A business idea is nothing if you can't attract and keep customers. In this section we'll look at understanding your customers, their needs and how to use psychology to market your product or service. We'll also explore different communication methods, trends, ideas, and we look at the techniques to help you deal with issues and challenges.
Prices v Customer Service
— Read More — Prices v Customer ServiceFor your customers, there are two main factors to focus on in their decision making cycle - price and customer service. But which is the most important?
Focus on Both Repeat & New Business
— Read More — Focus on Both Repeat & New BusinessFocus on Both Repeat & New Business
New sales are important for growth, but your existing customer base is also essential in keeping your business going. But which should you focus on more?
The Effects of 'Buyer's Remorse'
— Read More — The Effects of 'Buyer's Remorse'The Effects of 'Buyer's Remorse'
Ever heard of buyer's remorse? We explain what causes this emotion and how it affects buying decisions, so you can put strategies in place to overcome it
What is a Linear Model of Communication?
— Read More — What is a Linear Model of Communication?What is a Linear Model of Communication?
Linear models of communication have been largely superseded by transactional and mutual models, but they still have a number of advantages for businesses
So, Just How Important Are Your Customers?
— Read More — So, Just How Important Are Your Customers?So, Just How Important Are Your Customers?
Everyone knows your customers are important. But are they always right? It's a common phrase but does it stand up? Knowledge Hub investigates...
Key Components of Written Communication
— Read More — Key Components of Written CommunicationKey Components of Written Communication
What are the key components of effective written communication and how can you ensure they come across in anything you write or produce.
The Single Biggest Challenge for a Business Leader?
— Read More — The Single Biggest Challenge for a Business Leader?The Single Biggest Challenge for a Business Leader?
What is the biggest challenge for the average business leader? Have a think. It's probably not what you would expect. Here's why...
Using Buffer Statements
— Read More — Using Buffer StatementsBuffer statements are a form of neutral language, commonly used to soften the blow when communicating bad news in a business environment.
What is the Halo Effect?
— Read More — What is the Halo Effect?The Halo effect is an important theory in cognitive psychology, but how can you use it to your advantage in a business sense?
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