Using content to speak to your customers, and grow your brand
Content marketing should be an essential cog in your marketing machine. Engaging, informative content can help build customer loyalty; people go online to research before buying, and if you're giving them the information they need, they're more likely to buy with you - and stay with you. To help you create crackin' content, our articles on content marketing and editorial strategy will advise you, inspire you and signpost you to other resources.
If you're already an expert, we'd like to hear from you. First, to get an idea of our editorial style, look at our Knowledge Hub content, then send your pitch to the Fleximize marketing team.
So many companies have a small or non-existent marketing budget, so how can they still market effectively without tugging at the purse strings every day?
Everything you need to know to start putting together your first content strategy for your business from understanding your customers to implementing it.
Content: The Most Profitable Revenue Channel Ever?
A blog gives your company a personal face. It can be a simple way to convey complicated messages to your customers and can help you build a loyal following.
With over 313 million members in more than 200 new countries, if your business doesnt have a presence on LinkedIn, it should do. Here's our handy guide
Be clear about how you want to come across as a business, it's your own content, not a marketing professionals. Think about the personality of your brand.
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