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SEO and PPC

Embrace digital marketing by incorporating SEO and PPC into your strategy

If you're embracing digital marketing then search engine optimization (SEO) and pay-per-click (PPC) could bring huge benefits. SEO is about boosting your search engine results by using strategic coding and copy on websites. PPC costs but could be worth the investment; you pay each time someone clicks on links that you've paid to appear in search results. The latter is initally more of a risk, but if it generates business, you could get your money back very quickly. Read our content for more tips.

A Guide to Digital Marketing During Lockdown

Mark Wright

Mark Wright of The Apprentice and digital marketing agency Climb Online shares his guide on how to implement an effective digital marketing strategy during the coronavirus pandemic

A Step-by-Step Guide to Keyword Research

Kerry Sheahan

Marketing expert Kerry Sheahan shares her step-by-step guide to conducting keyword research using free and accessible tools

Covid-19: Leveraging Online Campaigns

Sam Carr

Ecommerce has provided a lifeline for many businesses that would otherwise struggle to get sales during lockdown. Here's how to leverage online campaigns to keep your business trading

2020 Marketing Trends for UK Businesses

Stacey MacNaught

Here are the marketing trends that may affect your business in 2020, including the impact of changes in web tracking platforms and how Amazon is turning into a product search engine

Getting to Grips with the Basics of SEO

Adam Chard

Adam Chard, from online retailer Victoria Plum, shares five tips on how small business owners can get to grips with the basic elements of SEO

A Guide to Fixing Google Site Crawl Errors

Crispin Boden-Tebbutt

In this detailed guide, Crispin Boden-Tebbutt covers how to fix Google crawl errors so that your website can be easily found and navigated by customers

How SEO Can Benefit a Business

Alice Mansley

Here's our guide to SEO for your small business, including a look at how search engine optimisation works and what to focus on if you're starting from scratch

How User Experience Impacts SEO

Marc Woodhead

Marc Woodhead, Founder and CEO of software development business Holograph, explores how having first-class user experience can contribute to better search rankings

A Complete Guide to Google Ad Extensions

Mathew Porter

Mathew Porter of Kumo Digital shares his guide to everything you could need to know about using Google Ad Extensions

7 Simple Ways to Up Your PPC Game

Jessie Leong

PPC ads not converting? Paid search not paying the bills? Check out this simple guide to maximizing the returns from your pay-per-click campaigns

How Freelance Copywriters Can Benefit SMEs

Elma Glasgow

Writing about your business online or in print can be challenging. By hiring a freelance copywriter, you can boost your brand without breaking the bank

How SMEs can Compete with Big Brands on PPC

Caz Blaxcell

PPC offers a perfect, cost-effective platform for small businesses to position their brands among market leaders, and contend in the paid search arena

5 Free Hacks to Improve Your Local Search Visibility

Caz Blaxcell

5 free SEO hacks to improve your local search visibility on Google by utilising Google My Business, Facebook, Reviews and more

4 Marketing Hacks for Every Small Business

David Kiriakidis

Can't afford a marketing team? You still need to think like one. Here are four hacks that marketers use all the time to prove ROI

Who Likes to Spend Money in the UK?

Brendan Cunningham

Gift retailer, Buyagift, reveals research on regional spending habits and what it means for businesses around the UK

What is the Actual SEO Value of Content?

Daniel Kidd

For SEO purposes, content is more important than ever. Google has just released an important algorithm update and here's what it means for businesses.

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