A business idea is nothing if you can't attract and keep customers. In this section we'll look at understanding your customers, their needs and how to use psychology to market your product or service. We'll also explore different communication methods, trends, ideas, and we look at the techniques to help you deal with issues and challenges.
Key Components of Written Communication
— Read More — Key Components of Written CommunicationKey Components of Written Communication
What are the key components of effective written communication and how can you ensure they come across in anything you write or produce.
The Single Biggest Challenge for a Business Leader?
— Read More — The Single Biggest Challenge for a Business Leader?The Single Biggest Challenge for a Business Leader?
What is the biggest challenge for the average business leader? Have a think. It's probably not what you would expect. Here's why...
Using Buffer Statements
— Read More — Using Buffer StatementsBuffer statements are a form of neutral language, commonly used to soften the blow when communicating bad news in a business environment.
Use Plain English in Business Communications
— Read More — Use Plain English in Business CommunicationsUse Plain English in Business Communications
Effective communication is vital for the smooth running of your business, and there's one simple, obvious trick to improve it - use plain English.
What is the Halo Effect?
— Read More — What is the Halo Effect?The Halo effect is an important theory in cognitive psychology, but how can you use it to your advantage in a business sense?
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