Not every business has the marketing budget of Coca Cola or Nike. But you can still make an impact by being savvy and using free or low-cost marketing tools. Social media is just one example and asking bloggers to write about your business is another. These Knowledge Hub articles provide plenty of ideas and tips on how to do marketing on a budget.
An SME's Guide to Working With Micro-Influencers
— Read More — An SME's Guide to Working With Micro-InfluencersAn SME's Guide to Working With Micro-Influencers
Annabel Mulliner of Little Seed Group looks at how SMEs can work with micro-influencers to grow their brand and sales online
Marketing on a Budget: Cost-Effective Strategies for SMEs
— Read More — Marketing on a Budget: Cost-Effective Strategies for SMEsMarketing on a Budget: Cost-Effective Strategies for SMEs
Develop marketing tactics on a budget for your small business with our tips for creating cost-effective strategies
Strategies for Your 2020 Restaurant Marketing Mix
— Read More — Strategies for Your 2020 Restaurant Marketing MixStrategies for Your 2020 Restaurant Marketing Mix
From leveraging user-generated content to providing guest Wi-Fi, Hannah Hambleton of Beambox shares six essential strategies every restaurant should consider for their 2020 marketing mix
Landing Big Pieces of Coverage on a Budget
— Read More — Landing Big Pieces of Coverage on a BudgetLanding Big Pieces of Coverage on a Budget
Landing big pieces of press coverage can lead to increased client exposure, inbound links to your site and credibility building. Here's how to secure that coverage on a budget
How to Organize an Event on a Budget
— Read More — How to Organize an Event on a BudgetHow to Organize an Event on a Budget
Organizing an event can be a great way to boost your business profile, but it's very easy to run over budget. Here's a guide to successfully running an event on a budget
How to Use Landing Pages to Grow Your Business
— Read More — How to Use Landing Pages to Grow Your BusinessHow to Use Landing Pages to Grow Your Business
A successful landing page strategy can be pivotal for maximising return-on-investment, supporting wider marketing efforts, and meeting business goals
Business Awards: 7 Steps to Getting Shortlisted
— Read More — Business Awards: 7 Steps to Getting ShortlistedBusiness Awards: 7 Steps to Getting Shortlisted
With plenty of free awards available to UK businesses, its a great chance to generate some positive PR. Get yourself shortlisted with these top tips
7 Simple Ways to Up Your PPC Game
— Read More — 7 Simple Ways to Up Your PPC Game7 Simple Ways to Up Your PPC Game
PPC ads not converting? Paid search not paying the bills? Check out this simple guide to maximising the returns from your pay-per-click campaigns
5 Free Hacks to Improve Your Local Search Visibility
— Read More — 5 Free Hacks to Improve Your Local Search Visibility5 Free Hacks to Improve Your Local Search Visibility
5 free SEO hacks to improve your local search visibility on Google by utilising Google My Business, Facebook, Reviews and more
15 Image Resources for Businesses on a Budget
— Read More — 15 Image Resources for Businesses on a Budget15 Image Resources for Businesses on a Budget
Our run down of the best image resources, copyright free photography, design assets and WordPress themes for small businesses on a budget
4 Marketing Hacks for Every Small Business
— Read More — 4 Marketing Hacks for Every Small Business4 Marketing Hacks for Every Small Business
Can't afford a marketing team? You still need to think like one. Here are four hacks that marketers use all the time to prove ROI
Top Tips for Christmas Email Marketing
— Read More — Top Tips for Christmas Email MarketingTop Tips for Christmas Email Marketing
Do you know how to optimise your email strategy to get the best results at Christmas and New Year? This infographic shows you how.
The Small Business Guide to Video Content
— Read More — The Small Business Guide to Video ContentThe Small Business Guide to Video Content
A quick look at viral content from recent years shows some common themes. Popular videos have content that people want to share with others.
Content: The Most Profitable Revenue Channel Ever?
— Read More — Content: The Most Profitable Revenue Channel Ever?Content: The Most Profitable Revenue Channel Ever?
How to mine your business and industry for interesting and engaging topics such as new products, technological developments and fashions.
The Small Business Guide to Making Content Work
— Read More — The Small Business Guide to Making Content WorkThe Small Business Guide to Making Content Work
A strong piece of content shouldn't be limited. Making the most out of your content means thinking about different channels.
Why Content is Such a Buzzword in Business
— Read More — Why Content is Such a Buzzword in BusinessWhy Content is Such a Buzzword in Business
In the age of ecommerce, the way in which companies and clients interact has changed in recent years, and posting adverts simply doesnt cut it anymore
How to Turn Blogging Into a Revenue Channel
— Read More — How to Turn Blogging Into a Revenue ChannelHow to Turn Blogging Into a Revenue Channel
A blog gives your company a personal face. It can be a simple way to convey complicated messages to your customers and can help you build a loyal following.
How to Make The Most of Twitter on a Tiny Budget
— Read More — How to Make The Most of Twitter on a Tiny BudgetHow to Make The Most of Twitter on a Tiny Budget
If you have a small marketing budget, how do you use Twitter? How can you grow your presence for free? Here are our top tips..
How to Make The Most of Facebook on a Tiny Budget
— Read More — How to Make The Most of Facebook on a Tiny BudgetHow to Make The Most of Facebook on a Tiny Budget
It all used to be quite simple. You'd work out who you wanted to like your page, put together the right content and Bob's your uncle. And then...
How to Use LinkedIn to Market Your Business Effectively
— Read More — How to Use LinkedIn to Market Your Business EffectivelyHow to Use LinkedIn to Market Your Business Effectively
With over 313 million members in more than 200 new countries, if your business doesnt have a presence on LinkedIn, it should do. Here's our handy guide
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