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Marketing Strategy

As a small business, focus on key marketing channels and ultimate goal to get results

A great marketing strategy involves using multiple online and offline channels. However, small businesses may not have the capacity to run big campaigns, so choose what works best for you and focus on developing those techniques. Whether your aim is to raise your profile, to educate or to make sales quickly, your strategy needs to achieve it. Read our articles for loads of tips and ideas you can incorporate into your plan.

How to Use Landing Pages to Grow Your Business

How to Use Landing Pages to Grow Your Business

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How to Use Landing Pages to Grow Your Business

A successful landing page strategy can be pivotal for maximising return-on-investment, supporting wider marketing efforts, and meeting business goals

The Power of Referral Marketing

The Power of Referral Marketing

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The Power of Referral Marketing

Referral marketing is one of the most powerful ways to grow your business. Here’s how to implement a successful referral campaign for your business

10 Business Blogs to Follow in 2018

10 Business Blogs to Follow in 2018

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10 Business Blogs to Follow in 2018

The internet is brimming with brilliant business blogs, but which ones are worthiest of your reading time? Here are the best blogs to follow in 2018

How to Save Time on Social Media Marketing

How to Save Time on Social Media Marketing

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How to Save Time on Social Media Marketing

With social media marketing becoming increasingly time-consuming, Alex Packham shares 11 ways to create and share quality content without wasting time

Brand Storytelling: Big Successes and Epic Fails

Brand Storytelling: Big Successes and Epic Fails

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Brand Storytelling: Big Successes and Epic Fails

Storytelling is a brilliant way of attracting and retaining customers. What can small businesses learn from the best and worst campaigns of recent years?

The Small Business Guide to Kickstarter

The Small Business Guide to Kickstarter

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The Small Business Guide to Kickstarter

Launching your next product on Kickstarter could be the best and worst thing you ever do. Here's our guide to navigating the crowdfunding minefield

Pokémon Go: How Can Small Businesses Take Advantage?

Pokémon Go: How Can Small Businesses Take Advantage?

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Pokémon Go: How Can Small Businesses Take Advantage?

With Pokémon Go taking the gaming world by storm, there are plenty of ways that SMEs can capitalize on the craze

4 Marketing Hacks for Every Small Business

4 Marketing Hacks for Every Small Business

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4 Marketing Hacks for Every Small Business

Can't afford a marketing team? You still need to think like one. Here are four hacks that marketers use all the time to prove ROI

Unwrap the Secrets to Online Retail at Christmas

Unwrap the Secrets to Online Retail at Christmas

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Unwrap the Secrets to Online Retail at Christmas

Prezzybox owner, Zak Edwards, opens up about the secrets to a merry Christmas in online retail, and offers wise advice to smaller retailers.

How to Find Your Perfect Marketing Agency

How to Find Your Perfect Marketing Agency

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How to Find Your Perfect Marketing Agency

Taking on a marketing agency can be a daunting prospect for any small business, so here's what you should expect and how to find the one most suited to you.

Creating Your First Content Strategy

Creating Your First Content Strategy

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Creating Your First Content Strategy

Everything you need to know to start putting together your first content strategy for your business from understanding your customers to implementing it.

How Website Design Influences Your Customers

How Website Design Influences Your Customers

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How Website Design Influences Your Customers

The importance of a strong online presence has never been clearer, and good website design can provide a great return on investment for your business

Promoting Your Business on Zero Budget

Promoting Your Business on Zero Budget

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Promoting Your Business on Zero Budget

It's a common gripe amongst marketers and business owners - not having enough money/time to do everything they want. Here's how you can get around that.

Growing Your Small Business Online

Growing Your Small Business Online

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Growing Your Small Business Online

Want to grow your small business online, but don't know where to start? Here are the basics before you get tweeting/posting/blogging.

Drafting your Business Marketing Plan

Drafting your Business Marketing Plan

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Drafting your Business Marketing Plan

How you can use your current or previous customers as a powerful marketing tool, and how to turn them into effective brand advocates.

Why You Need a Digital Brand

Why You Need a Digital Brand

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Why You Need a Digital Brand

Don't let competitors get ahead - you need to develop a digital strategy too. Beginning with your website.

What is Content Marketing?

What is Content Marketing?

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What is Content Marketing?

Content marketing is now an essential part of any marketing strategy. Read our introduction to content marketing including blogs, videos and social posts

Key Marketing Metrics To Assess Strategy

Key Marketing Metrics To Assess Strategy

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Key Marketing Metrics To Assess Strategy

For any marketing strategy, it's vital you're able to measure its success. CPA and ROI are among the marketing metrics that help to assess your performance

The Analysis Behind the Marketing

The Analysis Behind the Marketing

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The Analysis Behind the Marketing

Launching a new marketing campaign to overcome the competition requires forethought. Read our advice on competitor analysis for your marketing strategy

What is a Linear Model of Communication?

What is a Linear Model of Communication?

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What is a Linear Model of Communication?

Linear models of communication have been largely superseded by transactional and mutual models, but they still have a number of advantages for businesses