PR isn't just about getting into the business pages. It can also involve PR stunts, such as giant 'icebergs' floating down the Thames, that make great film and picture content for the media. You can also put on launches, events and shows where you have high brand visibility such as celebrity or industry parties. It's about building your profile, but make PR relevant to your audience.
How to Use PR to Maximize Reach in 2021
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Ellen Widdup, Editorial Director of Prominent PR, explores how PR has fundamentally changed as a result of the pandemic and why SMEs should alter their approach for 2021
5 Tools to Move Your Business Events Online
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We've curated a list of five virtual event tools and platforms to help you adapt your business events calendar during the coronavirus lockdown
An SME's Guide to Exhibiting at a Business Show
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Exhibiting at an event or trade show for the first time can be an exciting opportunity to make an impact in your industry. Here are four tips to help you get the most out of your first show
How to Host an Eco-Friendly Corporate Event
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Matthew Payne, Founder and Managing Director of Made by Oomph, shares his tips on how to plan and host an eco-friendly corporate event that won't cost the earth
Event Planning Tips for Small Businesses
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Toby Heelis, CEO of events management company Eventopedia, shares his top five tips on how to plan and run a successful event as a small business
UK Festivals: Stats, Sustainability & SMEs
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In this special edition of Business Bookmarks, the Fleximize Team highlight a handful of recent news stories and guides on the topic of small businesses and festivals
A Small Business’ Guide to Trading at Festivals
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We’ve put together a useful guide for small businesses who want to get involved in supplying to music festivals, food markets and outdoor events across the country
Tips for Branding Your SME at a Festival
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Richard Cutmore of TFH Gazebos shares five tips on how to brand your SME at festivals this year to draw in customers and increase engagement
How PR Can Contribute to Your Bottom Line
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Andy Barr of 10 Yetis Digital explores how PR campaigns can influence conversion rates by increasing authority and promoting engagement with new customers
How to Promote Your Business Offline
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Although digital marketing is the go-to way of promoting your business these days, traditional offline methods still play an important role in making connections with customers
How to Organize an Event on a Budget
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Organizing an event can be a great way to boost your business profile, but it's very easy to run over budget. Here's a guide to successfully running an event on a budget
Business Awards: 7 Steps to Getting Shortlisted
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With plenty of free awards available to UK businesses, its a great chance to generate some positive PR. Get yourself shortlisted with these top tips
10 Essential Tips for Trade Show Success
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Trade shows and exhibitions are still a valuable marketing channel for businesses, but how can you make them to work to your advantage?
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