Business Strategy

Articles on strategy including product pricing, salaries, mergers and marketing methods

Strategy is one of those over-used buzzwords that, in business, is often diluted and can be applied across the board. In this section we take it back to its roots, looking at wide-ranging strategies from pricing structure and salary levels, to marketing and mergers.

Should I Offer Discounts to my Customers?

Should I Offer Discounts to my Customers?

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Should I Offer Discounts to my Customers?

Volume discounts are a proven way to increase sales and gain customer loyalty. But do they make financial sense for your business?

Writing a Business Plan

Writing a Business Plan

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Writing a Business Plan

If you want to start out in business, and you've got a great idea, you need to plan how your business will launch, grow and sustain itself. Here's how

How to Market Your Product to a Foreign Country

How to Market Your Product to a Foreign Country

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How to Market Your Product to a Foreign Country

In order to market to your foreign audience as effectively as possible, you need to be prepared to really get to know your customers. Here's how.

How to Write a Press Release For Your Business

How to Write a Press Release For Your Business

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How to Write a Press Release For Your Business

Writing an effective press release for a new business can be tricky if you're unsure, but there are steps you can take to get your press release noticed

Getting to Grips With IR35 - Quick Tips

Getting to Grips With IR35 - Quick Tips

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Getting to Grips With IR35 - Quick Tips

IR35 is used by HMRC to stop companies using intermediaries to​ avoid paying the correct tax and National Insurance.

Creating a Buzz About Your Business

Creating a Buzz About Your Business

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Creating a Buzz About Your Business

Word of mouth is a powerful marketing tool, so how can you encourage your customers to create a buzz about your brand? We look at building brand champions

What's the Hourly National Minimum Wage?

What's the Hourly National Minimum Wage?

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What's the Hourly National Minimum Wage?

With the hourly national minimum wage due to rise, it's important for employers to be prepared. Find out about the current regulations and planned changes

How to Diversify Your Business

How to Diversify Your Business

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How to Diversify Your Business

Thinking of targeting new markets and innovating your products or services? We're offering some useful advice to help you advance your business.

Tailoring Your Business to Your Clients

Tailoring Your Business to Your Clients

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Tailoring Your Business to Your Clients

Everybody understands that customers are vital to the success of a business, so how can you tailor your business to suit your clients' needs?

How to Forecast Your Annual Profits

How to Forecast Your Annual Profits

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How to Forecast Your Annual Profits

Knowing how to forecast your profits is essential to small business. We share the basics of putting together an annual forecast.

Encouraging Whistleblowing in the Workplace

Encouraging Whistleblowing in the Workplace

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Encouraging Whistleblowing in the Workplace

What is whistleblowing, and what are the pros and cons of encouraging it in your organisation? How do go about reaching the right balance for your company?

The Evolution of Project Management

The Evolution of Project Management

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The Evolution of Project Management

Knowledge Hub uncovers how project management has evolved and adapted to suit the changing nature of business as we know it today.

Why Should I Care About Project Management?

Why Should I Care About Project Management?

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Why Should I Care About Project Management?

Most business owners have so many things on their mind, managing individual projects often gets delegated down. But here's why you should think otherwise...

Involving Staff in Product Development

Involving Staff in Product Development

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Involving Staff in Product Development

As a leader, is it important to communicate with all levels of employees about the development of a product?

Not Sure What to Pay Staff?

Not Sure What to Pay Staff?

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Not Sure What to Pay Staff?

Read our rundown of all the things you need to consider when calculating the cost of hiring a new employee. It could impact salary levels.

Conquering Hard Times in Business

Conquering Hard Times in Business

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Conquering Hard Times in Business

In hard times, is it essential to offer discounts to customers? Or maintain the price and value of the product?

Project Management Qualifications

Project Management Qualifications

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Project Management Qualifications

Looking to excel in project management? Here are the top qualifications and accreditations you can receive...

Why Using a Loan to Hire Employees is Risky

Why Using a Loan to Hire Employees is Risky

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Why Using a Loan to Hire Employees is Risky

Taking out a loan to recruit new staff is okay if you're sure you can afford it. It's risky so consider these issues first.

Protect Yourself From Similar Businesses

Protect Yourself From Similar Businesses

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Protect Yourself From Similar Businesses

Launching a company based on a great idea? Then you must protect it and be strategic to stay ahead of competition.

How to Keep Your Staff When Money is Tight

How to Keep Your Staff When Money is Tight

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How to Keep Your Staff When Money is Tight

Are you an SME and struggling to find finance to pay an employee? We have a few options so you can keep them on the payroll.