Analyzing your market will help you reap the rewards!
Understand your market, and you'll reap the rewards. Knowing your customers and what they want will help you take your business in the right direction and keep up with changing trends. This is a constant task, and it can make or break your venture. From marketing products to your customers to breaking into a new demographic, we've got lots of articles on this topic.
How can businesses create a good profit margin? Business growth expert Matthew Hayes, CEO of Champions UK, talks us through how to create a pricing strategy.
Social listening is an integral part of any business's marketing strategy. Vicky from REad Group shares her insights into the benefits of social listening and what the best tools are.
Predicting buying habits is key to making better business decisions. Nick Shaw of Brightpearl reveals how businesses can accurately forecast future demand to maximize sales
A big online following doesn’t necessarily mean more sales for your business. Rebecca Barnatt-Smith explains how optimizing your sales funnel is crucial to lead conversion
Winning customers away from rival brands is one of the most effective ways to increase your share of the market. Follow these 10 steps to attract and retain new customers
With high economic growth and ideal market conditions in the Far East, exporting to Asia has never been easier and, potentially, more lucrative for UK SMEs
The future of the high street relies on retailers understanding their customers and, in particular millennials and generation Z, the 20-30 years old of the present and future
Marketing a niche product can be difficult. Here's a super-quick and low-cost way of getting your niche product in front of the right crowd, however small.
What’s the Consumer Confidence Index, and why is it important in business? Fleximize explains in detail, including how to use this data to plan your budget
Everything you need to know to start putting together your first content strategy for your business from understanding your customers to implementing it.
These days the line between marketing and sales is particularly thin. In this article we look how content can be used to build trust and drive acquisition
6 Zero-Cost Ways to Win Business From Your Competition
There are many ways to win business from your competition. Some come at a cost. Some are completely free apart from in time and effort. Just like these.
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