A brand says a great deal about your business – its personality, the kind of customer you want to attract, how you're different from competitors, and the value of your product or service. So developing your brand isn't something you should scrimp on. Our articles will give you lots of ideas and inspiration so you can get a brand that brings in business.
Presentation Design Trends to Impress Investors
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Learn to make your presentation shine with these examples of truly eye-catching graphic design trends in 2023.
Creating a Memorable Brand Image on Instagram
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Denise Langenegger of Instasize explores the power of a brand 'aesthetic' on social media and talks us through how to create impactful visual content on Instagram
How to Rebuild Business Reputation
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Angela Podmore, CEO and Founder of Kinetic Communications, discusses how SMEs can work to rebuild their reputation amid times of unrest
An SME's Guide to Exhibiting at a Business Show
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Exhibiting at an event or trade show for the first time can be an exciting opportunity to make an impact in your industry. Here are four tips to help you get the most out of your first show
Tips for Branding Your SME at a Festival
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Richard Cutmore of TFH Gazebos shares five tips on how to brand your SME at festivals this year to draw in customers and increase engagement
Maintaining Branding Across Multiple Channels
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Owen Simpson, Head of Marketing at medical negligence specialists Patient Claim Line, explains how to achieve a consistent brand voice across multiple channels
How to Build a Brand Image for a Family Business
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Strengthening your brand image can do wonders for your family business. We talk you through the four key areas to invest in when building your brand
Is It Worth Branding Your SME as 'Family-Run'?
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Energy PR's Louise Findlay-Wilson considers the impact of marketing an SME as 'family run', including consumer and employee perceptions, along with the impact it can have on sales
The Four Pillars of Brand Purpose & Social Change
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Promoting brand purpose is all the rage at the moment, but it can backfire if executed badly. Tony Wright explores four key aspects to bear in mind for your next big campaign
The Importance of Product Packaging & Branding
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Product packaging is crucial for online business to promote their online store, pack their products, and wow their customers. Here are some top tips from the experts
How to Save Time on Social Media Marketing
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With social media marketing becoming increasingly time-consuming, Alex Packham shares 11 ways to create and share quality content without wasting time
Brand Storytelling: Big Successes and Epic Fails
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Storytelling is a brilliant way of attracting and retaining customers. What can small businesses learn from the best and worst campaigns of recent years?
Business Name Fails: How Not to Name a Business
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Picking the wrong name for your business can set you up for failure. So make sure you avoid these common mistakes when naming your company
Rebranding a Company: Lessons from AOL
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AOL's rebrand may have divided opinion, but it taught businesses a number of lessons about rebranding. Here are the most important ones
15 Image Resources for Businesses on a Budget
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Our run down of the best image resources, copyright free photography, design assets and WordPress themes for small businesses on a budget
What Your Logo and Font Say About Your Business
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Getting your logo design right is hugely important for your business, principally because it establishes your brand and creates customer recognition.
What Your Images Say About Your Business
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A picture is worth a thousand words. Supporting imagery is essential to creating a great website, but it’s vital that you use those images legally.
How Website Design Influences Your Customers
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The importance of a strong online presence has never been clearer, and good website design can provide a great return on investment for your business
Ask Fleximize: Design & Creative
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The three burning questions on the lips of business owners. This time we look at the questions you have regarding design and everything creative
Why You Need a Digital Brand
— Read More — Why You Need a Digital BrandDon't let competitors get ahead - you need to develop a digital strategy too. Beginning with your website.
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