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Marketing Strategy

As a small business, focus on key marketing channels and ultimate goal to get results

A great marketing strategy involves using multiple online and offline channels. However, small businesses may not have the capacity to run big campaigns, so choose what works best for you and focus on developing those techniques. Whether your aim is to raise your profile, to educate or to make sales quickly, your strategy needs to achieve it. Read our articles for loads of tips and ideas you can incorporate into your plan.

Drafting your Business Marketing Plan

Emma Meakin

How you can use your current or previous customers as a powerful marketing tool, and how to turn them into effective brand advocates.

Why You Need a Digital Brand

— Read More — Why You Need a Digital Brand

Why You Need a Digital Brand

Marcia Smith

Don't let competitors get ahead - you need to develop a digital strategy too. Beginning with your website.

What is Content Marketing?

Marcia Smith

Content marketing is now an essential part of any marketing strategy. Read our introduction to content marketing including blogs, videos and social posts

Key Marketing Metrics To Assess Strategy

Marcia Smith

For any marketing strategy, it's vital you're able to measure its success. CPA and ROI are among the marketing metrics that help to assess your performance

The Analysis Behind the Marketing

Marcia Smith

Launching a new marketing campaign to overcome the competition requires forethought. Read our advice on competitor analysis for your marketing strategy

What is a Linear Model of Communication?

The Fleximize Team

Linear models of communication have been largely superseded by transactional and mutual models, but they still have a number of advantages for businesses

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