A business idea is nothing if you can't attract and keep customers. In this section we'll look at understanding your customers, their needs and how to use psychology to market your product or service. We'll also explore different communication methods, trends, ideas, and we look at the techniques to help you deal with issues and challenges.
SME Guide to Bidding for Government Contracts
— Read More — SME Guide to Bidding for Government ContractsSME Guide to Bidding for Government Contracts
Public sector contracts can provide lucrative business opportunities for SMEs. But how do you go about applying for one? Here's our guide
A Guide to Developing Confidence at Work
— Read More — A Guide to Developing Confidence at WorkA Guide to Developing Confidence at Work
Paul Russell of Luxury Training Academy explains how to develop your confidence and gain authority in the workplace
How to Capitalize on Holiday Marketing Trends
— Read More — How to Capitalize on Holiday Marketing TrendsHow to Capitalize on Holiday Marketing Trends
Amanda Walls, Director at Cedarwood Digital, shares her tips for capitalizing on holiday trends, including how to create ads that stand out and how free delivery can impact sales figures
Capitalizing on Business 'Micro-Moments'
— Read More — Capitalizing on Business 'Micro-Moments'Capitalizing on Business 'Micro-Moments'
With the advancement of online shopping and increasing dominance of mobile browsing, capitalizing on the 'micro-moments' in your customer journey could be the key to success
How SMEs can use Tech to Tackle Late Payments
— Read More — How SMEs can use Tech to Tackle Late PaymentsHow SMEs can use Tech to Tackle Late Payments
Late payment of commercial debt continues to plague many businesses. Here's how small business owners can encourage prompt payment
The Power of Referral Marketing
— Read More — The Power of Referral MarketingThe Power of Referral Marketing
Referral marketing is one of the most powerful ways to grow your business. Here’s how to implement a successful referral campaign for your business
Death Isn't the End for These Startups
— Read More — Death Isn't the End for These StartupsDeath Isn't the End for These Startups
The funeral industry has a reputation for over-charging and under-serving. Two startups explain how they're challenging the status quo through innovation
The Late Starters’ Guide to GDPR for SMEs
— Read More — The Late Starters’ Guide to GDPR for SMEsThe Late Starters’ Guide to GDPR for SMEs
With changes to GDPR due in May, some firms are concerned about their readiness. Here's our guide to preparing your business for the new regulations
The ISDN Switch-Off: How to Prepare Your Business
— Read More — The ISDN Switch-Off: How to Prepare Your BusinessThe ISDN Switch-Off: How to Prepare Your Business
BT is switching off its ISDN and PSTN networks in 2025 and replacing them with voice-over-IP services. Here's how to prepare your business for the change
Why Employers Should Embrace Social Media
— Read More — Why Employers Should Embrace Social MediaWhy Employers Should Embrace Social Media
Many employers regard social media as an unwelcome distraction and drain on company productivity. Used correctly, however, it could transform your workforce
Bad Reviews: How to Use Them to Your Advantage
— Read More — Bad Reviews: How to Use Them to Your AdvantageBad Reviews: How to Use Them to Your Advantage
It's never nice to receive a negative review from a customer. However, there are plenty of ways that business owners can benefit from bad reviews
VR for Small Businesses
— Read More — VR for Small BusinessesVirtual reality isn't just a platform for gamers. It could provide your customers with the best shopping experience they've ever had
4 Steps to Better Customer Loyalty in 2016
— Read More — 4 Steps to Better Customer Loyalty in 20164 Steps to Better Customer Loyalty in 2016
Increasing customer loyalty in 2016 – follow advice from successful business owner of Love Energy Savings, Phil Foster.
How to Maximize on Christmas Mayhem
— Read More — How to Maximize on Christmas MayhemHow to Maximize on Christmas Mayhem
Independent toy store owner, Kirit Kumar, offers wise words on getting the most from the Christmas shopping season on the high street and online.
7 Ways to Boost Footfall in Retail
— Read More — 7 Ways to Boost Footfall in Retail7 Ways to Boost Footfall in Retail
With fierce competition in retail, attracting window shoppers into your business isn't an easy task. Follow our seven tips for increasing customer footfall
Ask Fleximize: Content Marketing
— Read More — Ask Fleximize: Content MarketingAsk Fleximize: Content Marketing
The three burning questions on the lips of business owners. This time, we look at content marketing and how you can type your way to business success
Market Your Niche Product: The Hacker's Way
— Read More — Market Your Niche Product: The Hacker's WayMarket Your Niche Product: The Hacker's Way
Marketing a niche product can be difficult. Here's a super-quick and low-cost way of getting your niche product in front of the right crowd, however small.
What’s the Consumer Confidence Index?
— Read More — What’s the Consumer Confidence Index?What’s the Consumer Confidence Index?
What’s the Consumer Confidence Index, and why is it important in business? Fleximize explains in detail, including how to use this data to plan your budget
How to Avoid the Dreaded 'Unsubscribe' Button
— Read More — How to Avoid the Dreaded 'Unsubscribe' ButtonHow to Avoid the Dreaded 'Unsubscribe' Button
So you've jumped on the email marketing bandwagon. Now here's how to avoid high bounce and unsubscribe rates and keep your ROI high.
Creating Your First Content Strategy
— Read More — Creating Your First Content StrategyCreating Your First Content Strategy
Everything you need to know to start putting together your first content strategy for your business from understanding your customers to implementing it.
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