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Pricing Strategy

Getting prices right is critical to attracting customers and running a successful business

Knowing how to price your service or product is critical to winning customers, especially in a competitive market. Whether you're selling secondhand cars, flowers, marketing consultancy or personal training services, pricing needs to be pitched correctly. While you need to face off the competition, you also need to charge enough to keep you in business. We offer articles and tips on pricing.

Five Factors to Consider When Setting Your Prices

Matthew Hayes

How can businesses create a good profit margin? Business growth expert Matthew Hayes, CEO of Champions UK, talks us through how to create a pricing strategy.

10 Restaurant Sales Techniques to Boost Profits

Laura-Andreea Voicu

Encouraging your staff to upsell to customers can play a big role in boosting your restaurant profits. Here are 10 upselling techniques proven to work.

An SME's Guide to Supply and Demand

Rebecca Taylor

The laws of supply and demand can have a dramatic impact on your profitability as a small business. Find out how you can use these forces to your advantage

eBay Loans and Advice for eBay Seller Success

Elma Glasgow

Article offering great advice for eBay Sellers who want to boost business – from applying for eBay loans to strategic timing of auctions

How to Maximize on Christmas Mayhem

Caz Blaxcell

Independent toy store owner, Kirit Kumar, offers wise words on getting the most from the Christmas shopping season on the high street and online.

Why Offering a Free Trial Might Not Be Such A Great Idea

Daniel Kidd

Offering free products or trials can seem like a great idea for persuading people to use and talk about what youre offering, but what are the implications?

Why Not to Get Into a Price War With a Competitor

Tom Addleston-Towney

Sensible pricing is essential for business – but price wars can be disastrous, and usually mean that everybody loses.

What's Better - Product Price or Quality?

Marcia Smith

Is product price or quality more important when overcoming the competition? We share how to gain a competitive edge on brand image and customer experience

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