A business idea is nothing if you can't attract and keep customers. In this section we'll look at understanding your customers, their needs and how to use psychology to market your product or service. We'll also explore different communication methods, trends, ideas, and we look at the techniques to help you deal with issues and challenges.
Creating a Buzz About Your Business
— Read More — Creating a Buzz About Your BusinessCreating a Buzz About Your Business
Word of mouth is a powerful marketing tool, so how can you encourage your customers to create a buzz about your brand? We look at building brand champions
Time Scales for Handling Customer Complaints
— Read More — Time Scales for Handling Customer ComplaintsTime Scales for Handling Customer Complaints
No business owner wants complaints about their products or business, but when they happen, here's how you should respond to them.
How to Build a Client Base
— Read More — How to Build a Client BaseLanding your first client can be tough, particularly if don't already have a network in place. Explore our advice on developing a client base from scratch
Monitoring your Clients' Happiness
— Read More — Monitoring your Clients' HappinessMonitoring your Clients' Happiness
Ensuring your clients are happy and content with your business is key to building lasting relationships and repeat custom. Here's why...
The Importance of Location to a Business
— Read More — The Importance of Location to a BusinessThe Importance of Location to a Business
In an increasingly digital world, how does the location of a business impact its success? And what factors should you consider when locating your company?
Why Offer Live Chat on Your Website?
— Read More — Why Offer Live Chat on Your Website?Why Offer Live Chat on Your Website?
Live chat provides a unique way to communicate with customers instantaneously. Here are a few reasons why you should consider offering a live chat service
Top Tips on Customer Care
— Read More — Top Tips on Customer CareKnowing how to make and keep your customers happy is crucial to the success of any business, large or small. Here are our top tips...
Tailoring Your Business to Your Clients
— Read More — Tailoring Your Business to Your ClientsTailoring Your Business to Your Clients
Everybody understands that customers are vital to the success of a business, so how can you tailor your business to suit your clients' needs?
The Businesses That Listen to Customers
— Read More — The Businesses That Listen to CustomersThe Businesses That Listen to Customers
Follow the example of these major companies that keep customers loyal by responding to their feedback.
Contacting your Clients via Email
— Read More — Contacting your Clients via EmailContacting your Clients via Email
Contacting your customers via email can be very effective for many small businesses. Here are our top tips to get your message across, first time round...
Customer Reviews Can Attract New Business
— Read More — Customer Reviews Can Attract New BusinessCustomer Reviews Can Attract New Business
Eight in ten people trust online reviews as much as word of mouth recommendations - this is why reviews are key to attracting new business.
Methods of Communicating with Customers
— Read More — Methods of Communicating with CustomersMethods of Communicating with Customers
Think you can get away with a customer newsletter once a month? Wrong. Here are our top tips for regularly communicating with your customers.
Making Money From Your Customers' Experience
— Read More — Making Money From Your Customers' ExperienceMaking Money From Your Customers' Experience
Would consumers pay more for a better customer experience? Discover how investing in your customer service could ultimately increase your company's profits
Relationships Are Key to Customer Retention
— Read More — Relationships Are Key to Customer RetentionRelationships Are Key to Customer Retention
It's a big mistake to neglect your current customers in favour of new leads. Explore how to improve customer retention with great communication and service
Using Customer Service to Win Business
— Read More — Using Customer Service to Win BusinessUsing Customer Service to Win Business
Provide great customers service can attract new customers and help you stand apart from your competitors.
How Important are Gifts in Retaining Customers?
— Read More — How Important are Gifts in Retaining Customers?How Important are Gifts in Retaining Customers?
Struggling with a lack of repeat custom? Have you considered using gifts as a method of retaining customers? No? Here's why you should, despite the cost.
Customer Attraction and Retention
— Read More — Customer Attraction and RetentionCustomer Attraction and Retention
Customer attraction and retention both require attention if you want to maintain sales in the long run. But which takes more effort? We compare strategies
What to Spend on Customer Service & Other Questions
— Read More — What to Spend on Customer Service & Other QuestionsWhat to Spend on Customer Service & Other Questions
How much should you spend on customer service, and should you be training your staff on it? Fleximize covers questions and answers about customer service
Structuring Your Customer Services Department
— Read More — Structuring Your Customer Services DepartmentStructuring Your Customer Services Department
Your customers are vital to your business, therefore it is crucial to ensure that your customer services team are managed and performing well.
The Personal Touch is Key
— Read More — The Personal Touch is KeyFinding new customers is important for any business, but just as vital, is retaining them. How can you use personal touches to make sure they stay with you?
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