Content Marketing and Editorial Strategy

Using content to speak to your customers, and grow your brand

Content marketing should be an essential cog in your marketing machine. Engaging, informative content can help build customer loyalty; people go online to research before buying, and if you're giving them the information they need, they're more likely to buy with you - and stay with you. To help you create crackin' content, our articles on content marketing and editorial strategy will advise you, inspire you and signpost you to other resources.

If you're already an expert, we'd like to hear from you. First, to get an idea of our editorial style, look at our Knowledge Hub content, then send your pitch to the Fleximize marketing team.

10 Business Blogs to Follow in 2016

10 Business Blogs to Follow in 2016

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10 Business Blogs to Follow in 2016

Business blogs are becoming more mainstream, so we've hand-picked 10 of our favourites to give your bookmarks folder a spring clean

The Fleximize Mission

The Fleximize Mission

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The Fleximize Mission

Take a look at The Fleximize Mission - an award-winning interactive experience for entrepreneurs which will help unleash the potential of your business

Morning Rituals of Highly Successful People

Morning Rituals of Highly Successful People

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Morning Rituals of Highly Successful People

Is your morning ritual setting you up for success? See how some of the most successful people structure mornings to get the best start to the day

The Ultimate List of Christmas Distractions

The Ultimate List of Christmas Distractions

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The Ultimate List of Christmas Distractions

Need some time away from screaming kids this Christmas? We went on an epic trawl across the internet to put together the ultimate list of 2015 distractions

Top 50 Twitter Accounts to Follow in 2016

Top 50 Twitter Accounts to Follow in 2016

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Top 50 Twitter Accounts to Follow in 2016

Want your Twitter timeline to be filled with great content? Check out our favourite Twitter accounts, full of influencers, entrepreneurs and innovators

Fleximize's Year 2015

Fleximize's Year 2015

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Fleximize's Year 2015

Star Wars, royal nippers, and a sexy new Fleximize — 2015 has been a year to remember. We round up the highlights of a busy year in fintech.

Top Tips for Christmas Email Marketing

Top Tips for Christmas Email Marketing

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Top Tips for Christmas Email Marketing

Do you know how to optimise your email strategy to get the best results at Christmas and New Year? This infographic shows you how.

Unwrap the Secrets to Online Retail at Christmas

Unwrap the Secrets to Online Retail at Christmas

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Unwrap the Secrets to Online Retail at Christmas

Prezzybox owner, Zak Edwards, opens up about the secrets to a merry Christmas in online retail, and offers wise advice to smaller retailers.

Google AMP is Coming – Are You Mobile-Ready?

Google AMP is Coming – Are You Mobile-Ready?

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Google AMP is Coming – Are You Mobile-Ready?

Mobile search is set to outdo PC, so it's time to get your content mobile-ready before you start to lose customers to other sites.

The Small Business Guide to Video Content

The Small Business Guide to Video Content

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The Small Business Guide to Video Content

A quick look at viral content from recent years shows some common themes. Popular videos have content that people want to share with others.

How to Use Infographics to Get Your Message Across

How to Use Infographics to Get Your Message Across

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How to Use Infographics to Get Your Message Across

​Infographics, or information graphics, can be a very useful and effective medium for sharing or explaining concepts or data. Here's how.

How to Use Social Media Marketing on a Tiny Budget

How to Use Social Media Marketing on a Tiny Budget

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How to Use Social Media Marketing on a Tiny Budget

So many companies have a small or non-existent marketing budget, so how can they still market effectively without tugging at the purse strings every day?

Ask Fleximize: Content Marketing

Ask Fleximize: Content Marketing

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Ask Fleximize: Content Marketing

The three burning questions on the lips of business owners. This time, we look at content marketing and how you can type your way to business success

How Can I Revamp My Email Lists?

How Can I Revamp My Email Lists?

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How Can I Revamp My Email Lists?

How to test, cleanse and segment your email lists to help you avoid the dreaded spam filter and increase the ROI from email marketing

What Your Logo and Font Say About Your Business

What Your Logo and Font Say About Your Business

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What Your Logo and Font Say About Your Business

Getting your logo design right is hugely important for your business, principally because it establishes your brand and creates customer recognition.

Creating Your First Content Strategy

Creating Your First Content Strategy

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Creating Your First Content Strategy

Everything you need to know to start putting together your first content strategy for your business from understanding your customers to implementing it.

Content: The Most Profitable Revenue Channel Ever?

Content: The Most Profitable Revenue Channel Ever?

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Content: The Most Profitable Revenue Channel Ever?

How to mine your business and industry for interesting and engaging topics such as new products, technological developments and fashions.

The Small Business Guide to Making Content Work

The Small Business Guide to Making Content Work

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The Small Business Guide to Making Content Work

A strong piece of content shouldn't be limited. Making the most out of your content means thinking about different channels.

Why Content is Such a Buzzword in Business

Why Content is Such a Buzzword in Business

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Why Content is Such a Buzzword in Business

In the age of ecommerce, the way in which companies and clients interact has changed in recent years, and posting adverts simply doesnt cut it anymore

How to Turn Blogging Into a Revenue Channel

How to Turn Blogging Into a Revenue Channel

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How to Turn Blogging Into a Revenue Channel

A blog gives your company a personal face. It can be a simple way to convey complicated messages to your customers and can help you build a loyal following.