Customers drive your business, so it's worth taking the time to learn what makes them tick...
A business idea is nothing if you can't attract and keep customers. In this section we'll look at understanding your customers, their needs and how to use psychology to market your product or service. We'll also explore different communication methods, trends, ideas, and we look at the techniques to help you deal with issues and challenges.
Unified Communications and Collaboration platforms can transform the working practices of your SME. Here's our guide to choosing the perfect UCC platform to suit your SME's needs
Nick Healy of Suresite shares his expertise on everything UK SMEs need to know about accepting card payments including fees, compliance and charging structures
Amanda Walls, Director at Cedarwood Digital, shares her tips for capitalizing on holiday trends, including how to create ads that stand out and how free delivery can impact sales figures
With the advancement of online shopping and increasing dominance of mobile browsing, capitalizing on the 'micro-moments' in your customer journey could be the key to success
The funeral industry has a reputation for over-charging and under-serving. Two startups explain how they're challenging the status quo through innovation
BT is switching off its ISDN and PSTN networks in 2025 and replacing them with voice-over-IP services. Here's how to prepare your business for the change
Many employers regard social media as an unwelcome distraction and drain on company productivity. Used correctly, however, it could transform your workforce
Marketing a niche product can be difficult. Here's a super-quick and low-cost way of getting your niche product in front of the right crowd, however small.
What’s the Consumer Confidence Index, and why is it important in business? Fleximize explains in detail, including how to use this data to plan your budget
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