Customers

Customers drive your business, so it's worth taking the time to learn what makes them tick...

A business idea is nothing if you can't attract and keep customers. In this section we'll look at understanding your customers, their needs and how to use psychology to market your product or service. We'll also explore different communication methods, trends, ideas, and we look at the techniques to help you deal with issues and challenges.

How User Experience Impacts SEO

How User Experience Impacts SEO

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How User Experience Impacts SEO

Marc Woodhead, Founder and CEO of software development business Holograph, explores how having first-class user experience can contribute to better search rankings

Maintaining Branding Across Multiple Channels

Maintaining Branding Across Multiple Channels

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Maintaining Branding Across Multiple Channels

Owen Simpson, Head of Marketing at medical negligence specialists Patient Claim Line, explains how to achieve a consistent brand voice across multiple channels

Choosing the Right UCC Platform for Your SME

Choosing the Right UCC Platform for Your SME

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Choosing the Right UCC Platform for Your SME

Unified Communications and Collaboration platforms can transform the working practices of your SME. Here's our guide to choosing the perfect UCC platform to suit your SME's needs

Collecting Data for Hyper-Personalized Marketing

Collecting Data for Hyper-Personalized Marketing

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Collecting Data for Hyper-Personalized Marketing

Jason Lark of Celerity shares his tips on how to collect the right types of data for your SME's marketing campaigns

Accepting Card Payments: A Guide for UK SMEs

Accepting Card Payments: A Guide for UK SMEs

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Accepting Card Payments: A Guide for UK SMEs

Nick Healy of Suresite shares his expertise on everything UK SMEs need to know about accepting card payments including fees, compliance and charging structures

SME Guide to Bidding for Government Contracts

SME Guide to Bidding for Government Contracts

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SME Guide to Bidding for Government Contracts

Public sector contracts can provide lucrative business opportunities for SMEs. But how do you go about applying for one? Here's our guide

A Guide to Developing Confidence at Work

A Guide to Developing Confidence at Work

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A Guide to Developing Confidence at Work

Paul Russell of Luxury Training Academy explains how to develop your confidence and gain authority in the workplace

How to Capitalize on Holiday Marketing Trends

How to Capitalize on Holiday Marketing Trends

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How to Capitalize on Holiday Marketing Trends

Amanda Walls, Director at Cedarwood Digital, shares her tips for capitalizing on holiday trends, including how to create ads that stand out and how free delivery can impact sales figures

Capitalizing on Business 'Micro-Moments'

Capitalizing on Business 'Micro-Moments'

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Capitalizing on Business 'Micro-Moments'

With the advancement of online shopping and increasing dominance of mobile browsing, capitalizing on the 'micro-moments' in your customer journey could be the key to success

How SMEs can use Tech to Tackle Late Payments

How SMEs can use Tech to Tackle Late Payments

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How SMEs can use Tech to Tackle Late Payments

Late payment of commercial debt continues to plague many businesses. ​Here's how small business owners can encourage prompt payment

The Power of Referral Marketing

The Power of Referral Marketing

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The Power of Referral Marketing

Referral marketing is one of the most powerful ways to grow your business. Here’s how to implement a successful referral campaign for your business

Death Isn't the End for These Startups

Death Isn't the End for These Startups

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Death Isn't the End for These Startups

The only certain things in life: death and taxes. But when it comes to death, the funeral industry is over-charging and under-serving. Two startups explain how they're challenging the status quo

The Late Starters’ Guide to GDPR for SMEs

The Late Starters’ Guide to GDPR for SMEs

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The Late Starters’ Guide to GDPR for SMEs

A little late to the GDPR table? Don't panic - the 25 May deadline is fast approaching, but there's still time to ensure full compliance with the new data regulations using these tips

The ISDN Switch-Off: How to Prepare Your Business

The ISDN Switch-Off: How to Prepare Your Business

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The ISDN Switch-Off: How to Prepare Your Business

BT is switching off its ISDN and PSTN networks in 2025 and replacing them with voice-over-IP services. Here's how to prepare your business for the change

Why Employers Should Embrace Social Media

Why Employers Should Embrace Social Media

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Why Employers Should Embrace Social Media

Many employers regard social media as an unwelcome distraction and drain on company productivity. Used correctly, however, it could transform your workforce

Bad Reviews: How to Use Them to Your Advantage

Bad Reviews: How to Use Them to Your Advantage

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Bad Reviews: How to Use Them to Your Advantage

It's never nice to receive a negative review from a customer. However, there are plenty of ways that business owners can benefit from bad reviews

VR for Small Businesses

VR for Small Businesses

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VR for Small Businesses

Virtual reality isn't just a platform for gamers. It could provide your customers with the best shopping experience they've ever had

4 Steps to Better Customer Loyalty in 2016

4 Steps to Better Customer Loyalty in 2016

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4 Steps to Better Customer Loyalty in 2016

Increasing customer loyalty in 2016 – follow advice from successful business owner of Love Energy Savings, Phil Foster.

How to Maximize on Christmas Mayhem

How to Maximize on Christmas Mayhem

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How to Maximize on Christmas Mayhem

Independent toy store owner, Kirit Kumar, offers wise words on getting the most from the Christmas shopping season on the high street and online.

7 Ways to Boost Footfall in Retail

7 Ways to Boost Footfall in Retail

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7 Ways to Boost Footfall in Retail

Experiencing a dip in business in your shop? Follow our tips on increasing customer numbers.