Understand your market, and you'll reap the rewards. Knowing your customers and what they want will help you take your business in the right direction and keep up with changing trends. This is a constant task, and it can make or break your venture. From marketing products to your customers to breaking into a new demographic, we've got lots of articles on this topic.
Five Factors to Consider When Setting Your Prices
— Read More — Five Factors to Consider When Setting Your PricesFive Factors to Consider When Setting Your Prices
How can businesses create a good profit margin? Business growth expert Matthew Hayes, CEO of Champions UK, talks us through how to create a pricing strategy.
Three Reasons You Should Use Social Listening
— Read More — Three Reasons You Should Use Social ListeningThree Reasons You Should Use Social Listening
Social listening is an integral part of any business's marketing strategy. Vicky from REad Group shares her insights into the benefits of social listening and what the best tools are.
Mastering the Art of Demand Forecasting
— Read More — Mastering the Art of Demand ForecastingMastering the Art of Demand Forecasting
Predicting buying habits is key to making better business decisions. Nick Shaw of Brightpearl reveals how businesses can accurately forecast future demand to maximize sales
How to Build an Efficient Sales Funnel
— Read More — How to Build an Efficient Sales FunnelHow to Build an Efficient Sales Funnel
A big online following doesn’t necessarily mean more sales for your business. Rebecca Barnatt-Smith explains how optimizing your sales funnel is crucial to lead conversion
10 Ways to Win Your Competitors' Customers
— Read More — 10 Ways to Win Your Competitors' Customers10 Ways to Win Your Competitors' Customers
Winning customers away from rival brands is one of the most effective ways to increase your share of the market. Follow these 10 steps to attract and retain new customers
3 Reasons Why Customer Personas Really Matter
— Read More — 3 Reasons Why Customer Personas Really Matter3 Reasons Why Customer Personas Really Matter
Learn more about why customer personas are important when optimising your business strategy and how to create them using our easy step-by-step guide
UK Exports: Why you should start exporting to Asia
— Read More — UK Exports: Why you should start exporting to AsiaUK Exports: Why you should start exporting to Asia
With high economic growth and ideal market conditions in the Far East, exporting to Asia has never been easier and, potentially, more lucrative for UK SMEs
Can High Street Stores Win Against E-commerce?
— Read More — Can High Street Stores Win Against E-commerce?Can High Street Stores Win Against E-commerce?
The future of the high street relies on retailers understanding their customers and, in particular millennials and generation Z, the 20-30 years old of the present and future
Five Essential Steps to Exporting Success
— Read More — Five Essential Steps to Exporting SuccessFive Essential Steps to Exporting Success
Exporting is an exciting prospect for any business, but it’s not without its challenges. Learn how to conquer overseas markets with this simple guide
Small Business Advice From Small Business Owners
— Read More — Small Business Advice From Small Business OwnersSmall Business Advice From Small Business Owners
Get some small business advice – short audio interviews and advice from British micro-enterprise owners in the arts, tech and retail.
3 Steps to Revolutionizing Your Product Cycle
— Read More — 3 Steps to Revolutionizing Your Product Cycle3 Steps to Revolutionizing Your Product Cycle
How to work out what your customers actually want, how to deliver it (metaphorically and literally) and the effect it could have on your business
Market Your Niche Product: The Hacker's Way
— Read More — Market Your Niche Product: The Hacker's WayMarket Your Niche Product: The Hacker's Way
Marketing a niche product can be difficult. Here's a super-quick and low-cost way of getting your niche product in front of the right crowd, however small.
What’s the Consumer Confidence Index?
— Read More — What’s the Consumer Confidence Index?What’s the Consumer Confidence Index?
What’s the Consumer Confidence Index, and why is it important in business? Fleximize explains in detail, including how to use this data to plan your budget
Creating Your First Content Strategy
— Read More — Creating Your First Content StrategyCreating Your First Content Strategy
Everything you need to know to start putting together your first content strategy for your business from understanding your customers to implementing it.
How to Use Content to Drive Sales
— Read More — How to Use Content to Drive SalesHow to Use Content to Drive Sales
These days the line between marketing and sales is particularly thin. In this article we look how content can be used to build trust and drive acquisition
6 Zero-Cost Ways to Win Business From Your Competition
— Read More — 6 Zero-Cost Ways to Win Business From Your Competition6 Zero-Cost Ways to Win Business From Your Competition
There are many ways to win business from your competition. Some come at a cost. Some are completely free apart from in time and effort. Just like these.
How to Break Into a New Demographic
— Read More — How to Break Into a New DemographicHow to Break Into a New Demographic
It’s obviously essential to exploit new avenues of growth in a business, but there are steps you should consider before pushing into a new demographic
Is Your Competitor Analysis as Good as it Can Be?
— Read More — Is Your Competitor Analysis as Good as it Can Be?Is Your Competitor Analysis as Good as it Can Be?
Competitor analysis means working out who your competitors are, and assessing their strengths and weaknesses. Remember, knowledge is power.
Why Not to Get Into a Price War With a Competitor
— Read More — Why Not to Get Into a Price War With a CompetitorWhy Not to Get Into a Price War With a Competitor
Sensible pricing is essential for business – but price wars can be disastrous, and usually mean that everybody loses.
How to Grow Your Sales Without all the Leg Work
— Read More — How to Grow Your Sales Without all the Leg WorkHow to Grow Your Sales Without all the Leg Work
Our exclusive guide to finding relevant and strongly positioned resellers for your product, how to pitch them and key points you should know.
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