Customers

Customers drive your business, so it's worth taking the time to learn what makes them tick...

A business idea is nothing if you can't attract and keep customers. In this section we'll look at understanding your customers, their needs and how to use psychology to market your product or service. We'll also explore different communication methods, trends, ideas, and we look at the techniques to help you deal with issues and challenges.

How to Deal With Difficult Customers

How to Deal With Difficult Customers

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How to Deal With Difficult Customers

In every industry there will be times when you have to deal with difficult customers. Handle a situation well and most customers will do business with you.

Is The Customer Really Always Right?

Is The Customer Really Always Right?

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Is The Customer Really Always Right?

Many customers have the inclination to complain about nearly anything – but, even the smallest of issues must be handled well or it will harm your business.

How To Turn Digital Media Into Increased Footfall

How To Turn Digital Media Into Increased Footfall

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How To Turn Digital Media Into Increased Footfall

Traditional promotion is dead. Long live Digital Media. Here are some ways you can use technology to grow your business footfall

How to Grow Your Sales Without all the Leg Work

How to Grow Your Sales Without all the Leg Work

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How to Grow Your Sales Without all the Leg Work

Our exclusive guide to finding relevant and strongly positioned resellers for your product, how to pitch them and key points you should know.

How a Simple Piece of Copy Can Boost Your Business

How a Simple Piece of Copy Can Boost Your Business

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How a Simple Piece of Copy Can Boost Your Business

Good, effective marketing copy needs to combine a number of essential elements - a call to action, and a solution that invokes a reaction.

Marketing to High-End & Low-End Customers

Marketing to High-End & Low-End Customers

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Marketing to High-End & Low-End Customers

Segmenting your customers based on their income may not be the most morally right thing to do, but it could totally reinvigorate your sales.

Advertising Your Business on TV

Advertising Your Business on TV

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Advertising Your Business on TV

TV advertising is something often overlooked by SMEs due to the expected high costs. The benefits can, however, outweigh the negatives

Launching Your Trial Product

Launching Your Trial Product

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Launching Your Trial Product

You might be wondering if free trials are cost effective. The short answer is yes. The longer answer is yes, but only if they’re carefully planned out.

The 'Golden Oldies' of Marketing

The 'Golden Oldies' of Marketing

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The 'Golden Oldies' of Marketing

Do MySpace, The Phonebook and Flyer distribution still work as ways of promoting your small-medium business? We take a closer look...

Do You Know Your Leads From Your Weeds?

Do You Know Your Leads From Your Weeds?

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Do You Know Your Leads From Your Weeds?

Are your sales figures stuck in a rut? In this article we look at one simple way you can revolutionize your lead management process and grow your numbers.

How Affiliate Marketing Could Revolutionize Your Lead Flow

How Affiliate Marketing Could Revolutionize Your Lead Flow

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How Affiliate Marketing Could Revolutionize Your Lead Flow

For many small business owners, affiliate marketing can seem confusing and complicated, but it's actually incredibly simple. Here's how it works...

Interacting With Your Clients Both New and Old

Interacting With Your Clients Both New and Old

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Interacting With Your Clients Both New and Old

Should client interaction be based on their regular custom or should all customers be treated equally?

Ask Fleximize: Potential Clients

Ask Fleximize: Potential Clients

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Ask Fleximize: Potential Clients

In this edition of Ask Fleximize we answer all your burning questions on reaching out to potential customers, converting and retaining them.

How do I Ensure Effective Team Management?

How do I Ensure Effective Team Management?

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How do I Ensure Effective Team Management?

Effective team management, why it is necessary and how to ensure that you are achieving it.

Use Google Surveys For Customer Data

Use Google Surveys For Customer Data

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Use Google Surveys For Customer Data

Struggling to understand your customers? Here's how your business can utilise Google Surveys to get to know them, and what they want.

Creating a Buzz About Your Business

Creating a Buzz About Your Business

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Creating a Buzz About Your Business

How can you encourage customers to promote your company by word of mouth?

Time Scales for Handling Customer Complaints

Time Scales for Handling Customer Complaints

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Time Scales for Handling Customer Complaints

No business owner wants complaints about their products or business, but when they happen, here's how you should respond to them.

How to Build a Client Base

How to Build a Client Base

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How to Build a Client Base

Advice on developing a client base from scratch, and how to handle your very first client.

Monitoring your Clients' Happiness

Monitoring your Clients' Happiness

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Monitoring your Clients' Happiness

Ensuring your clients are happy and content with your business is key to building lasting relationships and repeat custom. Here's why...

The Importance of Location to a Business

The Importance of Location to a Business

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The Importance of Location to a Business

In an increasingly digital world, how does the location of a business impact its success? And what factors should you consider when locating your company?