Business Strategy

Articles on strategy including product pricing, salaries, mergers and marketing methods

Strategy is one of those over-used buzzwords that, in business, is often diluted and can be applied across the board. In this section we take it back to its roots, looking at wide-ranging strategies from pricing structure and salary levels, to marketing and mergers.

How to Break Into a New Demographic

How to Break Into a New Demographic

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How to Break Into a New Demographic

It’s obviously essential to exploit new avenues of growth in a business, but there are steps you should consider before pushing into a new demographic

Is Your Competitor Analysis as Good as it Can Be?

Is Your Competitor Analysis as Good as it Can Be?

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Is Your Competitor Analysis as Good as it Can Be?

Competitor analysis means working out who your competitors are, and assessing their strengths and weaknesses. Remember, knowledge is power.

The Basics of an M&A Deal

The Basics of an M&A Deal

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The Basics of an M&A Deal

M&A Deals involve the buying, selling, splitting up or coming together of companies, and can prove to be lucrative or disastrous to all involved.

Why Not to Get Into a Price War With a Competitor

Why Not to Get Into a Price War With a Competitor

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Why Not to Get Into a Price War With a Competitor

Sensible pricing is essential for business – but price wars can be disastrous, and usually mean that everybody loses.

How to Grow Your Sales Without all the Leg Work

How to Grow Your Sales Without all the Leg Work

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How to Grow Your Sales Without all the Leg Work

Our exclusive guide to finding relevant and strongly positioned resellers for your product, how to pitch them and key points you should know.

Protecting Your Business in a Natural Disaster

Protecting Your Business in a Natural Disaster

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Protecting Your Business in a Natural Disaster

We are lucky in the UK that natural disasters are a pretty rare occurrence, but Mother Nature can have devastating consequences on small businesses.

How a Reseller Could Revolutionize Your Sales

How a Reseller Could Revolutionize Your Sales

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How a Reseller Could Revolutionize Your Sales

Many business don't even consider using a reseller to grow their sales, but it's a channel that could give your sales a huge boost, for a tiny cost.

Marketing to High-End & Low-End Customers

Marketing to High-End & Low-End Customers

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Marketing to High-End & Low-End Customers

Segmenting your customers based on their income may not be the most morally right thing to do, but it could totally reinvigorate your sales.

How to Properly Introduce Your Business

How to Properly Introduce Your Business

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How to Properly Introduce Your Business

Two steps to providing helpful communication, setting you apart from your competitors while also introducing and promoting your business.

A Brave, New Revenue Stream

A Brave, New Revenue Stream

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A Brave, New Revenue Stream

There is often a debate around the quality of native web advertising but there is one thing for certain - it's effectiveness.

Launching Your Trial Product

Launching Your Trial Product

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Launching Your Trial Product

You might be wondering if free trials are cost effective. The short answer is yes. The longer answer is yes, but only if they’re carefully planned out.

The 'Golden Oldies' of Marketing

The 'Golden Oldies' of Marketing

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The 'Golden Oldies' of Marketing

Do MySpace, The Phonebook and Flyer distribution still work as ways of promoting your small-medium business? We take a closer look...

Ask Fleximize: Money Issues

Ask Fleximize: Money Issues

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Ask Fleximize: Money Issues

All your questions answered by the experts at Fleximize: These are real money issues facing real small business owners.

Should I Offer Discounts to my Customers?

Should I Offer Discounts to my Customers?

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Should I Offer Discounts to my Customers?

Volume discounts are a proven way to increase sales and gain customer loyalty. But do they make financial sense for your business?

Writing a Business Plan

Writing a Business Plan

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Writing a Business Plan

If you want to start out in business, and you've got a great idea, you need to plan how your business will launch, grow and sustain itself. Here's how

How to Market Your Product to a Foreign Country

How to Market Your Product to a Foreign Country

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How to Market Your Product to a Foreign Country

In order to market to your foreign audience as effectively as possible, you need to be prepared to really get to know your customers. Here's how.

How to Write a Press Release For Your Business

How to Write a Press Release For Your Business

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How to Write a Press Release For Your Business

Writing an effective press release for a new business can be tricky if you're unsure, but there are steps you can take to get your press release noticed

Ask Fleximize: Potential Clients

Ask Fleximize: Potential Clients

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Ask Fleximize: Potential Clients

In this edition of Ask Fleximize we answer all your burning questions on reaching out to potential customers, converting and retaining them.

Getting to Grips With IR35 - Quick Tips

Getting to Grips With IR35 - Quick Tips

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Getting to Grips With IR35 - Quick Tips

IR35 is used by HMRC to stop companies using intermediaries to​ avoid paying the correct tax and National Insurance.

Intellectual Property Rights

Intellectual Property Rights

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Intellectual Property Rights

Your frequently asked questions (FAQs) on trademark law, intellectual property, product manufacturing and your associated legal protection.