A business idea is nothing if you can't attract and keep customers. In this section we'll look at understanding your customers, their needs and how to use psychology to market your product or service. We'll also explore different communication methods, trends, ideas, and we look at the techniques to help you deal with issues and challenges.
A Simple Guide to Writing in Plain English
— Read More — A Simple Guide to Writing in Plain EnglishA Simple Guide to Writing in Plain English
Because no one ever said, “Wow, I wish that email had more jargon.” This simple guide shares practical tips to cut the fluff, boost clarity, and write content people actually understand.
Bouncing Back from 1-Star Reviews in Hospitality
— Read More — Bouncing Back from 1-Star Reviews in HospitalityBouncing Back from 1-Star Reviews in Hospitality
There are a lot of eyes on the hospitality sector right now. Kirstie Jones from Navitas Safety gives us her top tips on what to do if you find yourself facing feedback that’s less than favourable.
Master Customer Feedback: Learn, React, & Grow
— Read More — Master Customer Feedback: Learn, React, & GrowMaster Customer Feedback: Learn, React, & Grow
Collecting customer feedback is essential to business owners. Scott Dodson, Chief Growth Officer at PaleBlue, discusses measuring customer satisfaction in the world of tech.
How to Beat the School Holiday Sales Slump
— Read More — How to Beat the School Holiday Sales SlumpHow to Beat the School Holiday Sales Slump
75% of B2B businesses report a drop in sales during July and August. But you don't have to lose out, says journalist Chris Price, writer at The Telegraph.
8 Tips to Get Your Business Summer Ready
— Read More — 8 Tips to Get Your Business Summer Ready8 Tips to Get Your Business Summer Ready
Level up your business by remaining agile to seasonal business trends. Our guide explains how to make the most of the school summer holidays.
How Indie Retailers Can Buck Trends and Thrive
— Read More — How Indie Retailers Can Buck Trends and ThriveHow Indie Retailers Can Buck Trends and Thrive
Independent shops can thrive on the high street. Find out how independent retailers can buck trends to beat the big name stores
A Guide to Increasing Your Business's Prices
— Read More — A Guide to Increasing Your Business's PricesA Guide to Increasing Your Business's Prices
Our guide takes you through the steps of increasing your business's prices without negatively affecting your customers.
Why Retention Marketing is Crucial for SMEs
— Read More — Why Retention Marketing is Crucial for SMEsWhy Retention Marketing is Crucial for SMEs
Fostering loyalty amongst customers is one of the most effective, valuable strategies any small business can employ. Here's our guide on how to get started with retention marketing
10 Restaurant Sales Techniques to Boost Profits
— Read More — 10 Restaurant Sales Techniques to Boost Profits10 Restaurant Sales Techniques to Boost Profits
Encouraging your staff to upsell to customers can play a big role in boosting your restaurant profits. Here are 10 upselling techniques proven to work.
9 Ways to Boost Footfall for your Retail Business
— Read More — 9 Ways to Boost Footfall for your Retail Business9 Ways to Boost Footfall for your Retail Business
Struggling to recover your retail footfall after lockdown? Follow these 9 simple steps to increase your foot traffic and drive more sales
Medical Practices: Boosting Patient Engagement
— Read More — Medical Practices: Boosting Patient EngagementMedical Practices: Boosting Patient Engagement
With more and more patients expecting digital-first services, we take a look at four strategies you can use as a medical practice to better serve your customers and improve engagement
5 Ways to Get More Restaurant Reviews
— Read More — 5 Ways to Get More Restaurant Reviews5 Ways to Get More Restaurant Reviews
We take a look at how restaurant owners can build business credibility and trust amongst UK consumers, including the importance of online customer reviews
Creating Consumer Trust for Ecommerce in 2021
— Read More — Creating Consumer Trust for Ecommerce in 2021Creating Consumer Trust for Ecommerce in 2021
Jon Higham of Medicine Direct outlines the importance of building consumer trust online so your business can keep trading during the Covid-19 pandemic
Covid-19: Marketing Your Business in 2021
— Read More — Covid-19: Marketing Your Business in 2021Covid-19: Marketing Your Business in 2021
When it comes to communicating with customers during the pandemic, marketing can help small businesses get back on their feet that bit quicker. Here’s how
Optimising Your Ecommerce Strategy for 2021
— Read More — Optimising Your Ecommerce Strategy for 2021Optimising Your Ecommerce Strategy for 2021
The pandemic has fundamentally changed the way consumers spend their money. With this in mind, Maura Monaghan takes a look at how SMEs can adapt their ecommerce strategy
Community Based Marketing for B2B SMEs
— Read More — Community Based Marketing for B2B SMEsCommunity Based Marketing for B2B SMEs
Ashley Friedlein explores the concept of community based marketing and shares tips on how to create your own community as a B2B SME
SME Guide to Bidding for Government Contracts
— Read More — SME Guide to Bidding for Government ContractsSME Guide to Bidding for Government Contracts
Public sector contracts can provide lucrative business opportunities for SMEs. But how do you go about applying for one? Here's our guide
How to Ensure Your Marketing Is Responsible
— Read More — How to Ensure Your Marketing Is ResponsibleHow to Ensure Your Marketing Is Responsible
When processing customer data for marketing purposes, small businesses need to implement responsible marketing practices and consider customer trust. Scott Logie of REaD Group explores
Encouraging Footfall to Your Hospitality Business
— Read More — Encouraging Footfall to Your Hospitality BusinessEncouraging Footfall to Your Hospitality Business
With the hospitality industry taking a massive hit due to the coronavirus pandemic, we explore three strategies that hospitality businesses can implement to encourage footfall
How Restaurants Can Use Tech to Serve Customers
— Read More — How Restaurants Can Use Tech to Serve CustomersHow Restaurants Can Use Tech to Serve Customers
With more and more restaurants, cafes, and pubs reopening, we take a look at how hospitality businesses can embrace tech to serve their customers in a covid-secure way
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