A business idea is nothing if you can't attract and keep customers. In this section we'll look at understanding your customers, their needs and how to use psychology to market your product or service. We'll also explore different communication methods, trends, ideas, and we look at the techniques to help you deal with issues and challenges.
How Restaurants Can Use Tech to Serve Customers
— Read More — How Restaurants Can Use Tech to Serve CustomersHow Restaurants Can Use Tech to Serve Customers
With more and more restaurants, cafes, and pubs reopening, we take a look at how hospitality businesses can embrace tech to serve their customers in a covid-secure way
An SME's Guide to Excellent Customer Service
— Read More — An SME's Guide to Excellent Customer ServiceAn SME's Guide to Excellent Customer Service
Providing excellent customer service leads to higher retention rates as well as attracting new customers. Here are our top tips on how to deliver an exceptional customer experience
Covid-19: Customer Engagement Strategies
— Read More — Covid-19: Customer Engagement StrategiesCovid-19: Customer Engagement Strategies
Customer engagement is a huge challenge for many businesses recovering from the impact of the coronavirus pandemic. Here are five key ways to re-engage your customer base
Claims Management Software for SMEs
— Read More — Claims Management Software for SMEsClaims Management Software for SMEs
Claims management software can speed up claims processing, reduce errors and enhance the customer experience. Here's a guide to how it can benefit your SME
How to Find Clients for Your Construction Business
— Read More — How to Find Clients for Your Construction BusinessHow to Find Clients for Your Construction Business
If you're struggling to find clients for your construction business, this guide explores three easy ways to promote your services and attract new customers
Content Development Tips for SMEs
— Read More — Content Development Tips for SMEsContent Development Tips for SMEs
It's important to get content development right, as mistakes can have far-reaching effects on how customers perceive your brand. Here are five tips for developing customer-focused content
Credit Control Checklist for Small Businesses
— Read More — Credit Control Checklist for Small BusinessesCredit Control Checklist for Small Businesses
If you offer your products or services on credit, it's vital that this is carried out in a controlled manner and a strict collection procedure is in place
How to Create Engaging Video Content
— Read More — How to Create Engaging Video ContentHow to Create Engaging Video Content
As an SME owner, it's important to understand how video content can bring in new leads. Here's a quick guide covering how to create video content that works
Maintaining Branding Across Multiple Channels
— Read More — Maintaining Branding Across Multiple ChannelsMaintaining Branding Across Multiple Channels
Owen Simpson, Head of Marketing at medical negligence specialists Patient Claim Line, explains how to achieve a consistent brand voice across multiple channels
Choosing the Right UCC Platform for Your SME
— Read More — Choosing the Right UCC Platform for Your SMEChoosing the Right UCC Platform for Your SME
Unified Communications and Collaboration platforms can transform the working practices of your SME. Here's our guide to choosing the perfect UCC platform to suit your SME's needs
Collecting Data for Hyper-Personalised Marketing
— Read More — Collecting Data for Hyper-Personalised MarketingCollecting Data for Hyper-Personalised Marketing
Jason Lark of Celerity shares his tips on how to collect the right types of data for your SME's marketing campaigns
Accepting Card Payments: A Guide for UK SMEs
— Read More — Accepting Card Payments: A Guide for UK SMEsAccepting Card Payments: A Guide for UK SMEs
Nick Healy of Suresite shares his expertise on everything UK SMEs need to know about accepting card payments including fees, compliance and charging structures
A Guide to Developing Confidence at Work
— Read More — A Guide to Developing Confidence at WorkA Guide to Developing Confidence at Work
Paul Russell of Luxury Training Academy explains how to develop your confidence and gain authority in the workplace
How to Capitalise on Holiday Marketing Trends
— Read More — How to Capitalise on Holiday Marketing TrendsHow to Capitalise on Holiday Marketing Trends
Amanda Walls, Director at Cedarwood Digital, shares her tips for capitalising on holiday trends, including how to create ads that stand out and how free delivery can impact sales figures
Capitalising on Business 'Micro-Moments'
— Read More — Capitalising on Business 'Micro-Moments'Capitalising on Business 'Micro-Moments'
With the advancement of online shopping and increasing dominance of mobile browsing, capitalising on the 'micro-moments' in your customer journey could be the key to success
How SMEs can use Tech to Tackle Late Payments
— Read More — How SMEs can use Tech to Tackle Late PaymentsHow SMEs can use Tech to Tackle Late Payments
Late payment of commercial debt continues to plague many businesses. Here's how small business owners can encourage prompt payment
The Power of Referral Marketing
— Read More — The Power of Referral MarketingThe Power of Referral Marketing
Referral marketing is one of the most powerful ways to grow your business. Here’s how to implement a successful referral campaign for your business
Death Isn't the End for These Startups
— Read More — Death Isn't the End for These StartupsDeath Isn't the End for These Startups
The funeral industry has a reputation for over-charging and under-serving. Two startups explain how they're challenging the status quo through innovation
The Late Starters’ Guide to GDPR for SMEs
— Read More — The Late Starters’ Guide to GDPR for SMEsThe Late Starters’ Guide to GDPR for SMEs
With changes to GDPR due in May, some firms are concerned about their readiness. Here's our guide to preparing your business for the new regulations
The ISDN Switch-Off: How to Prepare Your Business
— Read More — The ISDN Switch-Off: How to Prepare Your BusinessThe ISDN Switch-Off: How to Prepare Your Business
BT is switching off its ISDN and PSTN networks in 2025 and replacing them with voice-over-IP services. Here's how to prepare your business for the change
When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalised web experience.
Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.
For more information on cookies, please click here.
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms.
You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site.
All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages.
If you do not allow these cookies then some or all of these services may not function properly.
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites.
They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Log In
These cookies are set by a range of social media services that we have added to the site to enable you to share our content with your friends and networks. They are capable of tracking your browser across other sites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit.
If you do not allow these cookies you may not be able to use or see these sharing tools.