Articles on strategy including product pricing, salaries, mergers and marketing methods
Strategy is one of those over-used buzzwords that, in business, is often diluted and can be applied across the board. In this section we take it back to its roots, looking at wide-ranging strategies from pricing structure and salary levels, to marketing and mergers.
Learn how to combat economic downturn with a well planned cost reduction strategy. We share the best ways to cut business costs without risking future growth.
Social listening is an integral part of any business's marketing strategy. Vicky from REad Group shares her insights into the benefits of social listening and what the best tools are.
In this guide, we outline the support small businesses can expect from the Energy Bill Relief Scheme and steps you can take to save money on your energy bills.
In light of the long-term impact of the pandemic on female entrepreneurs, we've compiled a collection of online resources, networking groups, and finance providers for women in business
Predicting buying habits is key to making better business decisions. Nick Shaw of Brightpearl reveals how businesses can accurately forecast future demand to maximize sales
From energy prices to wages, spiralling costs pose a serious threat to business recovery and profitability. Here are 5 strategies to protect your SME from the impact of inflation
It's not easy being green, but now it's a must. John Pearce of Made in Britain talks us through how British manufacturers are helping each other to go greener, faster
A big online following doesn’t necessarily mean more sales for your business. Rebecca Barnatt-Smith explains how optimizing your sales funnel is crucial to lead conversion
Packaging can greatly impact your supply chain efficiency, so how can you improve your design? Rich Quelch of DiD talks us through hiring the right packaging partner
Encouraging your staff to upsell to customers can play a big role in boosting your restaurant profits. Here are 10 upselling techniques proven to work.
Intellectual Property can be a small business' most valuable asset, so it's vital to secure the right legal protection. Here's an essential guide from Lawbite's expert legal team
The laws of supply and demand can have a dramatic impact on your profitability as a small business. Find out how you can use these forces to your advantage
Winning customers away from rival brands is one of the most effective ways to increase your share of the market. Follow these 10 steps to attract and retain new customers
We take a look at how restaurant owners can build business credibility and trust amongst UK consumers, including the importance of online customer reviews
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