Online advertisements and other content that captures your customers' attention is based on planning. Yes, it can look amazing but to be engaging enough to get people to click through to your website – and even buy from you – it takes a lot of thought. We cover such elements of online content and other truly helpful topics for all digital marketers.
How to Build a Successful Company Website
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Your company website is important for both customer communication and building trust in your brand. Here's a quick look at how to build a successful website for your small business
A Guide to Digital Marketing During Lockdown
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Mark Wright of The Apprentice and digital marketing agency Climb Online shares his guide on how to implement an effective digital marketing strategy during the coronavirus pandemic
Covid-19: Leveraging Online Campaigns
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Ecommerce has provided a lifeline for many businesses that would otherwise struggle to get sales during lockdown. Here's how to leverage online campaigns to keep your business trading
2020 Marketing Trends for UK Businesses
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Here are the marketing trends that may affect your business in 2020, including the impact of changes in web tracking platforms and how Amazon is turning into a product search engine
Taking the Stress out of Digital Marketing
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Heather Baker, CEO of TopLine Comms, shares five tips to take the stress out of digital marketing campaigns, including setting clear metrics and staying on top of Google updates
An Introduction to Video Marketing for Startups
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If you're unsure of how to get started with video marketing, we cover the top five types of videos that can benefit startups, and how they could help to boost your brand image
Digital Marketing Tactics for E-commerce Websites
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Marc Swann, Search Director at SEO agency Glass Digital, shares five digital marketing tactics to make your e-commerce website stand out from the crowd
Getting to Grips with the Basics of SEO
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Adam Chard, from online retailer Victoria Plum, shares five tips on how small business owners can get to grips with the basic elements of SEO
Offline vs Online Marketing - Which Is Better For Your Business?
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Dmitrii Kustov, online marketing expert, delves into the pros and cons of offline and online marketing, including sharing examples of when offline marketing can produce exceptional results
How SEO Can Benefit a Business
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Here's our guide to SEO for your small business, including a look at how search engine optimisation works and what to focus on if you're starting from scratch
A Complete Guide to Google Ad Extensions
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Mathew Porter of Kumo Digital shares his guide to everything you could need to know about using Google Ad Extensions
A Guide to Choosing a Web Host Provider
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Kerry Leigh Harrison of UK Web Host Review talks us through the process of choosing a web host provider, covering the different types of website hosting available and how to prioritize functionality according to business needs
How to Capitalise on Holiday Marketing Trends
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Amanda Walls, Director at Cedarwood Digital, shares her tips for capitalising on holiday trends, including how to create ads that stand out and how free delivery can impact sales figures
How to Use Landing Pages to Grow Your Business
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A successful landing page strategy can be pivotal for maximising return-on-investment, supporting wider marketing efforts, and meeting business goals
The Power of Referral Marketing
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Referral marketing is one of the most powerful ways to grow your business. Here’s how to implement a successful referral campaign for your business
7 Simple Ways to Up Your PPC Game
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PPC ads not converting? Paid search not paying the bills? Check out this simple guide to maximising the returns from your pay-per-click campaigns
How SMEs can Compete with Big Brands on PPC
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PPC offers a perfect, cost-effective platform for small businesses to position their brands among market leaders, and contend in the paid search arena
5 Free Hacks to Improve Your Local Search Visibility
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5 free SEO hacks to improve your local search visibility on Google by utilising Google My Business, Facebook, Reviews and more
How to Use Social Media Marketing on a Tiny Budget
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So many companies have a small or non-existent marketing budget, so how can they still market effectively without tugging at the purse strings every day?
How Website Design Influences Your Customers
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The importance of a strong online presence has never been clearer, and good website design can provide a great return on investment for your business
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