Marketing for Business

Marketing is essentially how you position your brand and get it in front of your target demographic. Without it, your business will be severely limited in how much it'll grow. There are multiple areas of marketing, both offline and online, paid and free, and it depends on your business which route you take. In this section we focus on understanding of your audience, creating an effective strategy, digital channels, email marketing, PPC and SEO, and traditional methods such as print advertising and events.

How PR Can Contribute to Your Bottom Line

How PR Can Contribute to Your Bottom Line

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How PR Can Contribute to Your Bottom Line

Andy Barr of 10 Yetis Digital explores how PR campaigns can influence conversion rates by increasing authority and promoting engagement with new customers

How to Stand out in a Crowded Marketplace

How to Stand out in a Crowded Marketplace

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How to Stand out in a Crowded Marketplace

Differentiating your business is no easy task, and it’s getting more difficult all the time. Matt Stevens explains how to make your SME stand out from the crowd

A Guide to Choosing a Web Host Provider 

A Guide to Choosing a Web Host Provider 

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A Guide to Choosing a Web Host Provider 

Kerry Leigh Harrison of UK Web Host Review talks us through the process of choosing a web host provider, covering the different types of website hosting available and how to prioritize functionality according to business needs

How to Promote Your Business Offline

How to Promote Your Business Offline

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How to Promote Your Business Offline

Although digital marketing is the go-to way of promoting your business these days, traditional offline methods still play an important role in making connections with customers

20 Business Blogs to Follow in 2019

20 Business Blogs to Follow in 2019

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20 Business Blogs to Follow in 2019

If you're looking for some inspiration in 2019, we've curated a list of the best 20 blogs, magazines and websites that every business owner should bookmark. Here's the cream of the crop

Is It Worth Branding Your SME as 'Family-Run'?

Is It Worth Branding Your SME as 'Family-Run'?

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Is It Worth Branding Your SME as 'Family-Run'?

Energy PR's Louise Findlay-Wilson considers the impact of marketing an SME as 'family run', including consumer and employee perceptions, along with the impact it can have on sales

The Four Pillars of Brand Purpose & Social Change

The Four Pillars of Brand Purpose & Social Change

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The Four Pillars of Brand Purpose & Social Change

Promoting brand purpose is all the rage at the moment, but it can backfire if executed badly. Tony Wright explores four key aspects to bear in mind for your next big campaign

An SME's Guide to Business Award Applications

An SME's Guide to Business Award Applications

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An SME's Guide to Business Award Applications

Once your business has been running for a few years it's good practice to consider applying for small business awards. Here's how to go about it

How to Capitalise on Holiday Marketing Trends

How to Capitalise on Holiday Marketing Trends

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How to Capitalise on Holiday Marketing Trends

Amanda Walls, Director at Cedarwood Digital, shares her tips for capitalising on holiday trends, including how to create ads that stand out and how free delivery can impact sales figures

Why Your Marketing Leads Aren't Working

Why Your Marketing Leads Aren't Working

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Why Your Marketing Leads Aren't Working

Bryony Thomas from Watertight Marketing takes a look at common pitfalls SMEs face when executing their marketing strategy, and the four pillars of marketing success

Establishing a Social Media Policy for Your SME

Establishing a Social Media Policy for Your SME

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Establishing a Social Media Policy for Your SME

Here's why every SME should have a watertight social media policy, along with a four-step guide on how to create one that your employees will abide by

Capitalising on Business 'Micro-Moments'

Capitalising on Business 'Micro-Moments'

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Capitalising on Business 'Micro-Moments'

With the advancement of online shopping and increasing dominance of mobile browsing, capitalising on the 'micro-moments' in your customer journey could be the key to success

Taking the Guesswork out of Influencer Marketing

Taking the Guesswork out of Influencer Marketing

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Taking the Guesswork out of Influencer Marketing

Influencer marketing has resulted in huge success for the companies that get it right, but choosing an influencer for your brand is tricky. Until, that is, you start using artificial intelligence

The Companies Using Tech to Tackle Food Waste

The Companies Using Tech to Tackle Food Waste

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The Companies Using Tech to Tackle Food Waste

The sustainability issue around food waste has captured public attention recently. The founders of app-based services OLIO and Karma discuss their approach

The Importance of Product Packaging & Branding

The Importance of Product Packaging & Branding

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The Importance of Product Packaging & Branding

Product packaging is crucial for online business to promote their online store, pack their products, and wow their customers. Here are some top tips from the experts

How to Organize an Event on a Budget

How to Organize an Event on a Budget

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How to Organize an Event on a Budget

Organizing an event can be a great way to boost your business profile, but it's very easy to run over budget. Here's a guide to successfully running an event on a budget

How to Use Landing Pages to Grow Your Business

How to Use Landing Pages to Grow Your Business

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How to Use Landing Pages to Grow Your Business

A successful landing page strategy can be pivotal for maximising return-on-investment, supporting wider marketing efforts, and meeting business goals

The Power of Referral Marketing

The Power of Referral Marketing

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The Power of Referral Marketing

Referral marketing is one of the most powerful ways to grow your business. Here’s how to implement a successful referral campaign for your business

Death Isn't the End for These Startups

Death Isn't the End for These Startups

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Death Isn't the End for These Startups

The funeral industry has a reputation for over-charging and under-serving. Two startups explain how they're challenging the status quo through innovation

The Revolutionary Subscription Start-ups

The Revolutionary Subscription Start-ups

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The Revolutionary Subscription Start-ups

Vinyl Me, Please and uOpen explain how subscription box services are challenging the status quo in e-commerce with personalised and delivered treats