Understanding Your Market

Analyzing your market will help you reap the rewards!

Understand your market, and you'll reap the rewards. Knowing your customers and what they want will help you take your business in the right direction and keep up with changing trends. This is a constant task, and it can make or break your venture. From marketing products to your customers to breaking into a new demographic, we've got lots of articles on this topic.

UK Exports: Why you should start exporting to Asia

UK Exports: Why you should start exporting to Asia

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UK Exports: Why you should start exporting to Asia

With high economic growth and ideal market conditions in the Far East, exporting to Asia has never been easier and, potentially, more lucrative for UK SMEs

Can High Street Stores Win Against E-commerce?

Can High Street Stores Win Against E-commerce?

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Can High Street Stores Win Against E-commerce?

The future of the high street relies on retailers understanding their customers and, in particular millennials and generation Z, the 20-30 years old of the present and future

Five Essential Steps to Exporting Success

Five Essential Steps to Exporting Success

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Five Essential Steps to Exporting Success

Exporting is an exciting prospect for any business, but it’s not without its challenges. Learn how to conquer overseas markets with this simple guide

Small Business Advice From Small Business Owners

Small Business Advice From Small Business Owners

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Small Business Advice From Small Business Owners

Get some small business advice – short audio interviews and advice from British micro-enterprise owners in the arts, tech and retail.

3 Steps to Revolutionizing Your Product Cycle

3 Steps to Revolutionizing Your Product Cycle

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3 Steps to Revolutionizing Your Product Cycle

How to work out what your customers actually want, how to deliver it (metaphorically and literally) and the effect it could have on your business

Market Your Niche Product: The Hacker's Way

Market Your Niche Product: The Hacker's Way

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Market Your Niche Product: The Hacker's Way

Marketing a niche product can be difficult. Here's a super-quick and low-cost way of getting your niche product in front of the right crowd, however small.

What’s the Consumer Confidence Index?

What’s the Consumer Confidence Index?

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What’s the Consumer Confidence Index?

What’s the Consumer Confidence Index, and why it's so important to your own business.

Creating Your First Content Strategy

Creating Your First Content Strategy

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Creating Your First Content Strategy

Everything you need to know to start putting together your first content strategy for your business from understanding your customers to implementing it.

How to Use Content to Drive Sales

How to Use Content to Drive Sales

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How to Use Content to Drive Sales

These days the line between marketing and sales is particularly thin. In this article we look how content can be used to build trust and drive acquisition

6 Zero-Cost Ways to Win Business From Your Competition

6 Zero-Cost Ways to Win Business From Your Competition

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6 Zero-Cost Ways to Win Business From Your Competition

There are many ways to win business from your competition. Some come at a cost. Some are completely free apart from in time and effort. Just like these.

How to Break Into a New Demographic

How to Break Into a New Demographic

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How to Break Into a New Demographic

It’s obviously essential to exploit new avenues of growth in a business, but there are steps you should consider before pushing into a new demographic

Is Your Competitor Analysis as Good as it Can Be?

Is Your Competitor Analysis as Good as it Can Be?

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Is Your Competitor Analysis as Good as it Can Be?

Competitor analysis means working out who your competitors are, and assessing their strengths and weaknesses. Remember, knowledge is power.

Why Not to Get Into a Price War With a Competitor

Why Not to Get Into a Price War With a Competitor

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Why Not to Get Into a Price War With a Competitor

Sensible pricing is essential for business – but price wars can be disastrous, and usually mean that everybody loses.

How to Grow Your Sales Without all the Leg Work

How to Grow Your Sales Without all the Leg Work

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How to Grow Your Sales Without all the Leg Work

Our exclusive guide to finding relevant and strongly positioned resellers for your product, how to pitch them and key points you should know.

Marketing to High-End & Low-End Customers

Marketing to High-End & Low-End Customers

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Marketing to High-End & Low-End Customers

Segmenting your customers based on their income may not be the most morally right thing to do, but it could totally reinvigorate your sales.

How to Market Your Product to a Foreign Country

How to Market Your Product to a Foreign Country

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How to Market Your Product to a Foreign Country

In order to market to your foreign audience as effectively as possible, you need to be prepared to really get to know your customers. Here's how.

Ask Fleximize: Potential Clients

Ask Fleximize: Potential Clients

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Ask Fleximize: Potential Clients

In this edition of Ask Fleximize we answer all your burning questions on reaching out to potential customers, converting and retaining them.

Selling Products Globally

Selling Products Globally

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Selling Products Globally

Are you aware that by selling goods to consumers in Europe – you are governed by the EU distance selling rules for VAT? What are these rules?

Doing Market Research - Quick Tips

Doing Market Research - Quick Tips

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Doing Market Research - Quick Tips

Conducting market research is vital to the strategic success of your business or organisation. Here's how you can really get to understand your sector...