Customers

Customers drive your business, so it's worth taking the time to learn what makes them tick...

A business idea is nothing if you can't attract and keep customers. In this section we'll look at understanding your customers, their needs and how to use psychology to market your product or service. We'll also explore different communication methods, trends, ideas, and we look at the techniques to help you deal with issues and challenges.

A Guide to Developing Confidence at Work

A Guide to Developing Confidence at Work

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A Guide to Developing Confidence at Work

Paul Russell of Luxury Training Academy explains how to develop your confidence and gain authority in the workplace

How to Capitalize on Holiday Marketing Trends

How to Capitalize on Holiday Marketing Trends

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How to Capitalize on Holiday Marketing Trends

Amanda Walls, Director at Cedarwood Digital, shares her tips for capitalizing on holiday trends, including how to create ads that stand out and how free delivery can impact sales figures

Capitalizing on Business 'Micro-Moments'

Capitalizing on Business 'Micro-Moments'

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Capitalizing on Business 'Micro-Moments'

With the advancement of online shopping and increasing dominance of mobile browsing, capitalizing on the 'micro-moments' in your customer journey could be the key to success

How SMEs can use Tech to Tackle Late Payments

How SMEs can use Tech to Tackle Late Payments

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How SMEs can use Tech to Tackle Late Payments

Late payment of commercial debt continues to plague many businesses. ​Here's how small business owners can encourage prompt payment

The Power of Referral Marketing

The Power of Referral Marketing

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The Power of Referral Marketing

Referral marketing is one of the most powerful ways to grow your business. Here’s how to implement a successful referral campaign for your business

Death Isn't the End for These Startups

Death Isn't the End for These Startups

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Death Isn't the End for These Startups

The only certain things in life: death and taxes. But when it comes to death, the funeral industry is over-charging and under-serving. Two startups explain how they're challenging the status quo

The Late Starters’ Guide to GDPR for SMEs

The Late Starters’ Guide to GDPR for SMEs

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The Late Starters’ Guide to GDPR for SMEs

A little late to the GDPR table? Don't panic - the 25 May deadline is fast approaching, but there's still time to ensure full compliance with the new data regulations using these tips

The ISDN Switch-Off: How to Prepare Your Business

The ISDN Switch-Off: How to Prepare Your Business

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The ISDN Switch-Off: How to Prepare Your Business

BT is switching off its ISDN and PSTN networks in 2025 and replacing them with voice-over-IP services. Here's how to prepare your business for the change

Why Employers Should Embrace Social Media

Why Employers Should Embrace Social Media

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Why Employers Should Embrace Social Media

Many employers regard social media as an unwelcome distraction and drain on company productivity. Used correctly, however, it could transform your workforce

Bad Reviews: How to Use Them to Your Advantage

Bad Reviews: How to Use Them to Your Advantage

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Bad Reviews: How to Use Them to Your Advantage

It's never nice to receive a negative review from a customer. However, there are plenty of ways that business owners can benefit from bad reviews

VR for Small Businesses

VR for Small Businesses

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VR for Small Businesses

Virtual reality isn't just a platform for gamers. It could provide your customers with the best shopping experience they've ever had

4 Steps to Better Customer Loyalty in 2016

4 Steps to Better Customer Loyalty in 2016

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4 Steps to Better Customer Loyalty in 2016

Increasing customer loyalty in 2016 – follow advice from successful business owner of Love Energy Savings, Phil Foster.

How to Maximize on Christmas Mayhem

How to Maximize on Christmas Mayhem

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How to Maximize on Christmas Mayhem

Independent toy store owner, Kirit Kumar, offers wise words on getting the most from the Christmas shopping season on the high street and online.

7 Ways to Boost Footfall in Retail

7 Ways to Boost Footfall in Retail

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7 Ways to Boost Footfall in Retail

Experiencing a dip in business in your shop? Follow our tips on increasing customer numbers.

Ask Fleximize: Content Marketing

Ask Fleximize: Content Marketing

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Ask Fleximize: Content Marketing

The three burning questions on the lips of business owners. This time, we look at content marketing and how you can type your way to business success

Market Your Niche Product: The Hacker's Way

Market Your Niche Product: The Hacker's Way

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Market Your Niche Product: The Hacker's Way

Marketing a niche product can be difficult. Here's a super-quick and low-cost way of getting your niche product in front of the right crowd, however small.

What’s the Consumer Confidence Index?

What’s the Consumer Confidence Index?

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What’s the Consumer Confidence Index?

What’s the Consumer Confidence Index, and why it's so important to your own business.

How to Avoid the Dreaded 'Unsubscribe' Button

How to Avoid the Dreaded 'Unsubscribe' Button

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How to Avoid the Dreaded 'Unsubscribe' Button

So you've jumped on the email marketing bandwagon. Now here's how to avoid high bounce and unsubscribe rates and keep your ROI high.

Creating Your First Content Strategy

Creating Your First Content Strategy

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Creating Your First Content Strategy

Everything you need to know to start putting together your first content strategy for your business from understanding your customers to implementing it.

Why Content is Such a Buzzword in Business

Why Content is Such a Buzzword in Business

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Why Content is Such a Buzzword in Business

​In the age of ecommerce, the way in which companies and clients interact has changed in recent years, and posting adverts simply doesn’t cut it anymore.