Understand your market, and you'll reap the rewards. Knowing your customers and what they want will help you take your business in the right direction and keep up with changing trends. This is a constant task, and it can make or break your venture. From marketing products to your customers to breaking into a new demographic, we've got lots of articles on this topic.
Transforming Your Sales Approach
— Read More — Transforming Your Sales ApproachTransforming Your Sales Approach
Cold outreach isn’t dead, but the rules have changed. Discover how modern sales teams are turning cold contacts into warm, high-converting leads.
Five Factors to Consider When Setting Your Prices
— Read More — Five Factors to Consider When Setting Your PricesFive Factors to Consider When Setting Your Prices
How can businesses create a good profit margin? Business growth expert Matthew Hayes, CEO of Champions UK, talks us through how to create a pricing strategy.
Mastering the Art of Demand Forecasting
— Read More — Mastering the Art of Demand ForecastingMastering the Art of Demand Forecasting
Predicting buying habits is key to making better business decisions. Nick Shaw of Brightpearl reveals how businesses can accurately forecast future demand to maximize sales
10 Ways to Win Your Competitors' Customers
— Read More — 10 Ways to Win Your Competitors' Customers10 Ways to Win Your Competitors' Customers
Winning customers away from rival brands is one of the most effective ways to increase your share of the market. Follow these 10 steps to attract and retain new customers
3 Reasons Why Customer Personas Really Matter
— Read More — 3 Reasons Why Customer Personas Really Matter3 Reasons Why Customer Personas Really Matter
Learn more about why customer personas are important when optimising your business strategy and how to create them using our easy step-by-step guide
UK Exports: Why you should start exporting to Asia
— Read More — UK Exports: Why you should start exporting to AsiaUK Exports: Why you should start exporting to Asia
With high economic growth and ideal market conditions in the Far East, exporting to Asia has never been easier and, potentially, more lucrative for UK SMEs
Small Business Advice From Small Business Owners
— Read More — Small Business Advice From Small Business OwnersSmall Business Advice From Small Business Owners
Get some small business advice – short audio interviews and advice from British micro-enterprise owners in the arts, tech and retail.
Market Your Niche Product: The Hacker's Way
— Read More — Market Your Niche Product: The Hacker's WayMarket Your Niche Product: The Hacker's Way
Marketing a niche product can be difficult. Here's a super-quick and low-cost way of getting your niche product in front of the right crowd, however small.
6 Zero-Cost Ways to Win Business From Your Competition
— Read More — 6 Zero-Cost Ways to Win Business From Your Competition6 Zero-Cost Ways to Win Business From Your Competition
There are many ways to win business from your competition. Some come at a cost. Some are completely free apart from in time and effort. Just like these.
Is Your Competitor Analysis as Good as it Can Be?
— Read More — Is Your Competitor Analysis as Good as it Can Be?Is Your Competitor Analysis as Good as it Can Be?
Competitor analysis means working out who your competitors are, and assessing their strengths and weaknesses. Remember, knowledge is power.
Why Not to Get Into a Price War With a Competitor
— Read More — Why Not to Get Into a Price War With a CompetitorWhy Not to Get Into a Price War With a Competitor
Sensible pricing is essential for business – but price wars can be disastrous, and usually mean that everybody loses.
How to Grow Your Sales Without all the Leg Work
— Read More — How to Grow Your Sales Without all the Leg WorkHow to Grow Your Sales Without all the Leg Work
Our exclusive guide to finding relevant and strongly positioned resellers for your product, how to pitch them and key points you should know.
How to Market Your Product to a Foreign Country
— Read More — How to Market Your Product to a Foreign CountryHow to Market Your Product to a Foreign Country
In order to market to your foreign audience as effectively as possible, you need to be prepared to really get to know your customers. Here's how.
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