Investing in developing and launching new products is part of running a competitive business. But you need to do the research. How do you develop ideas? How do you protect your ideas? How do you go about launching the products and services? What if you want to do business abroad? And what about getting publicity? These and other questions are answered on the Knowledge Hub.
A Legal Guide to Intellectual Property for SMEs
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Intellectual Property can be a small business' most valuable asset, so it's vital to secure the right legal protection. Here's an essential guide from Lawbite's expert legal team
How to Write & Deliver the Perfect Business Pitch
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Arden University's Alison Watson reveals how small business owners can develop their presentation skills to capture the attention of investors when delivering a business pitch
The Importance of Product Packaging & Branding
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Product packaging is crucial for online business to promote their online store, pack their products, and wow their customers. Here are some top tips from the experts
How to Increase Profit With New Revenue Streams
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Introducing new revenue streams is a great way to reduce risk and boost profit. But how can a business find the best opportunities for additional income?
How Casper and Eve Are Driving Innovation in the Mattress Industry
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Startups Casper and Eve have revolutionized the experience of buying a mattress. We discover how the two companies have successfully disrupted the industry
Rebranding a Company: Lessons from AOL
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AOL's rebrand may have divided opinion, but it taught businesses a number of lessons about rebranding. Here are the most important ones
The Careers of the Founders
— Read More — The Careers of the FoundersFrom Heinz to Zuckerberg: explore the successes and failures of 33 inspirational founders in this visual, interactive infographic.
The Expensive Video Game Problem
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Funding is an issue that plagues the gaming industry on a daily basis, so how can we overcome it, and how can developers find the finance they need?
Market Your Niche Product: The Hacker's Way
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Marketing a niche product can be difficult. Here's a super-quick and low-cost way of getting your niche product in front of the right crowd, however small.
How to Drive Sales For Your New Product
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When launching a new product there are two things you should consider before starting your marketing campaign; content & delivery. Here's why.
How You Can Learn to be Creative
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You can’t teach someone to come up with great ideas, but creativity is something that can be nurtured and developed with the right kind of attitude.
The Small Business Owners' Guide to Protecting Your Ideas
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In a technologically advanced age, businesses need to protect their products and ideas from plagiarism via a copyright, a trademark, a patent or a design.
6 Zero-Cost Ways to Win Business From Your Competition
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There are many ways to win business from your competition. Some come at a cost. Some are completely free apart from in time and effort. Just like these.
Starting Your Own Consultancy Business
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Starting a consulting business is like starting any other business, except most consultants have a head start because they already work in their field.
Why Offering a Free Trial Might Not Be Such A Great Idea
— Read More — Why Offering a Free Trial Might Not Be Such A Great IdeaWhy Offering a Free Trial Might Not Be Such A Great Idea
Offering free products or trials can seem like a great idea for persuading people to use and talk about what youre offering, but what are the implications?
Why Not to Get Into a Price War With a Competitor
— Read More — Why Not to Get Into a Price War With a CompetitorWhy Not to Get Into a Price War With a Competitor
Sensible pricing is essential for business – but price wars can be disastrous, and usually mean that everybody loses.
Launching Your Trial Product
— Read More — Launching Your Trial ProductYou might be wondering if free trials are cost effective. The short answer is yes. The longer answer is yes, but only if they’re carefully planned out.
Should I Offer Discounts to my Customers?
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Volume discounts are a proven way to increase sales and gain customer loyalty. But do they make financial sense for your business?
Writing a Business Plan
— Read More — Writing a Business PlanIf you want to start out in business, and you've got a great idea, you need to plan how your business will launch, grow and sustain itself. Here's how
How to Market Your Product to a Foreign Country
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In order to market to your foreign audience as effectively as possible, you need to be prepared to really get to know your customers. Here's how.
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