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Customer Psychology

Understanding customer psychology can boost sales and attract more customers

Have you ever popped into a department store for something small, but ended up buying a basket full of goodies? Of course, you could've decided against those purchases, so what made you dip into your bank account that much deeper to buy those extra items? Powerful customer psychology could've been at play here. Our articles offer a glimpse into this mysterious world...

6 Zero-Cost Ways to Win Business From Your Competition

6 Zero-Cost Ways to Win Business From Your Competition

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6 Zero-Cost Ways to Win Business From Your Competition

There are many ways to win business from your competition. Some come at a cost. Some are completely free apart from in time and effort. Just like these.

How to Deal With Difficult Customers

How to Deal With Difficult Customers

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How to Deal With Difficult Customers

In every industry there will be times when you have to deal with difficult customers. Handle a situation well and most customers will do business with you.

Is The Customer Really Always Right?

Is The Customer Really Always Right?

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Is The Customer Really Always Right?

Customer complaints can have a huge impact on a business' reputation. Here's an article exploring how to deal with customer complaints effectively

The Effects of 'Buyer's Remorse'

The Effects of 'Buyer's Remorse'

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The Effects of 'Buyer's Remorse'

Ever heard of buyer's remorse? We explain what causes this emotion and how it affects buying decisions, so you can put strategies in place to overcome it