A business idea is nothing if you can't attract and keep customers. In this section we'll look at understanding your customers, their needs and how to use psychology to market your product or service. We'll also explore different communication methods, trends, ideas, and we look at the techniques to help you deal with issues and challenges.
Collecting Data for Hyper-Personalised Marketing
— Read More — Collecting Data for Hyper-Personalised MarketingCollecting Data for Hyper-Personalised Marketing
Jason Lark of Celerity shares his tips on how to collect the right types of data for your SME's marketing campaigns
Accepting Card Payments: A Guide for UK SMEs
— Read More — Accepting Card Payments: A Guide for UK SMEsAccepting Card Payments: A Guide for UK SMEs
Nick Healy of Suresite shares his expertise on everything UK SMEs need to know about accepting card payments including fees, compliance and charging structures
A Guide to Developing Confidence at Work
— Read More — A Guide to Developing Confidence at WorkA Guide to Developing Confidence at Work
Paul Russell of Luxury Training Academy explains how to develop your confidence and gain authority in the workplace
How to Capitalise on Holiday Marketing Trends
— Read More — How to Capitalise on Holiday Marketing TrendsHow to Capitalise on Holiday Marketing Trends
Amanda Walls, Director at Cedarwood Digital, shares her tips for capitalising on holiday trends, including how to create ads that stand out and how free delivery can impact sales figures
Capitalising on Business 'Micro-Moments'
— Read More — Capitalising on Business 'Micro-Moments'Capitalising on Business 'Micro-Moments'
With the advancement of online shopping and increasing dominance of mobile browsing, capitalising on the 'micro-moments' in your customer journey could be the key to success
The Power of Referral Marketing
— Read More — The Power of Referral MarketingThe Power of Referral Marketing
Referral marketing is one of the most powerful ways to grow your business. Here’s how to implement a successful referral campaign for your business
Death Isn't the End for These Startups
— Read More — Death Isn't the End for These StartupsDeath Isn't the End for These Startups
The funeral industry has a reputation for over-charging and under-serving. Two startups explain how they're challenging the status quo through innovation
The Late Starters’ Guide to GDPR for SMEs
— Read More — The Late Starters’ Guide to GDPR for SMEsThe Late Starters’ Guide to GDPR for SMEs
With changes to GDPR due in May, some firms are concerned about their readiness. Here's our guide to preparing your business for the new regulations
The ISDN Switch-Off: How to Prepare Your Business
— Read More — The ISDN Switch-Off: How to Prepare Your BusinessThe ISDN Switch-Off: How to Prepare Your Business
BT is switching off its ISDN and PSTN networks in 2025 and replacing them with voice-over-IP services. Here's how to prepare your business for the change
Why Employers Should Embrace Social Media
— Read More — Why Employers Should Embrace Social MediaWhy Employers Should Embrace Social Media
Many employers regard social media as an unwelcome distraction and drain on company productivity. Used correctly, however, it could transform your workforce
VR for Small Businesses
— Read More — VR for Small BusinessesVirtual reality isn't just a platform for gamers. It could provide your customers with the best shopping experience they've ever had
How to Maximize on Christmas Mayhem
— Read More — How to Maximize on Christmas MayhemHow to Maximize on Christmas Mayhem
Independent toy store owner, Kirit Kumar, offers wise words on getting the most from the Christmas shopping season on the high street and online.
How to Grow Your Email Subscribers
— Read More — How to Grow Your Email SubscribersHow to Grow Your Email Subscribers
How do you go about growing your email subscribers without holding a gun to their head. Seriously, don't do that.
6 Zero-Cost Ways to Win Business From Your Competition
— Read More — 6 Zero-Cost Ways to Win Business From Your Competition6 Zero-Cost Ways to Win Business From Your Competition
There are many ways to win business from your competition. Some come at a cost. Some are completely free apart from in time and effort. Just like these.
How To Turn Digital Media Into Increased Footfall
— Read More — How To Turn Digital Media Into Increased FootfallHow To Turn Digital Media Into Increased Footfall
Traditional promotion is dead. Long live Digital Media. Here are some ways you can use technology to grow your business footfall
Launching Your Trial Product
— Read More — Launching Your Trial ProductYou might be wondering if free trials are cost effective. The short answer is yes. The longer answer is yes, but only if they’re carefully planned out.
How Affiliate Marketing Could Revolutionize Your Lead Flow
— Read More — How Affiliate Marketing Could Revolutionize Your Lead FlowHow Affiliate Marketing Could Revolutionize Your Lead Flow
For many small business owners, affiliate marketing can seem confusing and complicated, but it's actually incredibly simple. Here's how it works...
The Importance of Location to a Business
— Read More — The Importance of Location to a BusinessThe Importance of Location to a Business
In an increasingly digital world, how does the location of a business impact its success? And what factors should you consider when locating your company?
Customer Reviews Can Attract New Business
— Read More — Customer Reviews Can Attract New BusinessCustomer Reviews Can Attract New Business
Eight in ten people trust online reviews as much as word of mouth recommendations - this is why reviews are key to attracting new business.
Customer Attraction and Retention
— Read More — Customer Attraction and RetentionCustomer Attraction and Retention
Customer attraction and retention both require attention if you want to maintain sales in the long run. But which takes more effort? We compare strategies
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