Excellent customer communications result in increased turnover because you're building closer bonds with the people that matter. From blogging and e-newsletters, to sales and methods of communication, our articles offer great guidance for anyone who wants to build a successful business.
Maintaining Branding Across Multiple Channels
— Read More — Maintaining Branding Across Multiple ChannelsMaintaining Branding Across Multiple Channels
Owen Simpson, Head of Marketing at medical negligence specialists Patient Claim Line, explains how to achieve a consistent brand voice across multiple channels
Choosing the Right UCC Platform for Your SME
— Read More — Choosing the Right UCC Platform for Your SMEChoosing the Right UCC Platform for Your SME
Unified Communications and Collaboration platforms can transform the working practices of your SME. Here's our guide to choosing the perfect UCC platform to suit your SME's needs
A Guide to Developing Confidence at Work
— Read More — A Guide to Developing Confidence at WorkA Guide to Developing Confidence at Work
Paul Russell of Luxury Training Academy explains how to develop your confidence and gain authority in the workplace
Capitalizing on Business 'Micro-Moments'
— Read More — Capitalizing on Business 'Micro-Moments'Capitalizing on Business 'Micro-Moments'
With the advancement of online shopping and increasing dominance of mobile browsing, capitalizing on the 'micro-moments' in your customer journey could be the key to success
How SMEs can use Tech to Tackle Late Payments
— Read More — How SMEs can use Tech to Tackle Late PaymentsHow SMEs can use Tech to Tackle Late Payments
Late payment of commercial debt continues to plague many businesses. Here's how small business owners can encourage prompt payment
The Late Starters’ Guide to GDPR for SMEs
— Read More — The Late Starters’ Guide to GDPR for SMEsThe Late Starters’ Guide to GDPR for SMEs
A little late to the GDPR table? Don't panic - the 25 May deadline is fast approaching, but there's still time to ensure full compliance with the new data regulations using these tips
The ISDN Switch-Off: How to Prepare Your Business
— Read More — The ISDN Switch-Off: How to Prepare Your BusinessThe ISDN Switch-Off: How to Prepare Your Business
BT is switching off its ISDN and PSTN networks in 2025 and replacing them with voice-over-IP services. Here's how to prepare your business for the change
Why Employers Should Embrace Social Media
— Read More — Why Employers Should Embrace Social MediaWhy Employers Should Embrace Social Media
Many employers regard social media as an unwelcome distraction and drain on company productivity. Used correctly, however, it could transform your workforce
VR for Small Businesses
— Read More — VR for Small BusinessesVirtual reality isn't just a platform for gamers. It could provide your customers with the best shopping experience they've ever had
Market Your Niche Product: The Hacker's Way
— Read More — Market Your Niche Product: The Hacker's WayMarket Your Niche Product: The Hacker's Way
Marketing a niche product can be difficult. Here's a super-quick and low-cost way of getting your niche product in front of the right crowd, however small.
How to Avoid the Dreaded 'Unsubscribe' Button
— Read More — How to Avoid the Dreaded 'Unsubscribe' ButtonHow to Avoid the Dreaded 'Unsubscribe' Button
So you've jumped on the email marketing bandwagon. Now here's how to avoid high bounce and unsubscribe rates and keep your ROI high.
Creating Your First Content Strategy
— Read More — Creating Your First Content StrategyCreating Your First Content Strategy
Everything you need to know to start putting together your first content strategy for your business from understanding your customers to implementing it.
Why Content is Such a Buzzword in Business
— Read More — Why Content is Such a Buzzword in BusinessWhy Content is Such a Buzzword in Business
In the age of ecommerce, the way in which companies and clients interact has changed in recent years, and posting adverts simply doesn’t cut it anymore.
How to Turn Blogging Into a Revenue Channel
— Read More — How to Turn Blogging Into a Revenue ChannelHow to Turn Blogging Into a Revenue Channel
A blog gives your company a personal face. It can be a simple way to convey complicated messages to your customers and can help you build a loyal following.
How to Grow Your Email Subscribers
— Read More — How to Grow Your Email SubscribersHow to Grow Your Email Subscribers
How do you go about growing your email subscribers without holding a gun to their head. Seriously, don't do that.
6 Zero-Cost Ways to Win Business From Your Competition
— Read More — 6 Zero-Cost Ways to Win Business From Your Competition6 Zero-Cost Ways to Win Business From Your Competition
There are many ways to win business from your competition. Some come at a cost. Some are completely free apart from in time and effort. Just like these.
How to Deal With Difficult Customers
— Read More — How to Deal With Difficult CustomersHow to Deal With Difficult Customers
In every industry there will be times when you have to deal with difficult customers. Handle a situation well and most customers will do business with you.
Is The Customer Really Always Right?
— Read More — Is The Customer Really Always Right?Is The Customer Really Always Right?
Many customers have the inclination to complain about nearly anything – but, even the smallest of issues must be handled well or it will harm your business.
How To Turn Digital Media Into Increased Footfall
— Read More — How To Turn Digital Media Into Increased FootfallHow To Turn Digital Media Into Increased Footfall
Traditional promotion is dead. Long live Digital Media. Here are some ways you can use technology to grow your business footfall
How a Simple Piece of Copy Can Boost Your Business
— Read More — How a Simple Piece of Copy Can Boost Your BusinessHow a Simple Piece of Copy Can Boost Your Business
Good, effective marketing copy needs to combine a number of essential elements - a call to action, and a solution that invokes a reaction.
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