Business Strategy

Articles on strategy including product pricing, salaries, mergers and marketing methods

Strategy is one of those over-used buzzwords that, in business, is often diluted and can be applied across the board. In this section we take it back to its roots, looking at wide-ranging strategies from pricing structure and salary levels, to marketing and mergers.

Managing Password Protection & Cyber-Stress

Managing Password Protection & Cyber-Stress

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Managing Password Protection & Cyber-Stress

Many SMEs struggle with effective password management and cyber-stress. Ian Pitt of LogMeIn explains how technology can relieve the burden

Corporate Social Responsibility for SMEs

Corporate Social Responsibility for SMEs

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Corporate Social Responsibility for SMEs

Corporate social responsibility policies are highly valued by employees, investors and customers alike. But what can SMEs do to play their part?

Is Vehicle Leasing the Right Option for Your SME?

Is Vehicle Leasing the Right Option for Your SME?

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Is Vehicle Leasing the Right Option for Your SME?

To buy or to lease? Many SMEs struggle to weigh the pros and cons of leasing a fleet of vehicles versus purchasing outright. Tom Preston talks us through the key points to consider

How Facial Recognition Technology Can Help SMEs

How Facial Recognition Technology Can Help SMEs

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How Facial Recognition Technology Can Help SMEs

Identity verification is a vital part of many businesses' customer checks. Rhys David examines how facial recognition technology can help save time and resources

How to Go Green Without Impacting Profit Margins

How to Go Green Without Impacting Profit Margins

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How to Go Green Without Impacting Profit Margins

Implementing green workplace policies can save you money, improve company reputation, and help the environment. We explore eco-friendly changes that can boost profits

Are You Attracting the Wrong Job Applicants?

Are You Attracting the Wrong Job Applicants?

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Are You Attracting the Wrong Job Applicants?

Recruiting the right candidate for the right role can be stressful and time-consuming. BrighterBox's Charlie Johnson shares his tips on how to attract worthwhile applicants

How SMEs Can Overcome Financial Restraint

How SMEs Can Overcome Financial Restraint

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How SMEs Can Overcome Financial Restraint

Real Business Rescue’s Keith Tully explores some of the most common financial issues you might have to deal with as a business owner and how to overcome them

How to Launch a Business From Your Kitchen Table

How to Launch a Business From Your Kitchen Table

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How to Launch a Business From Your Kitchen Table

Many small businesses start life from the kitchen table, spare bedroom or garden shed. Merje Shaw, MD of Path59, shares her advice on getting your business off the ground

How SMEs Can Benefit From the Gig Economy

How SMEs Can Benefit From the Gig Economy

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How SMEs Can Benefit From the Gig Economy

SMEs are turning to the gig economy for a permanent solution that can support innovation and deliver quality to clients. Cause4's Michelle Wright explores how

Capitalizing on Business 'Micro-Moments'

Capitalizing on Business 'Micro-Moments'

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Capitalizing on Business 'Micro-Moments'

With the advancement of online shopping and increasing dominance of mobile browsing, capitalizing on the 'micro-moments' in your customer journey could be the key to success

UK Exports: Why you should start exporting to Asia

UK Exports: Why you should start exporting to Asia

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UK Exports: Why you should start exporting to Asia

With high economic growth and ideal market conditions in the Far East, exporting to Asia has never been easier and, potentially, more lucrative for UK SMEs

Can High Street Stores Win Against E-commerce?

Can High Street Stores Win Against E-commerce?

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Can High Street Stores Win Against E-commerce?

The future of the high street relies on retailers understanding their customers and, in particular millennials and generation Z, the 20-30 years old of the present and future

How to Start a Photography Business

How to Start a Photography Business

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How to Start a Photography Business

Starting a Photography Business takes technical knowledge, creative talent and determination to succeed. Here's an in-depth guide to getting started

What is a Trade Mark? A Guide for Businesses

What is a Trade Mark? A Guide for Businesses

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What is a Trade Mark? A Guide for Businesses

All businesses have a trade mark - in fact, it's nearly impossible to trade without one. But to truly safeguard your brand reputation, getting your trade mark registered is crucial

The Importance of Product Packaging & Branding

The Importance of Product Packaging & Branding

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The Importance of Product Packaging & Branding

Product packaging is crucial for online business to promote their online store, pack their products, and wow their customers. Here are some top tips from the experts

Protecting Your Business from a Data Breach

Protecting Your Business from a Data Breach

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Protecting Your Business from a Data Breach

From educating your staff about phishing emails to protecting your local network, here are some important cyber security measures for small businesses

Small Business Online Accounting Software

Small Business Online Accounting Software

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Small Business Online Accounting Software

Finding the perfect online accounting software for your business can be tricky with so many providers available to choose from. Here's our guide.

How SMEs can use Tech to Tackle Late Payments

How SMEs can use Tech to Tackle Late Payments

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How SMEs can use Tech to Tackle Late Payments

Late payment of commercial debt continues to plague many businesses. ​Here's how small business owners can encourage prompt payment

7 Steps to Winning Your Competitors' Customers

7 Steps to Winning Your Competitors' Customers

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7 Steps to Winning Your Competitors' Customers

One of the most lucrative ways to improve your business is to attract your competitor’s customers. Here are seven steps to make your competitors' customers switch to your brand

Why Your Business Should Give Back to Charity

Why Your Business Should Give Back to Charity

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Why Your Business Should Give Back to Charity

Giving back to charity and the local community through your business is a great way to grow your brand reputation, whilst helping those in desperate need around the world