Content Marketing and Editorial Strategy

Using content to speak to your customers, and grow your brand

Content marketing should be an essential cog in your marketing machine. Engaging, informative content can help build customer loyalty; people go online to research before buying, and if you're giving them the information they need, they're more likely to buy with you - and stay with you. To help you create crackin' content, our articles on content marketing and editorial strategy will advise you, inspire you and signpost you to other resources.

If you're already an expert, we'd like to hear from you. First, to get an idea of our editorial style, look at our Knowledge Hub content, then send your pitch to the Fleximize marketing team.

How to Craft an SME Content Management Strategy

How to Craft an SME Content Management Strategy

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How to Craft an SME Content Management Strategy

From understanding your audience to picking the perfect CMS, learn how to create an SME content management strategy in just 4 steps.

Our Top 5 UK Business Podcast List

Our Top 5 UK Business Podcast List

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Our Top 5 UK Business Podcast List

What are the best UK business podcasts? We've handpicked these podcasts as they are suited for every single business owner!

Is PR The Missing Link to Increased Rankings?

Is PR The Missing Link to Increased Rankings?

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Is PR The Missing Link to Increased Rankings?

Becca Tee of Repeat Digital covers some simple Digital PR strategies for quality backlinks to help your website rank higher in search results and boost your online visibility.

How Digitally Accessible is Your Website?

How Digitally Accessible is Your Website?

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How Digitally Accessible is Your Website?

With The European Accessibility Act coming into effect in June 2025, it's time to review your website's accessibility.

Why Your Website Needs to be Accessible Before Black Friday Weekend (and How)

Why Your Website Needs to be Accessible Before Black Friday Weekend (and How)

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Why Your Website Needs to be Accessible Before Black Friday Weekend (and How)

With Black Friday around the corner, Amanda Jenkins of Soap Media outlines seven ways to make your website more accessible.

Top 20 Business Podcasts

Top 20 Business Podcasts

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Top 20 Business Podcasts

Discover the top 20 business podcasts for 2024 featuring innovative entrepreneurs, authoritative figures and inspirational leaders

The Ultimate TikTok Marketing Guide for SMEs

The Ultimate TikTok Marketing Guide for SMEs

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The Ultimate TikTok Marketing Guide for SMEs

Your complete Tiktok marketing guide, including a free 30 Day TikTok ideas PDF download.

Marketing on a Budget: Cost-Effective Strategies for SMEs

Marketing on a Budget: Cost-Effective Strategies for SMEs

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Marketing on a Budget: Cost-Effective Strategies for SMEs

Develop marketing tactics on a budget for your small business with our tips for creating cost-effective strategies

Top 20 Business Blogs 2020

Top 20 Business Blogs 2020

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Top 20 Business Blogs 2020

We’ve curated a list of the best blogs in 2020 for entrepreneurs and business owners who want to keep on top of the latest business news, best practice and emerging industry trends

Strategies for Your 2020 Restaurant Marketing Mix

Strategies for Your 2020 Restaurant Marketing Mix

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Strategies for Your 2020 Restaurant Marketing Mix

From leveraging user-generated content to providing guest Wi-Fi, Hannah Hambleton of Beambox shares six essential strategies every restaurant should consider for their 2020 marketing mix

Content Development Tips for SMEs

Content Development Tips for SMEs

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Content Development Tips for SMEs

It's important to get content development right, as mistakes can have far-reaching effects on how customers perceive your brand. Here are five tips for developing customer-focused content

Landing Big Pieces of Coverage on a Budget

Landing Big Pieces of Coverage on a Budget

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Landing Big Pieces of Coverage on a Budget

Landing big pieces of press coverage can lead to increased client exposure, inbound links to your site and credibility building. Here's how to secure that coverage on a budget

20 Business Blogs to Follow in 2019

20 Business Blogs to Follow in 2019

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20 Business Blogs to Follow in 2019

If you're looking for some inspiration in 2019, we've curated a list of the best 20 blogs, magazines and websites that every business owner should bookmark. Here's the cream of the crop

10 Business Blogs to Follow in 2018

10 Business Blogs to Follow in 2018

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10 Business Blogs to Follow in 2018

The internet is brimming with brilliant business blogs, but which ones are worthiest of your reading time? Here are the best blogs to follow in 2018

How to Save Time on Social Media Marketing

How to Save Time on Social Media Marketing

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How to Save Time on Social Media Marketing

With social media marketing becoming increasingly time-consuming, Alex Packham shares 11 ways to create and share quality content without wasting time

How to Edit a Website: Essential Proofreading Tools

How to Edit a Website: Essential Proofreading Tools

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How to Edit a Website: Essential Proofreading Tools

Errors on your website can put off customers and damage your brand's credibility. These proofreading tools will take the pain out of editing a website

How Freelance Copywriters Can Benefit SMEs

How Freelance Copywriters Can Benefit SMEs

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How Freelance Copywriters Can Benefit SMEs

Writing about your business online or in print can be challenging. By hiring a freelance copywriter, you can boost your brand without breaking the bank

15 Image Resources for Businesses on a Budget

15 Image Resources for Businesses on a Budget

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15 Image Resources for Businesses on a Budget

Our run down of the best image resources, copyright free photography, design assets and WordPress themes for small businesses on a budget

4 Marketing Hacks for Every Small Business

4 Marketing Hacks for Every Small Business

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4 Marketing Hacks for Every Small Business

Can't afford a marketing team? You still need to think like one. Here are four hacks that marketers use all the time to prove ROI

Millionaires to Billionaires

Millionaires to Billionaires

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Millionaires to Billionaires

Millionaires to Billionaires: See how long it took 21 of the richest entrepreneurs to build their fortunes and who went from $1m to $1bn the fastest