A business idea is nothing if you can't attract and keep customers. In this section we'll look at understanding your customers, their needs and how to use psychology to market your product or service. We'll also explore different communication methods, trends, ideas, and we look at the techniques to help you deal with issues and challenges.
A Guide to Increasing Your Business's Prices
— Read More — A Guide to Increasing Your Business's PricesA Guide to Increasing Your Business's Prices
Our guide takes you through the steps of increasing your business's prices without negatively affecting your customers.
Why Retention Marketing is Crucial for SMEs
— Read More — Why Retention Marketing is Crucial for SMEsWhy Retention Marketing is Crucial for SMEs
Fostering loyalty amongst customers is one of the most effective, valuable strategies any small business can employ. Here's our guide on how to get started with retention marketing
10 Restaurant Sales Techniques to Boost Profits
— Read More — 10 Restaurant Sales Techniques to Boost Profits10 Restaurant Sales Techniques to Boost Profits
Encouraging your staff to upsell to customers can play a big role in boosting your restaurant profits. Here are 10 upselling techniques proven to work.
10 Ways to Boost Footfall for your Retail Business
— Read More — 10 Ways to Boost Footfall for your Retail Business10 Ways to Boost Footfall for your Retail Business
Struggling to recover your retail footfall after lockdown? Follow these 10 simple steps to increase your foot traffic and drive more sales
Medical Practices: Boosting Patient Engagement
— Read More — Medical Practices: Boosting Patient EngagementMedical Practices: Boosting Patient Engagement
With more and more patients expecting digital-first services, we take a look at four strategies you can use as a medical practice to better serve your customers and improve engagement
5 Ways to Get More Restaurant Reviews
— Read More — 5 Ways to Get More Restaurant Reviews5 Ways to Get More Restaurant Reviews
We take a look at how restaurant owners can build business credibility and trust amongst UK consumers, including the importance of online customer reviews
Creating Consumer Trust for Ecommerce in 2021
— Read More — Creating Consumer Trust for Ecommerce in 2021Creating Consumer Trust for Ecommerce in 2021
Jon Higham of Medicine Direct outlines the importance of building consumer trust online so your business can keep trading during the Covid-19 pandemic
Covid-19: Marketing Your Business in 2021
— Read More — Covid-19: Marketing Your Business in 2021Covid-19: Marketing Your Business in 2021
When it comes to communicating with customers during the pandemic, marketing can help small businesses get back on their feet that bit quicker. Here’s how
Optimising Your Ecommerce Strategy for 2021
— Read More — Optimising Your Ecommerce Strategy for 2021Optimising Your Ecommerce Strategy for 2021
The pandemic has fundamentally changed the way consumers spend their money. With this in mind, Maura Monaghan takes a look at how SMEs can adapt their ecommerce strategy
Community Based Marketing for B2B SMEs
— Read More — Community Based Marketing for B2B SMEsCommunity Based Marketing for B2B SMEs
Ashley Friedlein explores the concept of community based marketing and shares tips on how to create your own community as a B2B SME
How to Ensure Your Marketing Is Responsible
— Read More — How to Ensure Your Marketing Is ResponsibleHow to Ensure Your Marketing Is Responsible
When processing customer data for marketing purposes, small businesses need to implement responsible marketing practices and consider customer trust. Scott Logie of REaD Group explores
Encouraging Footfall to Your Hospitality Business
— Read More — Encouraging Footfall to Your Hospitality BusinessEncouraging Footfall to Your Hospitality Business
With the hospitality industry taking a massive hit due to the coronavirus pandemic, we explore three strategies that hospitality businesses can implement to encourage footfall
How Restaurants Can Use Tech to Serve Customers
— Read More — How Restaurants Can Use Tech to Serve CustomersHow Restaurants Can Use Tech to Serve Customers
With more and more restaurants, cafes, and pubs reopening, we take a look at how hospitality businesses can embrace tech to serve their customers in a covid-secure way
An SME's Guide to Excellent Customer Service
— Read More — An SME's Guide to Excellent Customer ServiceAn SME's Guide to Excellent Customer Service
Providing excellent customer service leads to higher retention rates as well as attracting new customers. Here are our top tips on how to deliver an exceptional customer experience
Covid-19: Customer Engagement Strategies
— Read More — Covid-19: Customer Engagement StrategiesCovid-19: Customer Engagement Strategies
Customer engagement is a huge challenge for many businesses recovering from the impact of the coronavirus pandemic. Here are five key ways to re-engage your customer base
Claims Management Software for SMEs
— Read More — Claims Management Software for SMEsClaims Management Software for SMEs
Claims management software can speed up claims processing, reduce errors and enhance the customer experience. Here's a guide to how it can benefit your SME
How to Find Clients for Your Construction Business
— Read More — How to Find Clients for Your Construction BusinessHow to Find Clients for Your Construction Business
If you're struggling to find clients for your construction business, this guide explores three easy ways to promote your services and attract new customers
Content Development Tips for SMEs
— Read More — Content Development Tips for SMEsContent Development Tips for SMEs
It's important to get content development right, as mistakes can have far-reaching effects on how customers perceive your brand. Here are five tips for developing customer-focused content
Credit Control Checklist for Small Businesses
— Read More — Credit Control Checklist for Small BusinessesCredit Control Checklist for Small Businesses
If you offer your products or services on credit, it's vital that this is carried out in a controlled manner and a strict collection procedure is in place
How to Create Engaging Video Content
— Read More — How to Create Engaging Video ContentHow to Create Engaging Video Content
As an SME owner, it's important to understand how video content can bring in new leads. Here's a quick guide covering how to create video content that works
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