Business Strategy

Articles on strategy including product pricing, salaries, mergers and marketing methods

Strategy is one of those over-used buzzwords that, in business, is often diluted and can be applied across the board. In this section we take it back to its roots, looking at wide-ranging strategies from pricing structure and salary levels, to marketing and mergers.

The Biggest Phishing Threats to SMEs in 2019

The Biggest Phishing Threats to SMEs in 2019

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The Biggest Phishing Threats to SMEs in 2019

It’s imperative that SME owners and employees know exactly how to detect and react to potential phishing threats. Here's what to look out for in 2019

Brexit Uncertainty: Preparing Your Business

Brexit Uncertainty: Preparing Your Business

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Brexit Uncertainty: Preparing Your Business

With uncertainty around Brexit dominating headlines, here's how to keep your business prepared in the face of the unexpected

Selling an Online Business

Selling an Online Business

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Selling an Online Business

Here's Bizdaq CEO Sean Mallon's guide to selling an online business, covering topics such as valuation, maintaining confidentiality and the importance of a transition period

Mastering the Art of Project Management

Mastering the Art of Project Management

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Mastering the Art of Project Management

Jonathon Kofler walks us through the eight steps of getting project management right every time

How to Write & Deliver the Perfect Business Pitch

How to Write & Deliver the Perfect Business Pitch

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How to Write & Deliver the Perfect Business Pitch

Arden University's Alison Watson reveals how small business owners can develop their presentation skills to capture the attention of investors when delivering a business pitch

Is It Worth Branding Your SME as 'Family-Run'?

Is It Worth Branding Your SME as 'Family-Run'?

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Is It Worth Branding Your SME as 'Family-Run'?

Energy PR's Louise Findlay-Wilson considers the impact of marketing an SME as 'family run', including consumer and employee perceptions, along with the impact it can have on sales

The Four Pillars of Brand Purpose & Social Change

The Four Pillars of Brand Purpose & Social Change

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The Four Pillars of Brand Purpose & Social Change

Promoting brand purpose is all the rage at the moment, but it can backfire if executed badly. Tony Wright explores four key aspects to bear in mind for your next big campaign

Managing Password Protection & Cyber-Stress

Managing Password Protection & Cyber-Stress

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Managing Password Protection & Cyber-Stress

Many SMEs struggle with effective password management and cyber-stress. Ian Pitt of LogMeIn explains how technology can relieve the burden

Corporate Social Responsibility for SMEs

Corporate Social Responsibility for SMEs

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Corporate Social Responsibility for SMEs

Corporate social responsibility policies are highly valued by employees, investors and customers alike. But what can SMEs do to play their part?

Is Vehicle Leasing the Right Option for Your SME?

Is Vehicle Leasing the Right Option for Your SME?

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Is Vehicle Leasing the Right Option for Your SME?

To buy or to lease? Many SMEs struggle to weigh the pros and cons of leasing a fleet of vehicles versus purchasing outright. Tom Preston talks us through the key points to consider

How Facial Recognition Technology Can Help SMEs

How Facial Recognition Technology Can Help SMEs

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How Facial Recognition Technology Can Help SMEs

Identity verification is a vital part of many businesses' customer checks. Rhys David examines how facial recognition technology can help save time and resources

How to Go Green Without Impacting Profit Margins

How to Go Green Without Impacting Profit Margins

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How to Go Green Without Impacting Profit Margins

Implementing green workplace policies can save you money, improve company reputation, and help the environment. We explore eco-friendly changes that can boost profits

Are You Attracting the Wrong Job Applicants?

Are You Attracting the Wrong Job Applicants?

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Are You Attracting the Wrong Job Applicants?

Recruiting the right candidate for the right role can be stressful and time-consuming. BrighterBox's Charlie Johnson shares his tips on how to attract worthwhile applicants

How SMEs Can Overcome Financial Restraint

How SMEs Can Overcome Financial Restraint

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How SMEs Can Overcome Financial Restraint

Real Business Rescue’s Keith Tully explores some of the most common financial issues you might have to deal with as a business owner and how to overcome them

How to Launch a Business From Your Kitchen Table

How to Launch a Business From Your Kitchen Table

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How to Launch a Business From Your Kitchen Table

Many small businesses start life from the kitchen table, spare bedroom or garden shed. Merje Shaw, MD of Path59, shares her advice on getting your business off the ground

How SMEs Can Benefit From the Gig Economy

How SMEs Can Benefit From the Gig Economy

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How SMEs Can Benefit From the Gig Economy

SMEs are turning to the gig economy for a permanent solution that can support innovation and deliver quality to clients. Cause4's Michelle Wright explores how

Capitalizing on Business 'Micro-Moments'

Capitalizing on Business 'Micro-Moments'

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Capitalizing on Business 'Micro-Moments'

With the advancement of online shopping and increasing dominance of mobile browsing, capitalizing on the 'micro-moments' in your customer journey could be the key to success

UK Exports: Why you should start exporting to Asia

UK Exports: Why you should start exporting to Asia

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UK Exports: Why you should start exporting to Asia

With high economic growth and ideal market conditions in the Far East, exporting to Asia has never been easier and, potentially, more lucrative for UK SMEs

Can High Street Stores Win Against E-commerce?

Can High Street Stores Win Against E-commerce?

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Can High Street Stores Win Against E-commerce?

The future of the high street relies on retailers understanding their customers and, in particular millennials and generation Z, the 20-30 years old of the present and future

How to Start a Photography Business

How to Start a Photography Business

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How to Start a Photography Business

Starting a Photography Business takes technical knowledge, creative talent and determination to succeed. Here's an in-depth guide to getting started