Content Marketing and Editorial Strategy

Using content to speak to your customers, and grow your brand

Content marketing should be an essential cog in your marketing machine. Engaging, informative content can help build customer loyalty; people go online to research before buying, and if you're giving them the information they need, they're more likely to buy with you - and stay with you. To help you create crackin' content, our articles on content marketing and editorial strategy will advise you, inspire you and signpost you to other resources.

If you're already an expert, we'd like to hear from you. First, to get an idea of our editorial style, look at our Knowledge Hub content, then send your pitch to the Fleximize marketing team.

Google AMP is Coming – Are You Mobile-Ready?

Google AMP is Coming – Are You Mobile-Ready?

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Google AMP is Coming – Are You Mobile-Ready?

Mobile search is set to outdo PC, so it's time to get your content mobile-ready before you start to lose customers to other sites.

The Small Business Guide to Video Content

The Small Business Guide to Video Content

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The Small Business Guide to Video Content

A quick look at viral content from recent years shows some common themes. Popular videos have content that people want to share with others.

How to Use Infographics to Get Your Message Across

How to Use Infographics to Get Your Message Across

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How to Use Infographics to Get Your Message Across

​Infographics, or information graphics, can be a very useful and effective medium for sharing or explaining concepts or data. Here's how.

How to Use Social Media Marketing on a Tiny Budget

How to Use Social Media Marketing on a Tiny Budget

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How to Use Social Media Marketing on a Tiny Budget

So many companies have a small or non-existent marketing budget, so how can they still market effectively without tugging at the purse strings every day?

Ask Fleximize: Content Marketing

Ask Fleximize: Content Marketing

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Ask Fleximize: Content Marketing

The three burning questions on the lips of business owners. This time, we look at content marketing and how you can type your way to business success

How Can I Revamp My Email Lists?

How Can I Revamp My Email Lists?

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How Can I Revamp My Email Lists?

How to test, cleanse and segment your email lists to help you avoid the dreaded spam filter and increase the ROI from email marketing

What Your Logo and Font Say About Your Business

What Your Logo and Font Say About Your Business

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What Your Logo and Font Say About Your Business

Getting your logo design right is hugely important for your business, principally because it establishes your brand and creates customer recognition.

Creating Your First Content Strategy

Creating Your First Content Strategy

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Creating Your First Content Strategy

Everything you need to know to start putting together your first content strategy for your business from understanding your customers to implementing it.

Content: The Most Profitable Revenue Channel Ever?

Content: The Most Profitable Revenue Channel Ever?

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Content: The Most Profitable Revenue Channel Ever?

How to mine your business and industry for interesting and engaging topics such as new products, technological developments and fashions.

The Small Business Guide to Making Content Work

The Small Business Guide to Making Content Work

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The Small Business Guide to Making Content Work

A strong piece of content shouldn't be limited. Making the most out of your content means thinking about different channels.

Why Content is Such a Buzzword in Business

Why Content is Such a Buzzword in Business

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Why Content is Such a Buzzword in Business

​In the age of ecommerce, the way in which companies and clients interact has changed in recent years, and posting adverts simply doesn’t cut it anymore.

How to Turn Blogging Into a Revenue Channel

How to Turn Blogging Into a Revenue Channel

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How to Turn Blogging Into a Revenue Channel

A blog gives your company a personal face. It can be a simple way to convey complicated messages to your customers and can help you build a loyal following.

How to Make The Most of Twitter on a Tiny Budget

How to Make The Most of Twitter on a Tiny Budget

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How to Make The Most of Twitter on a Tiny Budget

If you have a small marketing budget, how do you use Twitter? How can you grow your presence for free? Here are our top tips..

How to Make The Most of Facebook on a Tiny Budget

How to Make The Most of Facebook on a Tiny Budget

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How to Make The Most of Facebook on a Tiny Budget

​It all used to be quite simple. You'd work out who you wanted to like your page, put together the right content and Bob's your uncle. And then...

Why You Should Focus More on Email Marketing

Why You Should Focus More on Email Marketing

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Why You Should Focus More on Email Marketing

With other, more 'exciting' digital channels, email marketing is often a forgotten channel, but it could actually be your most effective.

How to Use LinkedIn to Market Your Business Effectively

How to Use LinkedIn to Market Your Business Effectively

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How to Use LinkedIn to Market Your Business Effectively

With over 313 million members in more than 200 new countries, if your business doesn’t have a presence on LinkedIn, It should do, so here's our handy guide.

How to Grow Your Email Subscribers

How to Grow Your Email Subscribers

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How to Grow Your Email Subscribers

How do you go about growing your email subscribers without holding a gun to their head. Seriously, don't do that.

How You Can Use Twitter to Market Your Business

How You Can Use Twitter to Market Your Business

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How You Can Use Twitter to Market Your Business

With 316 million monthly active users and 500 million Tweets sent globally each day, It’s surely a no-brainer for businesses to jump on Twitter.

How Can I Create Amazing Content For Free

How Can I Create Amazing Content For Free

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How Can I Create Amazing Content For Free

Be clear about how you want to come across as a business, it's your own content, not a marketing professionals. Think about the personality of your brand.

3 Ways To Market Your Business On A Tiny Budget

3 Ways To Market Your Business On A Tiny Budget

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3 Ways To Market Your Business On A Tiny Budget

There are many effective methods that both new and established companies can use to raise their profile without spending a small fortune