A business idea is nothing if you can't attract and keep customers. In this section we'll look at understanding your customers, their needs and how to use psychology to market your product or service. We'll also explore different communication methods, trends, ideas, and we look at the techniques to help you deal with issues and challenges.
An SME's Guide to Excellent Customer Service
— Read More — An SME's Guide to Excellent Customer ServiceAn SME's Guide to Excellent Customer Service
Providing excellent customer service leads to higher retention rates as well as attracting new customers. Here are our top tips on how to deliver an exceptional customer experience
Covid-19: Customer Engagement Strategies
— Read More — Covid-19: Customer Engagement StrategiesCovid-19: Customer Engagement Strategies
Customer engagement is a huge challenge for many businesses recovering from the impact of the coronavirus pandemic. Here are five key ways to re-engage your customer base
Claims Management Software for SMEs
— Read More — Claims Management Software for SMEsClaims Management Software for SMEs
Claims management software can speed up claims processing, reduce errors and enhance the customer experience. Here's a guide to how it can benefit your SME
How to Find Clients for Your Construction Business
— Read More — How to Find Clients for Your Construction BusinessHow to Find Clients for Your Construction Business
If you're struggling to find clients for your construction business, this guide explores three easy ways to promote your services and attract new customers
Content Development Tips for SMEs
— Read More — Content Development Tips for SMEsContent Development Tips for SMEs
It's important to get content development right, as mistakes can have far-reaching effects on how customers perceive your brand. Here are five tips for developing customer-focused content
Credit Control Checklist for Small Businesses
— Read More — Credit Control Checklist for Small BusinessesCredit Control Checklist for Small Businesses
If you offer your products or services on credit, it's vital that this is carried out in a controlled manner and a strict collection procedure is in place
How to Create Engaging Video Content
— Read More — How to Create Engaging Video ContentHow to Create Engaging Video Content
As an SME owner, it's important to understand how video content can bring in new leads. Here's a quick guide covering how to create video content that works
Maintaining Branding Across Multiple Channels
— Read More — Maintaining Branding Across Multiple ChannelsMaintaining Branding Across Multiple Channels
Owen Simpson, Head of Marketing at medical negligence specialists Patient Claim Line, explains how to achieve a consistent brand voice across multiple channels
Choosing the Right UCC Platform for Your SME
— Read More — Choosing the Right UCC Platform for Your SMEChoosing the Right UCC Platform for Your SME
Unified Communications and Collaboration platforms can transform the working practices of your SME. Here's our guide to choosing the perfect UCC platform to suit your SME's needs
Collecting Data for Hyper-Personalised Marketing
— Read More — Collecting Data for Hyper-Personalised MarketingCollecting Data for Hyper-Personalised Marketing
Jason Lark of Celerity shares his tips on how to collect the right types of data for your SME's marketing campaigns
Accepting Card Payments: A Guide for UK SMEs
— Read More — Accepting Card Payments: A Guide for UK SMEsAccepting Card Payments: A Guide for UK SMEs
Nick Healy of Suresite shares his expertise on everything UK SMEs need to know about accepting card payments including fees, compliance and charging structures
A Guide to Developing Confidence at Work
— Read More — A Guide to Developing Confidence at WorkA Guide to Developing Confidence at Work
Paul Russell of Luxury Training Academy explains how to develop your confidence and gain authority in the workplace
How to Capitalise on Holiday Marketing Trends
— Read More — How to Capitalise on Holiday Marketing TrendsHow to Capitalise on Holiday Marketing Trends
Amanda Walls, Director at Cedarwood Digital, shares her tips for capitalising on holiday trends, including how to create ads that stand out and how free delivery can impact sales figures
Capitalising on Business 'Micro-Moments'
— Read More — Capitalising on Business 'Micro-Moments'Capitalising on Business 'Micro-Moments'
With the advancement of online shopping and increasing dominance of mobile browsing, capitalising on the 'micro-moments' in your customer journey could be the key to success
How SMEs can use Tech to Tackle Late Payments
— Read More — How SMEs can use Tech to Tackle Late PaymentsHow SMEs can use Tech to Tackle Late Payments
Late payment of commercial debt continues to plague many businesses. Here's how small business owners can encourage prompt payment
The Power of Referral Marketing
— Read More — The Power of Referral MarketingThe Power of Referral Marketing
Referral marketing is one of the most powerful ways to grow your business. Here’s how to implement a successful referral campaign for your business
Death Isn't the End for These Startups
— Read More — Death Isn't the End for These StartupsDeath Isn't the End for These Startups
The funeral industry has a reputation for over-charging and under-serving. Two startups explain how they're challenging the status quo through innovation
The Late Starters’ Guide to GDPR for SMEs
— Read More — The Late Starters’ Guide to GDPR for SMEsThe Late Starters’ Guide to GDPR for SMEs
With changes to GDPR due in May, some firms are concerned about their readiness. Here's our guide to preparing your business for the new regulations
The ISDN Switch-Off: How to Prepare Your Business
— Read More — The ISDN Switch-Off: How to Prepare Your BusinessThe ISDN Switch-Off: How to Prepare Your Business
BT is switching off its ISDN and PSTN networks in 2025 and replacing them with voice-over-IP services. Here's how to prepare your business for the change
Why Employers Should Embrace Social Media
— Read More — Why Employers Should Embrace Social MediaWhy Employers Should Embrace Social Media
Many employers regard social media as an unwelcome distraction and drain on company productivity. Used correctly, however, it could transform your workforce
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