Converting Customers

A Simple Guide to Writing in Plain English

Kate Josselyn

Because no one ever said, “Wow, I wish that email had more jargon.” This simple guide shares practical tips to cut the fluff, boost clarity, and write content people actually understand.

How to Build an Efficient Sales Funnel

Rebecca Barnatt-Smith

A big online following doesn’t necessarily mean more sales for your business. Rebecca Barnatt-Smith explains how optimizing your sales funnel is crucial to lead conversion

10 Ways to Win Your Competitors' Customers

Rebecca Taylor

Winning customers away from rival brands is one of the most effective ways to increase your share of the market. Follow these 10 steps to attract and retain new customers

4 Omnichannel Marketing Strategies for SMEs

Marouane El Baghati

From creating buyer personas to implementing A/B testing, we explore four of the most effective ways to integrate omnichannel marketing strategies into your next campaign

How to Find Clients for Your Construction Business

Ross Bramble

If you're struggling to find clients for your construction business, this guide explores three easy ways to promote your services and attract new customers

Taking the Stress out of Digital Marketing

Heather Baker

Heather Baker, CEO of TopLine Comms, shares five tips to take the stress out of digital marketing campaigns, including setting clear metrics and staying on top of Google updates

Capitalising on Business 'Micro-Moments'

Ian Blackburn

With the advancement of online shopping and increasing dominance of mobile browsing, capitalising on the 'micro-moments' in your customer journey could be the key to success

The Importance of Product Packaging & Branding

Konrad Kwiatkowski

Product packaging is crucial for online business to promote their online store, pack their products, and wow their customers. Here are some top tips from the experts

How to Use Landing Pages to Grow Your Business

Jessie Leong

A successful landing page strategy can be pivotal for maximising return-on-investment, supporting wider marketing efforts, and meeting business goals

9 Ways to Cut Your Basket Abandonment Rate

Dave Howell

Cart abandonment is a common problem for e-commerce businesses. What practical steps can they take to improve their checkout process and boost conversions?

History of E-Commerce

David Kiriakidis

Think of the history of e-commerce, and you'd probably think of the 1990s. But you'd be wrong. Here's our short guide, from ARPANET to Google algorithms

How Can I Revamp My Email Lists?

David Kiriakidis

How to test, cleanse and segment your email lists to help you avoid the dreaded spam filter and increase the ROI from email marketing

6 Zero-Cost Ways to Win Business From Your Competition

Daniel Kidd

There are many ways to win business from your competition. Some come at a cost. Some are completely free apart from in time and effort. Just like these.

Ask Fleximize: Sales Management

Daniel Kidd

This time, we've scoured the country for business owners with sales management issues and brought there questions to the Fleximize experts

How Bluetooth Marketing Could Give You The Edge

Daniel Kidd

Bluetooth Marketing is a still relatively untested channel but in terms of catching passing trade and winning business it can be incredibly effective.

Launching Your Trial Product

Daniel Kidd

You might be wondering if free trials are cost effective. The short answer is yes. The longer answer is yes, but only if they’re carefully planned out.

How Affiliate Marketing Could Revolutionize Your Lead Flow

Daniel Kidd

For many small business owners, affiliate marketing can seem confusing and complicated, but it's actually incredibly simple. Here's how it works...