Customers

Customers drive your business, so it's worth taking the time to learn what makes them tick...

A business idea is nothing if you can't attract and keep customers. In this section we'll look at understanding your customers, their needs and how to use psychology to market your product or service. We'll also explore different communication methods, trends, ideas, and we look at the techniques to help you deal with issues and challenges.

How to Ensure Your Marketing Is Responsible

How to Ensure Your Marketing Is Responsible

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How to Ensure Your Marketing Is Responsible

When processing customer data for marketing purposes, small businesses need to implement responsible marketing practices and consider customer trust. Scott Logie of REaD Group explores

Encouraging Footfall to Your Hospitality Business

Encouraging Footfall to Your Hospitality Business

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Encouraging Footfall to Your Hospitality Business

With the hospitality industry taking a massive hit due to the coronavirus pandemic, we explore three strategies that hospitality businesses can implement to encourage footfall

How Restaurants Can Use Tech to Serve Customers

How Restaurants Can Use Tech to Serve Customers

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How Restaurants Can Use Tech to Serve Customers

With more and more restaurants, cafes, and pubs reopening, we take a look at how hospitality businesses can embrace tech to serve their customers in a covid-secure way

An SME's Guide to Excellent Customer Service

An SME's Guide to Excellent Customer Service

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An SME's Guide to Excellent Customer Service

Providing excellent customer service leads to higher retention rates as well as attracting new customers. Here are our top tips on how to deliver an exceptional customer experience

Why Retention Marketing is Crucial for SMEs

Why Retention Marketing is Crucial for SMEs

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Why Retention Marketing is Crucial for SMEs

Fostering loyalty amongst customers is one of the most effective, valuable strategies any small business can employ. Here's our guide on how to get started with retention marketing

Covid-19: Customer Engagement Strategies

Covid-19: Customer Engagement Strategies

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Covid-19: Customer Engagement Strategies

Customer engagement is a huge challenge for many businesses recovering from the impact of the coronavirus pandemic. Here are five key ways to re-engage your customer base

Claims Management Software for SMEs

Claims Management Software for SMEs

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Claims Management Software for SMEs

Claims management software can speed up claims processing, reduce errors and enhance the customer experience. Here's a guide to how it can benefit your SME

How to Find Clients for Your Construction Business

How to Find Clients for Your Construction Business

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How to Find Clients for Your Construction Business

If you're struggling to find clients for your construction business, this guide explores three easy ways to promote your services and attract new customers

Content Development Tips for SMEs

Content Development Tips for SMEs

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Content Development Tips for SMEs

It's important to get content development right, as mistakes can have far-reaching effects on how customers perceive your brand. Here are five tips for developing customer-focused content

​Credit Control Checklist for Small Businesses

​Credit Control Checklist for Small Businesses

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​Credit Control Checklist for Small Businesses

If you offer your products or services on credit, it's vital that this is carried out in a controlled manner and a strict collection procedure is in place

How to Create Engaging Video Content

How to Create Engaging Video Content

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How to Create Engaging Video Content

As an SME owner, it's important to understand how video content can bring in new leads. Here's a quick guide covering how to create video content that works

Maintaining Branding Across Multiple Channels

Maintaining Branding Across Multiple Channels

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Maintaining Branding Across Multiple Channels

Owen Simpson, Head of Marketing at medical negligence specialists Patient Claim Line, explains how to achieve a consistent brand voice across multiple channels

Choosing the Right UCC Platform for Your SME

Choosing the Right UCC Platform for Your SME

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Choosing the Right UCC Platform for Your SME

Unified Communications and Collaboration platforms can transform the working practices of your SME. Here's our guide to choosing the perfect UCC platform to suit your SME's needs

Collecting Data for Hyper-Personalized Marketing

Collecting Data for Hyper-Personalized Marketing

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Collecting Data for Hyper-Personalized Marketing

Jason Lark of Celerity shares his tips on how to collect the right types of data for your SME's marketing campaigns

Accepting Card Payments: A Guide for UK SMEs

Accepting Card Payments: A Guide for UK SMEs

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Accepting Card Payments: A Guide for UK SMEs

Nick Healy of Suresite shares his expertise on everything UK SMEs need to know about accepting card payments including fees, compliance and charging structures

SME Guide to Bidding for Government Contracts

SME Guide to Bidding for Government Contracts

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SME Guide to Bidding for Government Contracts

Public sector contracts can provide lucrative business opportunities for SMEs. But how do you go about applying for one? Here's our guide

A Guide to Developing Confidence at Work

A Guide to Developing Confidence at Work

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A Guide to Developing Confidence at Work

Paul Russell of Luxury Training Academy explains how to develop your confidence and gain authority in the workplace

How to Capitalize on Holiday Marketing Trends

How to Capitalize on Holiday Marketing Trends

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How to Capitalize on Holiday Marketing Trends

Amanda Walls, Director at Cedarwood Digital, shares her tips for capitalizing on holiday trends, including how to create ads that stand out and how free delivery can impact sales figures

Capitalizing on Business 'Micro-Moments'

Capitalizing on Business 'Micro-Moments'

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Capitalizing on Business 'Micro-Moments'

With the advancement of online shopping and increasing dominance of mobile browsing, capitalizing on the 'micro-moments' in your customer journey could be the key to success

How SMEs can use Tech to Tackle Late Payments

How SMEs can use Tech to Tackle Late Payments

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How SMEs can use Tech to Tackle Late Payments

Late payment of commercial debt continues to plague many businesses. ​Here's how small business owners can encourage prompt payment