 Ways to Win Your Competitors' Customers

Winning customers away from rival brands is one of the most effective ways to increase your share of the market. Follow these 10 steps to attract and retain new customers

9 Ways to Boost Footfall for your Retail Business

9 Ways to Boost Footfall for your Retail Business

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9 Ways to Boost Footfall for your Retail Business

Struggling to recover your retail footfall after lockdown? Follow these 9 simple steps to increase your foot traffic and drive more sales

Covid-19: Marketing Your Business in 2021

Covid-19: Marketing Your Business in 2021

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Covid-19: Marketing Your Business in 2021

When it comes to communicating with customers during the pandemic, marketing can help small businesses get back on their feet that bit quicker. Here’s how

Five Ways to Build Your Brand Out of a Recession

Five Ways to Build Your Brand Out of a Recession

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Five Ways to Build Your Brand Out of a Recession

Charlotte Nichols of Harvey & Hugo talks us through five ways business owners can utilize PR and marketing to rebuild their brand after a recession

How to Use PR to Maximize Reach in 2021

How to Use PR to Maximize Reach in 2021

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How to Use PR to Maximize Reach in 2021

Ellen Widdup, ​Editorial Director of Prominent PR, explores how PR has fundamentally changed as a result of the pandemic and why SMEs should alter their approach for 2021

3 Reasons Why Customer Personas Really Matter

3 Reasons Why Customer Personas Really Matter

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3 Reasons Why Customer Personas Really Matter

Learn more about why customer personas are important when optimising your business strategy and how to create them using our easy step-by-step guide

Community Based Marketing for B2B SMEs

Community Based Marketing for B2B SMEs

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Community Based Marketing for B2B SMEs

Ashley Friedlein explores the concept of community based marketing and shares tips on how to create your own community as a B2B SME

How to Create B2B Seasonal Marketing Campaigns

How to Create B2B Seasonal Marketing Campaigns

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How to Create B2B Seasonal Marketing Campaigns

Andy Woods, Creative Director and Co-Founder at web design and development agency Rouge Media, explores how B2B brands can add seasonal campaigns to their online marketing mix

Creating a Memorable Brand Image on Instagram

Creating a Memorable Brand Image on Instagram

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Creating a Memorable Brand Image on Instagram

Denise Langenegger of Instasize explores the power of a brand 'aesthetic' on social media and talks us through how to create impactful visual content on Instagram

How to Rebuild Business Reputation

How to Rebuild Business Reputation

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How to Rebuild Business Reputation

Angela Podmore, CEO and Founder of Kinetic Communications, discusses how SMEs can work to rebuild their reputation amid times of unrest