Excellent customer communications result in increased turnover because you're building closer bonds with the people that matter. From blogging and e-newsletters, to sales and methods of communication, our articles offer great guidance for anyone who wants to build a successful business.
A Simple Guide to Writing in Plain English
— Read More — A Simple Guide to Writing in Plain EnglishA Simple Guide to Writing in Plain English
Because no one ever said, “Wow, I wish that email had more jargon.” This simple guide shares practical tips to cut the fluff, boost clarity, and write content people actually understand.
Master Customer Feedback: Learn, React, & Grow
— Read More — Master Customer Feedback: Learn, React, & GrowMaster Customer Feedback: Learn, React, & Grow
Collecting customer feedback is essential to business owners. Scott Dodson, Chief Growth Officer at PaleBlue, discusses measuring customer satisfaction in the world of tech.
A Guide to Increasing Your Business's Prices
— Read More — A Guide to Increasing Your Business's PricesA Guide to Increasing Your Business's Prices
Our guide takes you through the steps of increasing your business's prices without negatively affecting your customers.
Covid-19: Marketing Your Business in 2021
— Read More — Covid-19: Marketing Your Business in 2021Covid-19: Marketing Your Business in 2021
When it comes to communicating with customers during the pandemic, marketing can help small businesses get back on their feet that bit quicker. Here’s how
Covid-19: Customer Engagement Strategies
— Read More — Covid-19: Customer Engagement StrategiesCovid-19: Customer Engagement Strategies
Customer engagement is a huge challenge for many businesses recovering from the impact of the coronavirus pandemic. Here are five key ways to re-engage your customer base
Content Development Tips for SMEs
— Read More — Content Development Tips for SMEsContent Development Tips for SMEs
It's important to get content development right, as mistakes can have far-reaching effects on how customers perceive your brand. Here are five tips for developing customer-focused content
How to Create Engaging Video Content
— Read More — How to Create Engaging Video ContentHow to Create Engaging Video Content
As an SME owner, it's important to understand how video content can bring in new leads. Here's a quick guide covering how to create video content that works
Maintaining Branding Across Multiple Channels
— Read More — Maintaining Branding Across Multiple ChannelsMaintaining Branding Across Multiple Channels
Owen Simpson, Head of Marketing at medical negligence specialists Patient Claim Line, explains how to achieve a consistent brand voice across multiple channels
Choosing the Right UCC Platform for Your SME
— Read More — Choosing the Right UCC Platform for Your SMEChoosing the Right UCC Platform for Your SME
Unified Communications and Collaboration platforms can transform the working practices of your SME. Here's our guide to choosing the perfect UCC platform to suit your SME's needs
A Guide to Developing Confidence at Work
— Read More — A Guide to Developing Confidence at WorkA Guide to Developing Confidence at Work
Paul Russell of Luxury Training Academy explains how to develop your confidence and gain authority in the workplace
Capitalising on Business 'Micro-Moments'
— Read More — Capitalising on Business 'Micro-Moments'Capitalising on Business 'Micro-Moments'
With the advancement of online shopping and increasing dominance of mobile browsing, capitalising on the 'micro-moments' in your customer journey could be the key to success
How SMEs can use Tech to Tackle Late Payments
— Read More — How SMEs can use Tech to Tackle Late PaymentsHow SMEs can use Tech to Tackle Late Payments
Late payment of commercial debt continues to plague many businesses. Here's how small business owners can encourage prompt payment
The Late Starters’ Guide to GDPR for SMEs
— Read More — The Late Starters’ Guide to GDPR for SMEsThe Late Starters’ Guide to GDPR for SMEs
With changes to GDPR due in May, some firms are concerned about their readiness. Here's our guide to preparing your business for the new regulations
The ISDN Switch-Off: How to Prepare Your Business
— Read More — The ISDN Switch-Off: How to Prepare Your BusinessThe ISDN Switch-Off: How to Prepare Your Business
BT is switching off its ISDN and PSTN networks in 2025 and replacing them with voice-over-IP services. Here's how to prepare your business for the change
Why Employers Should Embrace Social Media
— Read More — Why Employers Should Embrace Social MediaWhy Employers Should Embrace Social Media
Many employers regard social media as an unwelcome distraction and drain on company productivity. Used correctly, however, it could transform your workforce
VR for Small Businesses
— Read More — VR for Small BusinessesVirtual reality isn't just a platform for gamers. It could provide your customers with the best shopping experience they've ever had
Market Your Niche Product: The Hacker's Way
— Read More — Market Your Niche Product: The Hacker's WayMarket Your Niche Product: The Hacker's Way
Marketing a niche product can be difficult. Here's a super-quick and low-cost way of getting your niche product in front of the right crowd, however small.
How to Avoid the Dreaded 'Unsubscribe' Button
— Read More — How to Avoid the Dreaded 'Unsubscribe' ButtonHow to Avoid the Dreaded 'Unsubscribe' Button
So you've jumped on the email marketing bandwagon. Now here's how to avoid high bounce and unsubscribe rates and keep your ROI high.
Creating Your First Content Strategy
— Read More — Creating Your First Content StrategyCreating Your First Content Strategy
Everything you need to know to start putting together your first content strategy for your business from understanding your customers to implementing it.
Why Content is Such a Buzzword in Business
— Read More — Why Content is Such a Buzzword in BusinessWhy Content is Such a Buzzword in Business
In the age of ecommerce, the way in which companies and clients interact has changed in recent years, and posting adverts simply doesnt cut it anymore
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