Marketing is essentially how you position your brand and get it in front of your target demographic. Without it, your business will be severely limited in how much it'll grow. There are multiple areas of marketing, both offline and online, paid and free, and it depends on your business which route you take. In this section we focus on understanding of your audience, creating an effective strategy, digital channels, email marketing, PPC and SEO, and traditional methods such as print advertising and events.
Landing big pieces of press coverage can lead to increased client exposure, inbound links to your site and credibility building. Here's how to secure that coverage on a budget
Andy Barr of 10 Yetis Digital explores how PR campaigns can influence conversion rates by increasing authority and promoting engagement with new customers
Differentiating your business is no easy task, and it’s getting more difficult all the time. Matt Stevens explains how to make your SME stand out from the crowd
Kerry Leigh Harrison of UK Web Host Review talks us through the process of choosing a web host provider, covering the different types of website hosting available and how to prioritize functionality according to business needs
Although digital marketing is the go-to way of promoting your business these days, traditional offline methods still play an important role in making connections with customers
If you're looking for some inspiration in 2019, we've curated a list of the best 20 blogs, magazines and websites that every business owner should bookmark. Here's the cream of the crop
Energy PR's Louise Findlay-Wilson considers the impact of marketing an SME as 'family run', including consumer and employee perceptions, along with the impact it can have on sales
Promoting brand purpose is all the rage at the moment, but it can backfire if executed badly. Tony Wright explores four key aspects to bear in mind for your next big campaign
Amanda Walls, Director at Cedarwood Digital, shares her tips for capitalizing on holiday trends, including how to create ads that stand out and how free delivery can impact sales figures
Bryony Thomas from Watertight Marketing takes a look at common pitfalls SMEs face when executing their marketing strategy, and the four pillars of marketing success
With the advancement of online shopping and increasing dominance of mobile browsing, capitalizing on the 'micro-moments' in your customer journey could be the key to success
Influencer marketing has resulted in huge success for the companies that get it right, but choosing an influencer for your brand is tricky. Until, that is, you start using artificial intelligence
The sustainability issue around food waste has captured public attention recently. The founders of app-based services OLIO and Karma discuss their approach
Product packaging is crucial for online business to promote their online store, pack their products, and wow their customers. Here are some top tips from the experts
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