Customers

Customers drive your business, so it's worth taking the time to learn what makes them tick...

A business idea is nothing if you can't attract and keep customers. In this section we'll look at understanding your customers, their needs and how to use psychology to market your product or service. We'll also explore different communication methods, trends, ideas, and we look at the techniques to help you deal with issues and challenges.

How to Maximize on Christmas Mayhem

How to Maximize on Christmas Mayhem

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How to Maximize on Christmas Mayhem

Independent toy store owner, Kirit Kumar, offers wise words on getting the most from the Christmas shopping season on the high street and online.

7 Ways to Boost Footfall in Retail

7 Ways to Boost Footfall in Retail

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7 Ways to Boost Footfall in Retail

Experiencing a dip in business in your shop? Follow our tips on increasing customer numbers.

Ask Fleximize: Content Marketing

Ask Fleximize: Content Marketing

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Ask Fleximize: Content Marketing

The three burning questions on the lips of business owners. This time, we look at content marketing and how you can type your way to business success

Market Your Niche Product: The Hacker's Way

Market Your Niche Product: The Hacker's Way

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Market Your Niche Product: The Hacker's Way

Marketing a niche product can be difficult. Here's a super-quick and low-cost way of getting your niche product in front of the right crowd, however small.

What’s the Consumer Confidence Index?

What’s the Consumer Confidence Index?

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What’s the Consumer Confidence Index?

What’s the Consumer Confidence Index, and why it's so important to your own business.

How to Avoid the Dreaded 'Unsubscribe' Button

How to Avoid the Dreaded 'Unsubscribe' Button

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How to Avoid the Dreaded 'Unsubscribe' Button

So you've jumped on the email marketing bandwagon. Now here's how to avoid high bounce and unsubscribe rates and keep your ROI high.

Creating Your First Content Strategy

Creating Your First Content Strategy

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Creating Your First Content Strategy

Everything you need to know to start putting together your first content strategy for your business from understanding your customers to implementing it.

Why Content is Such a Buzzword in Business

Why Content is Such a Buzzword in Business

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Why Content is Such a Buzzword in Business

​In the age of ecommerce, the way in which companies and clients interact has changed in recent years, and posting adverts simply doesn’t cut it anymore.

How to Turn Blogging Into a Revenue Channel

How to Turn Blogging Into a Revenue Channel

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How to Turn Blogging Into a Revenue Channel

A blog gives your company a personal face. It can be a simple way to convey complicated messages to your customers and can help you build a loyal following.

How to Grow Your Email Subscribers

How to Grow Your Email Subscribers

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How to Grow Your Email Subscribers

How do you go about growing your email subscribers without holding a gun to their head. Seriously, don't do that.

How to Use Content to Drive Sales

How to Use Content to Drive Sales

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How to Use Content to Drive Sales

These days the line between marketing and sales is particularly thin. In this article we look how content can be used to build trust and drive acquisition

6 Zero-Cost Ways to Win Business From Your Competition

6 Zero-Cost Ways to Win Business From Your Competition

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6 Zero-Cost Ways to Win Business From Your Competition

There are many ways to win business from your competition. Some come at a cost. Some are completely free apart from in time and effort. Just like these.

How to Deal With Difficult Customers

How to Deal With Difficult Customers

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How to Deal With Difficult Customers

In every industry there will be times when you have to deal with difficult customers. Handle a situation well and most customers will do business with you.

Is The Customer Really Always Right?

Is The Customer Really Always Right?

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Is The Customer Really Always Right?

Many customers have the inclination to complain about nearly anything – but, even the smallest of issues must be handled well or it will harm your business.

How To Turn Digital Media Into Increased Footfall

How To Turn Digital Media Into Increased Footfall

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How To Turn Digital Media Into Increased Footfall

Traditional promotion is dead. Long live Digital Media. Here are some ways you can use technology to grow your business footfall

How to Grow Your Sales Without all the Leg Work

How to Grow Your Sales Without all the Leg Work

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How to Grow Your Sales Without all the Leg Work

Our exclusive guide to finding relevant and strongly positioned resellers for your product, how to pitch them and key points you should know.

How a Simple Piece of Copy Can Boost Your Business

How a Simple Piece of Copy Can Boost Your Business

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How a Simple Piece of Copy Can Boost Your Business

Good, effective marketing copy needs to combine a number of essential elements - a call to action, and a solution that invokes a reaction.

Marketing to High-End & Low-End Customers

Marketing to High-End & Low-End Customers

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Marketing to High-End & Low-End Customers

Segmenting your customers based on their income may not be the most morally right thing to do, but it could totally reinvigorate your sales.

Advertising Your Business on TV

Advertising Your Business on TV

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Advertising Your Business on TV

TV advertising is something often overlooked by SMEs due to the expected high costs. The benefits can, however, outweigh the negatives

Launching Your Trial Product

Launching Your Trial Product

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Launching Your Trial Product

You might be wondering if free trials are cost effective. The short answer is yes. The longer answer is yes, but only if they’re carefully planned out.