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Content Marketing and Editorial Strategy

Using content to speak to your customers, and grow your brand

Content marketing should be an essential cog in your marketing machine. Engaging, informative content can help build customer loyalty; people go online to research before buying, and if you're giving them the information they need, they're more likely to buy with you - and stay with you. To help you create crackin' content, our articles on content marketing and editorial strategy will advise you, inspire you and signpost you to other resources.

If you're already an expert, we'd like to hear from you. First, to get an idea of our editorial style, look at our Knowledge Hub content, then send your pitch to the Fleximize marketing team.

How You Can Use Twitter to Market Your Business

Daniel Kidd

With 316 million monthly active users and 500 million Tweets sent globally each day, It’s surely a no-brainer for businesses to jump on Twitter.

How Can I Create Amazing Content For Free

Daniel Kidd

Be clear about how you want to come across as a business, it's your own content, not a marketing professionals. Think about the personality of your brand.

3 Ways To Market Your Business On A Tiny Budget

David Kiriakidis

There are many effective methods that both new and established companies can use to raise their profile without spending a small fortune

How a Simple Piece of Copy Can Boost Your Business

Daniel Kidd

Good, effective marketing copy needs to combine a number of essential elements - a call to action, and a solution that invokes a reaction.

What is the Actual SEO Value of Content?

Daniel Kidd

For SEO purposes, content is more important than ever. Google has just released an important algorithm update and here's what it means for businesses.

What is Content Marketing?

Marcia Smith

Content marketing is now an essential part of any marketing strategy. Read our introduction to content marketing including blogs, videos and social posts

Hiring a Copywriter for Your Ecommerce Business

Marcia Smith

As an ecommerce business, you need to hire a strong copywriter who knows how sell your products to your customers.

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