Pricing Strategy

Getting prices right is critical to attracting customers and running a successful business

Knowing how to price your service or product is critical to winning customers, especially in a competitive market. Whether you're selling secondhand cars, flowers, marketing consultancy or personal training services, pricing needs to be pitched correctly. While you need to face off the competition, you also need to charge enough to keep you in business. We offer articles and tips on pricing.

How SMEs can use Tech to Tackle Late Payments

How SMEs can use Tech to Tackle Late Payments

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How SMEs can use Tech to Tackle Late Payments

Late payment of commercial debt continues to plague many businesses. ​Here's how small business owners can encourage prompt payment

eBay Loans and Advice for eBay Seller Success

eBay Loans and Advice for eBay Seller Success

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eBay Loans and Advice for eBay Seller Success

Article offering great advice for eBay Sellers who want to boost business – from applying for eBay loans to strategic timing of auctions

Family Firm Stamps Down Christmas Post Prices

Family Firm Stamps Down Christmas Post Prices

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Family Firm Stamps Down Christmas Post Prices

Want to save money this Christmas? This family business offers a cheaper alternative to Royal Mail at Christmas. One in a series on SMEs at Christmas.

How to Maximize on Christmas Mayhem

How to Maximize on Christmas Mayhem

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How to Maximize on Christmas Mayhem

Independent toy store owner, Kirit Kumar, offers wise words on getting the most from the Christmas shopping season on the high street and online.

Why Offering a Free Trial Might Not Be Such A Great Idea

Why Offering a Free Trial Might Not Be Such A Great Idea

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Why Offering a Free Trial Might Not Be Such A Great Idea

Offering free products or trials can seem like a great idea for persuading people to use and talk about what you’re offering, but what are the implications?

Why Not to Get Into a Price War With a Competitor

Why Not to Get Into a Price War With a Competitor

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Why Not to Get Into a Price War With a Competitor

Sensible pricing is essential for business – but price wars can be disastrous, and usually mean that everybody loses.

How to Grow Your Sales Without all the Leg Work

How to Grow Your Sales Without all the Leg Work

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How to Grow Your Sales Without all the Leg Work

Our exclusive guide to finding relevant and strongly positioned resellers for your product, how to pitch them and key points you should know.

Should I Offer Discounts to my Customers?

Should I Offer Discounts to my Customers?

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Should I Offer Discounts to my Customers?

Volume discounts are a proven way to increase sales and gain customer loyalty. But do they make financial sense for your business?

What is Supply and Demand?

What is Supply and Demand?

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What is Supply and Demand?

Supply and demand is a key component of understanding your business model, your sector and your customers. Here's you can make the most out of it...

Conquering Hard Times in Business

Conquering Hard Times in Business

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Conquering Hard Times in Business

In hard times, is it essential to offer discounts to customers? Or maintain the price and value of the product?

Protect Yourself From Similar Businesses

Protect Yourself From Similar Businesses

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Protect Yourself From Similar Businesses

Launching a company based on a great idea? Then you must protect it and be strategic to stay ahead of competition.

What's Better - Product Price or Quality?

What's Better - Product Price or Quality?

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What's Better - Product Price or Quality?

What staving off the competition, what's more important - the price or quality of your product?

Ask Fleximize: Can You and Your Rivals Use the Same Wholesaler?

Ask Fleximize: Can You and Your Rivals Use the Same Wholesaler?

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Ask Fleximize: Can You and Your Rivals Use the Same Wholesaler?

In certain industries it's inevitable that some wholesalers will supply multiple competitors. Here's how you can make the most of your connections.