Content Marketing and Editorial Strategy

Using content to speak to your customers, and grow your brand

Content marketing should be an essential cog in your marketing machine. Engaging, informative content can help build customer loyalty; people go online to research before buying, and if you're giving them the information they need, they're more likely to buy with you - and stay with you. To help you create crackin' content, our articles on content marketing and editorial strategy will advise you, inspire you and signpost you to other resources.

If you're already an expert, we'd like to hear from you. First, to get an idea of our editorial style, look at our Knowledge Hub content, then send your pitch to the Fleximize marketing team.

Landing Big Pieces of Coverage on a Budget

Landing Big Pieces of Coverage on a Budget

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Landing Big Pieces of Coverage on a Budget

Landing big pieces of press coverage can lead to increased client exposure, inbound links to your site and credibility building. Here's how to secure that coverage on a budget

20 Business Blogs to Follow in 2019

20 Business Blogs to Follow in 2019

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20 Business Blogs to Follow in 2019

If you're looking for some inspiration in 2019, we've curated a list of the best 20 blogs, magazines and websites that every business owner should bookmark. Here's the cream of the crop

10 Business Blogs to Follow in 2018

10 Business Blogs to Follow in 2018

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10 Business Blogs to Follow in 2018

The internet is brimming with brilliant business blogs, but which ones are worthiest of your reading time? Here are the best blogs to follow in 2018

How to Save Time on Social Media Marketing

How to Save Time on Social Media Marketing

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How to Save Time on Social Media Marketing

With social media marketing becoming an increasingly time-consuming job, how can you save time on social, whilst maintaining a consistently high-quality level of content?

How to Edit a Website: Essential Proofreading Tools

How to Edit a Website: Essential Proofreading Tools

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How to Edit a Website: Essential Proofreading Tools

Errors on your website can put off customers and damage your brand's credibility. These proofreading tools will take the pain out of editing a website

How Freelance Copywriters Can Benefit SMEs

How Freelance Copywriters Can Benefit SMEs

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How Freelance Copywriters Can Benefit SMEs

Writing about your business online or in print can be challenging. By hiring a freelance copywriter, you can boost your brand without breaking the bank

15 Image Resources for Businesses on a Budget

15 Image Resources for Businesses on a Budget

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15 Image Resources for Businesses on a Budget

Our run down of the best image resources, copyright free photography, design assets and WordPress themes for small businesses on a budget

4 Marketing Hacks for Every Small Business

4 Marketing Hacks for Every Small Business

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4 Marketing Hacks for Every Small Business

Can't afford a marketing team? You still need to think like one. Here are four hacks that marketers use all the time to prove ROI

Millionaires to Billionaires

Millionaires to Billionaires

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Millionaires to Billionaires

Millionaires to Billionaires: See how long it took 21 of the richest entrepreneurs to build their fortunes and who went from $1m to $1bn the fastest

10 Business Blogs to Follow in 2016

10 Business Blogs to Follow in 2016

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10 Business Blogs to Follow in 2016

Business blogs are becoming more mainstream, so we've hand-picked 10 of our favourites to give your bookmarks folder a spring clean

The Fleximize Mission

The Fleximize Mission

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The Fleximize Mission

The Fleximize Mission is award-winning interactive content for entrepreneurs – the fun, animated games will help you unleash the potential of your business

Morning Rituals of Highly Successful People

Morning Rituals of Highly Successful People

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Morning Rituals of Highly Successful People

Is your morning ritual setting you up for success? Find out how some of the most successful people structure mornings to get the best start to the day

The Ultimate List of Christmas Distractions

The Ultimate List of Christmas Distractions

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The Ultimate List of Christmas Distractions

Need some time away from screaming kids this Christmas? We went on an epic trawl across the internet to put together the ultimate list of 2015 distractions

Top 50 Twitter Accounts to Follow in 2016

Top 50 Twitter Accounts to Follow in 2016

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Top 50 Twitter Accounts to Follow in 2016

Want your Twitter timeline to be filled with great content? Check out our favourite Twitter accounts, full of influencers, entrepreneurs and innovators

Fleximize's Year 2015

Fleximize's Year 2015

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Fleximize's Year 2015

Star Wars, royal nippers, and a sexy new Fleximize — 2015 has been a year to remember. We round up the highlights of a busy year in fintech.

Top Tips for Christmas Email Marketing

Top Tips for Christmas Email Marketing

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Top Tips for Christmas Email Marketing

Do you know how to optimize your email strategy to get the best results at Christmas and New Year? This infographic shows you how.

Unwrap the Secrets to Online Retail at Christmas

Unwrap the Secrets to Online Retail at Christmas

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Unwrap the Secrets to Online Retail at Christmas

Prezzybox owner, Zak Edwards, opens up about the secrets to a merry Christmas in online retail, and offers wise advice to smaller retailers.

Google AMP is Coming – Are You Mobile-Ready?

Google AMP is Coming – Are You Mobile-Ready?

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Google AMP is Coming – Are You Mobile-Ready?

Mobile search is set to outdo PC, so it's time to get your content mobile-ready before you start to lose customers to other sites.

The Small Business Guide to Video Content

The Small Business Guide to Video Content

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The Small Business Guide to Video Content

A quick look at viral content from recent years shows some common themes. Popular videos have content that people want to share with others.

How to Use Infographics to Get Your Message Across

How to Use Infographics to Get Your Message Across

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How to Use Infographics to Get Your Message Across

​Infographics, or information graphics, can be a very useful and effective medium for sharing or explaining concepts or data. Here's how.