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Business Strategy

Articles on strategy including product pricing, salaries, mergers and marketing methods

Strategy is one of those over-used buzzwords that, in business, is often diluted and can be applied across the board. In this section we take it back to its roots, looking at wide-ranging strategies from pricing structure and salary levels, to marketing and mergers.

The Energy Bill Relief Scheme for Businesses

The Energy Bill Relief Scheme for Businesses

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The Energy Bill Relief Scheme for Businesses

In this guide, we outline the support small businesses can expect from the Energy Bill Relief Scheme and steps you can take to save money on your energy bills.

Understanding Social Media and the Law

Understanding Social Media and the Law

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Understanding Social Media and the Law

Knowing how to deal with any legal risks that come with posting on social media is essential to creating a safe online working environment.

Support for Female Entrepreneurs in 2022

Support for Female Entrepreneurs in 2022

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Support for Female Entrepreneurs in 2022

In light of the long-term impact of the pandemic on female entrepreneurs, we've compiled a collection of online resources, networking groups, and finance providers for women in business

Mastering the Art of Demand Forecasting

Mastering the Art of Demand Forecasting

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Mastering the Art of Demand Forecasting

Predicting buying habits is key to making better business decisions. Nick Shaw of Brightpearl reveals how businesses can accurately forecast future demand to maximize sales

5 Ways for Small Businesses to Manage Inflation

5 Ways for Small Businesses to Manage Inflation

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5 Ways for Small Businesses to Manage Inflation

From energy prices to wages, spiralling costs pose a serious threat to business recovery and profitability. Here are 5 strategies to protect your SME from the impact of inflation

Going Green: A Roadmap for British Manufacturers

Going Green: A Roadmap for British Manufacturers

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Going Green: A Roadmap for British Manufacturers

It's not easy being green, but now it's a must. John Pearce of Made in Britain talks us through how British manufacturers are helping each other to go greener, faster

How to Build an Efficient Sales Funnel

How to Build an Efficient Sales Funnel

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How to Build an Efficient Sales Funnel

A big online following doesn’t necessarily mean more sales for your business. Rebecca Barnatt-Smith explains how optimizing your sales funnel is crucial to lead conversion

How to Find the Right Packaging Design Partner

How to Find the Right Packaging Design Partner

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How to Find the Right Packaging Design Partner

Packaging can greatly impact your supply chain efficiency, so how can you improve your design? Rich Quelch of DiD talks us through hiring the right packaging partner

An SME's Guide to Working With Micro-Influencers

An SME's Guide to Working With Micro-Influencers

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An SME's Guide to Working With Micro-Influencers

Annabel Mulliner of Little Seed Group looks at how SMEs can work with micro-influencers to grow their brand and sales online

10 Restaurant Sales Techniques to Boost Profits

10 Restaurant Sales Techniques to Boost Profits

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10 Restaurant Sales Techniques to Boost Profits

Encouraging your staff to upsell to customers can play a big role in boosting your restaurant profits. Here are 10 upselling techniques proven to work.

A Legal Guide to Intellectual Property for SMEs

A Legal Guide to Intellectual Property for SMEs

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A Legal Guide to Intellectual Property for SMEs

Intellectual Property can be a small business' most valuable asset, so it's vital to secure the right legal protection. Here's an essential guide from Lawbite's expert legal team

How Manufacturers can Leverage AI

How Manufacturers can Leverage AI

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How Manufacturers can Leverage AI

The emergence of artificial intelligence and augmented reality gives manufacturers a great opportunity to streamline processes and grow efficiently.

An SME's Guide to Supply and Demand

An SME's Guide to Supply and Demand

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An SME's Guide to Supply and Demand

The laws of supply and demand can have a dramatic impact on your profitability as a small business. Find out how you can use these forces to your advantage

7 Ways to Win Your Competitors' Customers

7 Ways to Win Your Competitors' Customers

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7 Ways to Win Your Competitors' Customers

Winning customers away from rival brands is one of the most effective ways to increase your share of the market. Follow these 7 steps to attract and retain new customers

The UK Startups Disrupting the Fashion Industry

The UK Startups Disrupting the Fashion Industry

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The UK Startups Disrupting the Fashion Industry

To mark this month’s London Fashion Week, we've highlighted five exciting UK startups making a name for themselves in the British fashion industry

5 Tips for Starting a Hospitality Business in 2021

5 Tips for Starting a Hospitality Business in 2021

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5 Tips for Starting a Hospitality Business in 2021

Here's everything you need to know about starting a hospitality business in 2021, from writing a post-lockdown business plan to embracing technology

5 Ways to Get More Restaurant Reviews

5 Ways to Get More Restaurant Reviews

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5 Ways to Get More Restaurant Reviews

We take a look at how restaurant owners can build business credibility and trust amongst UK consumers, including the importance of online customer reviews

Five Ways to Build Your Brand Out of a Recession

Five Ways to Build Your Brand Out of a Recession

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Five Ways to Build Your Brand Out of a Recession

Charlotte Nichols of Harvey & Hugo talks us through five ways business owners can utilize PR and marketing to rebuild their brand after a recession

3 Reasons Why Customer Personas Really Matter

3 Reasons Why Customer Personas Really Matter

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3 Reasons Why Customer Personas Really Matter

Learn more about why customer personas are important when optimising your business strategy and how to create them using our easy step-by-step guide

Optimising Your Ecommerce Strategy for 2021

Optimising Your Ecommerce Strategy for 2021

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Optimising Your Ecommerce Strategy for 2021

The pandemic has fundamentally changed the way consumers spend their money. With this in mind, Maura Monaghan takes a look at how SMEs can adapt their ecommerce strategy