Customer Psychology

Understanding customer psychology can boost sales and attract more customers

Have you ever popped into a department store for something small, but ended up buying a basket full of goodies? Of course, you could've decided against those purchases, so what made you dip into your bank account that much deeper to buy those extra items? Powerful customer psychology could've been at play here. Our articles offer a glimpse into this mysterious world...

6 Zero-Cost Ways to Win Business From Your Competition

6 Zero-Cost Ways to Win Business From Your Competition

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6 Zero-Cost Ways to Win Business From Your Competition

There are many ways to win business from your competition. Some come at a cost. Some are completely free apart from in time and effort. Just like these.

How to Deal With Difficult Customers

How to Deal With Difficult Customers

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How to Deal With Difficult Customers

In every industry there will be times when you have to deal with difficult customers. Handle a situation well and most customers will do business with you.

Is The Customer Really Always Right?

Is The Customer Really Always Right?

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Is The Customer Really Always Right?

Many customers have the inclination to complain about nearly anything – but, even the smallest of issues must be handled well or it will harm your business.

The Effects of 'Buyer's Remorse'

The Effects of 'Buyer's Remorse'

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The Effects of 'Buyer's Remorse'

What is ‘buyer’s remorse’, and do I need to overcome it to retain customers?