Marketing is essentially how you position your brand and get it in front of your target demographic. Without it, your business will be severely limited in how much it'll grow. There are multiple areas of marketing, both offline and online, paid and free, and it depends on your business which route you take. In this section we focus on understanding of your audience, creating an effective strategy, digital channels, email marketing, PPC and SEO, and traditional methods such as print advertising and events.
With the advancement of online shopping and increasing dominance of mobile browsing, capitalizing on the 'micro-moments' in your customer journey could be the key to success
Influencer marketing has resulted in huge success for the companies that get it right, but choosing an influencer for your brand is tricky. Until, that is, you start using artificial intelligence
The sustainability issue around food waste has captured public attention recently. The founders of app-based services OLIO and Karma discuss their approach
Product packaging is crucial for online business to promote their online store, pack their products, and wow their customers. Here are some top tips from the experts
Organizing an event can be a great way to boost your business profile, but it's very easy to run over budget. Here's a guide to successfully running an event on a budget
The funeral industry has a reputation for over-charging and under-serving. Two startups explain how they're challenging the status quo through innovation
Getting effective press coverage for your new business can be tricky on a budget. This guide covers the basics of PR so you can promote your own business
Sponsoring a sports team or TV show can be a cost-effective way for SMEs to reach their target audience. Here's how to use sponsorship to your advantage
Storytelling is a brilliant way of attracting and retaining customers. What can small businesses learn from the best and worst campaigns of recent years?
Many employers regard social media as an unwelcome distraction and drain on company productivity. Used correctly, however, it could transform your workforce
Cart abandonment is a common problem for e-commerce businesses. What practical steps can they take to improve their checkout process and boost conversions?
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