Strategy is one of those over-used buzzwords that, in business, is often diluted and can be applied across the board. In this section we take it back to its roots, looking at wide-ranging strategies from pricing structure and salary levels, to marketing and mergers.
10 Restaurant Sales Techniques to Boost Profits
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Encouraging your staff to upsell to customers can play a big role in boosting your restaurant profits. Here are 10 upselling techniques proven to work.
A Legal Guide to Intellectual Property for SMEs
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Intellectual Property can be a small business' most valuable asset, so it's vital to secure the right legal protection. Here's an essential guide from Lawbite's expert legal team
How Manufacturers can Leverage AI
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The emergence of artificial intelligence and augmented reality gives manufacturers a great opportunity to streamline processes and grow efficiently.
An SME's Guide to Supply and Demand
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The laws of supply and demand can have a dramatic impact on your profitability as a small business. Find out how you can use these forces to your advantage
10 Ways to Win Your Competitors' Customers
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Winning customers away from rival brands is one of the most effective ways to increase your share of the market. Follow these 10 steps to attract and retain new customers
The UK Startups Disrupting the Fashion Industry
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To mark this month’s London Fashion Week, we've highlighted five exciting UK startups making a name for themselves in the British fashion industry
5 Tips for Starting a Hospitality Business in 2021
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Here's everything you need to know about starting a hospitality business in 2021, from writing a post-lockdown business plan to embracing technology
5 Ways to Get More Restaurant Reviews
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We take a look at how restaurant owners can build business credibility and trust amongst UK consumers, including the importance of online customer reviews
Five Ways to Build Your Brand Out of a Recession
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Charlotte Nichols of Harvey & Hugo talks us through five ways business owners can utilize PR and marketing to rebuild their brand after a recession
3 Reasons Why Customer Personas Really Matter
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Learn more about why customer personas are important when optimising your business strategy and how to create them using our easy step-by-step guide
Optimising Your Ecommerce Strategy for 2021
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The pandemic has fundamentally changed the way consumers spend their money. With this in mind, Maura Monaghan takes a look at how SMEs can adapt their ecommerce strategy
A Guide to East Anglia's Christmas Food Producers
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To celebrate Small Business Saturday 2020, we've put together a list of food producers across Suffolk, Norfolk, Cambridgeshire, and Essex so that you can shop local this Christmas
How to Avoid 'Greenwashing' as an SME
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Donald Moore, Chair of B Corporation Rowlinson Knitwear, discusses what organisations must do if they're to take the UK's goal of net-zero emissions by 2050 seriously
10 Common Business Risks For Contractors
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Paul Monaco of Focus Oxford Risk Management explores the 10 most common business risks facing UK contractors and how to overcome them
Creating a Memorable Brand Image on Instagram
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Denise Langenegger of Instasize explores the power of a brand 'aesthetic' on social media and talks us through how to create impactful visual content on Instagram
How to Rebuild Business Reputation
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Angela Podmore, CEO and Founder of Kinetic Communications, discusses how SMEs can work to rebuild their reputation amid times of unrest
The 'Motherhood Penalty' & Parental Leave Pay
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Eliza Serna-Cochrane discusses how UK legislation and workplace discrimination makes it difficult for new mothers to return to full-time work and explores how business owners can change this
How to Use the North Star Metric for Web Design
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Andy Woods of Rouge Media explores how the concept of the North Star Metric has helped Silicon Valley startups find success and how UK SMEs can apply the same concept to web design
Covid-19: Making Ethical Business Decisions
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Michelle Wright, Founder and CEO of one of the UK’s first B Corporations, discusses the importance of making ethical business decisions in times of hardship
Covid-19: New Ways of Professional Networking
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Social distancing measures have drastically changed the way we connect with each other, making professional networking much trickier. Here are some alternatives
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