Developing & Launching Products

The nuts and bolts of developing and launching new products and services

Investing in developing and launching new products is part of running a competitive business. But you need to do the research. How do you develop ideas? How do you protect your ideas? How do you go about launching the products and services? What if you want to do business abroad? And what about getting publicity? These and other questions are answered on the Knowledge Hub.

How to Write & Deliver the Perfect Business Pitch

How to Write & Deliver the Perfect Business Pitch

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How to Write & Deliver the Perfect Business Pitch

Arden University's Alison Watson reveals how small business owners can develop their presentation skills to capture the attention of investors when delivering a business pitch

The Importance of Product Packaging & Branding

The Importance of Product Packaging & Branding

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The Importance of Product Packaging & Branding

Product packaging is crucial for online business to promote their online store, pack their products, and wow their customers. Here are some top tips from the experts

How to Increase Profit With New Revenue Streams

How to Increase Profit With New Revenue Streams

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How to Increase Profit With New Revenue Streams

Introducing new revenue streams is a great way to reduce risk and boost profit. But how can a business find the best opportunities for additional income?

How Casper and Eve Are Driving Innovation in the Mattress Industry

How Casper and Eve Are Driving Innovation in the Mattress Industry

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How Casper and Eve Are Driving Innovation in the Mattress Industry

Startups Casper and Eve have revolutionized the experience of buying a mattress. We discover how the two companies have successfully disrupted the industry

Rebranding a Company: Lessons from AOL

Rebranding a Company: Lessons from AOL

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Rebranding a Company: Lessons from AOL

AOL's rebrand may have divided opinion, but it taught businesses a number of lessons about rebranding. Here are the most important ones

The Five Myths of Entrepreneurship

The Five Myths of Entrepreneurship

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The Five Myths of Entrepreneurship

There are a number of myths swirling around the startup space – and many entrepreneurs fall for them hook, line and sinker. We debunk five of the biggest

The Careers of the Founders

The Careers of the Founders

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The Careers of the Founders

From Heinz to Zuckerberg: explore the successes and failures of 33 inspirational founders in this visual, interactive infographic.

The Expensive Video Game Problem

The Expensive Video Game Problem

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The Expensive Video Game Problem

Funding is an issue that plagues the gaming industry on a daily basis, so how can we overcome it, and how can developers find the finance they need?

3 Steps to Revolutionizing Your Product Cycle

3 Steps to Revolutionizing Your Product Cycle

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3 Steps to Revolutionizing Your Product Cycle

How to work out what your customers actually want, how to deliver it (metaphorically and literally) and the effect it could have on your business

Market Your Niche Product: The Hacker's Way

Market Your Niche Product: The Hacker's Way

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Market Your Niche Product: The Hacker's Way

Marketing a niche product can be difficult. Here's a super-quick and low-cost way of getting your niche product in front of the right crowd, however small.

How to Drive Sales For Your New Product

How to Drive Sales For Your New Product

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How to Drive Sales For Your New Product

When launching a new product there are two things you should consider before starting your marketing campaign; content & delivery. Here's why.

Launching Your Own Personal Training Business

Launching Your Own Personal Training Business

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Launching Your Own Personal Training Business

​To launch your own personal training business you will need to make sure you can deliver a quality service yourself, or hire a partner. Here's how.

How You Can Learn to be Creative

How You Can Learn to be Creative

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How You Can Learn to be Creative

You can’t teach someone to come up with great ideas, but creativity is something that can be nurtured and developed with the right kind of attitude.

The Small Business Owners' Guide to Protecting Your Ideas

The Small Business Owners' Guide to Protecting Your Ideas

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The Small Business Owners' Guide to Protecting Your Ideas

In a technologically advanced age, businesses need to protect their products and ideas from plagiarism via a copyright, a trademark, a patent or a design.

6 Zero-Cost Ways to Win Business From Your Competition

6 Zero-Cost Ways to Win Business From Your Competition

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6 Zero-Cost Ways to Win Business From Your Competition

There are many ways to win business from your competition. Some come at a cost. Some are completely free apart from in time and effort. Just like these.

Starting Your Own Consultancy Business

Starting Your Own Consultancy Business

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Starting Your Own Consultancy Business

​Starting a consulting business is like starting any other business, except most consultants have a head start because they already work in their field.

Why Offering a Free Trial Might Not Be Such A Great Idea

Why Offering a Free Trial Might Not Be Such A Great Idea

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Why Offering a Free Trial Might Not Be Such A Great Idea

Offering free products or trials can seem like a great idea for persuading people to use and talk about what you’re offering, but what are the implications?

How to Break Into a New Demographic

How to Break Into a New Demographic

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How to Break Into a New Demographic

It’s obviously essential to exploit new avenues of growth in a business, but there are steps you should consider before pushing into a new demographic

Why Not to Get Into a Price War With a Competitor

Why Not to Get Into a Price War With a Competitor

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Why Not to Get Into a Price War With a Competitor

Sensible pricing is essential for business – but price wars can be disastrous, and usually mean that everybody loses.

Launching Your Trial Product

Launching Your Trial Product

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Launching Your Trial Product

You might be wondering if free trials are cost effective. The short answer is yes. The longer answer is yes, but only if they’re carefully planned out.