A business idea is nothing if you can't attract and keep customers. In this section we'll look at understanding your customers, their needs and how to use psychology to market your product or service. We'll also explore different communication methods, trends, ideas, and we look at the techniques to help you deal with issues and challenges.
How to Maximize on Christmas Mayhem
— Read More — How to Maximize on Christmas MayhemHow to Maximize on Christmas Mayhem
Independent toy store owner, Kirit Kumar, offers wise words on getting the most from the Christmas shopping season on the high street and online.
7 Ways to Boost Footfall in Retail
— Read More — 7 Ways to Boost Footfall in Retail7 Ways to Boost Footfall in Retail
Experiencing a dip in business in your shop? Follow our tips on increasing customer numbers.
Ask Fleximize: Content Marketing
— Read More — Ask Fleximize: Content MarketingAsk Fleximize: Content Marketing
The three burning questions on the lips of business owners. This time, we look at content marketing and how you can type your way to business success
Market Your Niche Product: The Hacker's Way
— Read More — Market Your Niche Product: The Hacker's WayMarket Your Niche Product: The Hacker's Way
Marketing a niche product can be difficult. Here's a super-quick and low-cost way of getting your niche product in front of the right crowd, however small.
What’s the Consumer Confidence Index?
— Read More — What’s the Consumer Confidence Index?What’s the Consumer Confidence Index?
What’s the Consumer Confidence Index, and why it's so important to your own business.
How to Avoid the Dreaded 'Unsubscribe' Button
— Read More — How to Avoid the Dreaded 'Unsubscribe' ButtonHow to Avoid the Dreaded 'Unsubscribe' Button
So you've jumped on the email marketing bandwagon. Now here's how to avoid high bounce and unsubscribe rates and keep your ROI high.
Creating Your First Content Strategy
— Read More — Creating Your First Content StrategyCreating Your First Content Strategy
Everything you need to know to start putting together your first content strategy for your business from understanding your customers to implementing it.
Why Content is Such a Buzzword in Business
— Read More — Why Content is Such a Buzzword in BusinessWhy Content is Such a Buzzword in Business
In the age of ecommerce, the way in which companies and clients interact has changed in recent years, and posting adverts simply doesn’t cut it anymore.
How to Turn Blogging Into a Revenue Channel
— Read More — How to Turn Blogging Into a Revenue ChannelHow to Turn Blogging Into a Revenue Channel
A blog gives your company a personal face. It can be a simple way to convey complicated messages to your customers and can help you build a loyal following.
How to Grow Your Email Subscribers
— Read More — How to Grow Your Email SubscribersHow to Grow Your Email Subscribers
How do you go about growing your email subscribers without holding a gun to their head. Seriously, don't do that.
How to Use Content to Drive Sales
— Read More — How to Use Content to Drive SalesHow to Use Content to Drive Sales
These days the line between marketing and sales is particularly thin. In this article we look how content can be used to build trust and drive acquisition
6 Zero-Cost Ways to Win Business From Your Competition
— Read More — 6 Zero-Cost Ways to Win Business From Your Competition6 Zero-Cost Ways to Win Business From Your Competition
There are many ways to win business from your competition. Some come at a cost. Some are completely free apart from in time and effort. Just like these.
How to Deal With Difficult Customers
— Read More — How to Deal With Difficult CustomersHow to Deal With Difficult Customers
In every industry there will be times when you have to deal with difficult customers. Handle a situation well and most customers will do business with you.
Is The Customer Really Always Right?
— Read More — Is The Customer Really Always Right?Is The Customer Really Always Right?
Many customers have the inclination to complain about nearly anything – but, even the smallest of issues must be handled well or it will harm your business.
How To Turn Digital Media Into Increased Footfall
— Read More — How To Turn Digital Media Into Increased FootfallHow To Turn Digital Media Into Increased Footfall
Traditional promotion is dead. Long live Digital Media. Here are some ways you can use technology to grow your business footfall
How to Grow Your Sales Without all the Leg Work
— Read More — How to Grow Your Sales Without all the Leg WorkHow to Grow Your Sales Without all the Leg Work
Our exclusive guide to finding relevant and strongly positioned resellers for your product, how to pitch them and key points you should know.
How a Simple Piece of Copy Can Boost Your Business
— Read More — How a Simple Piece of Copy Can Boost Your BusinessHow a Simple Piece of Copy Can Boost Your Business
Good, effective marketing copy needs to combine a number of essential elements - a call to action, and a solution that invokes a reaction.
Marketing to High-End & Low-End Customers
— Read More — Marketing to High-End & Low-End CustomersMarketing to High-End & Low-End Customers
Segmenting your customers based on their income may not be the most morally right thing to do, but it could totally reinvigorate your sales.
Advertising Your Business on TV
— Read More — Advertising Your Business on TVAdvertising Your Business on TV
TV advertising is something often overlooked by SMEs due to the expected high costs. The benefits can, however, outweigh the negatives
Launching Your Trial Product
— Read More — Launching Your Trial ProductYou might be wondering if free trials are cost effective. The short answer is yes. The longer answer is yes, but only if they’re carefully planned out.
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