Pricing Strategy

Getting prices right is critical to attracting customers and running a successful business

Knowing how to price your service or product is critical to winning customers, especially in a competitive market. Whether you're selling secondhand cars, flowers, marketing consultancy or personal training services, pricing needs to be pitched correctly. While you need to face off the competition, you also need to charge enough to keep you in business. We offer articles and tips on pricing.

Is a Black Friday Sale Right for Your Business?

Is a Black Friday Sale Right for Your Business?

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Is a Black Friday Sale Right for Your Business?

Fine jewellery purveyor Jessica Flinn explores tackling Black Friday as an SME in the luxury goods market

Five Factors to Consider When Setting Your Prices

Five Factors to Consider When Setting Your Prices

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Five Factors to Consider When Setting Your Prices

How can businesses create a good profit margin? Business growth expert Matthew Hayes, CEO of Champions UK, talks us through how to create a pricing strategy.

10 Restaurant Sales Techniques to Boost Profits

10 Restaurant Sales Techniques to Boost Profits

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10 Restaurant Sales Techniques to Boost Profits

Encouraging your staff to upsell to customers can play a big role in boosting your restaurant profits. Here are 10 upselling techniques proven to work.

An SME's Guide to Supply and Demand

An SME's Guide to Supply and Demand

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An SME's Guide to Supply and Demand

The laws of supply and demand can have a dramatic impact on your profitability as a small business. Find out how you can use these forces to your advantage

How SMEs can use Tech to Tackle Late Payments

How SMEs can use Tech to Tackle Late Payments

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How SMEs can use Tech to Tackle Late Payments

Late payment of commercial debt continues to plague many businesses. ​Here's how small business owners can encourage prompt payment

eBay Loans and Advice for eBay Seller Success

eBay Loans and Advice for eBay Seller Success

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eBay Loans and Advice for eBay Seller Success

Article offering great advice for eBay Sellers who want to boost business – from applying for eBay loans to strategic timing of auctions

Family Firm Stamps Down Christmas Post Prices

Family Firm Stamps Down Christmas Post Prices

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Family Firm Stamps Down Christmas Post Prices

Want to save money this Christmas? This family business offers a cheaper alternative to Royal Mail at Christmas. One in a series on SMEs at Christmas.

How to Maximize on Christmas Mayhem

How to Maximize on Christmas Mayhem

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How to Maximize on Christmas Mayhem

Independent toy store owner, Kirit Kumar, offers wise words on getting the most from the Christmas shopping season on the high street and online.

Why Offering a Free Trial Might Not Be Such A Great Idea

Why Offering a Free Trial Might Not Be Such A Great Idea

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Why Offering a Free Trial Might Not Be Such A Great Idea

Offering free products or trials can seem like a great idea for persuading people to use and talk about what youre offering, but what are the implications?

Why Not to Get Into a Price War With a Competitor

Why Not to Get Into a Price War With a Competitor

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Why Not to Get Into a Price War With a Competitor

Sensible pricing is essential for business – but price wars can be disastrous, and usually mean that everybody loses.

How to Grow Your Sales Without all the Leg Work

How to Grow Your Sales Without all the Leg Work

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How to Grow Your Sales Without all the Leg Work

Our exclusive guide to finding relevant and strongly positioned resellers for your product, how to pitch them and key points you should know.

Should I Offer Discounts to my Customers?

Should I Offer Discounts to my Customers?

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Should I Offer Discounts to my Customers?

Volume discounts are a proven way to increase sales and gain customer loyalty. But do they make financial sense for your business?

Conquering Hard Times in Business

Conquering Hard Times in Business

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Conquering Hard Times in Business

In hard times, is it essential to offer discounts to customers? Or maintain the price and value of the product?

Protect Yourself From Similar Businesses

Protect Yourself From Similar Businesses

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Protect Yourself From Similar Businesses

Launching a company based on a great idea? Then you must protect it and be strategic to stay ahead of competition.

What's Better - Product Price or Quality?

What's Better - Product Price or Quality?

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What's Better - Product Price or Quality?

Is product price or quality more important when overcoming the competition? We share how to gain a competitive edge on brand image and customer experience

Ask Fleximize: Can You and Your Rivals Use the Same Wholesaler?

Ask Fleximize: Can You and Your Rivals Use the Same Wholesaler?

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Ask Fleximize: Can You and Your Rivals Use the Same Wholesaler?

In certain industries it's inevitable that some wholesalers will supply multiple competitors. Here's how you can make the most of your connections.