Content Marketing and Editorial Strategy

Using content to speak to your customers, and grow your brand

Content marketing should be an essential cog in your marketing machine. Engaging, informative content can help build customer loyalty; people go online to research before buying, and if you're giving them the information they need, they're more likely to buy with you - and stay with you. To help you create crackin' content, our articles on content marketing and editorial strategy will advise you, inspire you and signpost you to other resources.

If you're already an expert, we'd like to hear from you. First, to get an idea of our editorial style, look at our Knowledge Hub content, then send your pitch to the Fleximize marketing team.

How to Make The Most of Twitter on a Tiny Budget

How to Make The Most of Twitter on a Tiny Budget

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How to Make The Most of Twitter on a Tiny Budget

If you have a small marketing budget, how do you use Twitter? How can you grow your presence for free? Here are our top tips..

How to Make The Most of Facebook on a Tiny Budget

How to Make The Most of Facebook on a Tiny Budget

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How to Make The Most of Facebook on a Tiny Budget

​It all used to be quite simple. You'd work out who you wanted to like your page, put together the right content and Bob's your uncle. And then...

Why You Should Focus More on Email Marketing

Why You Should Focus More on Email Marketing

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Why You Should Focus More on Email Marketing

With other, more 'exciting' digital channels, email marketing is often a forgotten channel, but it could actually be your most effective.

How to Use LinkedIn to Market Your Business Effectively

How to Use LinkedIn to Market Your Business Effectively

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How to Use LinkedIn to Market Your Business Effectively

With over 313 million members in more than 200 new countries, if your business doesnt have a presence on LinkedIn, it should do. Here's our handy guide

How to Grow Your Email Subscribers

How to Grow Your Email Subscribers

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How to Grow Your Email Subscribers

How do you go about growing your email subscribers without holding a gun to their head. Seriously, don't do that.

How You Can Use Twitter to Market Your Business

How You Can Use Twitter to Market Your Business

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How You Can Use Twitter to Market Your Business

With 316 million monthly active users and 500 million Tweets sent globally each day, It’s surely a no-brainer for businesses to jump on Twitter.

How Can I Create Amazing Content For Free

How Can I Create Amazing Content For Free

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How Can I Create Amazing Content For Free

Be clear about how you want to come across as a business, it's your own content, not a marketing professionals. Think about the personality of your brand.

3 Ways To Market Your Business On A Tiny Budget

3 Ways To Market Your Business On A Tiny Budget

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3 Ways To Market Your Business On A Tiny Budget

There are many effective methods that both new and established companies can use to raise their profile without spending a small fortune

How a Simple Piece of Copy Can Boost Your Business

How a Simple Piece of Copy Can Boost Your Business

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How a Simple Piece of Copy Can Boost Your Business

Good, effective marketing copy needs to combine a number of essential elements - a call to action, and a solution that invokes a reaction.

What is the Actual SEO Value of Content?

What is the Actual SEO Value of Content?

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What is the Actual SEO Value of Content?

​For SEO purposes, content is more important than ever. Google has just released an important algorithm update and here's what it means for businesses.

What is Content Marketing?

What is Content Marketing?

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What is Content Marketing?

Content marketing is now an essential part of any marketing strategy. Read our introduction to content marketing including blogs, videos and social posts

Hiring a Copywriter for Your Ecommerce Business

Hiring a Copywriter for Your Ecommerce Business

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Hiring a Copywriter for Your Ecommerce Business

As an ecommerce business, you need to hire a strong copywriter who knows how sell your products to your customers.