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Pricing Strategy

Getting prices right is critical to attracting customers and running a successful business

Knowing how to price your service or product is critical to winning customers, especially in a competitive market. Whether you're selling secondhand cars, flowers, marketing consultancy or personal training services, pricing needs to be pitched correctly. While you need to face off the competition, you also need to charge enough to keep you in business. We offer articles and tips on pricing.

Last-Minute Summer Holiday Market Opportunities

Matthew Trattles

Summer is a great time for small businesses to make more sales. Matthew Trattles of Auctane investigates how SMBs can use their unique advantages over larger companies.

Is a Black Friday Sale Right for Your Business?

Jessica Flinn

Fine jewellery purveyor Jessica Flinn explores tackling Black Friday as an SME in the luxury goods market

Five Factors to Consider When Setting Your Prices

Matthew Hayes

How can businesses create a good profit margin? Business growth expert Matthew Hayes, CEO of Champions UK, talks us through how to create a pricing strategy.

10 Restaurant Sales Techniques to Boost Profits

Laura-Andreea Voicu

Encouraging your staff to upsell to customers can play a big role in boosting your restaurant profits. Here are 10 upselling techniques proven to work.

An SME's Guide to Supply and Demand

Rebecca Taylor

The laws of supply and demand can have a dramatic impact on your profitability as a small business. Find out how you can use these forces to your advantage

How SMEs can use Tech to Tackle Late Payments

Nikki Th’ng

Late payment of commercial debt continues to plague many businesses. Here's how small business owners can encourage prompt payment

eBay Loans and Advice for eBay Seller Success

Elma Glasgow

Article offering great advice for eBay Sellers who want to boost business – from applying for eBay loans to strategic timing of auctions

How to Maximize on Christmas Mayhem

Caz Blaxcell

Independent toy store owner, Kirit Kumar, offers wise words on getting the most from the Christmas shopping season on the high street and online.

Why Offering a Free Trial Might Not Be Such A Great Idea

Daniel Kidd

Offering free products or trials can seem like a great idea for persuading people to use and talk about what youre offering, but what are the implications?

Why Not to Get Into a Price War With a Competitor

Tom Addleston-Towney

Sensible pricing is essential for business – but price wars can be disastrous, and usually mean that everybody loses.

How to Grow Your Sales Without all the Leg Work

Daniel Kidd

Our exclusive guide to finding relevant and strongly positioned resellers for your product, how to pitch them and key points you should know.

Should I Offer Discounts to my Customers?

Daniel Kidd

Volume discounts are a proven way to increase sales and gain customer loyalty. But do they make financial sense for your business?

Conquering Hard Times in Business

Emma Meakin

In hard times, is it essential to offer discounts to customers? Or maintain the price and value of the product?

Protect Yourself From Similar Businesses

Marcia Smith

Launching a company based on a great idea? Then you must protect it and be strategic to stay ahead of competition.

What's Better - Product Price or Quality?

Marcia Smith

Is product price or quality more important when overcoming the competition? We share how to gain a competitive edge on brand image and customer experience

Ask Fleximize: Can You and Your Rivals Use the Same Wholesaler?

Marcia Smith

In certain industries it's inevitable that some wholesalers will supply multiple competitors. Here's how you can make the most of your connections.

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