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SEO and PPC

Embrace digital marketing by incorporating SEO and PPC into your strategy

If you're embracing digital marketing then search engine optimization (SEO) and pay-per-click (PPC) could bring huge benefits. SEO is about boosting your search engine results by using strategic coding and copy on websites. PPC costs but could be worth the investment; you pay each time someone clicks on links that you've paid to appear in search results. The latter is initally more of a risk, but if it generates business, you could get your money back very quickly. Read our content for more tips.

What is the Actual SEO Value of Content?

Daniel Kidd

For SEO purposes, content is more important than ever. Google has just released an important algorithm update and here's what it means for businesses.

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