Branding

A brand says a lot about your business, so don't scrimp – invest in getting it right

A brand says a great deal about your business – its personality, the kind of customer you want to attract, how you're different from competitors, and the value of your product or service. So developing your brand isn't something you should scrimp on. Our articles will give you lots of ideas and inspiration so you can get a brand that brings in business.

Tips for Branding Your SME at a Festival

Tips for Branding Your SME at a Festival

— Read More — Tips for Branding Your SME at a Festival

Tips for Branding Your SME at a Festival

Richard Cutmore of TFH Gazebos shares five tips on how to brand your SME at festivals this year to draw in customers and increase engagement

Maintaining Branding Across Multiple Channels

Maintaining Branding Across Multiple Channels

— Read More — Maintaining Branding Across Multiple Channels

Maintaining Branding Across Multiple Channels

Owen Simpson, Head of Marketing at medical negligence specialists Patient Claim Line, explains how to achieve a consistent brand voice across multiple channels

How to Build a Brand Image for a Family Business

How to Build a Brand Image for a Family Business

— Read More — How to Build a Brand Image for a Family Business

How to Build a Brand Image for a Family Business

Strengthening your brand image can do wonders for your family business. We talk you through the four key areas to invest in when building your brand

Is It Worth Branding Your SME as 'Family-Run'?

Is It Worth Branding Your SME as 'Family-Run'?

— Read More — Is It Worth Branding Your SME as 'Family-Run'?

Is It Worth Branding Your SME as 'Family-Run'?

Energy PR's Louise Findlay-Wilson considers the impact of marketing an SME as 'family run', including consumer and employee perceptions, along with the impact it can have on sales

The Four Pillars of Brand Purpose & Social Change

The Four Pillars of Brand Purpose & Social Change

— Read More — The Four Pillars of Brand Purpose & Social Change

The Four Pillars of Brand Purpose & Social Change

Promoting brand purpose is all the rage at the moment, but it can backfire if executed badly. Tony Wright explores four key aspects to bear in mind for your next big campaign

The Importance of Product Packaging & Branding

The Importance of Product Packaging & Branding

— Read More — The Importance of Product Packaging & Branding

The Importance of Product Packaging & Branding

Product packaging is crucial for online business to promote their online store, pack their products, and wow their customers. Here are some top tips from the experts

How to Save Time on Social Media Marketing

How to Save Time on Social Media Marketing

— Read More — How to Save Time on Social Media Marketing

How to Save Time on Social Media Marketing

With social media marketing becoming an increasingly time-consuming job, how can you save time on social, whilst maintaining a consistently high-quality level of content?

Brand Storytelling: Big Successes and Epic Fails

Brand Storytelling: Big Successes and Epic Fails

— Read More — Brand Storytelling: Big Successes and Epic Fails

Brand Storytelling: Big Successes and Epic Fails

Storytelling is a brilliant way of attracting and retaining customers. What can small businesses learn from the best and worst campaigns of recent years?

Business Name Fails: How Not to Name a Business

Business Name Fails: How Not to Name a Business

— Read More — Business Name Fails: How Not to Name a Business

Business Name Fails: How Not to Name a Business

Picking the wrong name for your business can set you up for failure. So make sure you avoid these common mistakes when naming your company

Rebranding a Company: Lessons from AOL

Rebranding a Company: Lessons from AOL

— Read More — Rebranding a Company: Lessons from AOL

Rebranding a Company: Lessons from AOL

AOL's rebrand may have divided opinion, but it taught businesses a number of lessons about rebranding. Here are the most important ones

15 Image Resources for Businesses on a Budget

15 Image Resources for Businesses on a Budget

— Read More — 15 Image Resources for Businesses on a Budget

15 Image Resources for Businesses on a Budget

Our run down of the best image resources, copyright free photography, design assets and WordPress themes for small businesses on a budget

What Your Logo and Font Say About Your Business

What Your Logo and Font Say About Your Business

— Read More — What Your Logo and Font Say About Your Business

What Your Logo and Font Say About Your Business

Getting your logo design right is hugely important for your business, principally because it establishes your brand and creates customer recognition.

What Your Images Say About Your Business

What Your Images Say About Your Business

— Read More — What Your Images Say About Your Business

What Your Images Say About Your Business

A picture is worth a thousand words. Supporting imagery is essential to creating a great website, but it’s vital that you use those images legally.

How Website Design Influences Your Customers

How Website Design Influences Your Customers

— Read More — How Website Design Influences Your Customers

How Website Design Influences Your Customers

The importance of a strong online presence has never been clearer, and good website design can provide a great return on investment for your business

Ask Fleximize: Design & Creative

Ask Fleximize: Design & Creative

— Read More — Ask Fleximize: Design & Creative

Ask Fleximize: Design & Creative

The three burning questions on the lips of business owners. This time we look at the questions you have regarding design and everything creative

Why You Need a Digital Brand

Why You Need a Digital Brand

— Read More — Why You Need a Digital Brand

Why You Need a Digital Brand

Don't let competitors get ahead - you need to develop a digital strategy too. Beginning with your website.

Attracting Customers With Your Good Looks?

Attracting Customers With Your Good Looks?

— Read More — Attracting Customers With Your Good Looks?

Attracting Customers With Your Good Looks?

It's one thing attracting people with the look of your business, but make sure you follow it up with a quality service.