Marketing your product or service to a narrow target audience is tricky. It's best to put in a lot of research so you know your audience inside out, and what they want from your marketing. For instance, ask yourself how your product or service helps your customer or improves their life in some way. Advice and other articles are available for your perusal...
An SME's Guide to Working With Micro-Influencers
— Read More — An SME's Guide to Working With Micro-InfluencersAn SME's Guide to Working With Micro-Influencers
Annabel Mulliner of Little Seed Group looks at how SMEs can work with micro-influencers to grow their brand and sales online
3 Reasons Why Customer Personas Really Matter
— Read More — 3 Reasons Why Customer Personas Really Matter3 Reasons Why Customer Personas Really Matter
Learn more about why customer personas are important when optimising your business strategy and how to create them using our easy step-by-step guide
Community Based Marketing for B2B SMEs
— Read More — Community Based Marketing for B2B SMEsCommunity Based Marketing for B2B SMEs
Ashley Friedlein explores the concept of community based marketing and shares tips on how to create your own community as a B2B SME
4 Omnichannel Marketing Strategies for SMEs
— Read More — 4 Omnichannel Marketing Strategies for SMEs4 Omnichannel Marketing Strategies for SMEs
From creating buyer personas to implementing A/B testing, we explore four of the most effective ways to integrate omnichannel marketing strategies into your next campaign
Marketing Your Niche Product in New Locations
— Read More — Marketing Your Niche Product in New LocationsMarketing Your Niche Product in New Locations
Kashif Naqshbandi of Anderson Frank shares how he successfully marketed a niche product in different locations
How to Stand out in a Crowded Marketplace
— Read More — How to Stand out in a Crowded MarketplaceHow to Stand out in a Crowded Marketplace
Differentiating your business is no easy task, and it’s getting more difficult all the time. Matt Stevens explains how to make your SME stand out from the crowd
Taking the Guesswork out of Influencer Marketing
— Read More — Taking the Guesswork out of Influencer MarketingTaking the Guesswork out of Influencer Marketing
Influencer marketing has resulted in huge success for the companies that get it right, but choosing an influencer for your brand is tricky. Until, that is, you start using artificial intelligence
The Companies Using Tech to Tackle Food Waste
— Read More — The Companies Using Tech to Tackle Food WasteThe Companies Using Tech to Tackle Food Waste
The sustainability issue around food waste has captured public attention recently. The founders of app-based services OLIO and Karma discuss their approach
Death Isn't the End for These Startups
— Read More — Death Isn't the End for These StartupsDeath Isn't the End for These Startups
The funeral industry has a reputation for over-charging and under-serving. Two startups explain how they're challenging the status quo through innovation
The Revolutionary Subscription Start-ups
— Read More — The Revolutionary Subscription Start-upsThe Revolutionary Subscription Start-ups
Vinyl Me, Please and uOpen explain how subscription box services are challenging the status quo in e-commerce with personalised and delivered treats
Top 10 Tips for Doing Your Own Publicity
— Read More — Top 10 Tips for Doing Your Own PublicityTop 10 Tips for Doing Your Own Publicity
Getting effective press coverage for your new business can be tricky on a budget. This guide covers the basics of PR so you can promote your own business
How to Save Time on Social Media Marketing
— Read More — How to Save Time on Social Media MarketingHow to Save Time on Social Media Marketing
With social media marketing becoming increasingly time-consuming, Alex Packham shares 11 ways to create and share quality content without wasting time
How Can I Revamp My Email Lists?
— Read More — How Can I Revamp My Email Lists?How Can I Revamp My Email Lists?
How to test, cleanse and segment your email lists to help you avoid the dreaded spam filter and increase the ROI from email marketing
Market Your Niche Product: The Hacker's Way
— Read More — Market Your Niche Product: The Hacker's WayMarket Your Niche Product: The Hacker's Way
Marketing a niche product can be difficult. Here's a super-quick and low-cost way of getting your niche product in front of the right crowd, however small.
How Unique Are You?
— Read More — How Unique Are You?Offering customers a unique product or serving a niche market can help you stand apart from your rivals.
How Bluetooth Marketing Could Give You The Edge
— Read More — How Bluetooth Marketing Could Give You The EdgeHow Bluetooth Marketing Could Give You The Edge
Bluetooth Marketing is a still relatively untested channel but in terms of catching passing trade and winning business it can be incredibly effective.
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