A business idea is nothing if you can't attract and keep customers. In this section we'll look at understanding your customers, their needs and how to use psychology to market your product or service. We'll also explore different communication methods, trends, ideas, and we look at the techniques to help you deal with issues and challenges.
Customer Reviews Can Attract New Business
— Read More — Customer Reviews Can Attract New BusinessCustomer Reviews Can Attract New Business
Eight in ten people trust online reviews as much as word of mouth recommendations - this is why reviews are key to attracting new business.
Customer Attraction and Retention
— Read More — Customer Attraction and RetentionCustomer Attraction and Retention
Customer attraction and retention both require attention if you want to maintain sales in the long run. But which takes more effort? We compare strategies
Offering Finance to Customers
— Read More — Offering Finance to CustomersHow do I offer financing to my customers? If you're considering this question, its important to first understand a little about consumer credit practices
The Importance of Effective Communication in Business
— Read More — The Importance of Effective Communication in BusinessThe Importance of Effective Communication in Business
Effective communication with employees and customers is the backbone of any successful business. But what's the secret to communicating with clarity?
The Effects of 'Buyer's Remorse'
— Read More — The Effects of 'Buyer's Remorse'The Effects of 'Buyer's Remorse'
Ever heard of buyer's remorse? We explain what causes this emotion and how it affects buying decisions, so you can put strategies in place to overcome it
What is a Linear Model of Communication?
— Read More — What is a Linear Model of Communication?What is a Linear Model of Communication?
Linear models of communication have been largely superseded by transactional and mutual models, but they still have a number of advantages for businesses
Key Components of Written Communication
— Read More — Key Components of Written CommunicationKey Components of Written Communication
What are the key components of effective written communication and how can you ensure they come across in anything you write or produce.
Using Buffer Statements
— Read More — Using Buffer StatementsBuffer statements are a form of neutral language, commonly used to soften the blow when communicating bad news in a business environment.
What is the Halo Effect?
— Read More — What is the Halo Effect?The Halo effect is an important theory in cognitive psychology, but how can you use it to your advantage in a business sense?
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