Business Strategy

Articles on strategy including product pricing, salaries, mergers and marketing methods

Strategy is one of those over-used buzzwords that, in business, is often diluted and can be applied across the board. In this section we take it back to its roots, looking at wide-ranging strategies from pricing structure and salary levels, to marketing and mergers.

Currency Risk: How Businesses Can Manage It

Currency Risk: How Businesses Can Manage It

β€” Read More β€” Currency Risk: How Businesses Can Manage It

Currency Risk: How Businesses Can Manage It

Exchange rate fluctuations can have a significant impact on any business. Fortunately, there are plenty of ways for SMEs to manage their currency risk

Rebranding a Company: Lessons from AOL

Rebranding a Company: Lessons from AOL

β€” Read More β€” Rebranding a Company: Lessons from AOL

Rebranding a Company: Lessons from AOL

AOL's rebrand may have divided opinion, but it taught businesses a number of lessons about rebranding. Here are the most important ones

The Impact of the Uber Ruling on the Gig Economy

The Impact of the Uber Ruling on the Gig Economy

β€” Read More β€” The Impact of the Uber Ruling on the Gig Economy

The Impact of the Uber Ruling on the Gig Economy

Uber's defeat in a recent employment tribunal will have a huge impact on the company, but what are the wider implications for the gig economy as a whole?

The Difference Between Gross Profit and Net Profit

The Difference Between Gross Profit and Net Profit

β€” Read More β€” The Difference Between Gross Profit and Net Profit

The Difference Between Gross Profit and Net Profit

Entrepreneurs often forget the difference between gross and net profit when filing their accounts or pitching for investment. Elizabeth Tansley explains how to calculate both for your income statement

The Importance of Insurance to Business

The Importance of Insurance to Business

β€” Read More β€” The Importance of Insurance to Business

The Importance of Insurance to Business

'Why do I need business insurance?' we hear you ask. That's one of the questions we answer in this super simple guide for startups and SMEs

eBay Loans and Advice for eBay Seller Success

eBay Loans and Advice for eBay Seller Success

β€” Read More β€” eBay Loans and Advice for eBay Seller Success

eBay Loans and Advice for eBay Seller Success

Article offering great advice for eBay Sellers who want to boost business – from applying for eBay loans to strategic timing of auctions

Top 5 Board Games For Entrepreneurs

Top 5 Board Games For Entrepreneurs

β€” Read More β€” Top 5 Board Games For Entrepreneurs

Top 5 Board Games For Entrepreneurs

Our round up of the best board games for all entrepreneurs - from the cutthroat strategy of Monopoly to a game that requires total collaboration to succeed.

How to Maximize on Christmas Mayhem

How to Maximize on Christmas Mayhem

β€” Read More β€” How to Maximize on Christmas Mayhem

How to Maximize on Christmas Mayhem

Independent toy store owner, Kirit Kumar, offers wise words on getting the most from the Christmas shopping season on the high street and online.

The Careers of the Founders

The Careers of the Founders

β€” Read More β€” The Careers of the Founders

The Careers of the Founders

From Heinz to Zuckerberg: explore the successes and failures of 33 inspirational founders in this visual, interactive infographic.

The Expensive Video Game Problem

The Expensive Video Game Problem

β€” Read More β€” The Expensive Video Game Problem

The Expensive Video Game Problem

Funding is an issue that plagues the gaming industry on a daily basis, so how can we overcome it, and how can developers find the finance they need?

How You Can Learn to be Creative

How You Can Learn to be Creative

β€” Read More β€” How You Can Learn to be Creative

How You Can Learn to be Creative

You can’t teach someone to come up with great ideas, but creativity is something that can be nurtured and developed with the right kind of attitude.

The Small Business Owners' Guide to Protecting Your Ideas

The Small Business Owners' Guide to Protecting Your Ideas

β€” Read More β€” The Small Business Owners' Guide to Protecting Your Ideas

The Small Business Owners' Guide to Protecting Your Ideas

In a technologically advanced age, businesses need to protect their products and ideas from plagiarism via a copyright, a trademark, a patent or a design.

6 Zero-Cost Ways to Win Business From Your Competition

6 Zero-Cost Ways to Win Business From Your Competition

β€” Read More β€” 6 Zero-Cost Ways to Win Business From Your Competition

6 Zero-Cost Ways to Win Business From Your Competition

There are many ways to win business from your competition. Some come at a cost. Some are completely free apart from in time and effort. Just like these.

Starting Your Own Consultancy Business

Starting Your Own Consultancy Business

β€” Read More β€” Starting Your Own Consultancy Business

Starting Your Own Consultancy Business

​Starting a consulting business is like starting any other business, except most consultants have a head start because they already work in their field.

Business Debt Consolidation Loans: How to Consolidate & Your Options

Business Debt Consolidation Loans: How to Consolidate & Your Options

β€” Read More β€” Business Debt Consolidation Loans: How to Consolidate & Your Options

Business Debt Consolidation Loans: How to Consolidate & Your Options

​If your business is struggling financially, debt consolidation is an effective first step towards getting things back on track. Here's how you can start.

Why Offering a Free Trial Might Not Be Such A Great Idea

Why Offering a Free Trial Might Not Be Such A Great Idea

β€” Read More β€” Why Offering a Free Trial Might Not Be Such A Great Idea

Why Offering a Free Trial Might Not Be Such A Great Idea

Offering free products or trials can seem like a great idea for persuading people to use and talk about what youre offering, but what are the implications?

Is Your Competitor Analysis as Good as it Can Be?

Is Your Competitor Analysis as Good as it Can Be?

β€” Read More β€” Is Your Competitor Analysis as Good as it Can Be?

Is Your Competitor Analysis as Good as it Can Be?

Competitor analysis means working out who your competitors are, and assessing their strengths and weaknesses. Remember, knowledge is power.

Why Not to Get Into a Price War With a Competitor

Why Not to Get Into a Price War With a Competitor

β€” Read More β€” Why Not to Get Into a Price War With a Competitor

Why Not to Get Into a Price War With a Competitor

Sensible pricing is essential for business – but price wars can be disastrous, and usually mean that everybody loses.

Launching Your Trial Product

Launching Your Trial Product

β€” Read More β€” Launching Your Trial Product

Launching Your Trial Product

You might be wondering if free trials are cost effective. The short answer is yes. The longer answer is yes, but only if they’re carefully planned out.

Writing a Business Plan

Writing a Business Plan

β€” Read More β€” Writing a Business Plan

Writing a Business Plan

If you want to start out in business, and you've got a great idea, you need to plan how your business will launch, grow and sustain itself. Here's how