A business idea is nothing if you can't attract and keep customers. In this section we'll look at understanding your customers, their needs and how to use psychology to market your product or service. We'll also explore different communication methods, trends, ideas, and we look at the techniques to help you deal with issues and challenges.
VR for Small Businesses
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4 Steps to Better Customer Loyalty in 2016
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Increasing customer loyalty in 2016 – follow advice from successful business owner of Love Energy Savings, Phil Foster.
How to Maximize on Christmas Mayhem
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Independent toy store owner, Kirit Kumar, offers wise words on getting the most from the Christmas shopping season on the high street and online.
Ask Fleximize: Content Marketing
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The three burning questions on the lips of business owners. This time, we look at content marketing and how you can type your way to business success
Market Your Niche Product: The Hacker's Way
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Marketing a niche product can be difficult. Here's a super-quick and low-cost way of getting your niche product in front of the right crowd, however small.
What’s the Consumer Confidence Index?
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What’s the Consumer Confidence Index, and why is it important in business? Fleximize explains in detail, including how to use this data to plan your budget
How to Avoid the Dreaded 'Unsubscribe' Button
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So you've jumped on the email marketing bandwagon. Now here's how to avoid high bounce and unsubscribe rates and keep your ROI high.
Creating Your First Content Strategy
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Everything you need to know to start putting together your first content strategy for your business from understanding your customers to implementing it.
Why Content is Such a Buzzword in Business
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In the age of ecommerce, the way in which companies and clients interact has changed in recent years, and posting adverts simply doesnt cut it anymore
How to Turn Blogging Into a Revenue Channel
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A blog gives your company a personal face. It can be a simple way to convey complicated messages to your customers and can help you build a loyal following.
How to Grow Your Email Subscribers
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How do you go about growing your email subscribers without holding a gun to their head. Seriously, don't do that.
How to Use Content to Drive Sales
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These days the line between marketing and sales is particularly thin. In this article we look how content can be used to build trust and drive acquisition
6 Zero-Cost Ways to Win Business From Your Competition
— Read More — 6 Zero-Cost Ways to Win Business From Your Competition6 Zero-Cost Ways to Win Business From Your Competition
There are many ways to win business from your competition. Some come at a cost. Some are completely free apart from in time and effort. Just like these.
How to Deal With Difficult Customers
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In every industry there will be times when you have to deal with difficult customers. Handle a situation well and most customers will do business with you.
Is The Customer Really Always Right?
— Read More — Is The Customer Really Always Right?Is The Customer Really Always Right?
Customer complaints can have a huge impact on a business' reputation. Here's an article exploring how to deal with customer complaints effectively
How To Turn Digital Media Into Increased Footfall
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Traditional promotion is dead. Long live Digital Media. Here are some ways you can use technology to grow your business footfall
How to Grow Your Sales Without all the Leg Work
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Our exclusive guide to finding relevant and strongly positioned resellers for your product, how to pitch them and key points you should know.
How a Simple Piece of Copy Can Boost Your Business
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Good, effective marketing copy needs to combine a number of essential elements - a call to action, and a solution that invokes a reaction.
How to Market to High-End & Low-End Customers
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Segmenting your customers based on their income may not be the most morally right thing to do, but it could totally reinvigorate your sales.
Advertising Your Business on TV
— Read More — Advertising Your Business on TVAdvertising Your Business on TV
TV advertising is something often overlooked by SMEs due to the expected high costs. The benefits can, however, outweigh the negatives
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