SEO and PPC

Embrace digital marketing by incorporating SEO and PPC into your strategy

If you're embracing digital marketing then search engine optimization (SEO) and pay-per-click (PPC) could bring huge benefits. SEO is about boosting your search engine results by using strategic coding and copy on websites. PPC costs but could be worth the investment; you pay each time someone clicks on links that you've paid to appear in search results. The latter is initally more of a risk, but if it generates business, you could get your money back very quickly. Read our content for more tips.

A Complete Guide to Google Ad Extensions

A Complete Guide to Google Ad Extensions

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A Complete Guide to Google Ad Extensions

Mathew Porter of Kumo Digital shares his guide to everything you could need to know about using Google Ad Extensions

7 Simple Ways to Up Your PPC Game

7 Simple Ways to Up Your PPC Game

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7 Simple Ways to Up Your PPC Game

PPC ads not converting? Paid search not paying the bills? Check out this simple guide to maximizing the returns from your pay-per-click campaigns

How Freelance Copywriters Can Benefit SMEs

How Freelance Copywriters Can Benefit SMEs

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How Freelance Copywriters Can Benefit SMEs

Writing about your business online or in print can be challenging. By hiring a freelance copywriter, you can boost your brand without breaking the bank

How SMEs can Compete with Big Brands on PPC

How SMEs can Compete with Big Brands on PPC

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How SMEs can Compete with Big Brands on PPC

PPC offers a perfect, cost-effective platform for small businesses to position their brands among market leaders, and contend in the paid search arena

5 Free Hacks to Improve Your Local Search Visibility

5 Free Hacks to Improve Your Local Search Visibility

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5 Free Hacks to Improve Your Local Search Visibility

5 free SEO hacks to improve your local search visibility on Google by utilising Google My Business, Facebook, Reviews and more

4 Marketing Hacks for Every Small Business

4 Marketing Hacks for Every Small Business

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4 Marketing Hacks for Every Small Business

Can't afford a marketing team? You still need to think like one. Here are four hacks that marketers use all the time to prove ROI

Who Likes to Spend Money in the UK?

Who Likes to Spend Money in the UK?

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Who Likes to Spend Money in the UK?

Gift retailer, Buyagift, reveals research on regional spending habits and what it means for businesses around the UK

What is the Actual SEO Value of Content?

What is the Actual SEO Value of Content?

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What is the Actual SEO Value of Content?

​For SEO purposes, content is more important than ever. Google has just released an important algorithm update and here's what it means for businesses.