Email marketing remains a powerful and effective form of generating sales and raising brand awareness. But designing the right template, creating the right kind of content and knowing who to send it to and when, are just a few factors you should think about when developing a campaign. Our articles provide tips for creating some email marketing magic.
Are Black Friday Email Campaigns Worthwhile?
— Read More — Are Black Friday Email Campaigns Worthwhile?Are Black Friday Email Campaigns Worthwhile?
Every brand is vying for a spot in consumers’ inboxes. But many retailers are asking themselves, are Black Friday email campaigns worth it? Christopher Wykes of Kaweb investigates.
Is a Black Friday Sale Right for Your Business?
— Read More — Is a Black Friday Sale Right for Your Business?Is a Black Friday Sale Right for Your Business?
Fine jewellery purveyor Jessica Flinn explores tackling Black Friday as an SME in the luxury goods market
Targeting Leads in the Run-up to Black Friday
— Read More — Targeting Leads in the Run-up to Black FridayTargeting Leads in the Run-up to Black Friday
With last year's Black Friday being fully digital, Demi Edmunds of TextAnywhere outlines five strategies to help UK SMEs target high-quality leads
Strategies for Your 2020 Restaurant Marketing Mix
— Read More — Strategies for Your 2020 Restaurant Marketing MixStrategies for Your 2020 Restaurant Marketing Mix
From leveraging user-generated content to providing guest Wi-Fi, Hannah Hambleton of Beambox shares six essential strategies every restaurant should consider for their 2020 marketing mix
Top Tips for Christmas Email Marketing
— Read More — Top Tips for Christmas Email MarketingTop Tips for Christmas Email Marketing
Do you know how to optimise your email strategy to get the best results at Christmas and New Year? This infographic shows you how.
How Can I Revamp My Email Lists?
— Read More — How Can I Revamp My Email Lists?How Can I Revamp My Email Lists?
How to test, cleanse and segment your email lists to help you avoid the dreaded spam filter and increase the ROI from email marketing
How to Avoid the Dreaded 'Unsubscribe' Button
— Read More — How to Avoid the Dreaded 'Unsubscribe' ButtonHow to Avoid the Dreaded 'Unsubscribe' Button
So you've jumped on the email marketing bandwagon. Now here's how to avoid high bounce and unsubscribe rates and keep your ROI high.
Why You Should Focus More on Email Marketing
— Read More — Why You Should Focus More on Email MarketingWhy You Should Focus More on Email Marketing
With other, more 'exciting' digital channels, email marketing is often a forgotten channel, but it could actually be your most effective.
How to Grow Your Email Subscribers
— Read More — How to Grow Your Email SubscribersHow to Grow Your Email Subscribers
How do you go about growing your email subscribers without holding a gun to their head. Seriously, don't do that.
Relationships Are Key to Customer Retention
— Read More — Relationships Are Key to Customer RetentionRelationships Are Key to Customer Retention
It's a big mistake to neglect your current customers in favour of new leads. Explore how to improve customer retention with great communication and service
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