A business idea is nothing if you can't attract and keep customers. In this section we'll look at understanding your customers, their needs and how to use psychology to market your product or service. We'll also explore different communication methods, trends, ideas, and we look at the techniques to help you deal with issues and challenges.
How to Grow Your Email Subscribers
— Read More — How to Grow Your Email SubscribersHow to Grow Your Email Subscribers
How do you go about growing your email subscribers without holding a gun to their head. Seriously, don't do that.
6 Zero-Cost Ways to Win Business From Your Competition
— Read More — 6 Zero-Cost Ways to Win Business From Your Competition6 Zero-Cost Ways to Win Business From Your Competition
There are many ways to win business from your competition. Some come at a cost. Some are completely free apart from in time and effort. Just like these.
Is The Customer Really Always Right?
— Read More — Is The Customer Really Always Right?Is The Customer Really Always Right?
Customer complaints can have a huge impact on a business' reputation. Here's an article exploring how to deal with customer complaints effectively
How To Turn Digital Media Into Increased Footfall
— Read More — How To Turn Digital Media Into Increased FootfallHow To Turn Digital Media Into Increased Footfall
Traditional promotion is dead. Long live Digital Media. Here are some ways you can use technology to grow your business footfall
How to Grow Your Sales Without all the Leg Work
— Read More — How to Grow Your Sales Without all the Leg WorkHow to Grow Your Sales Without all the Leg Work
Our exclusive guide to finding relevant and strongly positioned resellers for your product, how to pitch them and key points you should know.
How a Simple Piece of Copy Can Boost Your Business
— Read More — How a Simple Piece of Copy Can Boost Your BusinessHow a Simple Piece of Copy Can Boost Your Business
Good, effective marketing copy needs to combine a number of essential elements - a call to action, and a solution that invokes a reaction.
How to Market to High-End & Low-End Customers
— Read More — How to Market to High-End & Low-End CustomersHow to Market to High-End & Low-End Customers
Segmenting your customers based on their income may not be the most morally right thing to do, but it could totally reinvigorate your sales.
Launching Your Trial Product
— Read More — Launching Your Trial ProductYou might be wondering if free trials are cost effective. The short answer is yes. The longer answer is yes, but only if they’re carefully planned out.
How Affiliate Marketing Could Revolutionize Your Lead Flow
— Read More — How Affiliate Marketing Could Revolutionize Your Lead FlowHow Affiliate Marketing Could Revolutionize Your Lead Flow
For many small business owners, affiliate marketing can seem confusing and complicated, but it's actually incredibly simple. Here's how it works...
Interacting With Your Clients Both New and Old
— Read More — Interacting With Your Clients Both New and OldInteracting With Your Clients Both New and Old
Should client interaction be based on their regular custom or should all customers be treated equally?
Use Google Surveys For Customer Data
— Read More — Use Google Surveys For Customer DataUse Google Surveys For Customer Data
Struggling to understand your customers? Here's how your business can utilise Google Surveys to get to know them, and what they want.
Creating a Buzz About Your Business
— Read More — Creating a Buzz About Your BusinessCreating a Buzz About Your Business
Word of mouth is a powerful marketing tool, so how can you encourage your customers to create a buzz about your brand? We look at building brand champions
Time Scales for Handling Customer Complaints
— Read More — Time Scales for Handling Customer ComplaintsTime Scales for Handling Customer Complaints
No business owner wants complaints about their products or business, but when they happen, here's how you should respond to them.
How to Build a Client Base
— Read More — How to Build a Client BaseLanding your first client can be tough, particularly if don't already have a network in place. Explore our advice on developing a client base from scratch
Monitoring your Clients' Happiness
— Read More — Monitoring your Clients' HappinessMonitoring your Clients' Happiness
Ensuring your clients are happy and content with your business is key to building lasting relationships and repeat custom. Here's why...
The Importance of Location to a Business
— Read More — The Importance of Location to a BusinessThe Importance of Location to a Business
In an increasingly digital world, how does the location of a business impact its success? And what factors should you consider when locating your company?
Why Offer Live Chat on Your Website?
— Read More — Why Offer Live Chat on Your Website?Why Offer Live Chat on Your Website?
Live chat provides a unique way to communicate with customers instantaneously. Here are a few reasons why you should consider offering a live chat service
Top Tips on Customer Care
— Read More — Top Tips on Customer CareKnowing how to make and keep your customers happy is crucial to the success of any business, large or small. Here are our top tips...
Tailoring Your Business to Your Clients
— Read More — Tailoring Your Business to Your ClientsTailoring Your Business to Your Clients
Everybody understands that customers are vital to the success of a business, so how can you tailor your business to suit your clients' needs?
The Businesses That Listen to Customers
— Read More — The Businesses That Listen to CustomersThe Businesses That Listen to Customers
Follow the example of these major companies that keep customers loyal by responding to their feedback.
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