Embrace digital marketing by incorporating SEO and PPC into your strategy
If you're embracing digital marketing then search engine optimization (SEO) and pay-per-click (PPC) could bring huge benefits. SEO is about boosting your search engine results by using strategic coding and copy on websites. PPC costs but could be worth the investment; you pay each time someone clicks on links that you've paid to appear in search results. The latter is initally more of a risk, but if it generates business, you could get your money back very quickly. Read our content for more tips.
Mark Wright of The Apprentice and digital marketing agency Climb Online shares his guide on how to implement an effective digital marketing strategy during the coronavirus pandemic
Ecommerce has provided a lifeline for many businesses that would otherwise struggle to get sales during lockdown. Here's how to leverage online campaigns to keep your business trading
Here are the marketing trends that may affect your business in 2020, including the impact of changes in web tracking platforms and how Amazon is turning into a product search engine
In this detailed guide, Crispin Boden-Tebbutt covers how to fix Google crawl errors so that your website can be easily found and navigated by customers
Here's our guide to SEO for your small business, including a look at how search engine optimisation works and what to focus on if you're starting from scratch
Marc Woodhead, Founder and CEO of software development business Holograph, explores how having first-class user experience can contribute to better search rankings
Writing about your business online or in print can be challenging. By hiring a freelance copywriter, you can boost your brand without breaking the bank
For SEO purposes, content is more important than ever. Google has just released an important algorithm update and here's what it means for businesses.
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