Strategy is one of those over-used buzzwords that, in business, is often diluted and can be applied across the board. In this section we take it back to its roots, looking at wide-ranging strategies from pricing structure and salary levels, to marketing and mergers.
Why Offering a Free Trial Might Not Be Such A Great Idea
— Read More — Why Offering a Free Trial Might Not Be Such A Great IdeaWhy Offering a Free Trial Might Not Be Such A Great Idea
Offering free products or trials can seem like a great idea for persuading people to use and talk about what youre offering, but what are the implications?
How to Break Into a New Demographic
— Read More — How to Break Into a New DemographicHow to Break Into a New Demographic
It’s obviously essential to exploit new avenues of growth in a business, but there are steps you should consider before pushing into a new demographic
Is Your Competitor Analysis as Good as it Can Be?
— Read More — Is Your Competitor Analysis as Good as it Can Be?Is Your Competitor Analysis as Good as it Can Be?
Competitor analysis means working out who your competitors are, and assessing their strengths and weaknesses. Remember, knowledge is power.
The Basics of an M&A Deal
— Read More — The Basics of an M&A DealM&A Deals involve the buying, selling, splitting up or coming together of companies, and can prove to be lucrative or disastrous to all involved.
Why Not to Get Into a Price War With a Competitor
— Read More — Why Not to Get Into a Price War With a CompetitorWhy Not to Get Into a Price War With a Competitor
Sensible pricing is essential for business – but price wars can be disastrous, and usually mean that everybody loses.
How to Grow Your Sales Without all the Leg Work
— Read More — How to Grow Your Sales Without all the Leg WorkHow to Grow Your Sales Without all the Leg Work
Our exclusive guide to finding relevant and strongly positioned resellers for your product, how to pitch them and key points you should know.
Protecting Your Business in a Natural Disaster
— Read More — Protecting Your Business in a Natural DisasterProtecting Your Business in a Natural Disaster
We are lucky in the UK that natural disasters are a pretty rare occurrence, but Mother Nature can have devastating consequences on small businesses.
How a Reseller Could Revolutionize Your Sales
— Read More — How a Reseller Could Revolutionize Your SalesHow a Reseller Could Revolutionize Your Sales
Many business don't even consider using a reseller to grow their sales, but it's a channel that could give your sales a huge boost, for a tiny cost.
How to Market to High-End & Low-End Customers
— Read More — How to Market to High-End & Low-End CustomersHow to Market to High-End & Low-End Customers
Segmenting your customers based on their income may not be the most morally right thing to do, but it could totally reinvigorate your sales.
How to Properly Introduce Your Business
— Read More — How to Properly Introduce Your BusinessHow to Properly Introduce Your Business
Two steps to providing helpful communication, setting you apart from your competitors while also introducing and promoting your business.
A Brave, New Revenue Stream
— Read More — A Brave, New Revenue StreamThere is often a debate around the quality of native web advertising but there is one thing for certain - it's effectiveness.
Launching Your Trial Product
— Read More — Launching Your Trial ProductYou might be wondering if free trials are cost effective. The short answer is yes. The longer answer is yes, but only if they’re carefully planned out.
The 'Golden Oldies' of Marketing
— Read More — The 'Golden Oldies' of MarketingThe 'Golden Oldies' of Marketing
Do MySpace, The Phonebook and Flyer distribution still work as ways of promoting your small-medium business? We take a closer look...
Ask Fleximize: Money Issues
— Read More — Ask Fleximize: Money IssuesAll your questions answered by the experts at Fleximize: These are real money issues facing real small business owners.
Should I Offer Discounts to my Customers?
— Read More — Should I Offer Discounts to my Customers?Should I Offer Discounts to my Customers?
Volume discounts are a proven way to increase sales and gain customer loyalty. But do they make financial sense for your business?
Writing a Business Plan
— Read More — Writing a Business PlanIf you want to start out in business, and you've got a great idea, you need to plan how your business will launch, grow and sustain itself. Here's how
How to Market Your Product to a Foreign Country
— Read More — How to Market Your Product to a Foreign CountryHow to Market Your Product to a Foreign Country
In order to market to your foreign audience as effectively as possible, you need to be prepared to really get to know your customers. Here's how.
How to Write a Press Release For Your Business
— Read More — How to Write a Press Release For Your BusinessHow to Write a Press Release For Your Business
Writing an effective press release for a new business can be tricky if you're unsure, but there are steps you can take to get your press release noticed
Ask Fleximize: Potential Clients
— Read More — Ask Fleximize: Potential ClientsAsk Fleximize: Potential Clients
In this edition of Ask Fleximize we answer all your burning questions on reaching out to potential customers, converting and retaining them.
Getting to Grips With IR35 - Quick Tips
— Read More — Getting to Grips With IR35 - Quick TipsGetting to Grips With IR35 - Quick Tips
IR35 is used by HMRC to stop companies using intermediaries to avoid paying the correct tax and National Insurance.
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