Business Strategy

Articles on strategy including product pricing, salaries, mergers and marketing methods

Strategy is one of those over-used buzzwords that, in business, is often diluted and can be applied across the board. In this section we take it back to its roots, looking at wide-ranging strategies from pricing structure and salary levels, to marketing and mergers.

How to Launch a Business From Your Kitchen Table

How to Launch a Business From Your Kitchen Table

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How to Launch a Business From Your Kitchen Table

Many small businesses start life from the kitchen table, spare bedroom or garden shed. Merje Shaw, MD of Path59, shares her advice on getting your business off the ground

How SMEs Can Benefit From the Gig Economy

How SMEs Can Benefit From the Gig Economy

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How SMEs Can Benefit From the Gig Economy

SMEs are turning to the gig economy for a permanent solution that can support innovation and deliver quality to clients. Cause4's Michelle Wright explores how

Capitalizing on Business 'Micro-Moments'

Capitalizing on Business 'Micro-Moments'

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Capitalizing on Business 'Micro-Moments'

With the advancement of online shopping and increasing dominance of mobile browsing, capitalizing on the 'micro-moments' in your customer journey could be the key to success

UK Exports: Why you should start exporting to Asia

UK Exports: Why you should start exporting to Asia

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UK Exports: Why you should start exporting to Asia

With high economic growth and ideal market conditions in the Far East, exporting to Asia has never been easier and, potentially, more lucrative for UK SMEs

Can High Street Stores Win Against E-commerce?

Can High Street Stores Win Against E-commerce?

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Can High Street Stores Win Against E-commerce?

The future of the high street relies on retailers understanding their customers and, in particular millennials and generation Z, the 20-30 years old of the present and future

How to Start a Photography Business

How to Start a Photography Business

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How to Start a Photography Business

Starting a Photography Business takes technical knowledge, creative talent and determination to succeed. Here's an in-depth guide to getting started

What is a Trade Mark? A Guide for Businesses

What is a Trade Mark? A Guide for Businesses

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What is a Trade Mark? A Guide for Businesses

All businesses have a trade mark - in fact, it's nearly impossible to trade without one. But to truly safeguard your brand reputation, getting your trade mark registered is crucial

The Importance of Product Packaging & Branding

The Importance of Product Packaging & Branding

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The Importance of Product Packaging & Branding

Product packaging is crucial for online business to promote their online store, pack their products, and wow their customers. Here are some top tips from the experts

Protecting Your Business from a Data Breach

Protecting Your Business from a Data Breach

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Protecting Your Business from a Data Breach

From educating your staff about phishing emails to protecting your local network, here are some important cyber security measures for small businesses

Small Business Online Accounting Software

Small Business Online Accounting Software

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Small Business Online Accounting Software

Finding the perfect online accounting software for your business can be tricky with so many providers available to choose from. Here's our guide.

How SMEs can use Tech to Tackle Late Payments

How SMEs can use Tech to Tackle Late Payments

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How SMEs can use Tech to Tackle Late Payments

Late payment of commercial debt continues to plague many businesses. ​Here's how small business owners can encourage prompt payment

Why Your Business Should Give Back to Charity

Why Your Business Should Give Back to Charity

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Why Your Business Should Give Back to Charity

Giving back to charity and the local community through your business is a great way to grow your brand reputation, whilst helping those in need. Here's how

Buying a UK Franchise: 6 Things You Need to Know

Buying a UK Franchise: 6 Things You Need to Know

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Buying a UK Franchise: 6 Things You Need to Know

Franchising is a great alternative to a brand new business concept offering stability, fixed startup costs and an established business plan

Six Key Employment Law Developments in Q2

Six Key Employment Law Developments in Q2

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Six Key Employment Law Developments in Q2

Alan Price outlines the key employment law developments business owners need to be aware of in the coming months, including reporting on gender pay gaps

Five Essential Steps to Exporting Success

Five Essential Steps to Exporting Success

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Five Essential Steps to Exporting Success

Exporting is an exciting prospect for any business, but it’s not without its challenges. Learn how to conquer overseas markets with this simple guide

How to Increase Profit With New Revenue Streams

How to Increase Profit With New Revenue Streams

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How to Increase Profit With New Revenue Streams

Introducing new revenue streams is a great way to reduce risk and boost profit. But how can a business find the best opportunities for additional income?

What Could Replace Annual Appraisals?

What Could Replace Annual Appraisals?

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What Could Replace Annual Appraisals?

Companies are beginning to move away from annual appraisals towards continuous performance management. But what does this mean for employee pay and bonuses?

How Casper and Eve Are Driving Innovation in the Mattress Industry

How Casper and Eve Are Driving Innovation in the Mattress Industry

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How Casper and Eve Are Driving Innovation in the Mattress Industry

Startups Casper and Eve have revolutionized the experience of buying a mattress. We discover how the two companies have successfully disrupted the industry

Business Energy: Getting the Best Deal for Your SME

Business Energy: Getting the Best Deal for Your SME

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Business Energy: Getting the Best Deal for Your SME

As a small business owner, you'll want to pay as little as possible for your energy supply. Here's how to avoid the traps of the business energy market

How to Network Effectively

How to Network Effectively

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How to Network Effectively

Networking events remain an important part of the modern business landscape. Learn how to network effectively with these top networking tips