Online Advertising

Creating content that gets people clicking and making purchases takes lots of thought...

Online advertisements and other content that captures your customers' attention is based on planning. Yes, it can look amazing but to be engaging enough to get people to click through to your website – and even buy from you – it takes a lot of thought. We cover such elements of online content and other truly helpful topics for all digital marketers.

Taking the Stress out of Digital Marketing

Taking the Stress out of Digital Marketing

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Taking the Stress out of Digital Marketing

Heather Baker, CEO of TopLine Comms, shares five tips to take the stress out of digital marketing campaigns, including setting clear metrics and staying on top of Google updates

An Introduction to Video Marketing for Startups

An Introduction to Video Marketing for Startups

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An Introduction to Video Marketing for Startups

If you're unsure of how to get started with video marketing, we cover the top five types of videos that can benefit startups, and how they could help to boost your brand image

How to Build a Successful Company Website

How to Build a Successful Company Website

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How to Build a Successful Company Website

Your company website is important for both customer communication and building trust in your brand. Here's a quick look at how to build a successful website for your small business

Digital Marketing Tactics for E-commerce Websites

Digital Marketing Tactics for E-commerce Websites

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Digital Marketing Tactics for E-commerce Websites

Marc Swann, Search Director at SEO agency Glass Digital, shares five digital marketing tactics to make your e-commerce website stand out from the crowd

Getting to Grips with the Basics of SEO

Getting to Grips with the Basics of SEO

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Getting to Grips with the Basics of SEO

Adam Chard, from online retailer Victoria Plum, shares five tips on how small business owners can get to grips with the basic elements of SEO

The Pros and Cons of Offline and Online Marketing

The Pros and Cons of Offline and Online Marketing

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The Pros and Cons of Offline and Online Marketing

Dmitrii Kustov, online marketing expert, delves into the pros and cons of offline and online marketing, including sharing examples of when offline marketing can produce exceptional results

How SEO Can Benefit a Business

How SEO Can Benefit a Business

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How SEO Can Benefit a Business

Here's our guide to SEO for your small business, including a look at how search engine optimisation works and what to focus on if you're starting from scratch

A Complete Guide to Google Ad Extensions

A Complete Guide to Google Ad Extensions

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A Complete Guide to Google Ad Extensions

Mathew Porter of Kumo Digital shares his guide to everything you could need to know about using Google Ad Extensions

A Guide to Choosing a Web Host Provider 

A Guide to Choosing a Web Host Provider 

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A Guide to Choosing a Web Host Provider 

Kerry Leigh Harrison of UK Web Host Review talks us through the process of choosing a web host provider, covering the different types of website hosting available and how to prioritize functionality according to business needs

How to Capitalize on Holiday Marketing Trends

How to Capitalize on Holiday Marketing Trends

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How to Capitalize on Holiday Marketing Trends

Amanda Walls, Director at Cedarwood Digital, shares her tips for capitalizing on holiday trends, including how to create ads that stand out and how free delivery can impact sales figures

How to Use Landing Pages to Grow Your Business

How to Use Landing Pages to Grow Your Business

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How to Use Landing Pages to Grow Your Business

A successful landing page strategy can be pivotal in maximizing your return-on-investment, leveraging your marketing efforts, and meeting your business goals

The Power of Referral Marketing

The Power of Referral Marketing

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The Power of Referral Marketing

Referral marketing is one of the most powerful ways to grow your business. Here’s how to implement a successful referral campaign for your business

7 Simple Ways to Up Your PPC Game

7 Simple Ways to Up Your PPC Game

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7 Simple Ways to Up Your PPC Game

PPC ads not converting? Paid search not paying the bills? Check out this simple guide to maximizing the returns from your pay-per-click campaigns

How SMEs can Compete with Big Brands on PPC

How SMEs can Compete with Big Brands on PPC

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How SMEs can Compete with Big Brands on PPC

PPC offers a perfect, cost-effective platform for small businesses to position their brands among market leaders, and contend in the paid search arena

5 Free Hacks to Improve Your Local Search Visibility

5 Free Hacks to Improve Your Local Search Visibility

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5 Free Hacks to Improve Your Local Search Visibility

5 free SEO hacks to improve your local search visibility on Google by utilising Google My Business, Facebook, Reviews and more

How to Use Social Media Marketing on a Tiny Budget

How to Use Social Media Marketing on a Tiny Budget

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How to Use Social Media Marketing on a Tiny Budget

So many companies have a small or non-existent marketing budget, so how can they still market effectively without tugging at the purse strings every day?

How Website Design Influences Your Customers

How Website Design Influences Your Customers

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How Website Design Influences Your Customers

The importance of a strong online presence has never been clearer, and good website design can provide a great return on investment for your business

How Bluetooth Marketing Could Give You The Edge

How Bluetooth Marketing Could Give You The Edge

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How Bluetooth Marketing Could Give You The Edge

Bluetooth Marketing is a still relatively untested channel but in terms of catching passing trade and winning business it can be incredibly effective.

A Brave, New Revenue Stream

A Brave, New Revenue Stream

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A Brave, New Revenue Stream

There is often a debate around the quality of native web advertising but there is one thing for certain - it's effectiveness.