Business Strategy

Articles on strategy including product pricing, salaries, mergers and marketing methods

Strategy is one of those over-used buzzwords that, in business, is often diluted and can be applied across the board. In this section we take it back to its roots, looking at wide-ranging strategies from pricing structure and salary levels, to marketing and mergers.

Mistakes to Avoid when Upscaling your Business

Mistakes to Avoid when Upscaling your Business

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Mistakes to Avoid when Upscaling your Business

It's important to consider how to scale up your business without compromising customer experience, product quality and value for money. Huw Moxon of Informi explores the common pitfalls to avoid when upscaling your SME

A Guide to East Anglia's Christmas Food Producers

A Guide to East Anglia's Christmas Food Producers

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A Guide to East Anglia's Christmas Food Producers

To celebrate Small Business Saturday 2019, we've put together a list of food producers across Suffolk, Norfolk, Cambridgeshire, and Essex so that you can shop local this Christmas

How to Achieve Sustainable Business Growth

How to Achieve Sustainable Business Growth

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How to Achieve Sustainable Business Growth

Mark Tighe of specialist tax relief consultancy Catax shares his tips on how UK SMEs can achieve sustainable business growth, such as by protecting cash flow and managing payment terms

The UK Startups Disrupting the Fashion Industry

The UK Startups Disrupting the Fashion Industry

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The UK Startups Disrupting the Fashion Industry

In the wake of London Fashion Week, we've put together an article highlighting the UK's small businesses that are making a name for themselves within the fashion industry

Adapting Your Product to Reach New Customers

Adapting Your Product to Reach New Customers

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Adapting Your Product to Reach New Customers

Matt Deighton, Managing Director of quality British furniture manufacturer Sofas By Saxon, shares his tips for tapping into a new market by adapting your product or service

How to Donate to Charity as a Limited Company

How to Donate to Charity as a Limited Company

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How to Donate to Charity as a Limited Company

Donating to charity through your limited company can have many benefits, such as lowering your corporation tax bill. Here are the main points to be aware of when donating

A Guide to Certified B Corporations

A Guide to Certified B Corporations

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A Guide to Certified B Corporations

If you want to use your business to make a positive impact on your employees, customers, supply chain, or the wider world, it's worth looking into getting a B Corp Certification. Here's why

​Credit Control Checklist for Small Businesses

​Credit Control Checklist for Small Businesses

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​Credit Control Checklist for Small Businesses

If you offer your products or services on credit, it's vital that this is carried out in a controlled manner and a strict collection procedure is in place

How to Prioritize Investment Within Your Company

How to Prioritize Investment Within Your Company

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How to Prioritize Investment Within Your Company

It can be difficult to know which parts of your SME to invest in when looking into business growth. Lewis Miller of Nelson Frank shares his expertise on how to prioritize company investments

How to Approach Diversity Within Your SME

How to Approach Diversity Within Your SME

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How to Approach Diversity Within Your SME

Siân Goodson, Founder of executive search business Goodson Thomas, shares her strategies to help SME owners ensure they have a more diverse workforce and senior team

Maintaining Branding Across Multiple Channels

Maintaining Branding Across Multiple Channels

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Maintaining Branding Across Multiple Channels

Owen Simpson, Head of Marketing at medical negligence specialists Patient Claim Line, explains how to achieve a consistent brand voice across multiple channels

An SME’s Guide to Fair Trade Principles

An SME’s Guide to Fair Trade Principles

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An SME’s Guide to Fair Trade Principles

Here's our guide outlining how UK SMEs can get involved with the fair trade movement, including a quick look at a couple of the UK businesses championing fair trade

The Importance of Business Interruption Insurance

The Importance of Business Interruption Insurance

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The Importance of Business Interruption Insurance

Business interruption insurance could mean the difference between survival and closure for many SMEs. Doug Kelley of specialist insurance brokers Bluedrop Services explains more

Saving Energy Costs Across Your Business Fleet

Saving Energy Costs Across Your Business Fleet

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Saving Energy Costs Across Your Business Fleet

Tom Preston of Hippo Leasing explores the many ways SME leaders can save energy while running a more productive and efficient business fleet

How to Build a Brand Image for a Family Business

How to Build a Brand Image for a Family Business

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How to Build a Brand Image for a Family Business

Strengthening your brand image can do wonders for your family business. We talk you through the four key areas to invest in when building your brand

How to Ensure Your Supply Chain Is Ethical

How to Ensure Your Supply Chain Is Ethical

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How to Ensure Your Supply Chain Is Ethical

Darren Hockley of DeltaNet talks us through how UK SMEs can ensure their supply chain is ethical, including potential red flags to look out for and a supplier checklist to bear in mind

How to Stand out in a Crowded Marketplace

How to Stand out in a Crowded Marketplace

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How to Stand out in a Crowded Marketplace

Differentiating your business is no easy task, and it’s getting more difficult all the time. Matt Stevens explains how to make your SME stand out from the crowd

How to Promote Your Business Offline

How to Promote Your Business Offline

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How to Promote Your Business Offline

Although digital marketing is the go-to way of promoting your business these days, traditional offline methods still play an important role in making connections with customers

The Biggest Phishing Threats to SMEs in 2019

The Biggest Phishing Threats to SMEs in 2019

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The Biggest Phishing Threats to SMEs in 2019

It’s imperative that SME owners and employees know exactly how to detect and react to potential phishing threats. Here's what to look out for in 2019

Brexit Uncertainty: Preparing Your Business

Brexit Uncertainty: Preparing Your Business

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Brexit Uncertainty: Preparing Your Business

With uncertainty around Brexit dominating headlines, here's how to keep your business prepared in the face of the unexpected