Articles on strategy including product pricing, salaries, mergers and marketing methods
Strategy is one of those over-used buzzwords that, in business, is often diluted and can be applied across the board. In this section we take it back to its roots, looking at wide-ranging strategies from pricing structure and salary levels, to marketing and mergers.
The laws of supply and demand can have a dramatic impact on your profitability as a small business. Find out how you can use these forces to your advantage
Winning customers away from rival brands is one of the most effective ways to increase your share of the market. Follow these 10 steps to attract and retain new customers
We take a look at how restaurant owners can build business credibility and trust amongst UK consumers, including the importance of online customer reviews
The pandemic has fundamentally changed the way consumers spend their money. With this in mind, Maura Monaghan takes a look at how SMEs can adapt their ecommerce strategy
To celebrate Small Business Saturday 2020, we've put together a list of food producers across Suffolk, Norfolk, Cambridgeshire, and Essex so that you can shop local this Christmas
Donald Moore, Chair of B Corporation Rowlinson Knitwear, discusses what organisations must do if they're to take the UK's goal of net-zero emissions by 2050 seriously
Denise Langenegger of Instasize explores the power of a brand 'aesthetic' on social media and talks us through how to create impactful visual content on Instagram
Eliza Serna-Cochrane discusses how UK legislation and workplace discrimination makes it difficult for new mothers to return to full-time work and explores how business owners can change this
Andy Woods of Rouge Media explores how the concept of the North Star Metric has helped Silicon Valley startups find success and how UK SMEs can apply the same concept to web design
Michelle Wright, Founder and CEO of one of the UK’s first B Corporations, discusses the importance of making ethical business decisions in times of hardship
Social distancing measures have drastically changed the way we connect with each other, making professional networking much trickier. Here are some alternatives
With the hospitality industry taking a massive hit due to the coronavirus pandemic, we explore three strategies that hospitality businesses can implement to encourage footfall
Sarig Reichert of Wix outlines how UK gym owners and fitness coaches can adapt their offering by moving their business online during the coronavirus pandemic
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