Business Strategy

Articles on strategy including product pricing, salaries, mergers and marketing methods

Strategy is one of those over-used buzzwords that, in business, is often diluted and can be applied across the board. In this section we take it back to its roots, looking at wide-ranging strategies from pricing structure and salary levels, to marketing and mergers.

A Guide to East Anglia's Christmas Food Producers

A Guide to East Anglia's Christmas Food Producers

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A Guide to East Anglia's Christmas Food Producers

To celebrate Small Business Saturday 2020, we've put together a list of food producers across Suffolk, Norfolk, Cambridgeshire, and Essex so that you can shop local this Christmas

How to Avoid 'Greenwashing' as an SME

How to Avoid 'Greenwashing' as an SME

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How to Avoid 'Greenwashing' as an SME

Donald Moore, Chair of B Corporation Rowlinson Knitwear, discusses what organisations must do if they're to take the UK's goal of net-zero emissions by 2050 seriously

10 Common Business Risks For Contractors

10 Common Business Risks For Contractors

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10 Common Business Risks For Contractors

Paul Monaco of Focus Oxford Risk Management explores the 10 most common business risks facing UK contractors and how to overcome them

Creating a Memorable Brand Image on Instagram

Creating a Memorable Brand Image on Instagram

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Creating a Memorable Brand Image on Instagram

Denise Langenegger of Instasize explores the power of a brand 'aesthetic' on social media and talks us through how to create impactful visual content on Instagram

How to Rebuild Business Reputation

How to Rebuild Business Reputation

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How to Rebuild Business Reputation

Angela Podmore, CEO and Founder of Kinetic Communications, discusses how SMEs can work to rebuild their reputation amid times of unrest

The 'Motherhood Penalty' & Parental Leave Pay

The 'Motherhood Penalty' & Parental Leave Pay

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The 'Motherhood Penalty' & Parental Leave Pay

Eliza Serna-Cochrane discusses how UK legislation and workplace discrimination makes it difficult for new mothers to return to full-time work and explores how business owners can change this

How to Use the North Star Metric for Web Design

How to Use the North Star Metric for Web Design

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How to Use the North Star Metric for Web Design

Andy Woods of Rouge Media explores how the concept of the North Star Metric has helped Silicon Valley startups find success and how UK SMEs can apply the same concept to web design

Covid-19: Making Ethical Business Decisions

Covid-19: Making Ethical Business Decisions

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Covid-19: Making Ethical Business Decisions

Michelle Wright, Founder and CEO of one of the UK’s first B Corporations, discusses the importance of making ethical business decisions in times of hardship

Covid-19: New Ways of Professional Networking

Covid-19: New Ways of Professional Networking

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Covid-19: New Ways of Professional Networking

Social distancing measures have drastically changed the way we connect with each other, making professional networking much trickier. Here are some alternatives

Encouraging Footfall to Your Hospitality Business

Encouraging Footfall to Your Hospitality Business

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Encouraging Footfall to Your Hospitality Business

With the hospitality industry taking a massive hit due to the coronavirus pandemic, we explore three strategies that hospitality businesses can implement to encourage footfall

How to Move Your Fitness Business Online

How to Move Your Fitness Business Online

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How to Move Your Fitness Business Online

Sarig Reichert of Wix outlines how UK gym owners and fitness coaches can adapt their offering by moving their business online during the coronavirus pandemic

The Benefits of Fleet Van Insurance for SMEs

The Benefits of Fleet Van Insurance for SMEs

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The Benefits of Fleet Van Insurance for SMEs

Mark McKenna of specialist insurance brokers Bluedrop Services talks us through the key benefits of fleet van insurance for growing businesses in the UK

Covid-19: 5 SMEs Pivoting Their Business Models

Covid-19: 5 SMEs Pivoting Their Business Models

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Covid-19: 5 SMEs Pivoting Their Business Models

We look at five inspirational SMEs who have changed their business models to serve their customers during the coronavirus pandemic

An SME's Guide to Exhibiting at a Business Show

An SME's Guide to Exhibiting at a Business Show

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An SME's Guide to Exhibiting at a Business Show

Exhibiting at an event or trade show for the first time can be an exciting opportunity to make an impact in your industry. Here are four tips to help you get the most out of your first show

Stopping Counterfeits in the Construction Sector

Stopping Counterfeits in the Construction Sector

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Stopping Counterfeits in the Construction Sector

Counterfeit building materials and tools are a significant cause for concern among businesses in the construction sector. Here's a look at how IP registration can help

Common Financial Pitfalls & How to Avoid Them

Common Financial Pitfalls & How to Avoid Them

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Common Financial Pitfalls & How to Avoid Them

Chris Woodard, Co-Founder of Handle.com, explores some of the biggest financial mistakes that new business owners make and how to avoid them

How to Increase Profits Without Increasing Sales

How to Increase Profits Without Increasing Sales

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How to Increase Profits Without Increasing Sales

Mark Tighe of specialist tax relief consultancy Catax explores how businesses can generate revenue from existing assets, both physical and intellectual, with a focus on tax breaks

How to Find Clients for Your Construction Business

How to Find Clients for Your Construction Business

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How to Find Clients for Your Construction Business

If you're struggling to find clients for your construction business, this guide explores three easy ways to promote your services and attract new customers

How to Host an Eco-Friendly Corporate Event

How to Host an Eco-Friendly Corporate Event

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How to Host an Eco-Friendly Corporate Event

Matthew Payne, Founder and Managing Director of Made by Oomph​, shares his tips on how to plan and host an eco-friendly corporate event that won't cost the earth

Mistakes to Avoid When Upscaling Your Business

Mistakes to Avoid When Upscaling Your Business

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Mistakes to Avoid When Upscaling Your Business

It's important to consider how to scale up your business without compromising customer experience, product quality and value for money. Huw Moxon of Informi explores the common pitfalls to avoid when upscaling your SME