Business Strategy

Articles on strategy including product pricing, salaries, mergers and marketing methods

Strategy is one of those over-used buzzwords that, in business, is often diluted and can be applied across the board. In this section we take it back to its roots, looking at wide-ranging strategies from pricing structure and salary levels, to marketing and mergers.

Covid-19: 5 SMEs Pivoting Their Business Models

Covid-19: 5 SMEs Pivoting Their Business Models

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Covid-19: 5 SMEs Pivoting Their Business Models

We look at five inspirational SMEs who have changed their business models to serve their customers during the coronavirus pandemic

An SME's Guide to Exhibiting at a Business Show

An SME's Guide to Exhibiting at a Business Show

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An SME's Guide to Exhibiting at a Business Show

Exhibiting at an event or trade show for the first time can be an exciting opportunity to make an impact in your industry. Here are four tips to help you get the most out of your first show

Stopping Counterfeits in the Construction Sector

Stopping Counterfeits in the Construction Sector

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Stopping Counterfeits in the Construction Sector

Counterfeit building materials and tools are a significant cause for concern among businesses in the construction sector. Here's a look at how IP registration can help

Common Financial Pitfalls & How to Avoid Them

Common Financial Pitfalls & How to Avoid Them

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Common Financial Pitfalls & How to Avoid Them

Chris Woodard, Co-Founder of Handle.com, explores some of the biggest financial mistakes that new business owners make and how to avoid them

How to Increase Profits Without Increasing Sales

How to Increase Profits Without Increasing Sales

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How to Increase Profits Without Increasing Sales

Mark Tighe of specialist tax relief consultancy Catax explores how businesses can generate revenue from existing assets, both physical and intellectual, with a focus on tax breaks

How to Find Clients for Your Construction Business

How to Find Clients for Your Construction Business

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How to Find Clients for Your Construction Business

If you're struggling to find clients for your construction business, this guide explores three easy ways to promote your services and attract new customers

How to Host an Eco-Friendly Corporate Event

How to Host an Eco-Friendly Corporate Event

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How to Host an Eco-Friendly Corporate Event

Matthew Payne, Founder and Managing Director of Made by Oomph​, shares his tips on how to plan and host an eco-friendly corporate event that won't cost the earth

Mistakes to Avoid When Upscaling Your Business

Mistakes to Avoid When Upscaling Your Business

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Mistakes to Avoid When Upscaling Your Business

It's important to consider how to scale up your business without compromising customer experience, product quality and value for money. Huw Moxon of Informi explores the common pitfalls to avoid when upscaling your SME

How to Donate to Charity as a Limited Company

How to Donate to Charity as a Limited Company

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How to Donate to Charity as a Limited Company

Donating to charity through your limited company can have many benefits, such as lowering your corporation tax bill. Here are the main points to be aware of when donating

​Credit Control Checklist for Small Businesses

​Credit Control Checklist for Small Businesses

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​Credit Control Checklist for Small Businesses

If you offer your products or services on credit, it's vital that this is carried out in a controlled manner and a strict collection procedure is in place

How to Prioritise Investment Within Your Company

How to Prioritise Investment Within Your Company

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How to Prioritise Investment Within Your Company

It can be difficult to know which parts of your SME to invest in when looking into business growth. Lewis Miller of Nelson Frank shares his expertise on how to prioritise company investments.

How to Approach Diversity Within Your SME

How to Approach Diversity Within Your SME

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How to Approach Diversity Within Your SME

Siân Goodson, Founder of executive search business Goodson Thomas, shares her strategies to help SME owners ensure they have a more diverse workforce and senior team

Maintaining Branding Across Multiple Channels

Maintaining Branding Across Multiple Channels

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Maintaining Branding Across Multiple Channels

Owen Simpson, Head of Marketing at medical negligence specialists Patient Claim Line, explains how to achieve a consistent brand voice across multiple channels

An SME’s Guide to Fair Trade Principles

An SME’s Guide to Fair Trade Principles

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An SME’s Guide to Fair Trade Principles

Here's our guide on how UK SMEs can get involved with the fair trade movement, including a quick look at some of the UK businesses championing fair trade

The Importance of Business Interruption Insurance

The Importance of Business Interruption Insurance

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The Importance of Business Interruption Insurance

Business interruption insurance could mean the difference between survival and closure for many SMEs. Doug Kelley of specialist insurance brokers Bluedrop Services explains more

How to Build a Brand Image for a Family Business

How to Build a Brand Image for a Family Business

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How to Build a Brand Image for a Family Business

Strengthening your brand image can do wonders for your family business. We talk you through the four key areas to invest in when building your brand

How to Stand out in a Crowded Marketplace

How to Stand out in a Crowded Marketplace

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How to Stand out in a Crowded Marketplace

Differentiating your business is no easy task, and it’s getting more difficult all the time. Matt Stevens explains how to make your SME stand out from the crowd

How to Promote Your Business Offline

How to Promote Your Business Offline

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How to Promote Your Business Offline

Although digital marketing is the go-to way of promoting your business these days, traditional offline methods still play an important role in making connections with customers

The Biggest Phishing Threats to SMEs in 2019

The Biggest Phishing Threats to SMEs in 2019

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The Biggest Phishing Threats to SMEs in 2019

It’s imperative that SME owners and employees know exactly how to detect and react to potential phishing threats. Here's what to look out for in 2019

Brexit Uncertainty: Preparing Your Business

Brexit Uncertainty: Preparing Your Business

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Brexit Uncertainty: Preparing Your Business

With uncertainty around Brexit dominating headlines, here's how to keep your business prepared in the face of the unexpected