Marketing is essentially how you position your brand and get it in front of your target demographic. Without it, your business will be severely limited in how much it'll grow. There are multiple areas of marketing, both offline and online, paid and free, and it depends on your business which route you take. In this section we focus on understanding of your audience, creating an effective strategy, digital channels, email marketing, PPC and SEO, and traditional methods such as print advertising and events.
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Taking on a marketing agency can be a daunting prospect for any small business, so here's what you should expect and how to find the one most suited to you.
Everything you need to know to start putting together your first content strategy for your business from understanding your customers to implementing it.
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