How to successfully develop your brand and other interesting topics!
Your brand tells the world what your business is all about: what you stand for, the value of your product or service and your company's personality. This all helps to attract the sort of customers you want. These Knowledge Hub articles cover brand-related topics including attracting customers from competitors, developing a logo and positioning your business.
Denise Langenegger of Instasize explores the power of a brand 'aesthetic' on social media and talks us through how to create impactful visual content on Instagram
Andy Woods of Rouge Media explores how the concept of the North Star Metric has helped Silicon Valley startups find success and how UK SMEs can apply the same concept to web design
Matthew Payne, Founder and Managing Director of Made by Oomph, shares his tips on how to plan and host an eco-friendly corporate event that won't cost the earth
Donating to charity through your limited company can have many benefits, such as lowering your corporation tax bill. Here are the main points to be aware of when donating
If you want to use your business to make a positive impact on your employees, customers, supply chain, or the wider world, it's worth looking into getting a B Corp Certification. Here's why
Owen Simpson, Head of Marketing at medical negligence specialists Patient Claim Line, explains how to achieve a consistent brand voice across multiple channels
Here's our guide on how UK SMEs can get involved with the fair trade movement, including a quick look at some of the UK businesses championing fair trade
Darren Hockley of DeltaNet talks us through how UK SMEs can ensure their supply chain is ethical, including potential red flags to look out for and a supplier checklist to bear in mind
Differentiating your business is no easy task, and it’s getting more difficult all the time. Matt Stevens explains how to make your SME stand out from the crowd
Energy PR's Louise Findlay-Wilson considers the impact of marketing an SME as 'family run', including consumer and employee perceptions, along with the impact it can have on sales
Promoting brand purpose is all the rage at the moment, but it can backfire if executed badly. Tony Wright explores four key aspects to bear in mind for your next big campaign
Implementing green workplace policies can save you money, improve company reputation, and help the environment. We explore eco-friendly changes that can boost profits
With the advancement of online shopping and increasing dominance of mobile browsing, capitalizing on the 'micro-moments' in your customer journey could be the key to success
UK Exports: Why you should start exporting to Asia
With high economic growth and ideal market conditions in the Far East, exporting to Asia has never been easier and, potentially, more lucrative for UK SMEs
The future of the high street relies on retailers understanding their customers and, in particular millennials and generation Z, the 20-30 years old of the present and future
All businesses have a trade mark - in fact, it's nearly impossible to trade without one. But to truly safeguard your brand reputation, getting your trade mark registered is crucial
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