Business Strategy

Articles on strategy including product pricing, salaries, mergers and marketing methods

Strategy is one of those over-used buzzwords that, in business, is often diluted and can be applied across the board. In this section we take it back to its roots, looking at wide-ranging strategies from pricing structure and salary levels, to marketing and mergers.

Covid-19: New Ways of Professional Networking

Covid-19: New Ways of Professional Networking

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Covid-19: New Ways of Professional Networking

Social distancing measures have drastically changed the way we connect with each other, making professional networking much trickier. Here are some alternatives

Encouraging Footfall to Your Hospitality Business

Encouraging Footfall to Your Hospitality Business

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Encouraging Footfall to Your Hospitality Business

With the hospitality industry taking a massive hit due to the coronavirus pandemic, we explore three strategies that hospitality businesses can implement to encourage footfall

How to Move Your Fitness Business Online

How to Move Your Fitness Business Online

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How to Move Your Fitness Business Online

Sarig Reichert of Wix outlines how UK gym owners and fitness coaches can adapt their offering by moving their business online during the coronavirus pandemic

The Benefits of Fleet Van Insurance for SMEs

The Benefits of Fleet Van Insurance for SMEs

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The Benefits of Fleet Van Insurance for SMEs

Mark McKenna of specialist insurance brokers Bluedrop Services talks us through the key benefits of fleet van insurance for growing businesses in the UK

Covid-19: 5 SMEs Pivoting Their Business Models

Covid-19: 5 SMEs Pivoting Their Business Models

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Covid-19: 5 SMEs Pivoting Their Business Models

We look at five inspirational SMEs who have changed their business models to serve their customers during the coronavirus pandemic

An SME's Guide to Exhibiting at a Business Show

An SME's Guide to Exhibiting at a Business Show

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An SME's Guide to Exhibiting at a Business Show

Exhibiting at an event or trade show for the first time can be an exciting opportunity to make an impact in your industry. Here are four tips to help you get the most out of your first show

Stopping Counterfeits in the Construction Sector

Stopping Counterfeits in the Construction Sector

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Stopping Counterfeits in the Construction Sector

Counterfeit building materials and tools are a significant cause for concern among businesses in the construction sector. Here's a look at how IP registration can help

Common Financial Pitfalls & How to Avoid Them

Common Financial Pitfalls & How to Avoid Them

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Common Financial Pitfalls & How to Avoid Them

Chris Woodard, Co-Founder of Handle.com, explores some of the biggest financial mistakes that new business owners make and how to avoid them

How to Increase Profits Without Increasing Sales

How to Increase Profits Without Increasing Sales

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How to Increase Profits Without Increasing Sales

Mark Tighe of specialist tax relief consultancy Catax explores how businesses can generate revenue from existing assets, both physical and intellectual, with a focus on tax breaks

How to Find Clients for Your Construction Business

How to Find Clients for Your Construction Business

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How to Find Clients for Your Construction Business

If you're struggling to find clients for your construction business, this guide explores three easy ways to promote your services and attract new customers

How to Host an Eco-Friendly Corporate Event

How to Host an Eco-Friendly Corporate Event

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How to Host an Eco-Friendly Corporate Event

Matthew Payne, Founder and Managing Director of Made by Oomph​, shares his tips on how to plan and host an eco-friendly corporate event that won't cost the earth

Mistakes to Avoid When Upscaling Your Business

Mistakes to Avoid When Upscaling Your Business

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Mistakes to Avoid When Upscaling Your Business

It's important to consider how to scale up your business without compromising customer experience, product quality and value for money. Huw Moxon of Informi explores the common pitfalls to avoid when upscaling your SME

How to Achieve Sustainable Business Growth

How to Achieve Sustainable Business Growth

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How to Achieve Sustainable Business Growth

Mark Tighe of specialist tax relief consultancy Catax shares his tips on how UK SMEs can achieve sustainable business growth, such as by protecting cash flow and managing payment terms

Adapting Your Product to Reach New Customers

Adapting Your Product to Reach New Customers

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Adapting Your Product to Reach New Customers

Matt Deighton, Managing Director of quality British furniture manufacturer Sofas By Saxon, shares his tips for tapping into a new market by adapting your product or service

How to Donate to Charity as a Limited Company

How to Donate to Charity as a Limited Company

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How to Donate to Charity as a Limited Company

Donating to charity through your limited company can have many benefits, such as lowering your corporation tax bill. Here are the main points to be aware of when donating

A Guide to Certified B Corporations

A Guide to Certified B Corporations

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A Guide to Certified B Corporations

If you want to use your business to make a positive impact on your employees, customers, supply chain, or the wider world, it's worth looking into getting a B Corp Certification. Here's why

​Credit Control Checklist for Small Businesses

​Credit Control Checklist for Small Businesses

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​Credit Control Checklist for Small Businesses

If you offer your products or services on credit, it's vital that this is carried out in a controlled manner and a strict collection procedure is in place

How to Prioritize Investment Within Your Company

How to Prioritize Investment Within Your Company

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How to Prioritize Investment Within Your Company

It can be difficult to know which parts of your SME to invest in when looking into business growth. Lewis Miller of Nelson Frank shares his expertise on how to prioritize company investments

How to Approach Diversity Within Your SME

How to Approach Diversity Within Your SME

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How to Approach Diversity Within Your SME

Siân Goodson, Founder of executive search business Goodson Thomas, shares her strategies to help SME owners ensure they have a more diverse workforce and senior team

Maintaining Branding Across Multiple Channels

Maintaining Branding Across Multiple Channels

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Maintaining Branding Across Multiple Channels

Owen Simpson, Head of Marketing at medical negligence specialists Patient Claim Line, explains how to achieve a consistent brand voice across multiple channels