Customers drive your business, so it's worth taking the time to learn what makes them tick...
A business idea is nothing if you can't attract and keep customers. In this section we'll look at understanding your customers, their needs and how to use psychology to market your product or service. We'll also explore different communication methods, trends, ideas, and we look at the techniques to help you deal with issues and challenges.
Good team management is based on trust, understanding and recognition. Read why it's necessary to get results, and our tips for being a successful manager
Word of mouth is a powerful marketing tool, so how can you encourage your customers to create a buzz about your brand? We look at building brand champions
Landing your first client can be tough, particularly if don't already have a network in place. Explore our advice on developing a client base from scratch
In an increasingly digital world, how does the location of a business impact its success? And what factors should you consider when locating your company?
Live chat provides a unique way to communicate with customers instantaneously. Here are a few reasons why you should consider offering a live chat service
Contacting your customers via email can be very effective for many small businesses. Here are our top tips to get your message across, first time round...
Would consumers pay more for a better customer experience? Discover how investing in your customer service could ultimately increase your company's profits
It's a big mistake to neglect your current customers in favour of new leads. Explore how to improve customer retention with great communication and service
Struggling with a lack of repeat custom? Have you considered using gifts as a method of retaining customers? No? Here's why you should, despite the cost.
Customer attraction and retention both require attention if you want to maintain sales in the long run. But which takes more effort? We compare strategies
What to Spend on Customer Service & Other Questions
How much should you spend on customer service, and should you be training your staff on it? Fleximize covers questions and answers about customer service
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