Content Marketing and Editorial Strategy

Using content to speak to your customers, and grow your brand

Content marketing should be an essential cog in your marketing machine. Engaging, informative content can help build customer loyalty; people go online to research before buying, and if you're giving them the information they need, they're more likely to buy with you - and stay with you. To help you create crackin' content, our articles on content marketing and editorial strategy will advise you, inspire you and signpost you to other resources.

If you're already an expert, we'd like to hear from you. First, to get an idea of our editorial style, look at our Knowledge Hub content, then send your pitch to the Fleximize marketing team.

Fleximize's Year 2015

Fleximize's Year 2015

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Fleximize's Year 2015

Star Wars, royal nippers, and a sexy new Fleximize — 2015 has been a year to remember. We round up the highlights of a busy year in fintech.

Top Tips for Christmas Email Marketing

Top Tips for Christmas Email Marketing

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Top Tips for Christmas Email Marketing

Do you know how to optimise your email strategy to get the best results at Christmas and New Year? This infographic shows you how.

Unwrap the Secrets to Online Retail at Christmas

Unwrap the Secrets to Online Retail at Christmas

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Unwrap the Secrets to Online Retail at Christmas

Prezzybox owner, Zak Edwards, opens up about the secrets to a merry Christmas in online retail, and offers wise advice to smaller retailers.

Google AMP is Coming – Are You Mobile-Ready?

Google AMP is Coming – Are You Mobile-Ready?

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Google AMP is Coming – Are You Mobile-Ready?

Mobile search is set to outdo PC, so it's time to get your content mobile-ready before you start to lose customers to other sites.

The Small Business Guide to Video Content

The Small Business Guide to Video Content

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The Small Business Guide to Video Content

A quick look at viral content from recent years shows some common themes. Popular videos have content that people want to share with others.

How to Use Infographics to Get Your Message Across

How to Use Infographics to Get Your Message Across

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How to Use Infographics to Get Your Message Across

​Infographics, or information graphics, can be a very useful and effective medium for sharing or explaining concepts or data. Here's how.

How to Use Social Media Marketing on a Tiny Budget

How to Use Social Media Marketing on a Tiny Budget

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How to Use Social Media Marketing on a Tiny Budget

So many companies have a small or non-existent marketing budget, so how can they still market effectively without tugging at the purse strings every day?

How Can I Revamp My Email Lists?

How Can I Revamp My Email Lists?

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How Can I Revamp My Email Lists?

How to test, cleanse and segment your email lists to help you avoid the dreaded spam filter and increase the ROI from email marketing

Content: The Most Profitable Revenue Channel Ever?

Content: The Most Profitable Revenue Channel Ever?

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Content: The Most Profitable Revenue Channel Ever?

How to mine your business and industry for interesting and engaging topics such as new products, technological developments and fashions.

The Small Business Guide to Making Content Work

The Small Business Guide to Making Content Work

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The Small Business Guide to Making Content Work

A strong piece of content shouldn't be limited. Making the most out of your content means thinking about different channels.

Why Content is Such a Buzzword in Business

Why Content is Such a Buzzword in Business

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Why Content is Such a Buzzword in Business

In the age of ecommerce, the way in which companies and clients interact has changed in recent years, and posting adverts simply doesnt cut it anymore

How to Turn Blogging Into a Revenue Channel

How to Turn Blogging Into a Revenue Channel

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How to Turn Blogging Into a Revenue Channel

A blog gives your company a personal face. It can be a simple way to convey complicated messages to your customers and can help you build a loyal following.

How to Make The Most of Facebook on a Tiny Budget

How to Make The Most of Facebook on a Tiny Budget

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How to Make The Most of Facebook on a Tiny Budget

​It all used to be quite simple. You'd work out who you wanted to like your page, put together the right content and Bob's your uncle. And then...

How to Use LinkedIn to Market Your Business Effectively

How to Use LinkedIn to Market Your Business Effectively

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How to Use LinkedIn to Market Your Business Effectively

With over 313 million members in more than 200 new countries, if your business doesnt have a presence on LinkedIn, it should do. Here's our handy guide

How to Grow Your Email Subscribers

How to Grow Your Email Subscribers

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How to Grow Your Email Subscribers

How do you go about growing your email subscribers without holding a gun to their head. Seriously, don't do that.

How You Can Use Twitter to Market Your Business

How You Can Use Twitter to Market Your Business

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How You Can Use Twitter to Market Your Business

With 316 million monthly active users and 500 million Tweets sent globally each day, It’s surely a no-brainer for businesses to jump on Twitter.

How Can I Create Amazing Content For Free

How Can I Create Amazing Content For Free

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How Can I Create Amazing Content For Free

Be clear about how you want to come across as a business, it's your own content, not a marketing professionals. Think about the personality of your brand.

3 Ways To Market Your Business On A Tiny Budget

3 Ways To Market Your Business On A Tiny Budget

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3 Ways To Market Your Business On A Tiny Budget

There are many effective methods that both new and established companies can use to raise their profile without spending a small fortune

How a Simple Piece of Copy Can Boost Your Business

How a Simple Piece of Copy Can Boost Your Business

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How a Simple Piece of Copy Can Boost Your Business

Good, effective marketing copy needs to combine a number of essential elements - a call to action, and a solution that invokes a reaction.

What is the Actual SEO Value of Content?

What is the Actual SEO Value of Content?

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What is the Actual SEO Value of Content?

​For SEO purposes, content is more important than ever. Google has just released an important algorithm update and here's what it means for businesses.