The Importance of Effective Communication in Business

The Importance of Effective Communication in Business

Effective communication is the backbone of any successful business. But what's the secret to communicating with clarity?

By Emma Meakin

Foundation of relationships

Effective communication is the basis of all business relationships. These relationships are founded on the way in which we communicate with each other both within our organisation and with those outside it. To be able to effectively communicate your ideas allows you to build the necessary interpersonal relationship to allow your business to take flight.

Communicate with staff

Effective communication starts internally. The ability to communicate your ideas to your staff allows them to feel involved and motivated. It enables them to cooperate, innovate and develop new products, making your business stronger and helping it to grow. It is also vital to ensure your staff can effectively communicate, your never know there may be a budding ideas-man on your staff who holds the key to taking your company to the next level. If your staff feel valued and able to talk to you, this will be reflected in their work and help their relationship with your customers.

Engage with clients

The next vital communication you need to make is to your clients and potential clients. If you effectively communicate with customers you can not only provide them with information about your products and services, but you can find out more about them. Your relationship is a two-way street when it comes to your customer base; if you listen to their needs it helps provide that personal touch and build a relationship and generate customer loyalty.

Customer loyalty is key to a business, especially when you are just starting out. A loyal customer will not only provide you return business but also will tell their friends and family about you - best marketing you can get!

Understanding which methods of communication to use for your customers enables you to tailor marketing to attract new business. Remember a person's opinion is formed quickly, and you have one chance to make that first impression with a potential customer. So it is key that the impression is good and you have communicated your key messages.

Communicate with stakeholders

Finally, have you given a thought to how you communicate with various third parties like potential investors, and partners; it can, after all, help them understand your vision and ethos.

Once again this is not a one way street, if you are communicating effectively you will hear feedback from ideas and suggestions of the third parties too. You never know what ideas they may have and how listening to these can change your business.