Business Strategy

Articles on strategy including product pricing, salaries, mergers and marketing methods

Strategy is one of those over-used buzzwords that, in business, is often diluted and can be applied across the board. In this section we take it back to its roots, looking at wide-ranging strategies from pricing structure and salary levels, to marketing and mergers.

How to Approach Diversity Within Your SME

How to Approach Diversity Within Your SME

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How to Approach Diversity Within Your SME

Siân Goodson, Founder of executive search business Goodson Thomas, shares her strategies to help SME owners ensure they have a more diverse workforce and senior team

Maintaining Branding Across Multiple Channels

Maintaining Branding Across Multiple Channels

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Maintaining Branding Across Multiple Channels

Owen Simpson, Head of Marketing at medical negligence specialists Patient Claim Line, explains how to achieve a consistent brand voice across multiple channels

An SME’s Guide to Fair Trade Principles

An SME’s Guide to Fair Trade Principles

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An SME’s Guide to Fair Trade Principles

Here's our guide outlining how UK SMEs can get involved with the fair trade movement, including a quick look at a couple of the UK businesses championing fair trade

The Importance of Business Interruption Insurance

The Importance of Business Interruption Insurance

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The Importance of Business Interruption Insurance

Business interruption insurance could mean the difference between survival and closure for many SMEs. Doug Kelley of specialist insurance brokers Bluedrop Services explains more

Saving Energy Costs Across Your Business Fleet

Saving Energy Costs Across Your Business Fleet

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Saving Energy Costs Across Your Business Fleet

Tom Preston of Hippo Leasing explores the many ways SME leaders can save energy while running a more productive and efficient business fleet

How to Build a Brand Image for a Family Business

How to Build a Brand Image for a Family Business

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How to Build a Brand Image for a Family Business

Strengthening your brand image can do wonders for your family business. We talk you through the four key areas to invest in when building your brand

How to Ensure Your Supply Chain Is Ethical

How to Ensure Your Supply Chain Is Ethical

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How to Ensure Your Supply Chain Is Ethical

Darren Hockley of DeltaNet talks us through how UK SMEs can ensure their supply chain is ethical, including potential red flags to look out for and a supplier checklist to bear in mind

How to Stand out in a Crowded Marketplace

How to Stand out in a Crowded Marketplace

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How to Stand out in a Crowded Marketplace

Differentiating your business is no easy task, and it’s getting more difficult all the time. Matt Stevens explains how to make your SME stand out from the crowd

How to Promote Your Business Offline

How to Promote Your Business Offline

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How to Promote Your Business Offline

Although digital marketing is the go-to way of promoting your business these days, traditional offline methods still play an important role in making connections with customers

The Biggest Phishing Threats to SMEs in 2019

The Biggest Phishing Threats to SMEs in 2019

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The Biggest Phishing Threats to SMEs in 2019

It’s imperative that SME owners and employees know exactly how to detect and react to potential phishing threats. Here's what to look out for in 2019

Brexit Uncertainty: Preparing Your Business

Brexit Uncertainty: Preparing Your Business

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Brexit Uncertainty: Preparing Your Business

With uncertainty around Brexit dominating headlines, here's how to keep your business prepared in the face of the unexpected

Selling an Online Business

Selling an Online Business

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Selling an Online Business

Here's Bizdaq CEO Sean Mallon's guide to selling an online business, covering topics such as valuation, maintaining confidentiality and the importance of a transition period

Mastering the Art of Project Management

Mastering the Art of Project Management

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Mastering the Art of Project Management

Jonathon Kofler walks us through the eight steps of getting project management right every time

How to Write & Deliver the Perfect Business Pitch

How to Write & Deliver the Perfect Business Pitch

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How to Write & Deliver the Perfect Business Pitch

Arden University's Alison Watson reveals how small business owners can develop their presentation skills to capture the attention of investors when delivering a business pitch

Is It Worth Branding Your SME as 'Family-Run'?

Is It Worth Branding Your SME as 'Family-Run'?

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Is It Worth Branding Your SME as 'Family-Run'?

Energy PR's Louise Findlay-Wilson considers the impact of marketing an SME as 'family run', including consumer and employee perceptions, along with the impact it can have on sales

The Four Pillars of Brand Purpose & Social Change

The Four Pillars of Brand Purpose & Social Change

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The Four Pillars of Brand Purpose & Social Change

Promoting brand purpose is all the rage at the moment, but it can backfire if executed badly. Tony Wright explores four key aspects to bear in mind for your next big campaign

Managing Password Protection & Cyber-Stress

Managing Password Protection & Cyber-Stress

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Managing Password Protection & Cyber-Stress

Many SMEs struggle with effective password management and cyber-stress. Ian Pitt of LogMeIn explains how technology can relieve the burden

Corporate Social Responsibility for SMEs

Corporate Social Responsibility for SMEs

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Corporate Social Responsibility for SMEs

Corporate social responsibility policies are highly valued by employees, investors and customers alike. But what can SMEs do to play their part?

Is Vehicle Leasing the Right Option for Your SME?

Is Vehicle Leasing the Right Option for Your SME?

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Is Vehicle Leasing the Right Option for Your SME?

To buy or to lease? Many SMEs struggle to weigh the pros and cons of leasing a fleet of vehicles versus purchasing outright. Tom Preston talks us through the key points to consider

How Facial Recognition Technology Can Help SMEs

How Facial Recognition Technology Can Help SMEs

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How Facial Recognition Technology Can Help SMEs

Identity verification is a vital part of many businesses' customer checks. Rhys David examines how facial recognition technology can help save time and resources