Converting Customers

Looking for tactics to boost customer conversions? These articles offer help for your marketing plan

Converting customer leads into sales is always the ultimate aim of good marketing. There are plenty of tactics and strategies you can use to increase your conversion rate – from targeted email marketing and relevant content, to focusing on qualified leads and giving talks at seminars. This section of the Knowledge Hub gives you insight and ideas to help increase your conversions.

Capitalizing on Business 'Micro-Moments'

Capitalizing on Business 'Micro-Moments'

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Capitalizing on Business 'Micro-Moments'

With the advancement of online shopping and increasing dominance of mobile browsing, capitalizing on the 'micro-moments' in your customer journey could be the key to success

The Importance of Product Packaging & Branding

The Importance of Product Packaging & Branding

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The Importance of Product Packaging & Branding

Product packaging is crucial for online business to promote their online store, pack their products, and wow their customers. Here are some top tips from the experts

7 Steps to Winning Your Competitors' Customers

7 Steps to Winning Your Competitors' Customers

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7 Steps to Winning Your Competitors' Customers

One of the most lucrative ways to improve your business is to attract your competitor’s customers. Here are seven steps to make your competitors' customers switch to your brand

How to Use Landing Pages to Grow Your Business

How to Use Landing Pages to Grow Your Business

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How to Use Landing Pages to Grow Your Business

A successful landing page strategy can be pivotal in maximizing your return-on-investment, leveraging your marketing efforts, and meeting your business goals

9 Ways to Cut Your Basket Abandonment Rate

9 Ways to Cut Your Basket Abandonment Rate

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9 Ways to Cut Your Basket Abandonment Rate

Cart abandonment is a common problem for e-commerce businesses. What practical steps can they take to improve their checkout process and boost conversions?

History of E-Commerce

History of E-Commerce

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History of E-Commerce

Think of the history of e-commerce, and you'd probably think of the 1990s. But you'd be wrong. Here's our short guide, from ARPANET to Google algorithms

How Can I Revamp My Email Lists?

How Can I Revamp My Email Lists?

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How Can I Revamp My Email Lists?

How to test, cleanse and segment your email lists to help you avoid the dreaded spam filter and increase the ROI from email marketing

6 Zero-Cost Ways to Win Business From Your Competition

6 Zero-Cost Ways to Win Business From Your Competition

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6 Zero-Cost Ways to Win Business From Your Competition

There are many ways to win business from your competition. Some come at a cost. Some are completely free apart from in time and effort. Just like these.

Ask Fleximize: Sales Management

Ask Fleximize: Sales Management

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Ask Fleximize: Sales Management

This time, we've scoured the country for business owners with sales management issues and brought there questions to the Fleximize experts

How Bluetooth Marketing Could Give You The Edge

How Bluetooth Marketing Could Give You The Edge

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How Bluetooth Marketing Could Give You The Edge

Bluetooth Marketing is a still relatively untested channel but in terms of catching passing trade and winning business it can be incredibly effective.

Launching Your Trial Product

Launching Your Trial Product

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Launching Your Trial Product

You might be wondering if free trials are cost effective. The short answer is yes. The longer answer is yes, but only if they’re carefully planned out.

How Affiliate Marketing Could Revolutionize Your Lead Flow

How Affiliate Marketing Could Revolutionize Your Lead Flow

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How Affiliate Marketing Could Revolutionize Your Lead Flow

For many small business owners, affiliate marketing can seem confusing and complicated, but it's actually incredibly simple. Here's how it works...