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Social media is a fantastic way to directly engage with customers – here's how it's done...
Social media is here to stay. It's become a brilliant way for small businesses to engage with their customers by instigating conversations with them, entertaining them and sharing content they'll love. But it's key that small firms don't send out random, irrelevant updates through every possible platform in an effort to have a social media presence. Our advice in this section helps you get the most from Twitter, Facebook and such like, without adding too much to your workload.
With over 313 million members in more than 200 new countries, if your business doesnt have a presence on LinkedIn, it should do. Here's our handy guide
Be clear about how you want to come across as a business, it's your own content, not a marketing professionals. Think about the personality of your brand.
When it comes to retaining customers or clients, Social Media can be incredibly important, and could be the crucial factor in someones purchasing decision.
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