A business idea is nothing if you can't attract and keep customers. In this section we'll look at understanding your customers, their needs and how to use psychology to market your product or service. We'll also explore different communication methods, trends, ideas, and we look at the techniques to help you deal with issues and challenges.
The Power of Referral Marketing
— Read More — The Power of Referral MarketingThe Power of Referral Marketing
Referral marketing is one of the most powerful ways to grow your business. Here’s how to implement a successful referral campaign for your business
Death Isn't the End for These Startups
— Read More — Death Isn't the End for These StartupsDeath Isn't the End for These Startups
The only certain things in life: death and taxes. But when it comes to death, the funeral industry is over-charging and under-serving. Two startups explain how they're challenging the status quo
The Late Starters’ Guide to GDPR for SMEs
— Read More — The Late Starters’ Guide to GDPR for SMEsThe Late Starters’ Guide to GDPR for SMEs
A little late to the GDPR table? Don't panic - the 25 May deadline is fast approaching, but there's still time to ensure full compliance with the new data regulations using these tips
The ISDN Switch-Off: How to Prepare Your Business
— Read More — The ISDN Switch-Off: How to Prepare Your BusinessThe ISDN Switch-Off: How to Prepare Your Business
BT is switching off its ISDN and PSTN networks in 2025 and replacing them with voice-over-IP services. Here's how to prepare your business for the change
Why Employers Should Embrace Social Media
— Read More — Why Employers Should Embrace Social MediaWhy Employers Should Embrace Social Media
Many employers regard social media as an unwelcome distraction and drain on company productivity. Used correctly, however, it could transform your workforce
Bad Reviews: How to Use Them to Your Advantage
— Read More — Bad Reviews: How to Use Them to Your AdvantageBad Reviews: How to Use Them to Your Advantage
It's never nice to receive a negative review from a customer. However, there are plenty of ways that business owners can benefit from bad reviews
VR for Small Businesses
— Read More — VR for Small BusinessesVirtual reality isn't just a platform for gamers. It could provide your customers with the best shopping experience they've ever had
4 Steps to Better Customer Loyalty in 2016
— Read More — 4 Steps to Better Customer Loyalty in 20164 Steps to Better Customer Loyalty in 2016
Increasing customer loyalty in 2016 – follow advice from successful business owner of Love Energy Savings, Phil Foster.
How to Maximize on Christmas Mayhem
— Read More — How to Maximize on Christmas MayhemHow to Maximize on Christmas Mayhem
Independent toy store owner, Kirit Kumar, offers wise words on getting the most from the Christmas shopping season on the high street and online.
7 Ways to Boost Footfall in Retail
— Read More — 7 Ways to Boost Footfall in Retail7 Ways to Boost Footfall in Retail
Experiencing a dip in business in your shop? Follow our tips on increasing customer numbers.
Ask Fleximize: Content Marketing
— Read More — Ask Fleximize: Content MarketingAsk Fleximize: Content Marketing
The three burning questions on the lips of business owners. This time, we look at content marketing and how you can type your way to business success
Market Your Niche Product: The Hacker's Way
— Read More — Market Your Niche Product: The Hacker's WayMarket Your Niche Product: The Hacker's Way
Marketing a niche product can be difficult. Here's a super-quick and low-cost way of getting your niche product in front of the right crowd, however small.
What’s the Consumer Confidence Index?
— Read More — What’s the Consumer Confidence Index?What’s the Consumer Confidence Index?
What’s the Consumer Confidence Index, and why it's so important to your own business.
How to Avoid the Dreaded 'Unsubscribe' Button
— Read More — How to Avoid the Dreaded 'Unsubscribe' ButtonHow to Avoid the Dreaded 'Unsubscribe' Button
So you've jumped on the email marketing bandwagon. Now here's how to avoid high bounce and unsubscribe rates and keep your ROI high.
Creating Your First Content Strategy
— Read More — Creating Your First Content StrategyCreating Your First Content Strategy
Everything you need to know to start putting together your first content strategy for your business from understanding your customers to implementing it.
Why Content is Such a Buzzword in Business
— Read More — Why Content is Such a Buzzword in BusinessWhy Content is Such a Buzzword in Business
In the age of ecommerce, the way in which companies and clients interact has changed in recent years, and posting adverts simply doesn’t cut it anymore.
How to Turn Blogging Into a Revenue Channel
— Read More — How to Turn Blogging Into a Revenue ChannelHow to Turn Blogging Into a Revenue Channel
A blog gives your company a personal face. It can be a simple way to convey complicated messages to your customers and can help you build a loyal following.
How to Grow Your Email Subscribers
— Read More — How to Grow Your Email SubscribersHow to Grow Your Email Subscribers
How do you go about growing your email subscribers without holding a gun to their head. Seriously, don't do that.
How to Use Content to Drive Sales
— Read More — How to Use Content to Drive SalesHow to Use Content to Drive Sales
These days the line between marketing and sales is particularly thin. In this article we look how content can be used to build trust and drive acquisition
6 Zero-Cost Ways to Win Business From Your Competition
— Read More — 6 Zero-Cost Ways to Win Business From Your Competition6 Zero-Cost Ways to Win Business From Your Competition
There are many ways to win business from your competition. Some come at a cost. Some are completely free apart from in time and effort. Just like these.
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