Customers

Customers drive your business, so it's worth taking the time to learn what makes them tick...

A business idea is nothing if you can't attract and keep customers. In this section we'll look at understanding your customers, their needs and how to use psychology to market your product or service. We'll also explore different communication methods, trends, ideas, and we look at the techniques to help you deal with issues and challenges.

Using Buffer Statements

Using Buffer Statements

— Read More — Using Buffer Statements

Using Buffer Statements

Buffer statements are a form of neutral language, commonly used to soften the blow when communicating bad news in a business environment.

Use Plain English in Business Communications

Use Plain English in Business Communications

— Read More — Use Plain English in Business Communications

Use Plain English in Business Communications

Effective communication is vital for the smooth running of your business, and there's one simple, obvious trick to improve it - use plain English.

What is the Halo Effect?

What is the Halo Effect?

— Read More — What is the Halo Effect?

What is the Halo Effect?

The Halo effect is an important theory in cognitive psychology, but how can you use it to your advantage in a business sense?