Business Strategy

Articles on strategy including product pricing, salaries, mergers and marketing methods

Strategy is one of those over-used buzzwords that, in business, is often diluted and can be applied across the board. In this section we take it back to its roots, looking at wide-ranging strategies from pricing structure and salary levels, to marketing and mergers.

The Expensive Video Game Problem

The Expensive Video Game Problem

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The Expensive Video Game Problem

Funding is an issue that plagues the gaming industry on a daily basis, so how can we overcome it, and how can developers find the finance they need?

3 Steps to Revolutionizing Your Product Cycle

3 Steps to Revolutionizing Your Product Cycle

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3 Steps to Revolutionizing Your Product Cycle

How to work out what your customers actually want, how to deliver it (metaphorically and literally) and the effect it could have on your business

What Your Logo and Font Say About Your Business

What Your Logo and Font Say About Your Business

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What Your Logo and Font Say About Your Business

Getting your logo design right is hugely important for your business, principally because it establishes your brand and creates customer recognition.

Market Your Niche Product: The Hacker's Way

Market Your Niche Product: The Hacker's Way

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Market Your Niche Product: The Hacker's Way

Marketing a niche product can be difficult. Here's a super-quick and low-cost way of getting your niche product in front of the right crowd, however small.

What’s the Consumer Confidence Index?

What’s the Consumer Confidence Index?

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What’s the Consumer Confidence Index?

What’s the Consumer Confidence Index, and why it's so important to your own business.

How Unique Are You?

How Unique Are You?

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How Unique Are You?

Offering customers a unique product or serving a niche market can help you stand apart from your rivals.

How to Drive Sales For Your New Product

How to Drive Sales For Your New Product

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How to Drive Sales For Your New Product

When launching a new product there are two things you should consider before starting your marketing campaign; content & delivery. Here's why.

Creating Your First Content Strategy

Creating Your First Content Strategy

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Creating Your First Content Strategy

Everything you need to know to start putting together your first content strategy for your business from understanding your customers to implementing it.

Launching Your Own Personal Training Business

Launching Your Own Personal Training Business

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Launching Your Own Personal Training Business

​To launch your own personal training business you will need to make sure you can deliver a quality service yourself, or hire a partner. Here's how.

Dealing With Sub-Contractors

Dealing With Sub-Contractors

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Dealing With Sub-Contractors

It's important to remember that a sub-contractor isn’t an employee, so you can’t treat them as one. So how do you deal with them when it all goes sour?

How You Can Learn to be Creative

How You Can Learn to be Creative

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How You Can Learn to be Creative

You can’t teach someone to come up with great ideas, but creativity is something that can be nurtured and developed with the right kind of attitude.

The Small Business Owners' Guide to Protecting Your Ideas

The Small Business Owners' Guide to Protecting Your Ideas

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The Small Business Owners' Guide to Protecting Your Ideas

In a technologically advanced age, businesses need to protect their products and ideas from plagiarism via a copyright, a trademark, a patent or a design.

How to Use Content to Drive Sales

How to Use Content to Drive Sales

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How to Use Content to Drive Sales

These days the line between marketing and sales is particularly thin. In this article we look how content can be used to build trust and drive acquisition

6 Zero-Cost Ways to Win Business From Your Competition

6 Zero-Cost Ways to Win Business From Your Competition

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6 Zero-Cost Ways to Win Business From Your Competition

There are many ways to win business from your competition. Some come at a cost. Some are completely free apart from in time and effort. Just like these.

Starting Your Own Consultancy Business

Starting Your Own Consultancy Business

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Starting Your Own Consultancy Business

​Starting a consulting business is like starting any other business, except most consultants have a head start because they already work in their field.

Three FAQ's on Payroll and Tax

Three FAQ's on Payroll and Tax

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Three FAQ's on Payroll and Tax

We take three of your pressing questions and get our team of small business experts at Fleximize to answer.

The Most Effective Project Management Techniques

The Most Effective Project Management Techniques

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The Most Effective Project Management Techniques

Project management can sometimes seem very daunting. Luckily, there are several tried and tested project management techniques that can help you succeed

How to Begin Business Debt Consolidation

How to Begin Business Debt Consolidation

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How to Begin Business Debt Consolidation

​If your business is struggling financially, debt consolidation is an effective first step towards getting things back on track. Here's how you can start.

Why Offering a Free Trial Might Not Be Such A Great Idea

Why Offering a Free Trial Might Not Be Such A Great Idea

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Why Offering a Free Trial Might Not Be Such A Great Idea

Offering free products or trials can seem like a great idea for persuading people to use and talk about what you’re offering, but what are the implications?

How to Break Into a New Demographic

How to Break Into a New Demographic

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How to Break Into a New Demographic

It’s obviously essential to exploit new avenues of growth in a business, but there are steps you should consider before pushing into a new demographic