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Marketing for Business

Marketing is essentially how you position your brand and get it in front of your target demographic. Without it, your business will be severely limited in how much it'll grow. There are multiple areas of marketing, both offline and online, paid and free, and it depends on your business which route you take. In this section we focus on understanding of your audience, creating an effective strategy, digital channels, email marketing, PPC and SEO, and traditional methods such as print advertising and events.

Why You Should Worry About Indirect Competition

Marcia Smith

It's not just your direct competitors, you need to worry about. Be aware of the wider competition also vying for your customers' business.

Attracting Customers With Your Good Looks?

Marcia Smith

It's one thing attracting people with the look of your business, but make sure you follow it up with a quality service.

What is a Linear Model of Communication?

The Fleximize Team

Linear models of communication have been largely superseded by transactional and mutual models, but they still have a number of advantages for businesses

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