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Customers

Customers drive your business, so it's worth taking the time to learn what makes them tick...

A business idea is nothing if you can't attract and keep customers. In this section we'll look at understanding your customers, their needs and how to use psychology to market your product or service. We'll also explore different communication methods, trends, ideas, and we look at the techniques to help you deal with issues and challenges.

Creating Consumer Trust for Ecommerce in 2021

Creating Consumer Trust for Ecommerce in 2021

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Creating Consumer Trust for Ecommerce in 2021

Jon Higham of Medicine Direct outlines the importance of building consumer trust online so your business can keep trading during the Covid-19 pandemic

Covid-19: Marketing Your Business in 2021

Covid-19: Marketing Your Business in 2021

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Covid-19: Marketing Your Business in 2021

When it comes to communicating with customers during the pandemic, marketing can help small businesses get back on their feet that bit quicker. Here’s how

Optimising Your Ecommerce Strategy for 2021

Optimising Your Ecommerce Strategy for 2021

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Optimising Your Ecommerce Strategy for 2021

The pandemic has fundamentally changed the way consumers spend their money. With this in mind, Maura Monaghan takes a look at how SMEs can adapt their ecommerce strategy

Community Based Marketing for B2B SMEs

Community Based Marketing for B2B SMEs

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Community Based Marketing for B2B SMEs

Ashley Friedlein explores the concept of community based marketing and shares tips on how to create your own community as a B2B SME

How to Ensure Your Marketing Is Responsible

How to Ensure Your Marketing Is Responsible

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How to Ensure Your Marketing Is Responsible

When processing customer data for marketing purposes, small businesses need to implement responsible marketing practices and consider customer trust. Scott Logie of REaD Group explores

Encouraging Footfall to Your Hospitality Business

Encouraging Footfall to Your Hospitality Business

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Encouraging Footfall to Your Hospitality Business

With the hospitality industry taking a massive hit due to the coronavirus pandemic, we explore three strategies that hospitality businesses can implement to encourage footfall

How Restaurants Can Use Tech to Serve Customers

How Restaurants Can Use Tech to Serve Customers

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How Restaurants Can Use Tech to Serve Customers

With more and more restaurants, cafes, and pubs reopening, we take a look at how hospitality businesses can embrace tech to serve their customers in a covid-secure way

An SME's Guide to Excellent Customer Service

An SME's Guide to Excellent Customer Service

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An SME's Guide to Excellent Customer Service

Providing excellent customer service leads to higher retention rates as well as attracting new customers. Here are our top tips on how to deliver an exceptional customer experience

Why Retention Marketing is Crucial for SMEs

Why Retention Marketing is Crucial for SMEs

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Why Retention Marketing is Crucial for SMEs

Fostering loyalty amongst customers is one of the most effective, valuable strategies any small business can employ. Here's our guide on how to get started with retention marketing

Covid-19: Customer Engagement Strategies

Covid-19: Customer Engagement Strategies

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Covid-19: Customer Engagement Strategies

Customer engagement is a huge challenge for many businesses recovering from the impact of the coronavirus pandemic. Here are five key ways to re-engage your customer base

Claims Management Software for SMEs

Claims Management Software for SMEs

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Claims Management Software for SMEs

Claims management software can speed up claims processing, reduce errors and enhance the customer experience. Here's a guide to how it can benefit your SME

How to Find Clients for Your Construction Business

How to Find Clients for Your Construction Business

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How to Find Clients for Your Construction Business

If you're struggling to find clients for your construction business, this guide explores three easy ways to promote your services and attract new customers

Content Development Tips for SMEs

Content Development Tips for SMEs

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Content Development Tips for SMEs

It's important to get content development right, as mistakes can have far-reaching effects on how customers perceive your brand. Here are five tips for developing customer-focused content

​Credit Control Checklist for Small Businesses

​Credit Control Checklist for Small Businesses

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​Credit Control Checklist for Small Businesses

If you offer your products or services on credit, it's vital that this is carried out in a controlled manner and a strict collection procedure is in place

How to Create Engaging Video Content

How to Create Engaging Video Content

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How to Create Engaging Video Content

As an SME owner, it's important to understand how video content can bring in new leads. Here's a quick guide covering how to create video content that works

Maintaining Branding Across Multiple Channels

Maintaining Branding Across Multiple Channels

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Maintaining Branding Across Multiple Channels

Owen Simpson, Head of Marketing at medical negligence specialists Patient Claim Line, explains how to achieve a consistent brand voice across multiple channels

Choosing the Right UCC Platform for Your SME

Choosing the Right UCC Platform for Your SME

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Choosing the Right UCC Platform for Your SME

Unified Communications and Collaboration platforms can transform the working practices of your SME. Here's our guide to choosing the perfect UCC platform to suit your SME's needs

Collecting Data for Hyper-Personalized Marketing

Collecting Data for Hyper-Personalized Marketing

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Collecting Data for Hyper-Personalized Marketing

Jason Lark of Celerity shares his tips on how to collect the right types of data for your SME's marketing campaigns

Accepting Card Payments: A Guide for UK SMEs

Accepting Card Payments: A Guide for UK SMEs

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Accepting Card Payments: A Guide for UK SMEs

Nick Healy of Suresite shares his expertise on everything UK SMEs need to know about accepting card payments including fees, compliance and charging structures

SME Guide to Bidding for Government Contracts

SME Guide to Bidding for Government Contracts

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SME Guide to Bidding for Government Contracts

Public sector contracts can provide lucrative business opportunities for SMEs. But how do you go about applying for one? Here's our guide