A business idea is nothing if you can't attract and keep customers. In this section we'll look at understanding your customers, their needs and how to use psychology to market your product or service. We'll also explore different communication methods, trends, ideas, and we look at the techniques to help you deal with issues and challenges.
Focus on Both Repeat & New Business
— Read More — Focus on Both Repeat & New BusinessFocus on Both Repeat & New Business
New sales are important for growth, but your existing customer base is also essential in keeping your business going. But which should you focus on more?
Obtaining Customer Feedback
— Read More — Obtaining Customer FeedbackIs it better to use an automated customer feedback service or employees?
The Effects of 'Buyer's Remorse'
— Read More — The Effects of 'Buyer's Remorse'The Effects of 'Buyer's Remorse'
What is ‘buyer’s remorse’, and do I need to overcome it to retain customers?
Should You Drop Bad Customers?
— Read More — Should You Drop Bad Customers?Should You Drop Bad Customers?
Dealing with customers who waste your time can be frustrating for business owners. Do you ignore them? Do you embrace them? Knowledge Hub investigates...
What is a Linear Model of Communication?
— Read More — What is a Linear Model of Communication?What is a Linear Model of Communication?
Linear models of communication have been largely superseded by transactional and mutual models, but they still have a number of advantages for businesses
Should You Add a Customer Feedback Section?
— Read More — Should You Add a Customer Feedback Section?Should You Add a Customer Feedback Section?
Adding a customer feedback section to your website helps you keep track of what customers want.
How Can I Discover if My Customers Are Satisfied?
— Read More — How Can I Discover if My Customers Are Satisfied?How Can I Discover if My Customers Are Satisfied?
When running a business, your customers should always be your main priority. But how do you know if they are satisfied? Here are our top tips...
How Much Training Should I Give My Customer Service Team?
— Read More — How Much Training Should I Give My Customer Service Team?How Much Training Should I Give My Customer Service Team?
Training of your customer services team seems like an obvious step to build a solid customer base, but are you doing enough?
Understanding Your Customers
— Read More — Understanding Your CustomersCustomers are one of the most important factors in the success of a business. Here's why understanding yours is essential.
So, Just How Important Are Your Customers?
— Read More — So, Just How Important Are Your Customers?So, Just How Important Are Your Customers?
Everyone knows your customers are important. But are they always right? It's a common phrase but does it stand up? Knowledge Hub investigates...
Key Components of Written Communication
— Read More — Key Components of Written CommunicationKey Components of Written Communication
What are the key components of effective written communication and how can you ensure they come across in anything you write or produce.
The Single Biggest Challenge for a Business Leader?
— Read More — The Single Biggest Challenge for a Business Leader?The Single Biggest Challenge for a Business Leader?
What is the biggest challenge for the average business leader? Have a think. It's probably not what you would expect. Here's why...
Using Buffer Statements
— Read More — Using Buffer StatementsBuffer statements are a form of neutral language, commonly used to soften the blow when communicating bad news in a business environment.
Use Plain English in Business Communications
— Read More — Use Plain English in Business CommunicationsUse Plain English in Business Communications
Effective communication is vital for the smooth running of your business, and there's one simple, obvious trick to improve it - use plain English.
What is the Halo Effect?
— Read More — What is the Halo Effect?The Halo effect is an important theory in cognitive psychology, but how can you use it to your advantage in a business sense?
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