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Business Strategy

Articles on strategy including product pricing, salaries, mergers and marketing methods

Strategy is one of those over-used buzzwords that, in business, is often diluted and can be applied across the board. In this section we take it back to its roots, looking at wide-ranging strategies from pricing structure and salary levels, to marketing and mergers.

7 Ways to Win Your Competitors' Customers

7 Ways to Win Your Competitors' Customers

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7 Ways to Win Your Competitors' Customers

Winning customers away from rival brands is one of the most effective ways to increase your share of the market. Follow these 7 steps to attract and retain new customers

The UK Startups Disrupting the Fashion Industry

The UK Startups Disrupting the Fashion Industry

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The UK Startups Disrupting the Fashion Industry

To mark this month’s London Fashion Week, we've highlighted five exciting UK startups making a name for themselves in the British fashion industry

5 Tips for Starting a Hospitality Business in 2021

5 Tips for Starting a Hospitality Business in 2021

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5 Tips for Starting a Hospitality Business in 2021

Here's everything you need to know about starting a hospitality business in 2021, from writing a post-lockdown business plan to embracing technology

5 Ways to Get More Restaurant Reviews

5 Ways to Get More Restaurant Reviews

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5 Ways to Get More Restaurant Reviews

We take a look at how restaurant owners can build business credibility and trust amongst UK consumers, including the importance of online customer reviews

Five Ways to Build Your Brand Out of a Recession

Five Ways to Build Your Brand Out of a Recession

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Five Ways to Build Your Brand Out of a Recession

Charlotte Nichols of Harvey & Hugo talks us through five ways business owners can utilize PR and marketing to rebuild their brand after a recession

3 Reasons Why Customer Personas Really Matter

3 Reasons Why Customer Personas Really Matter

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3 Reasons Why Customer Personas Really Matter

Learn more about why customer personas are important when optimising your business strategy and how to create them using our easy step-by-step guide

Optimising Your Ecommerce Strategy for 2021

Optimising Your Ecommerce Strategy for 2021

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Optimising Your Ecommerce Strategy for 2021

The pandemic has fundamentally changed the way consumers spend their money. With this in mind, Maura Monaghan takes a look at how SMEs can adapt their ecommerce strategy

A Guide to East Anglia's Christmas Food Producers

A Guide to East Anglia's Christmas Food Producers

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A Guide to East Anglia's Christmas Food Producers

To celebrate Small Business Saturday 2020, we've put together a list of food producers across Suffolk, Norfolk, Cambridgeshire, and Essex so that you can shop local this Christmas

How to Avoid 'Greenwashing' as an SME

How to Avoid 'Greenwashing' as an SME

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How to Avoid 'Greenwashing' as an SME

Donald Moore, Chair of B Corporation Rowlinson Knitwear, discusses what organisations must do if they're to take the UK's goal of net-zero emissions by 2050 seriously

10 Common Business Risks For Contractors

10 Common Business Risks For Contractors

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10 Common Business Risks For Contractors

Paul Monaco of Focus Oxford Risk Management explores the 10 most common business risks facing UK contractors and how to overcome them

Creating a Memorable Brand Image on Instagram

Creating a Memorable Brand Image on Instagram

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Creating a Memorable Brand Image on Instagram

Denise Langenegger of Instasize explores the power of a brand 'aesthetic' on social media and talks us through how to create impactful visual content on Instagram

How to Rebuild Business Reputation

How to Rebuild Business Reputation

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How to Rebuild Business Reputation

Angela Podmore, CEO and Founder of Kinetic Communications, discusses how SMEs can work to rebuild their reputation amid times of unrest

The 'Motherhood Penalty' & Parental Leave Pay

The 'Motherhood Penalty' & Parental Leave Pay

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The 'Motherhood Penalty' & Parental Leave Pay

Eliza Serna-Cochrane discusses how UK legislation and workplace discrimination makes it difficult for new mothers to return to full-time work and explores how business owners can change this

How to Use the North Star Metric for Web Design

How to Use the North Star Metric for Web Design

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How to Use the North Star Metric for Web Design

Andy Woods of Rouge Media explores how the concept of the North Star Metric has helped Silicon Valley startups find success and how UK SMEs can apply the same concept to web design

Covid-19: Making Ethical Business Decisions

Covid-19: Making Ethical Business Decisions

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Covid-19: Making Ethical Business Decisions

Michelle Wright, Founder and CEO of one of the UK’s first B Corporations, discusses the importance of making ethical business decisions in times of hardship

Covid-19: New Ways of Professional Networking

Covid-19: New Ways of Professional Networking

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Covid-19: New Ways of Professional Networking

Social distancing measures have drastically changed the way we connect with each other, making professional networking much trickier. Here are some alternatives

Encouraging Footfall to Your Hospitality Business

Encouraging Footfall to Your Hospitality Business

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Encouraging Footfall to Your Hospitality Business

With the hospitality industry taking a massive hit due to the coronavirus pandemic, we explore three strategies that hospitality businesses can implement to encourage footfall

How to Move Your Fitness Business Online

How to Move Your Fitness Business Online

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How to Move Your Fitness Business Online

Sarig Reichert of Wix outlines how UK gym owners and fitness coaches can adapt their offering by moving their business online during the coronavirus pandemic

The Benefits of Fleet Van Insurance for SMEs

The Benefits of Fleet Van Insurance for SMEs

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The Benefits of Fleet Van Insurance for SMEs

Mark McKenna of specialist insurance brokers Bluedrop Services talks us through the key benefits of fleet van insurance for growing businesses in the UK

Covid-19: 5 SMEs Pivoting Their Business Models

Covid-19: 5 SMEs Pivoting Their Business Models

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Covid-19: 5 SMEs Pivoting Their Business Models

We look at five inspirational SMEs who have changed their business models to serve their customers during the coronavirus pandemic