Marketing for Business

Marketing is essentially how you position your brand and get it in front of your target demographic. Without it, your business will be severely limited in how much it'll grow. There are multiple areas of marketing, both offline and online, paid and free, and it depends on your business which route you take. In this section we focus on understanding of your audience, creating an effective strategy, digital channels, email marketing, PPC and SEO, and traditional methods such as print advertising and events.

How to Grow Your Email Subscribers

How to Grow Your Email Subscribers

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How to Grow Your Email Subscribers

How do you go about growing your email subscribers without holding a gun to their head. Seriously, don't do that.

6 Zero-Cost Ways to Win Business From Your Competition

6 Zero-Cost Ways to Win Business From Your Competition

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6 Zero-Cost Ways to Win Business From Your Competition

There are many ways to win business from your competition. Some come at a cost. Some are completely free apart from in time and effort. Just like these.

How You Can Use Twitter to Market Your Business

How You Can Use Twitter to Market Your Business

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How You Can Use Twitter to Market Your Business

With 316 million monthly active users and 500 million Tweets sent globally each day, It’s surely a no-brainer for businesses to jump on Twitter.

How To Turn Digital Media Into Increased Footfall

How To Turn Digital Media Into Increased Footfall

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How To Turn Digital Media Into Increased Footfall

Traditional promotion is dead. Long live Digital Media. Here are some ways you can use technology to grow your business footfall

Is Your Competitor Analysis as Good as it Can Be?

Is Your Competitor Analysis as Good as it Can Be?

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Is Your Competitor Analysis as Good as it Can Be?

Competitor analysis means working out who your competitors are, and assessing their strengths and weaknesses. Remember, knowledge is power.

How Bluetooth Marketing Could Give You The Edge

How Bluetooth Marketing Could Give You The Edge

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How Bluetooth Marketing Could Give You The Edge

Bluetooth Marketing is a still relatively untested channel but in terms of catching passing trade and winning business it can be incredibly effective.

Launching Your Trial Product

Launching Your Trial Product

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Launching Your Trial Product

You might be wondering if free trials are cost effective. The short answer is yes. The longer answer is yes, but only if they’re carefully planned out.

How Affiliate Marketing Could Revolutionize Your Lead Flow

How Affiliate Marketing Could Revolutionize Your Lead Flow

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How Affiliate Marketing Could Revolutionize Your Lead Flow

For many small business owners, affiliate marketing can seem confusing and complicated, but it's actually incredibly simple. Here's how it works...

How to Market Your Product to a Foreign Country

How to Market Your Product to a Foreign Country

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How to Market Your Product to a Foreign Country

In order to market to your foreign audience as effectively as possible, you need to be prepared to really get to know your customers. Here's how.

How to Write a Press Release For Your Business

How to Write a Press Release For Your Business

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How to Write a Press Release For Your Business

Writing an effective press release for a new business can be tricky if you're unsure, but there are steps you can take to get your press release noticed

Growing Your Small Business Online

Growing Your Small Business Online

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Growing Your Small Business Online

Want to grow your small business online, but don't know where to start? Here are the basics before you get tweeting/posting/blogging.

What is the Actual SEO Value of Content?

What is the Actual SEO Value of Content?

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What is the Actual SEO Value of Content?

​For SEO purposes, content is more important than ever. Google has just released an important algorithm update and here's what it means for businesses.

Why You Should Worry About Indirect Competition

Why You Should Worry About Indirect Competition

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Why You Should Worry About Indirect Competition

It's not just your direct competitors, you need to worry about. Be aware of the wider competition also vying for your customers' business.

Attracting Customers With Your Good Looks?

Attracting Customers With Your Good Looks?

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Attracting Customers With Your Good Looks?

It's one thing attracting people with the look of your business, but make sure you follow it up with a quality service.

What is a Linear Model of Communication?

What is a Linear Model of Communication?

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What is a Linear Model of Communication?

Linear models of communication have been largely superseded by transactional and mutual models, but they still have a number of advantages for businesses