Business Strategy

Articles on strategy including product pricing, salaries, mergers and marketing methods

Strategy is one of those over-used buzzwords that, in business, is often diluted and can be applied across the board. In this section we take it back to its roots, looking at wide-ranging strategies from pricing structure and salary levels, to marketing and mergers.

Support for Female Entrepreneurs in 2022

Support for Female Entrepreneurs in 2022

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Support for Female Entrepreneurs in 2022

In light of the long-term impact of the pandemic on female entrepreneurs, we've compiled a collection of online resources, networking groups, and finance providers for women in business

Mastering the Art of Demand Forecasting

Mastering the Art of Demand Forecasting

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Mastering the Art of Demand Forecasting

Predicting buying habits is key to making better business decisions. Nick Shaw of Brightpearl reveals how businesses can accurately forecast future demand to maximize sales

How to Find the Right Packaging Design Partner

How to Find the Right Packaging Design Partner

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How to Find the Right Packaging Design Partner

Packaging can greatly impact your supply chain efficiency, so how can you improve your design? Rich Quelch of DiD talks us through hiring the right packaging partner

10 Restaurant Sales Techniques to Boost Profits

10 Restaurant Sales Techniques to Boost Profits

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10 Restaurant Sales Techniques to Boost Profits

Encouraging your staff to upsell to customers can play a big role in boosting your restaurant profits. Here are 10 upselling techniques proven to work.

A Legal Guide to Intellectual Property for SMEs

A Legal Guide to Intellectual Property for SMEs

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A Legal Guide to Intellectual Property for SMEs

Intellectual Property can be a small business' most valuable asset, so it's vital to secure the right legal protection. Here's an essential guide from Lawbite's expert legal team

An SME's Guide to Supply and Demand

An SME's Guide to Supply and Demand

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An SME's Guide to Supply and Demand

The laws of supply and demand can have a dramatic impact on your profitability as a small business. Find out how you can use these forces to your advantage

10 Ways to Win Your Competitors' Customers

10 Ways to Win Your Competitors' Customers

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10 Ways to Win Your Competitors' Customers

Winning customers away from rival brands is one of the most effective ways to increase your share of the market. Follow these 10 steps to attract and retain new customers

The UK Start-ups Disrupting the Fashion Industry

The UK Start-ups Disrupting the Fashion Industry

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The UK Start-ups Disrupting the Fashion Industry

To mark this month’s London Fashion Week, we've highlighted five exciting UK startups making a name for themselves in the British fashion industry

5 Tips for Starting a Hospitality Business in 2021

5 Tips for Starting a Hospitality Business in 2021

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5 Tips for Starting a Hospitality Business in 2021

Here's everything you need to know about starting a hospitality business in 2021, from writing a post-lockdown business plan to embracing technology

5 Ways to Get More Restaurant Reviews

5 Ways to Get More Restaurant Reviews

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5 Ways to Get More Restaurant Reviews

We take a look at how restaurant owners can build business credibility and trust amongst UK consumers, including the importance of online customer reviews

Five Ways to Build Your Brand Out of a Recession

Five Ways to Build Your Brand Out of a Recession

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Five Ways to Build Your Brand Out of a Recession

Charlotte Nichols of Harvey & Hugo talks us through five ways business owners can utilize PR and marketing to rebuild their brand after a recession

3 Reasons Why Customer Personas Really Matter

3 Reasons Why Customer Personas Really Matter

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3 Reasons Why Customer Personas Really Matter

Learn more about why customer personas are important when optimising your business strategy and how to create them using our easy step-by-step guide

Optimising Your Ecommerce Strategy for 2021

Optimising Your Ecommerce Strategy for 2021

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Optimising Your Ecommerce Strategy for 2021

The pandemic has fundamentally changed the way consumers spend their money. With this in mind, Maura Monaghan takes a look at how SMEs can adapt their ecommerce strategy

10 Common Business Risks For Contractors

10 Common Business Risks For Contractors

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10 Common Business Risks For Contractors

Paul Monaco of Focus Oxford Risk Management explores the 10 most common business risks facing UK contractors and how to overcome them

Creating a Memorable Brand Image on Instagram

Creating a Memorable Brand Image on Instagram

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Creating a Memorable Brand Image on Instagram

Denise Langenegger of Instasize explores the power of a brand 'aesthetic' on social media and talks us through how to create impactful visual content on Instagram

How to Rebuild Business Reputation

How to Rebuild Business Reputation

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How to Rebuild Business Reputation

Angela Podmore, CEO and Founder of Kinetic Communications, discusses how SMEs can work to rebuild their reputation amid times of unrest

The 'Motherhood Penalty' & Parental Leave Pay

The 'Motherhood Penalty' & Parental Leave Pay

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The 'Motherhood Penalty' & Parental Leave Pay

Eliza Serna-Cochrane discusses how UK legislation and workplace discrimination makes it difficult for new mothers to return to full-time work and explores how business owners can change this

How to Use the North Star Metric for Web Design

How to Use the North Star Metric for Web Design

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How to Use the North Star Metric for Web Design

Andy Woods of Rouge Media explores how the concept of the North Star Metric has helped Silicon Valley startups find success and how UK SMEs can apply the same concept to web design

Covid-19: New Ways of Professional Networking

Covid-19: New Ways of Professional Networking

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Covid-19: New Ways of Professional Networking

Social distancing measures have drastically changed the way we connect with each other, making professional networking much trickier. Here are some alternatives

The Benefits of Fleet Van Insurance for SMEs

The Benefits of Fleet Van Insurance for SMEs

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The Benefits of Fleet Van Insurance for SMEs

Mark McKenna of specialist insurance brokers Bluedrop Services talks us through the key benefits of fleet van insurance for growing businesses in the UK