Business Strategy

Articles on strategy including product pricing, salaries, mergers and marketing methods

Strategy is one of those over-used buzzwords that, in business, is often diluted and can be applied across the board. In this section we take it back to its roots, looking at wide-ranging strategies from pricing structure and salary levels, to marketing and mergers.

The Small Business Owners' Guide to Protecting Your Ideas

The Small Business Owners' Guide to Protecting Your Ideas

— Read More — The Small Business Owners' Guide to Protecting Your Ideas

The Small Business Owners' Guide to Protecting Your Ideas

In a technologically advanced age, businesses need to protect their products and ideas from plagiarism via a copyright, a trademark, a patent or a design.

6 Zero-Cost Ways to Win Business From Your Competition

6 Zero-Cost Ways to Win Business From Your Competition

— Read More — 6 Zero-Cost Ways to Win Business From Your Competition

6 Zero-Cost Ways to Win Business From Your Competition

There are many ways to win business from your competition. Some come at a cost. Some are completely free apart from in time and effort. Just like these.

Starting Your Own Consultancy Business

Starting Your Own Consultancy Business

— Read More — Starting Your Own Consultancy Business

Starting Your Own Consultancy Business

​Starting a consulting business is like starting any other business, except most consultants have a head start because they already work in their field.

Three FAQ's on Payroll and Tax

Three FAQ's on Payroll and Tax

— Read More — Three FAQ's on Payroll and Tax

Three FAQ's on Payroll and Tax

We take three of your pressing questions and get our team of small business experts at Fleximize to answer.

The Most Effective Project Management Techniques

The Most Effective Project Management Techniques

— Read More — The Most Effective Project Management Techniques

The Most Effective Project Management Techniques

Project management can sometimes seem very daunting. Luckily, there are several tried and tested project management techniques that can help you succeed

How to Begin Business Debt Consolidation

How to Begin Business Debt Consolidation

— Read More — How to Begin Business Debt Consolidation

How to Begin Business Debt Consolidation

​If your business is struggling financially, debt consolidation is an effective first step towards getting things back on track. Here's how you can start.

Why Offering a Free Trial Might Not Be Such A Great Idea

Why Offering a Free Trial Might Not Be Such A Great Idea

— Read More — Why Offering a Free Trial Might Not Be Such A Great Idea

Why Offering a Free Trial Might Not Be Such A Great Idea

Offering free products or trials can seem like a great idea for persuading people to use and talk about what youre offering, but what are the implications?

Is Your Competitor Analysis as Good as it Can Be?

Is Your Competitor Analysis as Good as it Can Be?

— Read More — Is Your Competitor Analysis as Good as it Can Be?

Is Your Competitor Analysis as Good as it Can Be?

Competitor analysis means working out who your competitors are, and assessing their strengths and weaknesses. Remember, knowledge is power.

Why Not to Get Into a Price War With a Competitor

Why Not to Get Into a Price War With a Competitor

— Read More — Why Not to Get Into a Price War With a Competitor

Why Not to Get Into a Price War With a Competitor

Sensible pricing is essential for business – but price wars can be disastrous, and usually mean that everybody loses.

How to Grow Your Sales Without all the Leg Work

How to Grow Your Sales Without all the Leg Work

— Read More — How to Grow Your Sales Without all the Leg Work

How to Grow Your Sales Without all the Leg Work

Our exclusive guide to finding relevant and strongly positioned resellers for your product, how to pitch them and key points you should know.

Protecting Your Business in a Natural Disaster

Protecting Your Business in a Natural Disaster

— Read More — Protecting Your Business in a Natural Disaster

Protecting Your Business in a Natural Disaster

We are lucky in the UK that natural disasters are a pretty rare occurrence, but Mother Nature can have devastating consequences on small businesses.

Launching Your Trial Product

Launching Your Trial Product

— Read More — Launching Your Trial Product

Launching Your Trial Product

You might be wondering if free trials are cost effective. The short answer is yes. The longer answer is yes, but only if they’re carefully planned out.

Should I Offer Discounts to my Customers?

Should I Offer Discounts to my Customers?

— Read More — Should I Offer Discounts to my Customers?

Should I Offer Discounts to my Customers?

Volume discounts are a proven way to increase sales and gain customer loyalty. But do they make financial sense for your business?

Writing a Business Plan

Writing a Business Plan

— Read More — Writing a Business Plan

Writing a Business Plan

If you want to start out in business, and you've got a great idea, you need to plan how your business will launch, grow and sustain itself. Here's how

How to Market Your Product to a Foreign Country

How to Market Your Product to a Foreign Country

— Read More — How to Market Your Product to a Foreign Country

How to Market Your Product to a Foreign Country

In order to market to your foreign audience as effectively as possible, you need to be prepared to really get to know your customers. Here's how.

How to Write a Press Release For Your Business

How to Write a Press Release For Your Business

— Read More — How to Write a Press Release For Your Business

How to Write a Press Release For Your Business

Writing an effective press release for a new business can be tricky if you're unsure, but there are steps you can take to get your press release noticed

Creating a Buzz About Your Business

Creating a Buzz About Your Business

— Read More — Creating a Buzz About Your Business

Creating a Buzz About Your Business

Word of mouth is a powerful marketing tool, so how can you encourage your customers to create a buzz about your brand? We look at building brand champions

How to Diversify Your Business

How to Diversify Your Business

— Read More — How to Diversify Your Business

How to Diversify Your Business

Thinking of targeting new markets and innovating your products or services? We're offering some useful advice to help you advance your business.

How to Forecast Your Annual Profits

How to Forecast Your Annual Profits

— Read More — How to Forecast Your Annual Profits

How to Forecast Your Annual Profits

Knowing how to forecast your profits is essential to small business. We share the basics of putting together an annual forecast.

Encouraging Whistleblowing in the Workplace

Encouraging Whistleblowing in the Workplace

— Read More — Encouraging Whistleblowing in the Workplace

Encouraging Whistleblowing in the Workplace

What is whistleblowing, and what are the pros and cons of encouraging it in your organisation? How do go about reaching the right balance for your company?