Online Advertising

Creating content that gets people clicking and making purchases takes lots of thought...

Online advertisements and other content that captures your customers' attention is based on planning. Yes, it can look amazing but to be engaging enough to get people to click through to your website – and even buy from you – it takes a lot of thought. We cover such elements of online content and other truly helpful topics for all digital marketers.

A Complete Guide to Google Ad Extensions

A Complete Guide to Google Ad Extensions

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A Complete Guide to Google Ad Extensions

Mathew Porter of Kumo Digital shares his guide to everything you could need to know about using Google Ad Extensions

A Guide to Choosing a Web Host Provider 

A Guide to Choosing a Web Host Provider 

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A Guide to Choosing a Web Host Provider 

Kerry Leigh Harrison of UK Web Host Review talks us through the process of choosing a web host provider, covering the different types of website hosting available and how to prioritize functionality according to business needs

How to Capitalize on Holiday Marketing Trends

How to Capitalize on Holiday Marketing Trends

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How to Capitalize on Holiday Marketing Trends

Amanda Walls, Director at Cedarwood Digital, shares her tips for capitalizing on holiday trends, including how to create ads that stand out and how free delivery can impact sales figures

How to Use Landing Pages to Grow Your Business

How to Use Landing Pages to Grow Your Business

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How to Use Landing Pages to Grow Your Business

A successful landing page strategy can be pivotal in maximizing your return-on-investment, leveraging your marketing efforts, and meeting your business goals

The Power of Referral Marketing

The Power of Referral Marketing

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The Power of Referral Marketing

Referral marketing is one of the most powerful ways to grow your business. Here’s how to implement a successful referral campaign for your business

7 Simple Ways to Up Your PPC Game

7 Simple Ways to Up Your PPC Game

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7 Simple Ways to Up Your PPC Game

PPC ads not converting? Paid search not paying the bills? Check out this simple guide to maximizing the returns from your pay-per-click campaigns

How SMEs can Compete with Big Brands on PPC

How SMEs can Compete with Big Brands on PPC

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How SMEs can Compete with Big Brands on PPC

PPC offers a perfect, cost-effective platform for small businesses to position their brands among market leaders, and contend in the paid search arena

5 Free Hacks to Improve Your Local Search Visibility

5 Free Hacks to Improve Your Local Search Visibility

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5 Free Hacks to Improve Your Local Search Visibility

5 free SEO hacks to improve your local search visibility on Google by utilising Google My Business, Facebook, Reviews and more

How to Use Social Media Marketing on a Tiny Budget

How to Use Social Media Marketing on a Tiny Budget

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How to Use Social Media Marketing on a Tiny Budget

So many companies have a small or non-existent marketing budget, so how can they still market effectively without tugging at the purse strings every day?

How Website Design Influences Your Customers

How Website Design Influences Your Customers

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How Website Design Influences Your Customers

The importance of a strong online presence has never been clearer, and good website design can provide a great return on investment for your business

How Bluetooth Marketing Could Give You The Edge

How Bluetooth Marketing Could Give You The Edge

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How Bluetooth Marketing Could Give You The Edge

Bluetooth Marketing is a still relatively untested channel but in terms of catching passing trade and winning business it can be incredibly effective.

A Brave, New Revenue Stream

A Brave, New Revenue Stream

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A Brave, New Revenue Stream

There is often a debate around the quality of native web advertising but there is one thing for certain - it's effectiveness.