Articles on strategy including product pricing, salaries, mergers and marketing methods
Strategy is one of those over-used buzzwords that, in business, is often diluted and can be applied across the board. In this section we take it back to its roots, looking at wide-ranging strategies from pricing structure and salary levels, to marketing and mergers.
Darren Hockley of DeltaNet talks us through how UK SMEs can ensure their supply chain is ethical, including potential red flags to look out for and a supplier checklist to bear in mind
Differentiating your business is no easy task, and it’s getting more difficult all the time. Matt Stevens explains how to make your SME stand out from the crowd
Although digital marketing is the go-to way of promoting your business these days, traditional offline methods still play an important role in making connections with customers
Here's Bizdaq CEO Sean Mallon's guide to selling an online business, covering topics such as valuation, maintaining confidentiality and the importance of a transition period
Arden University's Alison Watson reveals how small business owners can develop their presentation skills to capture the attention of investors when delivering a business pitch
Energy PR's Louise Findlay-Wilson considers the impact of marketing an SME as 'family run', including consumer and employee perceptions, along with the impact it can have on sales
Promoting brand purpose is all the rage at the moment, but it can backfire if executed badly. Tony Wright explores four key aspects to bear in mind for your next big campaign
To buy or to lease? Many SMEs struggle to weigh the pros and cons of leasing a fleet of vehicles versus purchasing outright. Tom Preston talks us through the key points to consider
Identity verification is a vital part of many businesses' customer checks. Rhys David examines how facial recognition technology can help save time and resources
Implementing green workplace policies can save you money, improve company reputation, and help the environment. We explore eco-friendly changes that can boost profits
Recruiting the right candidate for the right role can be stressful and time-consuming. BrighterBox's Charlie Johnson shares his tips on how to attract worthwhile applicants
Real Business Rescue’s Keith Tully explores some of the most common financial issues you might have to deal with as a business owner and how to overcome them
Many small businesses start life from the kitchen table, spare bedroom or garden shed. Merje Shaw, MD of Path59, shares her advice on getting your business off the ground
SMEs are turning to the gig economy for a permanent solution that can support innovation and deliver quality to clients. Cause4's Michelle Wright explores how
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