Unique selling points (USPs) set you apart from everyone else in your industry, helping you market and sell your product or service. Maybe your USP is the way you deliver your service, or an added benefit or different experience your product gives your customers. It's a huge part of being a successful business, so check out our articles on finding what makes you unique.
How to Stand out in a Crowded Marketplace
— Read More — How to Stand out in a Crowded MarketplaceHow to Stand out in a Crowded Marketplace
Differentiating your business is no easy task, and it’s getting more difficult all the time. Matt Stevens explains how to make your SME stand out from the crowd
Can High Street Stores Win Against E-commerce?
— Read More — Can High Street Stores Win Against E-commerce?Can High Street Stores Win Against E-commerce?
The future of the high street relies on retailers understanding their customers and, in particular millennials and generation Z, the 20-30 years old of the present and future
How Unique Are You?
— Read More — How Unique Are You?Offering customers a unique product or serving a niche market can help you stand apart from your rivals.
Why Not to Get Into a Price War With a Competitor
— Read More — Why Not to Get Into a Price War With a CompetitorWhy Not to Get Into a Price War With a Competitor
Sensible pricing is essential for business – but price wars can be disastrous, and usually mean that everybody loses.
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