A business idea is nothing if you can't attract and keep customers. In this section we'll look at understanding your customers, their needs and how to use psychology to market your product or service. We'll also explore different communication methods, trends, ideas, and we look at the techniques to help you deal with issues and challenges.
Is The Customer Really Always Right?
— Read More — Is The Customer Really Always Right?Is The Customer Really Always Right?
Customer complaints can have a huge impact on a business' reputation. Here's an article exploring how to deal with customer complaints effectively
How To Turn Digital Media Into Increased Footfall
— Read More — How To Turn Digital Media Into Increased FootfallHow To Turn Digital Media Into Increased Footfall
Traditional promotion is dead. Long live Digital Media. Here are some ways you can use technology to grow your business footfall
How to Grow Your Sales Without all the Leg Work
— Read More — How to Grow Your Sales Without all the Leg WorkHow to Grow Your Sales Without all the Leg Work
Our exclusive guide to finding relevant and strongly positioned resellers for your product, how to pitch them and key points you should know.
How a Simple Piece of Copy Can Boost Your Business
— Read More — How a Simple Piece of Copy Can Boost Your BusinessHow a Simple Piece of Copy Can Boost Your Business
Good, effective marketing copy needs to combine a number of essential elements - a call to action, and a solution that invokes a reaction.
Launching Your Trial Product
— Read More — Launching Your Trial ProductYou might be wondering if free trials are cost effective. The short answer is yes. The longer answer is yes, but only if they’re carefully planned out.
How Affiliate Marketing Could Revolutionize Your Lead Flow
— Read More — How Affiliate Marketing Could Revolutionize Your Lead FlowHow Affiliate Marketing Could Revolutionize Your Lead Flow
For many small business owners, affiliate marketing can seem confusing and complicated, but it's actually incredibly simple. Here's how it works...
Interacting With Your Clients Both New and Old
— Read More — Interacting With Your Clients Both New and OldInteracting With Your Clients Both New and Old
Should client interaction be based on their regular custom or should all customers be treated equally?
Creating a Buzz About Your Business
— Read More — Creating a Buzz About Your BusinessCreating a Buzz About Your Business
Word of mouth is a powerful marketing tool, so how can you encourage your customers to create a buzz about your brand? We look at building brand champions
How to Build a Client Base
— Read More — How to Build a Client BaseLanding your first client can be tough, particularly if don't already have a network in place. Explore our advice on developing a client base from scratch
Monitoring your Clients' Happiness
— Read More — Monitoring your Clients' HappinessMonitoring your Clients' Happiness
Ensuring your clients are happy and content with your business is key to building lasting relationships and repeat custom. Here's why...
The Importance of Location to a Business
— Read More — The Importance of Location to a BusinessThe Importance of Location to a Business
In an increasingly digital world, how does the location of a business impact its success? And what factors should you consider when locating your company?
Top Tips on Customer Care
— Read More — Top Tips on Customer CareKnowing how to make and keep your customers happy is crucial to the success of any business, large or small. Here are our top tips...
The Businesses That Listen to Customers
— Read More — The Businesses That Listen to CustomersThe Businesses That Listen to Customers
Follow the example of these major companies that keep customers loyal by responding to their feedback.
Customer Reviews Can Attract New Business
— Read More — Customer Reviews Can Attract New BusinessCustomer Reviews Can Attract New Business
Eight in ten people trust online reviews as much as word of mouth recommendations - this is why reviews are key to attracting new business.
Using Customer Service to Win Business
— Read More — Using Customer Service to Win BusinessUsing Customer Service to Win Business
Provide great customers service can attract new customers and help you stand apart from your competitors.
Customer Attraction and Retention
— Read More — Customer Attraction and RetentionCustomer Attraction and Retention
Customer attraction and retention both require attention if you want to maintain sales in the long run. But which takes more effort? We compare strategies
What to Spend on Customer Service & Other Questions
— Read More — What to Spend on Customer Service & Other QuestionsWhat to Spend on Customer Service & Other Questions
How much should you spend on customer service, and should you be training your staff on it? Fleximize covers questions and answers about customer service
The Personal Touch is Key
— Read More — The Personal Touch is KeyFinding new customers is important for any business, but just as vital, is retaining them. How can you use personal touches to make sure they stay with you?
Offering Finance to Customers
— Read More — Offering Finance to CustomersHow do I offer financing to my customers? If you're considering this question, its important to first understand a little about consumer credit practices
The Importance of Effective Communication in Business
— Read More — The Importance of Effective Communication in BusinessThe Importance of Effective Communication in Business
Effective communication with employees and customers is the backbone of any successful business. But what's the secret to communicating with clarity?
When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalised web experience.
Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.
For more information on cookies, please click here.
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms.
You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site.
All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages.
If you do not allow these cookies then some or all of these services may not function properly.
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites.
They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Log In
These cookies are set by a range of social media services that we have added to the site to enable you to share our content with your friends and networks. They are capable of tracking your browser across other sites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit.
If you do not allow these cookies you may not be able to use or see these sharing tools.