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Marketing for Business

Marketing is essentially how you position your brand and get it in front of your target demographic. Without it, your business will be severely limited in how much it'll grow. There are multiple areas of marketing, both offline and online, paid and free, and it depends on your business which route you take. In this section we focus on understanding of your audience, creating an effective strategy, digital channels, email marketing, PPC and SEO, and traditional methods such as print advertising and events.

Train Staff To Identify Competition - Quick Tips

Marcia Smith

Competition can be tough, so make sure your staff are on the ball, that they're engaging customers and they're aware of what your rivals are doing.

Social Media and Customer Retention

Emma Meakin

When it comes to retaining customers or clients, Social Media can be incredibly important, and could be the crucial factor in someones purchasing decision.

What is a Linear Model of Communication?

The Fleximize Team

Linear models of communication have been largely superseded by transactional and mutual models, but they still have a number of advantages for businesses

Hiring a Copywriter for Your Ecommerce Business

Marcia Smith

As an ecommerce business, you need to hire a strong copywriter who knows how sell your products to your customers.

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