Training employees to be more aware of competitors is really all about improving their understanding of the factors influencing customer choice. Here are a few tips:
- Regular brainstorming sessions to get employees to talk about what they think your competitors are doing to try to entice your customers away.
- Encourage staff to focus on customer service - one of the most important factors for customers - and something that almost every employee in your business can help to improve.
- Encourage them to do their own competitor research, so they’ll take responsibility for keeping your business ahead of the game.