Brand Proposition & Ethos

How to successfully develop your brand and other interesting topics!

Your brand tells the world what your business is all about: what you stand for, the value of your product or service and your company's personality. This all helps to attract the sort of customers you want. These Knowledge Hub articles cover brand-related topics including attracting customers from competitors, developing a logo and positioning your business.

An SME’s Guide to Fair Trade Principles

An SME’s Guide to Fair Trade Principles

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An SME’s Guide to Fair Trade Principles

Here's our guide outlining how UK SMEs can get involved with the fair trade movement, including a quick look at a couple of the UK businesses championing fair trade

How to Build a Brand Image for a Family Business

How to Build a Brand Image for a Family Business

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How to Build a Brand Image for a Family Business

Strengthening your brand image can do wonders for your family business. We talk you through the four key areas to invest in when building your brand

How to Ensure Your Supply Chain Is Ethical

How to Ensure Your Supply Chain Is Ethical

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How to Ensure Your Supply Chain Is Ethical

Darren Hockley of DeltaNet talks us through how UK SMEs can ensure their supply chain is ethical, including potential red flags to look out for and a supplier checklist to bear in mind

How to Stand out in a Crowded Marketplace

How to Stand out in a Crowded Marketplace

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How to Stand out in a Crowded Marketplace

Differentiating your business is no easy task, and it’s getting more difficult all the time. Matt Stevens explains how to make your SME stand out from the crowd

Is It Worth Branding Your SME as 'Family-Run'?

Is It Worth Branding Your SME as 'Family-Run'?

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Is It Worth Branding Your SME as 'Family-Run'?

Energy PR's Louise Findlay-Wilson considers the impact of marketing an SME as 'family run', including consumer and employee perceptions, along with the impact it can have on sales

The Four Pillars of Brand Purpose & Social Change

The Four Pillars of Brand Purpose & Social Change

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The Four Pillars of Brand Purpose & Social Change

Promoting brand purpose is all the rage at the moment, but it can backfire if executed badly. Tony Wright explores four key aspects to bear in mind for your next big campaign

Corporate Social Responsibility for SMEs

Corporate Social Responsibility for SMEs

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Corporate Social Responsibility for SMEs

Corporate social responsibility policies are highly valued by employees, investors and customers alike. But what can SMEs do to play their part?

How to Go Green Without Impacting Profit Margins

How to Go Green Without Impacting Profit Margins

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How to Go Green Without Impacting Profit Margins

Implementing green workplace policies can save you money, improve company reputation, and help the environment. We explore eco-friendly changes that can boost profits

Capitalizing on Business 'Micro-Moments'

Capitalizing on Business 'Micro-Moments'

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Capitalizing on Business 'Micro-Moments'

With the advancement of online shopping and increasing dominance of mobile browsing, capitalizing on the 'micro-moments' in your customer journey could be the key to success

UK Exports: Why you should start exporting to Asia

UK Exports: Why you should start exporting to Asia

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UK Exports: Why you should start exporting to Asia

With high economic growth and ideal market conditions in the Far East, exporting to Asia has never been easier and, potentially, more lucrative for UK SMEs

Can High Street Stores Win Against E-commerce?

Can High Street Stores Win Against E-commerce?

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Can High Street Stores Win Against E-commerce?

The future of the high street relies on retailers understanding their customers and, in particular millennials and generation Z, the 20-30 years old of the present and future

What is a Trade Mark? A Guide for Businesses

What is a Trade Mark? A Guide for Businesses

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What is a Trade Mark? A Guide for Businesses

All businesses have a trade mark - in fact, it's nearly impossible to trade without one. But to truly safeguard your brand reputation, getting your trade mark registered is crucial

7 Steps to Winning Your Competitors' Customers

7 Steps to Winning Your Competitors' Customers

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7 Steps to Winning Your Competitors' Customers

One of the most lucrative ways to improve your business is to attract your competitor’s customers. Here are seven steps to make your competitors' customers switch to your brand

Why Your Business Should Give Back to Charity

Why Your Business Should Give Back to Charity

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Why Your Business Should Give Back to Charity

Giving back to charity and the local community through your business is a great way to grow your brand reputation, whilst helping those in desperate need around the world

How Casper and Eve Are Driving Innovation in the Mattress Industry

How Casper and Eve Are Driving Innovation in the Mattress Industry

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How Casper and Eve Are Driving Innovation in the Mattress Industry

Startups Casper and Eve have revolutionized the experience of buying a mattress. We discover how the two companies have successfully disrupted the industry

Rebranding a Company: Lessons from AOL

Rebranding a Company: Lessons from AOL

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Rebranding a Company: Lessons from AOL

AOL's rebrand may have divided opinion, but it taught businesses a number of lessons about rebranding. Here are the most important ones

3 Steps to Revolutionizing Your Product Cycle

3 Steps to Revolutionizing Your Product Cycle

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3 Steps to Revolutionizing Your Product Cycle

How to work out what your customers actually want, how to deliver it (metaphorically and literally) and the effect it could have on your business

What Your Logo and Font Say About Your Business

What Your Logo and Font Say About Your Business

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What Your Logo and Font Say About Your Business

Getting your logo design right is hugely important for your business, principally because it establishes your brand and creates customer recognition.

Market Your Niche Product: The Hacker's Way

Market Your Niche Product: The Hacker's Way

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Market Your Niche Product: The Hacker's Way

Marketing a niche product can be difficult. Here's a super-quick and low-cost way of getting your niche product in front of the right crowd, however small.

How to Drive Sales For Your New Product

How to Drive Sales For Your New Product

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How to Drive Sales For Your New Product

When launching a new product there are two things you should consider before starting your marketing campaign; content & delivery. Here's why.