As a small business, focus on key marketing channels and ultimate goal to get results
A great marketing strategy involves using multiple online and offline channels. However, small businesses may not have the capacity to run big campaigns, so choose what works best for you and focus on developing those techniques. Whether your aim is to raise your profile, to educate or to make sales quickly, your strategy needs to achieve it. Read our articles for loads of tips and ideas you can incorporate into your plan.
Storytelling is a brilliant way of attracting and retaining customers. What can small businesses learn from the best and worst campaigns of recent years?
Taking on a marketing agency can be a daunting prospect for any small business, so here's what you should expect and how to find the one most suited to you.
Everything you need to know to start putting together your first content strategy for your business from understanding your customers to implementing it.
It's a common gripe amongst marketers and business owners - not having enough money/time to do everything they want. Here's how you can get around that.
Content marketing is now an essential part of any marketing strategy. Read our introduction to content marketing including blogs, videos and social posts
For any marketing strategy, it's vital you're able to measure its success. CPA and ROI are among the marketing metrics that help to assess your performance
Launching a new marketing campaign to overcome the competition requires forethought. Read our advice on competitor analysis for your marketing strategy
Linear models of communication have been largely superseded by transactional and mutual models, but they still have a number of advantages for businesses
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