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Marketing for Business

Marketing is essentially how you position your brand and get it in front of your target demographic. Without it, your business will be severely limited in how much it'll grow. There are multiple areas of marketing, both offline and online, paid and free, and it depends on your business which route you take. In this section we focus on understanding of your audience, creating an effective strategy, digital channels, email marketing, PPC and SEO, and traditional methods such as print advertising and events.

Reacting to a More Successful Competitor

Marcia Smith

We suggest positive ways in dealing with a more successful competitor - there's no reason why you can't still thrive.

Attracting Customers With Your Good Looks?

Marcia Smith

It's one thing attracting people with the look of your business, but make sure you follow it up with a quality service.

Relationships Are Key to Customer Retention

Marcia Smith

It's a big mistake to neglect your current customers in favour of new leads. Explore how to improve customer retention with great communication and service

Advertising your Business to Potential Customers

Emma Meakin

There are many ways to reach out to potential customers, but there is one almost guaranteed way to reach more customers. Knowledge Hub investigates...

The Analysis Behind the Marketing

Marcia Smith

Launching a new marketing campaign to overcome the competition requires forethought. Read our advice on competitor analysis for your marketing strategy

Train Staff To Identify Competition - Quick Tips

Marcia Smith

Competition can be tough, so make sure your staff are on the ball, that they're engaging customers and they're aware of what your rivals are doing.

Social Media and Customer Retention

Emma Meakin

When it comes to retaining customers or clients, Social Media can be incredibly important, and could be the crucial factor in someones purchasing decision.

What is a Linear Model of Communication?

The Fleximize Team

Linear models of communication have been largely superseded by transactional and mutual models, but they still have a number of advantages for businesses

Hiring a Copywriter for Your Ecommerce Business

Marcia Smith

As an ecommerce business, you need to hire a strong copywriter who knows how sell your products to your customers.

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