Business Strategy

Articles on strategy including product pricing, salaries, mergers and marketing methods

Strategy is one of those over-used buzzwords that, in business, is often diluted and can be applied across the board. In this section we take it back to its roots, looking at wide-ranging strategies from pricing structure and salary levels, to marketing and mergers.

Is a Black Friday Sale Right for Your Business?

Is a Black Friday Sale Right for Your Business?

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Is a Black Friday Sale Right for Your Business?

Fine jewellery purveyor Jessica Flinn explores tackling Black Friday as an SME in the luxury goods market

Is an Employee Buyout Right for Your Business?

Is an Employee Buyout Right for Your Business?

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Is an Employee Buyout Right for Your Business?

This helpful guide covers the pros and cons of employee buyouts. Learn whether an employee buyout would be a good transition strategy for your business.

10 Tips to Manage Business Budgets Like a Pro

10 Tips to Manage Business Budgets Like a Pro

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10 Tips to Manage Business Budgets Like a Pro

How do you create a budget that works for your business? Ensure your financial management is future-proofed with our business budgeting tips.

Creating a Business Budget That Really Works

Creating a Business Budget That Really Works

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Creating a Business Budget That Really Works

Simon Bacher, CEO of ed-tech app Ling, talks about the budgeting methods he used to launch Ling into the app store - and keep it there

Five Factors to Consider When Setting Your Prices

Five Factors to Consider When Setting Your Prices

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Five Factors to Consider When Setting Your Prices

How can businesses create a good profit margin? Business growth expert Matthew Hayes, CEO of Champions UK, talks us through how to create a pricing strategy.

How to Beat the School Holiday Sales Slump

How to Beat the School Holiday Sales Slump

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How to Beat the School Holiday Sales Slump

75% of B2B businesses report a drop in sales during July and August. But you don't have to lose out, says journalist Chris Price, writer at The Telegraph.

How to Create a HR Crisis Management Plan

How to Create a HR Crisis Management Plan

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How to Create a HR Crisis Management Plan

This useful guide to crafting a strong HR crisis management strategy explains all you need to know to prevent a crisis turning into a disaster for your business.

A Guide to Pre-Recession Era Business Strategy

A Guide to Pre-Recession Era Business Strategy

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A Guide to Pre-Recession Era Business Strategy

It's time to adapt business strategies to pre-recession times, writes Kesar Rana, writer for Startups.co.uk

An SME's Guide to Working With Micro-Influencers

An SME's Guide to Working With Micro-Influencers

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An SME's Guide to Working With Micro-Influencers

Annabel Mulliner of Little Seed Group looks at how SMEs can work with micro-influencers to grow their brand and sales online

A Guide to Increasing Your Business's Prices

A Guide to Increasing Your Business's Prices

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A Guide to Increasing Your Business's Prices

Our guide takes you through the steps of increasing your business's prices without negatively affecting your customers.

5 Effective Ways to Cut Business Costs in 2023

5 Effective Ways to Cut Business Costs in 2023

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5 Effective Ways to Cut Business Costs in 2023

Learn how to combat economic downturn with a well planned cost reduction strategy. We share the best ways to cut business costs without risking future growth.

Three Reasons You Should Use Social Listening

Three Reasons You Should Use Social Listening

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Three Reasons You Should Use Social Listening

Social listening is an integral part of any business's marketing strategy. Vicky from REad Group shares her insights into the benefits of social listening and what the best tools are.

The Energy Bill Relief Scheme for Businesses

The Energy Bill Relief Scheme for Businesses

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The Energy Bill Relief Scheme for Businesses

In this guide, we outline the support small businesses can expect from the Energy Bill Relief Scheme and steps you can take to save money on your energy bills.

Understanding Social Media and the Law

Understanding Social Media and the Law

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Understanding Social Media and the Law

Knowing how to deal with any legal risks that come with posting on social media is essential to creating a safe online working environment.

Test Article (Dupe)

Test Article (Dupe)

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Test Article (Dupe)

Entrepreneurs often forget the difference between gross and net profit when filing their accounts or pitching for investment. Elizabeth Page explains how to calculate both for your income statement

Support for Female Entrepreneurs in 2022

Support for Female Entrepreneurs in 2022

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Support for Female Entrepreneurs in 2022

In light of the long-term impact of the pandemic on female entrepreneurs, we've compiled a collection of online resources, networking groups, and finance providers for women in business

Mastering the Art of Demand Forecasting

Mastering the Art of Demand Forecasting

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Mastering the Art of Demand Forecasting

Predicting buying habits is key to making better business decisions. Nick Shaw of Brightpearl reveals how businesses can accurately forecast future demand to maximize sales

5 Ways for Small Businesses to Manage Inflation

5 Ways for Small Businesses to Manage Inflation

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5 Ways for Small Businesses to Manage Inflation

From energy prices to wages, spiralling costs pose a serious threat to business recovery and profitability. Here are 5 strategies to protect your SME from the impact of inflation

Going Green: A Roadmap for British Manufacturers

Going Green: A Roadmap for British Manufacturers

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Going Green: A Roadmap for British Manufacturers

It's not easy being green, but now it's a must. John Pearce of Made in Britain talks us through how British manufacturers are helping each other to go greener, faster

How to Build an Efficient Sales Funnel

How to Build an Efficient Sales Funnel

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How to Build an Efficient Sales Funnel

A big online following doesn’t necessarily mean more sales for your business. Rebecca Barnatt-Smith explains how optimizing your sales funnel is crucial to lead conversion