Customers drive your business, so it's worth taking the time to learn what makes them tick...
A business idea is nothing if you can't attract and keep customers. In this section we'll look at understanding your customers, their needs and how to use psychology to market your product or service. We'll also explore different communication methods, trends, ideas, and we look at the techniques to help you deal with issues and challenges.
Fostering loyalty amongst customers is one of the most effective, valuable strategies any small business can employ. Here's our guide on how to get started with retention marketing
Encouraging your staff to upsell to customers can play a big role in boosting your restaurant profits. Here are 10 upselling techniques proven to work.
10 Ways to Boost Footfall for your Retail Business
With more and more patients expecting digital-first services, we take a look at four strategies you can use as a medical practice to better serve your customers and improve engagement
We take a look at how restaurant owners can build business credibility and trust amongst UK consumers, including the importance of online customer reviews
When it comes to communicating with customers during the pandemic, marketing can help small businesses get back on their feet that bit quicker. Here’s how
The pandemic has fundamentally changed the way consumers spend their money. With this in mind, Maura Monaghan takes a look at how SMEs can adapt their ecommerce strategy
When processing customer data for marketing purposes, small businesses need to implement responsible marketing practices and consider customer trust. Scott Logie of REaD Group explores
With the hospitality industry taking a massive hit due to the coronavirus pandemic, we explore three strategies that hospitality businesses can implement to encourage footfall
With more and more restaurants, cafes, and pubs reopening, we take a look at how hospitality businesses can embrace tech to serve their customers in a covid-secure way
Providing excellent customer service leads to higher retention rates as well as attracting new customers. Here are our top tips on how to deliver an exceptional customer experience
Customer engagement is a huge challenge for many businesses recovering from the impact of the coronavirus pandemic. Here are five key ways to re-engage your customer base
Claims management software can speed up claims processing, reduce errors and enhance the customer experience. Here's a guide to how it can benefit your SME
How to Find Clients for Your Construction Business
If you're struggling to find clients for your construction business, this guide explores three easy ways to promote your services and attract new customers
It's important to get content development right, as mistakes can have far-reaching effects on how customers perceive your brand. Here are five tips for developing customer-focused content
If you offer your products or services on credit, it's vital that this is carried out in a controlled manner and a strict collection procedure is in place
As an SME owner, it's important to understand how video content can bring in new leads. Here's a quick guide covering how to create video content that works
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