Brand Proposition & Ethos

How to successfully develop your brand and other interesting topics!

Your brand tells the world what your business is all about: what you stand for, the value of your product or service and your company's personality. This all helps to attract the sort of customers you want. These Knowledge Hub articles cover brand-related topics including attracting customers from competitors, developing a logo and positioning your business.

3 Steps to Revolutionizing Your Product Cycle

3 Steps to Revolutionizing Your Product Cycle

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3 Steps to Revolutionizing Your Product Cycle

How to work out what your customers actually want, how to deliver it (metaphorically and literally) and the effect it could have on your business

What Your Logo and Font Say About Your Business

What Your Logo and Font Say About Your Business

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What Your Logo and Font Say About Your Business

Getting your logo design right is hugely important for your business, principally because it establishes your brand and creates customer recognition.

Market Your Niche Product: The Hacker's Way

Market Your Niche Product: The Hacker's Way

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Market Your Niche Product: The Hacker's Way

Marketing a niche product can be difficult. Here's a super-quick and low-cost way of getting your niche product in front of the right crowd, however small.

How to Drive Sales For Your New Product

How to Drive Sales For Your New Product

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How to Drive Sales For Your New Product

When launching a new product there are two things you should consider before starting your marketing campaign; content & delivery. Here's why.

The Small Business Owners' Guide to Protecting Your Ideas

The Small Business Owners' Guide to Protecting Your Ideas

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The Small Business Owners' Guide to Protecting Your Ideas

In a technologically advanced age, businesses need to protect their products and ideas from plagiarism via a copyright, a trademark, a patent or a design.

How to Use Content to Drive Sales

How to Use Content to Drive Sales

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How to Use Content to Drive Sales

These days the line between marketing and sales is particularly thin. In this article we look how content can be used to build trust and drive acquisition

6 Zero-Cost Ways to Win Business From Your Competition

6 Zero-Cost Ways to Win Business From Your Competition

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6 Zero-Cost Ways to Win Business From Your Competition

There are many ways to win business from your competition. Some come at a cost. Some are completely free apart from in time and effort. Just like these.

Is Your Competitor Analysis as Good as it Can Be?

Is Your Competitor Analysis as Good as it Can Be?

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Is Your Competitor Analysis as Good as it Can Be?

Competitor analysis means working out who your competitors are, and assessing their strengths and weaknesses. Remember, knowledge is power.

Why Not to Get Into a Price War With a Competitor

Why Not to Get Into a Price War With a Competitor

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Why Not to Get Into a Price War With a Competitor

Sensible pricing is essential for business – but price wars can be disastrous, and usually mean that everybody loses.

How a Reseller Could Revolutionize Your Sales

How a Reseller Could Revolutionize Your Sales

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How a Reseller Could Revolutionize Your Sales

Many business don't even consider using a reseller to grow their sales, but it's a channel that could give your sales a huge boost, for a tiny cost.

Marketing to High-End & Low-End Customers

Marketing to High-End & Low-End Customers

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Marketing to High-End & Low-End Customers

Segmenting your customers based on their income may not be the most morally right thing to do, but it could totally reinvigorate your sales.

How to Properly Introduce Your Business

How to Properly Introduce Your Business

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How to Properly Introduce Your Business

Two steps to providing helpful communication, setting you apart from your competitors while also introducing and promoting your business.

A Brave, New Revenue Stream

A Brave, New Revenue Stream

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A Brave, New Revenue Stream

There is often a debate around the quality of native web advertising but there is one thing for certain - it's effectiveness.

The 'Golden Oldies' of Marketing

The 'Golden Oldies' of Marketing

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The 'Golden Oldies' of Marketing

Do MySpace, The Phonebook and Flyer distribution still work as ways of promoting your small-medium business? We take a closer look...

Should I Offer Discounts to my Customers?

Should I Offer Discounts to my Customers?

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Should I Offer Discounts to my Customers?

Volume discounts are a proven way to increase sales and gain customer loyalty. But do they make financial sense for your business?

Writing a Business Plan

Writing a Business Plan

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Writing a Business Plan

If you want to start out in business, and you've got a great idea, you need to plan how your business will launch, grow and sustain itself. Here's how

How to Market Your Product to a Foreign Country

How to Market Your Product to a Foreign Country

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How to Market Your Product to a Foreign Country

In order to market to your foreign audience as effectively as possible, you need to be prepared to really get to know your customers. Here's how.

How to Write a Press Release For Your Business

How to Write a Press Release For Your Business

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How to Write a Press Release For Your Business

Writing an effective press release for a new business can be tricky if you're unsure, but there are steps you can take to get your press release noticed

Ask Fleximize: Potential Clients

Ask Fleximize: Potential Clients

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Ask Fleximize: Potential Clients

In this edition of Ask Fleximize we answer all your burning questions on reaching out to potential customers, converting and retaining them.

Communicating Core Values

Communicating Core Values

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Communicating Core Values

Marketing your business, products and services is important. But how do you get the core values of your business across easily and effectively?