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Business Strategy

Articles on strategy including product pricing, salaries, mergers and marketing methods

Strategy is one of those over-used buzzwords that, in business, is often diluted and can be applied across the board. In this section we take it back to its roots, looking at wide-ranging strategies from pricing structure and salary levels, to marketing and mergers.

How to Find the Right Packaging Design Partner

How to Find the Right Packaging Design Partner

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How to Find the Right Packaging Design Partner

Packaging can greatly impact your supply chain efficiency, so how can you improve your design? Rich Quelch of DiD talks us through hiring the right packaging partner

An SME's Guide to Working With Micro-Influencers

An SME's Guide to Working With Micro-Influencers

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An SME's Guide to Working With Micro-Influencers

Annabel Mulliner of Little Seed Group looks at how SMEs can work with micro-influencers to grow their brand and sales online

10 Restaurant Sales Techniques to Boost Profits

10 Restaurant Sales Techniques to Boost Profits

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10 Restaurant Sales Techniques to Boost Profits

Encouraging your staff to upsell to customers can play a big role in boosting your restaurant profits. Here are 10 upselling techniques proven to work.

A Legal Guide to Intellectual Property for SMEs

A Legal Guide to Intellectual Property for SMEs

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A Legal Guide to Intellectual Property for SMEs

Intellectual Property can be a small business' most valuable asset, so it's vital to secure the right legal protection. Here's an essential guide from Lawbite's expert legal team

How Manufacturers can Leverage AI

How Manufacturers can Leverage AI

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How Manufacturers can Leverage AI

The emergence of artificial intelligence and augmented reality gives manufacturers a great opportunity to streamline processes and grow efficiently.

An SME's Guide to Supply and Demand

An SME's Guide to Supply and Demand

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An SME's Guide to Supply and Demand

The laws of supply and demand can have a dramatic impact on your profitability as a small business. Find out how you can use these forces to your advantage

7 Ways to Win Your Competitors' Customers

7 Ways to Win Your Competitors' Customers

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7 Ways to Win Your Competitors' Customers

Winning customers away from rival brands is one of the most effective ways to increase your share of the market. Follow these 7 steps to attract and retain new customers

The UK Startups Disrupting the Fashion Industry

The UK Startups Disrupting the Fashion Industry

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The UK Startups Disrupting the Fashion Industry

To mark this month’s London Fashion Week, we've highlighted five exciting UK startups making a name for themselves in the British fashion industry

5 Tips for Starting a Hospitality Business in 2021

5 Tips for Starting a Hospitality Business in 2021

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5 Tips for Starting a Hospitality Business in 2021

Here's everything you need to know about starting a hospitality business in 2021, from writing a post-lockdown business plan to embracing technology

5 Ways to Get More Restaurant Reviews

5 Ways to Get More Restaurant Reviews

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5 Ways to Get More Restaurant Reviews

We take a look at how restaurant owners can build business credibility and trust amongst UK consumers, including the importance of online customer reviews

Five Ways to Build Your Brand Out of a Recession

Five Ways to Build Your Brand Out of a Recession

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Five Ways to Build Your Brand Out of a Recession

Charlotte Nichols of Harvey & Hugo talks us through five ways business owners can utilize PR and marketing to rebuild their brand after a recession

3 Reasons Why Customer Personas Really Matter

3 Reasons Why Customer Personas Really Matter

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3 Reasons Why Customer Personas Really Matter

Learn more about why customer personas are important when optimising your business strategy and how to create them using our easy step-by-step guide

Optimising Your Ecommerce Strategy for 2021

Optimising Your Ecommerce Strategy for 2021

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Optimising Your Ecommerce Strategy for 2021

The pandemic has fundamentally changed the way consumers spend their money. With this in mind, Maura Monaghan takes a look at how SMEs can adapt their ecommerce strategy

A Guide to East Anglia's Christmas Food Producers

A Guide to East Anglia's Christmas Food Producers

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A Guide to East Anglia's Christmas Food Producers

To celebrate Small Business Saturday 2020, we've put together a list of food producers across Suffolk, Norfolk, Cambridgeshire, and Essex so that you can shop local this Christmas

How to Avoid 'Greenwashing' as an SME

How to Avoid 'Greenwashing' as an SME

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How to Avoid 'Greenwashing' as an SME

Donald Moore, Chair of B Corporation Rowlinson Knitwear, discusses what organisations must do if they're to take the UK's goal of net-zero emissions by 2050 seriously

10 Common Business Risks For Contractors

10 Common Business Risks For Contractors

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10 Common Business Risks For Contractors

Paul Monaco of Focus Oxford Risk Management explores the 10 most common business risks facing UK contractors and how to overcome them

Creating a Memorable Brand Image on Instagram

Creating a Memorable Brand Image on Instagram

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Creating a Memorable Brand Image on Instagram

Denise Langenegger of Instasize explores the power of a brand 'aesthetic' on social media and talks us through how to create impactful visual content on Instagram

How to Rebuild Business Reputation

How to Rebuild Business Reputation

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How to Rebuild Business Reputation

Angela Podmore, CEO and Founder of Kinetic Communications, discusses how SMEs can work to rebuild their reputation amid times of unrest

The 'Motherhood Penalty' & Parental Leave Pay

The 'Motherhood Penalty' & Parental Leave Pay

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The 'Motherhood Penalty' & Parental Leave Pay

Eliza Serna-Cochrane discusses how UK legislation and workplace discrimination makes it difficult for new mothers to return to full-time work and explores how business owners can change this

How to Use the North Star Metric for Web Design

How to Use the North Star Metric for Web Design

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How to Use the North Star Metric for Web Design

Andy Woods of Rouge Media explores how the concept of the North Star Metric has helped Silicon Valley startups find success and how UK SMEs can apply the same concept to web design