Your brand tells the world what your business is all about: what you stand for, the value of your product or service and your company's personality. This all helps to attract the sort of customers you want. These Knowledge Hub articles cover brand-related topics including attracting customers from competitors, developing a logo and positioning your business.
An SME's Guide to Working With Micro-Influencers
— Read More — An SME's Guide to Working With Micro-InfluencersAn SME's Guide to Working With Micro-Influencers
Annabel Mulliner of Little Seed Group looks at how SMEs can work with micro-influencers to grow their brand and sales online
Creating a Memorable Brand Image on Instagram
— Read More — Creating a Memorable Brand Image on InstagramCreating a Memorable Brand Image on Instagram
Denise Langenegger of Instasize explores the power of a brand 'aesthetic' on social media and talks us through how to create impactful visual content on Instagram
How to Rebuild Business Reputation
— Read More — How to Rebuild Business ReputationHow to Rebuild Business Reputation
Angela Podmore, CEO and Founder of Kinetic Communications, discusses how SMEs can work to rebuild their reputation amid times of unrest
How to Use the North Star Metric for Web Design
— Read More — How to Use the North Star Metric for Web DesignHow to Use the North Star Metric for Web Design
Andy Woods of Rouge Media explores how the concept of the North Star Metric has helped Silicon Valley startups find success and how UK SMEs can apply the same concept to web design
How to Host an Eco-Friendly Corporate Event
— Read More — How to Host an Eco-Friendly Corporate EventHow to Host an Eco-Friendly Corporate Event
Matthew Payne, Founder and Managing Director of Made by Oomph, shares his tips on how to plan and host an eco-friendly corporate event that won't cost the earth
How to Donate to Charity as a Limited Company
— Read More — How to Donate to Charity as a Limited CompanyHow to Donate to Charity as a Limited Company
Donating to charity through your limited company can have many benefits, such as lowering your corporation tax bill. Here are the main points to be aware of when donating
A Guide to Certified B Corporations
— Read More — A Guide to Certified B CorporationsA Guide to Certified B Corporations
If you want to use your business to make a positive impact on your employees, customers, supply chain, or the wider world, it's worth looking into getting a B Corp Certification. Here's why
Maintaining Branding Across Multiple Channels
— Read More — Maintaining Branding Across Multiple ChannelsMaintaining Branding Across Multiple Channels
Owen Simpson, Head of Marketing at medical negligence specialists Patient Claim Line, explains how to achieve a consistent brand voice across multiple channels
An SME’s Guide to Fair Trade Principles
— Read More — An SME’s Guide to Fair Trade PrinciplesAn SME’s Guide to Fair Trade Principles
Here's our guide on how UK SMEs can get involved with the fair trade movement, including a quick look at some of the UK businesses championing fair trade
How to Build a Brand Image for a Family Business
— Read More — How to Build a Brand Image for a Family BusinessHow to Build a Brand Image for a Family Business
Strengthening your brand image can do wonders for your family business. We talk you through the four key areas to invest in when building your brand
How to Ensure Your Supply Chain Is Ethical
— Read More — How to Ensure Your Supply Chain Is EthicalHow to Ensure Your Supply Chain Is Ethical
Darren Hockley of DeltaNet talks us through how UK SMEs can ensure their supply chain is ethical, including potential red flags to look out for and a supplier checklist to bear in mind
How to Stand out in a Crowded Marketplace
— Read More — How to Stand out in a Crowded MarketplaceHow to Stand out in a Crowded Marketplace
Differentiating your business is no easy task, and it’s getting more difficult all the time. Matt Stevens explains how to make your SME stand out from the crowd
Is It Worth Branding Your SME as 'Family-Run'?
— Read More — Is It Worth Branding Your SME as 'Family-Run'?Is It Worth Branding Your SME as 'Family-Run'?
Energy PR's Louise Findlay-Wilson considers the impact of marketing an SME as 'family run', including consumer and employee perceptions, along with the impact it can have on sales
The Four Pillars of Brand Purpose & Social Change
— Read More — The Four Pillars of Brand Purpose & Social ChangeThe Four Pillars of Brand Purpose & Social Change
Promoting brand purpose is all the rage at the moment, but it can backfire if executed badly. Tony Wright explores four key aspects to bear in mind for your next big campaign
Corporate Social Responsibility for SMEs
— Read More — Corporate Social Responsibility for SMEsCorporate Social Responsibility for SMEs
Corporate social responsibility policies are highly valued by employees, investors and customers alike. But what can SMEs do to play their part?
How to Go Green Without Impacting Profit Margins
— Read More — How to Go Green Without Impacting Profit MarginsHow to Go Green Without Impacting Profit Margins
Implementing green workplace policies can save you money, improve company reputation, and help the environment. We explore eco-friendly changes that can boost profits
Capitalising on Business 'Micro-Moments'
— Read More — Capitalising on Business 'Micro-Moments'Capitalising on Business 'Micro-Moments'
With the advancement of online shopping and increasing dominance of mobile browsing, capitalising on the 'micro-moments' in your customer journey could be the key to success
UK Exports: Why you should start exporting to Asia
— Read More — UK Exports: Why you should start exporting to AsiaUK Exports: Why you should start exporting to Asia
With high economic growth and ideal market conditions in the Far East, exporting to Asia has never been easier and, potentially, more lucrative for UK SMEs
Can High Street Stores Win Against E-commerce?
— Read More — Can High Street Stores Win Against E-commerce?Can High Street Stores Win Against E-commerce?
The future of the high street relies on retailers understanding their customers and, in particular millennials and generation Z, the 20-30 years old of the present and future
What is a Trade Mark? A Guide for Businesses
— Read More — What is a Trade Mark? A Guide for BusinessesWhat is a Trade Mark? A Guide for Businesses
All businesses have a trade mark - in fact, it's nearly impossible to trade without one. But to truly safeguard your brand reputation, getting your trade mark registered is crucial
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