Strong customer interaction is essential for both the acquisition and retention of clients. If you’re in the early stages of networking, generating new leads should be top priority, and the effort you make with new contacts should reflect that. However, placing greater focus on the satisfaction of existing customers will usually result in greater net profit.
Acquiring brand new customers is costly, and the desired increase in leads can easily be achieved through a third party. By ensuring your current clients feel truly valued, you make a greater investment, increasing your chances of being referred to new organisations.