Customers

Customers drive your business, so it's worth taking the time to learn what makes them tick...

A business idea is nothing if you can't attract and keep customers. In this section we'll look at understanding your customers, their needs and how to use psychology to market your product or service. We'll also explore different communication methods, trends, ideas, and we look at the techniques to help you deal with issues and challenges.

Focus on Both Repeat & New Business

Focus on Both Repeat & New Business

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Focus on Both Repeat & New Business

New sales are important for growth, but your existing customer base is also essential in keeping your business going. But which should you focus on more?

Obtaining Customer Feedback

Obtaining Customer Feedback

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Obtaining Customer Feedback

Is it better to use an automated customer feedback service or employees?

The Effects of 'Buyer's Remorse'

The Effects of 'Buyer's Remorse'

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The Effects of 'Buyer's Remorse'

What is ‘buyer’s remorse’, and do I need to overcome it to retain customers?

Should You Drop Bad Customers?

Should You Drop Bad Customers?

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Should You Drop Bad Customers?

Dealing with customers who waste your time can be frustrating for business owners. Do you ignore them? Do you embrace them? Knowledge Hub investigates...

What is a Linear Model of Communication?

What is a Linear Model of Communication?

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What is a Linear Model of Communication?

Linear models of communication have been largely superseded by transactional and mutual models, but they still have a number of advantages for businesses

Should You Add a Customer Feedback Section?

Should You Add a Customer Feedback Section?

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Should You Add a Customer Feedback Section?

Adding a customer feedback section to your website helps you keep track of what customers want.

How Can I Discover if My Customers Are Satisfied?

How Can I Discover if My Customers Are Satisfied?

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How Can I Discover if My Customers Are Satisfied?

When running a business, your customers should always be your main priority. But how do you know if they are satisfied? Here are our top tips...

How Much Training Should I Give My Customer Service Team?

How Much Training Should I Give My Customer Service Team?

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How Much Training Should I Give My Customer Service Team?

Training of your customer services team seems like an obvious step to build a solid customer base, but are you doing enough?

Understanding Your Customers

Understanding Your Customers

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Understanding Your Customers

Customers are one of the most important factors in the success of a business. Here's why understanding yours is essential.

So, Just How Important Are Your Customers?

So, Just How Important Are Your Customers?

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So, Just How Important Are Your Customers?

Everyone knows your customers are important. But are they always right? It's a common phrase but does it stand up? Knowledge Hub investigates...

Key Components of Written Communication

Key Components of Written Communication

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Key Components of Written Communication

What are the key components of effective written communication and how can you ensure they come across in anything you write or produce.

The Single Biggest Challenge for a Business Leader?

The Single Biggest Challenge for a Business Leader?

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The Single Biggest Challenge for a Business Leader?

What is the biggest challenge for the average business leader? Have a think. It's probably not what you would expect. Here's why...

Using Buffer Statements

Using Buffer Statements

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Using Buffer Statements

Buffer statements are a form of neutral language, commonly used to soften the blow when communicating bad news in a business environment.

Use Plain English in Business Communications

Use Plain English in Business Communications

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Use Plain English in Business Communications

Effective communication is vital for the smooth running of your business, and there's one simple, obvious trick to improve it - use plain English.

What is the Halo Effect?

What is the Halo Effect?

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What is the Halo Effect?

The Halo effect is an important theory in cognitive psychology, but how can you use it to your advantage in a business sense?